销售智慧市场规模、份额和成长分析（按服务、应用、部署、组织规模、行业垂直和地区）- 2025-2032 年行业预测

2023 年销售情报市场规模价值 32 亿美元，预计将从 2024 年的 35.6 亿美元增长到 2032 年的 83.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 11.2%。

由于资料主导决策需求激增以及数位销售管道的不断普及，全球销售情报市场预计将显着增长。人工智慧和机器学习与销售业务的不断整合有望进一步提高产生收入，并使销售智慧解决方案更具吸引力。为了最大限度地提高投资收益，企业专注于提高潜在客户开发和转换率，这可能会推动未来几年的需求。此外，销售情报和客户关係管理 (CRM) 工具的整合将为供应商开闢新的商机。然而，对高品质资料的依赖、抵制变革以及资料隐私问题等挑战可能会阻碍市场成长。预计美国销售情报市场将在未来的预测年度保持持续的复合年增长率。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

销售情报市场规模（按产品和复合年增长率） (2025-2032)

• 市场概况
• 软体
• 服务

销售情报市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 分析和报告
• 资料管理
• 潜在客户管理
• 其他的

销售情报市场规模（按部署和复合年增长率） (2025-2032)

• 市场概况
• 云
• 本地

销售情报市场规模（依组织规模和复合年增长率） (2025-2032)

• 市场概况
• 中小型企业
• 大型企业

销售情报市场规模（依垂直产业划分）及复合年增长率（2025-2032 年）

• 市场概况
• BFSI
• 资讯科技和通讯
• 零售与电子商务
• 卫生保健
• 媒体和娱乐
• 其他的

销售情报市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• ZoomInfo（US）
• LinkedIn（US）
• Salesforce（US）
• HubSpot（US）
• InsideView（US）
• Demandbase（US）
• LeadIQ（US）
• Cognism（UK）
• Lusha（Israel）
• Clearbit（US）
• FullContact（US）
• Dun & Bradstreet（US）
• DiscoverOrg（US）
• UpLead（US）
• Apollo.io（US）
• Slintel（US）
• 6sense（US）
• Bombora（US）
• HG Insights（US）
• Zoom（US）

结论和建议

Sales Intelligence Market size was valued at USD 3.2 billion in 2023 and is poised to grow from USD 3.56 billion in 2024 to USD 8.32 billion by 2032, growing at a CAGR of 11.2% during the forecast period (2025-2032).

The global sales intelligence market is set to experience significant growth driven by the surging demand for data-driven decision-making and the expanded use of digital sales channels. The increasing integration of artificial intelligence and machine learning into sales operations is expected to further enhance revenue generation, making sales intelligence solutions more appealing. Companies are placing greater emphasis on improving lead generation and conversion rates to maximize return on investment, which will fuel demand in the coming years. Additionally, the integration of sales intelligence with customer relationship management (CRM) tools will create new opportunities for providers. However, challenges such as dependence on high-quality data, resistance to change, and data privacy concerns could hinder market growth. The US sales intelligence market is projected to maintain a sustainable CAGR in the next forecast year.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sales Intelligence market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sales Intelligence Market Segments Analysis

Global Sales Intelligence Market is segmented by Offering, Application, Deployment, Organization Size, Vertical and region. Based on Offering, the market is segmented into Software and Service. Based on Application, the market is segmented into Analytics and Reporting, Data Management, Lead Management and Others. Based on Deployment, the market is segmented into Cloud and On-Premises. Based on Organization Size, the market is segmented into SMEs and Large Enterprises. Based on Vertical, the market is segmented into BFSI, IT & Telecom, Retail &E-commerce, Healthcare, Media & Entertainment and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sales Intelligence Market

The escalating competition among businesses, coupled with their drive to enhance sales performance, has resulted in a significant rise in the utilization of data-driven insights for developing innovative sales strategies. Sales intelligence tools play a crucial role in this dynamic, as they empower organizations to analyze customer data, uncover potential leads, and optimize sales tactics by leveraging real-time information. This growing reliance on data analytics not only helps firms stay competitive but also fuels the future expansion of the global sales intelligence market, as companies increasingly seek effective ways to understand and engage with their customers.

Restraints in the Sales Intelligence Market

A significant constraint in the Sales Intelligence market is the limited awareness among many small businesses regarding the advantages that sales intelligence can provide. Many of these enterprises may not possess the necessary expertise to effectively deploy and leverage such tools. This gap in knowledge and skills is expected to hinder the growth of the sales intelligence sector, particularly affecting adoption rates among small and medium-sized enterprises in developing regions. Consequently, this lack of familiarity and technical capability is likely to stifle the overall development of the market, preventing it from reaching its full potential in these areas.

Market Trends of the Sales Intelligence Market

The Sales Intelligence market is witnessing a significant shift towards self-service tools, enabling sales teams to independently analyze data without relying on data analysts or IT professionals. This emerging trend is driven by a growing demand for streamlined processes and quicker access to actionable insights. Self-service sales intelligence solutions empower sales teams to leverage advanced analytics, promoting agility and informed decision-making. As organizations increasingly prioritize efficiency and autonomy, the self-service paradigm is expected to dominate the market landscape, enhancing productivity and ultimately driving sales growth. The trajectory suggests robust adoption rates as companies seek to harness the full potential of their sales data.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sales Intelligence Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Software
• Service

Global Sales Intelligence Market Size by Application & CAGR (2025-2032)

• Market Overview
• Analytics and Reporting
• Data Management
• Lead Management
• Others

Global Sales Intelligence Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-Premises

Global Sales Intelligence Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• SMEs
• Large Enterprises

Global Sales Intelligence Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• IT & Telecom
• Retail & E-Commerce
• Healthcare
• Media & Entertainment
• Others

Global Sales Intelligence Market Size & CAGR (2025-2032)

• North America (Offering, Application, Deployment, Organization Size, Vertical)
  • US
  • Canada
• Europe (Offering, Application, Deployment, Organization Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Application, Deployment, Organization Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Application, Deployment, Organization Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Application, Deployment, Organization Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• ZoomInfo (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LinkedIn (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• InsideView (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Demandbase (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LeadIQ (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cognism (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lusha (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Clearbit (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FullContact (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dun & Bradstreet (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DiscoverOrg (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UpLead (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Apollo.io (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Slintel (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 6sense (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bombora (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HG Insights (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoom (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations