饼干市场规模、份额和成长分析（按类型、含糖量、分销管道、包装和地区）—2025-2032 年行业预测

预计到 2023 年，饼干市场规模将达到 413 亿美元，从 2024 年的 433.2 亿美元成长到 2032 年的 635.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.9%。

在口味多样化和设计创新的推动下，全球饼干市场预计将经历显着成长。饼干是世界各地流行的零嘴零食，因其富含脂肪、维生素和矿物质等必需的营养价值，受到注重健康的消费者的青睐。製造商正在推出新的饼干样式和有吸引力的包装作为介绍，从而提高了市场竞争力并进一步刺激了需求。燕麦、葡萄干、杏仁和巧克力等口味迎合了各种消费者的偏好，从而增加了零食消费量。随着越来越多的人意识到饼干的健康益处，越来越多的人将其纳入饮食中。综合起来，这些因素预计将在整个预测期内推动饼干市场的扩张，凸显零嘴零食产业不断变化的消费格局。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究分析
• 监管分析
• 客户和购买标准分析

饼干市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 酒吧
• 成型
• 卷
• 降低
• 其他的

饼干市场规模（以含糖量和复合年增长率计算） (2025-2032)

• 市场概况
• 不添加糖
• 加糖

饼干市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 离线
• 在线的

饼干市场规模（按包装和复合年增长率） (2025-2032)

• 市场概况
• 难的
• 柔软的
• 其他的

各地区饼干市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Mondelez International（US）
• Kellogg Co（US）
• Nestle SA（Switzerland）
• PepsiCo Inc.（US）
• Campbell Soup Company（US）
• Parle Products Pvt. Ltd.（India）
• Britannia Industries Limited（India）
• ITC Limited（India）
• The Hershey Company（US）
• MARS Inc.（US）
• Griesson-de Beukelaer GmbH & Co. KG（Germany）
• Bahlsen GmbH & Co. KG（Germany）
• Dali Food Group Co. Ltd.（China）
• Haas Food Equipment GmbH（Austria）
• Danone SA（France）
• McKee Foods Corporation（US）

结论和建议

Cookies Market size was valued at USD 41.3 billion in 2023 and is poised to grow from USD 43.32 billion in 2024 to USD 63.52 billion by 2032, growing at a CAGR of 4.9% during the forecast period (2025-2032).

The global cookies market is poised for significant growth, driven by a diverse range of flavors and innovative designs. As a popular snack worldwide, cookies boast essential nutritional benefits, including lipids, vitamins, and minerals, appealing to health-conscious consumers. The introduction of new cookie styles and attractive packaging by manufacturers enhances their marketability, further fueling demand. Flavors such as oat, raisin, almond, and chocolate cater to various consumer preferences, leading to increased snack consumption. As more people recognize the health advantages of cookies, they are increasingly integrating them into their diets. Collectively, these factors are expected to propel the cookies market's expansion throughout the forecast period, highlighting the evolving consumer landscape in the snack food industry.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cookies market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cookies Market Segments Analysis

Global Cookies Market is segmented by Type, Sugar Concentration, Distribution Channel, Packaging and region. Based on Type, the market is segmented into Bar, Molded, Rolled, Drop and Others. Based on Sugar Concentration, the market is segmented into Sugar Free, Added Sugars. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Packaging, the market is segmented into Rigid, Flexible and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Cookies Market

A significant driver of growth in the cookie market is the increasing number of tea and coffee shops, which boosts consumer demand for cookies. According to the Food and Agriculture Organization of the United Nations, the global tea industry has witnessed remarkable expansion, driven by a broader consumer base worldwide. Additionally, the rising standard of living among the global population further fuels the development of the cookie market, as more people seek quality snacks to accompany their beverages. This combination of factors underscores the dynamic relationship between beverage establishments and the growing appetite for cookies, fostering an expanding market.

Restraints in the Cookies Market

The cookies market faces several challenges that are hindering its growth. Firstly, there is an increasing consumer preference for alternative snacks like chips, fruits, and healthier options, which detracts from cookie consumption. Additionally, the rising costs of raw materials have led to increased prices for cookie products, further deterring potential buyers. Furthermore, health-conscious individuals and those with specific dietary restrictions often avoid cookies, leading to a decline in demand. These factors collectively create significant restraints on the expansion of the cookies market, forcing manufacturers to adapt and innovate to capture and retain consumer interest in their products.

Market Trends of the Cookies Market

The cookies market is witnessing a significant trend towards healthier options as consumers increasingly prioritize nutrition amidst rising chronic diseases. This shift is characterized by a growing demand for gluten-free and nutritious variants, such as oatmeal raisin cookies and snickerdoodles that incorporate natural flavors. These healthier alternatives are appealing to health-conscious consumers who seek indulgence without compromising their wellness goals. As a result, the market is poised for expansion, with brands focusing on innovative recipes and wholesome ingredients to cater to the evolving preferences of active lifestyle customers. This trend underscores a broader shift towards mindful eating in the snack sector.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Regulatory Analysis
• Customer And Buying Criteria Analysis

Global Cookies Market Size by Type & CAGR (2025-2032)

• Market Overview
• Bar
• Molded
• Rolled
• Drop
• Others

Global Cookies Market Size by Sugar Concentration & CAGR (2025-2032)

• Market Overview
• Sugar Free
• Added Sugar

Global Cookies Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Cookies Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Rigid
• Flexible
• Others

Global Cookies Market Size & CAGR (2025-2032)

• North America (Type, Sugar Concentration, Distribution Channel, Packaging)
  • US
  • Canada
• Europe (Type, Sugar Concentration, Distribution Channel, Packaging)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Sugar Concentration, Distribution Channel, Packaging)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Sugar Concentration, Distribution Channel, Packaging)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Sugar Concentration, Distribution Channel, Packaging)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Mondelez International (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Co (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campbell Soup Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parle Products Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britannia Industries Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MARS Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Griesson - de Beukelaer GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bahlsen GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dali Food Group Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haas Food Equipment GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKee Foods Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations