2026 年至 2032 年销售情报市场（按软体类型、部署模式、应用程式和地区划分）

销售情报市场评估 - 2026-2032

企业需要获得竞争优势并改善销售策略，这推动了对销售情报的需求不断增长。在当今快速变化、数据主导的世界中，企业不断寻找方法来更好地了解客户、预测客户的需求并相应地客製化提案。透过评估来自社群媒体、客户接触点和市场等众多资讯来源的大量数据，销售智慧系统将提供关键见解，并有助于推动销售额在 2024 年超过 26.4 亿美元，到 2032 年达到约 56.7 亿美元的估值。

数位转型的兴起和线上平台的普及使得销售环境变得更加复杂和竞争激烈。传统的销售方式已无法满足当今客户的需求，他们期望个人化的体验和快速的回​​应。销售智慧解决方案透过提供即时数据和分析来帮助企业适应这些发展。这将使销售团队能够做出更明智的决策，瞄准正确的潜在客户，并在正确的时间以正确的讯息与客户互动，推动市场在 2026 年至 2032 年期间以 11.10% 的复合年增长率成长。

销售情报市场定义/概述

销售情报是收集、分析和应用资料以改善销售流程的过程。这就像拥有一张深入的地图，可以告诉销售人员实现目标的最佳路径。这些资讯是从各种资讯来源收集的，包括客户体验、社交媒体、公司资料库和市场趋势。销售情报可协助企业更了解客户、识别潜在客户并根据客户的个人需求客製化销售方法。

销售情报的主要用途是改善客户互动。透过不断收集和分析数据，公司可以更了解现有的消费者需求和偏好。这些资讯使您的销售团队能够提供更客製化的服务和更快的解决方案，从而提高客户满意度和忠诚度。例如，如果销售智慧技术显示客户每季都会购买某种特定产品，那么销售团队就可以在计划购买之前向客户推出特别优惠或产品升级。

未来，销售智慧可能会包含更多先进的自动化元素。这些功能简化了销售流程的许多方面，并减少了销售负责人花在管理业务上的时间。例如，自动化系统可以安排后续电子邮件、更新 CRM 系统、产生销售报告等。这使得负责人能够更加专注于建立关係和达成交易。

增加研发投入会推动销售情报市场的发展吗？

预计未来几年，研发投入的增加将显着推动销售情报产业的发展。根据美国国家科学基金会（NSF）的调查，2018年美国研发总投入量达6,061亿美元，与前一年同期比较增加6.7%。根据联合国教科文组织统计实验室预测，2024年全球研发投入将达到2.4兆美元，预计研发投入的上升趋势将持续。销售情报市场主要依赖技术改进和数据分析，该市场将从研发支出的增加中受益匪浅。随着公司分配资金开发新颖的解决方案，我们可以预见更复杂的销售智慧系统的出现。

预计各行业对数据主导决策的重视程度将提高，这将推动对更复杂的销售智慧解决方案的需求。以数据为中心的方法的日益普及为销售情报市场的发展创造了理想的环境。寻求获得竞争优势的企业正在越来越多地投资于提供可操作数据并有助于增强其销售流程的解决方案。国际数据公司 (IDC) 预测，2021 年全球巨量资料和商业分析解决方案支出将达到 2,157 亿美元，复合年增长率 (CAGR) 为 2.5 倍。 （复合年增长率）。

合规性和隐私性会阻碍销售情报市场吗？

在监管审查和资料隐私问题日益严格的情况下，销售情报业务面临重大障碍。根据美国联邦贸易委员会的研究，2021年记录了1,387起资料外洩事件，影响了2.815亿人。这凸显了销售情报业务中合规性和隐私保护的必要性。欧盟的《一般资料保护规范》（GDPR）制定了资料保护的全球标准，不合规行为的罚款最高可达 2,000 万欧元或全球年营业额的 4%，以较高者为准。在美国，加州消费者隐私法案（CCPA）赋予消费者对其个人资讯的更多控制权。

这种扩张表明该行业正在适应监管变化，而不是受到其阻碍。事实上，遵守标准和隐私保护可以成为表现出信任和合规性的公司的竞争优势。根据波耐蒙研究所的一项调查，55% 的组织认为强大的隐私态势可以建立消费者信任，进而提高销售额和客户忠诚度。此外，隐私增强技术（PET）的出现使得公司能够从资料中获得有价值的见解，同时仍尊重隐私。世界经济论坛预测，到 2026 年，PET 将为各企业释放 5 兆美元的价值。

目录

第一章 引言

• 市场定义
• 市场区隔
• 调查方法

第二章执行摘要

• 主要发现
• 市场概览
• 市集亮点

第三章市场概述

• 市场规模和成长潜力
• 市场趋势
• 市场驱动因素
• 市场限制
• 市场机会
• 波特五力分析

第四章 销售情报市场（依组成部分）

• 软体
• 服务

第五章 销售情报市场（按应用）

• 潜在客户管理
• 客户管理
• 关係智能

第六章 销售情报市场（依部署类型）

• 本地
• 云端基础

第七章区域分析

• 北美洲
• 美国
• 加拿大
• 墨西哥
• 欧洲
• 英国
• 德国
• 法国
• 义大利
• 亚太地区
• 中国
• 日本
• 印度
• 澳洲
• 拉丁美洲
• 巴西
• 阿根廷
• 智利
• 中东和非洲
• 南非
• 沙乌地阿拉伯
• 阿拉伯聯合大公国

第八章市场动态

• 市场驱动因素
• 市场限制
• 市场机会
• COVID-19 市场影响

第九章 竞争态势

• 主要企业
• 市场占有率分析

第十章 公司简介

• Clearbit
• DEMANDBASE, INC.
• Dun & Bradstreet
• DueDil Ltd
• EverString Technology
• FullContact
• GRYPHON NETWORKS
• com
• Insideview
• LeadGenius
• LinkedIn Corporation
• List Partners LLC
• Oracle
• Relationship Capital Partners Inc. and RelPro, Inc.
• RingLead, Inc.
• UpLead
• Yesware, Inc.
• Zoho Corporation Pvt. Ltd.
• Zoom Information, Inc.

第十一章 市场展望与机会

• 新兴技术
• 未来市场趋势
• 投资机会

第十二章 附录

• 简称列表
• 来源和参考文献

Sales Intelligence Market Valuation - 2026-2032

The growing demand for sales intelligence is fueled by organization's need to acquire a competitive advantage and improve their sales strategy. In today's fast-paced, data-driven world, businesses are continuously looking for methods to better understand their customers, anticipate their needs, and adjust their offers accordingly. Sales intelligence systems deliver significant insights by evaluating massive amounts of data from many sources such as social media, client contacts, and the market by enabling the market to surpass a revenue of USD 2.64 Billion in 2024 and reach a valuation of around USD 5.67 Billion by 2032.

The rise of digital transformation and the proliferation of online platforms have made the sales environment more complex and competitive. Traditional sales approaches are no longer sufficient to match the demands of today's clients who expect personalized experiences and prompt responses. Sales intelligence solutions help firms adjust to these developments by offering real-time data and analytics. This enables sales teams to make more informed decisions, target the right prospects, and interact with customers at the right moment with the correct message by enabling the market to grow at a CAGR of 11.10 % from 2026 to 2032.

Sales Intelligence Market: Definition/ Overview

Sales intelligence is the process of collecting, analyzing, and applying data to better the sales process. It's like having a thorough map that tells salesmen the best paths to go to achieve their goals. This information is gathered from a variety of sources including customer encounters, social media, corporate databases, and market trends. Businesses can use sales intelligence to better understand clients, identify potential leads, and adjust sales methods to individual needs.

The primary application of sales intelligence is to improve customer interactions. Businesses can better understand their existing consumer's wants and preferences by gathering and analyzing data constantly. This information enables sales teams to give more tailored service and quick solutions resulting in enhanced client satisfaction and loyalty. For example, if a sales intelligence technology shows that a customer buys a specific product every quarter, the sales team can reach out with special offers or product upgrades immediately before the scheduled purchase period.

In the future, more advanced automation elements are likely to be included in sales intelligence. These features will streamline many areas of the sales process lowering the amount of time salespeople spend doing administrative work. Automated systems, for example, could handle follow-up email scheduling, CRM system updates, and sales report generation. This will help salespeople to concentrate more on developing relationships and closing deals.

Will the Growth in Investment for Research and Development Propel the Sales Intelligence Market?

Increased investment in research & development is expected to significantly move the sales intelligence industry forward in the coming years. According to a National Science Foundation (NSF) study, total R&D investment in the United States hit $606.1 billion in 2018, a 6.7% rise from the year before. This upward trend in R&D investment is predicted to continue with global R&D spending projected to reach $2.4 trillion by 2024, according to UNESCO's Institute for Statistics. The sales intelligence market which is primarily reliant on technical improvements and data analytics would profit substantially from this increase in R&D spending. As firms devote more money to developing novel solutions, more complex sales intelligence systems will emerge.

The growing emphasis on data-driven decision-making across industries is projected to fuel demand for more complex sales intelligence solutions. The increased use of data-centric techniques creates an ideal environment for the sales intelligence market to thrive. Businesses that want to acquire a competitive advantage are more inclined to invest in solutions that provide actionable data and assist enhance their sales processes. The International Data Corporation (IDC) predicts that global spending on big data and business analytics solutions will reach $215.7 billion in 2021 with a compound annual growth rate. (CAGR)

Will Adherence to Rules and Privacy Maintenance Hamper the Sales Intelligence Market?

The sales intelligence business is facing significant hurdles as regulatory scrutiny and worries about data privacy expand. According to a US Federal Trade Commission study, 1,387 data breaches were recorded in 2021 affecting 281.5 million individuals. This emphasizes the necessity of following rules and protecting privacy in the sales intelligence business. The European Union's General Data Protection Regulation (GDPR) has established a global standard for data protection with fines for noncompliance ranging up to €20 million or 4% of global annual sales whichever is greater. In the United States, the California Consumer Privacy Act (CCPA) gives consumers more control over their personal information which may limit the data available for sales intelligence purposes.

This expansion indicates that the industry is adjusting to regulatory changes rather than being inhibited by them. Indeed, adherence to standards and privacy protection may become a competitive advantage for businesses that demonstrate reliability and compliance. According to a Ponemon Institute survey, 55% of organizations believe that a strong privacy posture builds consumer trust which can lead to greater sales and customer loyalty. Furthermore, the emergence of privacy-enhancing technologies (PETs) enables businesses to gain valuable insights from data while respecting privacy. The World Economic Forum predicts that PETs will release $5 trillion in value across businesses by 2026.

Category-Wise Acumens

Will the Growing Dependence on Data-Driven Strategies Expected to Propel the Component Segment?

The software component is currently dominant. This supremacy is largely due to the growing dependence on data-driven techniques to optimize sales efforts. Sales intelligence software products are intended to collect, analyze, and present data required for making educated sales decisions. These tools provide significant insights into consumer behavior, market trends, and competitive dynamics all of which are required to design efficient sales strategies. Companies from a variety of industries are recognizing the value of these tools in improving their sales performance. Sales intelligence software has evolved to include predictive analytics and tailored suggestions as advanced technologies like artificial intelligence (AI) and machine learning (ML) have emerged.

The expanding use of cloud-based solutions has considerably increased the popularity of sales intelligence software. Cloud-based solutions provide improved accessibility, scalability, and cost-effectiveness allowing firms of all sizes to easily adopt and use sales intelligence technologies. These technologies provide sales teams with real-time data and insights from anywhere allowing for more agile and responsive sales strategies. Furthermore, the integration of sales intelligence software with other business systems such as Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) has increased its usefulness and appeal. This seamless integration provides a more comprehensive perspective of client interactions and business activities, resulting in better coordinated and effective sales efforts.

Will the Rising Complexity of Customer Acquisition be Expected to Impact the Application Segment?

The dominant application is lead management. This domination stems mostly from the vital role lead management tools play in the sales process. Lead management entails capturing, tracking, and nurturing prospective clients across the sales funnel from first contact to conversion. Businesses understand that efficiently managing leads has a substantial impact on revenue growth and sales efficiency. Lead management solutions enable sales teams to rank leads based on their likelihood to convert, tailor contact efforts, and guarantee that no potential customer is neglected. This systematic approach to handling leads increases the likelihood of converting prospects into loyal clients making lead management systems essential for sales firms.

The increasing complexity of customer acquisition is likely to make lead management more important in the sales intelligence market. As marketplaces become more competitive, the process of acquiring and converting new clients becomes more difficult. Lead management systems use advanced technologies like artificial intelligence (AI) and machine learning (ML) to evaluate large volumes of data, discover high-potential leads, and forecast customer behavior. These insights help sales teams modify their plans and communicate with prospects more successfully. Furthermore, lead management software frequently links with other sales and marketing platforms resulting in a smooth flow of information across departments. This integration ensures that marketing efforts are aligned with sales objectives increasing the overall efficiency and effectiveness of the selling process.

Country/Region-wise Acumens

Will the Robust Technological Infrastructure Drive the Market in the North American Region?

The North American region is poised to dominate the sales intelligence market owing to its strong technological infrastructure and advanced digital environment. This dominance is likely to last throughout the forecast period with the area retaining a substantial market share.

Several reasons contribute to North America's dominant position in the sales intelligence market. According to the United States Bureau of Labor Statistics, employment in computer and information technology occupations is expected to expand 15% between 2021 and 2031, well outpacing the national average. This expansion is predicted to generate approximately 682,800 new jobs over the next decade suggesting a solid basis for technical improvement and innovation. The region's well-established IT industry and strong adoption rates of sophisticated technologies

According to the US Census Bureau, 91.8% of US households had a computer in 2020, with 85.2% having a broadband internet subscription demonstrating the pervasive digital connectivity that enables sales intelligence solutions.

Furthermore, the existence of major technology hubs such as Silicon Valley, Seattle, and Boston fosters an environment of innovation and entrepreneurship which drives the creation and acceptance of cutting-edge sales intelligence solutions. The region's emphasis on data-driven decision-making in organizations of all kinds drives up demand for sales intelligence solutions. According to the National Center for Science and Engineering Statistics, U.S. corporations spent USD 506 Billion on R&D in 2018 with a sizable share going into software and IT services.

Will Technological Advancements and Expanding Industrialization Drive the Market in the Asia Pacific Region?

The Asia Pacific region is projected to be a prominent force in the sales intelligence market owing primarily to rapid technology improvements and increased industrialization. This growth trend is especially noticeable in emerging economies such as China, India, and Southeast Asian countries. The Asia Pacific sales intelligence market is likely to grow significantly in the next years driven by several major factors. According to an Asian Development Bank assessment, the region's GDP is expected to increase by 5.2% in 2024 indicating a strong economic environment suitable to corporate expansion and technological adoption. This economic expansion is directly related to the region's rapid digital change.

According to the United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), the region's digital economy might grow to USD 1.7 Trillion by 2025 creating a huge opportunity for sales intelligence solutions. Furthermore, the fast spread of cell phones and internet access is creating a data-rich environment conducive to sales intelligence applications. The International Telecommunication Union (ITU) predicts that mobile broadband subscriptions in Asia Pacific will reach 3.1 billion by 2025 resulting in a large customer base for digital sales tools. The region's strong startup ecosystem is also boosting market growth with many new businesses focusing on AI and data analytics. According to the Asian Venture Capital Journal, venture capital investments in Asian technology companies will reach USD129 Billion in 2023 demonstrating solid support.

Competitive Landscape

The sales intelligence market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are focusing on innovating their product line to serve the vast population in diverse regions.

Some of the prominent players operating in the sales intelligence market include:

Clearbit

DEMANDBASE, INC.

Dun & Bradstreet

DueDil Ltd

EverString Technology

FullContact

GRYPHON NETWORKS

com

Insideview

LeadGenius

LinkedIn Corporation

List Partners LLC

Oracle

Relationship Capital Partners Inc. and RelPro, Inc.

RingLead, Inc.

UpLead

Yesware, Inc.

Zoho Corporation Pvt. Ltd.

Zoom Information, Inc.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Sales Intelligence Market, By Component

• Software
• Services

5. Sales Intelligence Market, By Application

• Lead Management
• Customer Management
• Relationship Intelligence

6. Sales Intelligence Market, By Deployment Type

• On-premises
• Cloud-based

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Clearbit
• DEMANDBASE, INC.
• Dun & Bradstreet
• DueDil Ltd
• EverString Technology
• FullContact
• GRYPHON NETWORKS
• com
• Insideview
• LeadGenius
• LinkedIn Corporation
• List Partners LLC
• Oracle
• Relationship Capital Partners Inc. and RelPro, Inc.
• RingLead, Inc.
• UpLead
• Yesware, Inc.
• Zoho Corporation Pvt. Ltd.
• Zoom Information, Inc.

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References