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市场调查报告书
商品编码
1733732
2026-2032 年饼干市场:按成分、类型、包装和地区划分Cookies Market By Ingredients, Type, Packaging, & Region for 2026-2032 |
由于生活节奏加快以及两餐之间吃零食习惯增多,消费者对方便、即食零食的需求不断增加,这是造成这一现象的关键因素。此外,口味的改进、优质原料和健康选择(如无麸质、有机和低糖饼干)正在吸引更多的消费者。此外,网路零售的兴起使得人们更容易找到各种各样的饼干产品。此外,巧妙的行销技巧和精美的包装也有助于提高饼干在全球的知名度和销售量。预计到 2024 年,饼干市场的收益将超过 352.2 亿美元,到 2032 年将达到 523.9 亿美元。
创新包括蛋白质、膳食纤维和益生菌等功能性添加剂,这些添加剂被纳入创新中以吸引註重健康的消费者。反映饮食趋势,无麸质、纯素和无过敏原的选择越来越受欢迎。优质化趋势催生了以独特风味和高品质原料为特征的美食和手工饼干。永续性也是一个优先事项,品牌实施环保的包装和采购技术。预计 2026 年至 2032 年期间市场规模将以 5.09% 的复合年增长率扩张。
Cookie 市集定义/概述
曲奇饼(Cookies)在北美以外的许多国家也称为饼干(biscuit),是一种小而甜的烘焙点心,主要由麵粉、糖、黄油和鸡蛋製成,有时还含有巧克力片、坚果或干果。它们有各种形状、大小和质地,从柔软耐嚼到鬆脆耐嚼。饼干可以作为零食或甜点食用,并且经常与牛奶、茶或咖啡等饮料一起食用。受欢迎的种类包括巧克力曲奇、燕麦葡萄干曲奇和脆饼,每种都有自己独特的风味和质地。由于顾客偏好的改变、健康趋势和食品生产技术的发展,饼干的前景一片光明。随着消费者寻求更健康的零食选择,对全谷谷物、低糖和天然饼干(包括无麸质和纯素)的需求不断增长。此外,挑剔的消费者也被新口味和手工奢侈品所吸引。电子商务和数位行销的出现扩大了市场范围,而环保包装等永续性措施吸引了环保意识的消费者。
电子商务平台的兴起扩大了饼干生产商的覆盖范围,使他们能够直接向各地的消费者销售产品。这种可能性对于较小的品牌和特色产品尤其有用,使它们能够进入全球市场。网路商务迎合了不同消费者的偏好和饮食需求,提供了实体店中没有的各种产品。
网路购物提供了无与伦比的便利,让顾客可以随时在自己舒适的家中购买饼干。这种便利性是一个很大的激励因素,特别是对于那些没有时间去实体店的忙碌消费者来说。轻鬆比较价格、阅读评论、发现新产品等,让您的购物体验更美好。
此外,订阅服务和直接面向消费者的模式在电子商务产业越来越受欢迎。这些模式包括定期递送饼干,通常是独特或限量版的口味,有助于保持顾客对品牌的兴趣和忠诚度。这种技术确保了稳定的销售,同时也有助于收集个人化产品的消费者数据。电子商务平台支援先进的行销技术,例如基于浏览和购买历史的定向广告和个人化提案。这些技术鼓励重复购买和更高的平均订单价值。
此外,随着消费者生活方式变得越来越忙碌,方便零食作为推动饼干市场发展的关键趋势,也越来越受到消费者的欢迎。消费者越来越喜欢快速、简单的零食选择。饼干非常适合这种要求,因为它们便于携带,几乎不需要准备,而且是单独包装的。这种趋势在年轻消费者和大都会圈尤其明显。
提高便利性的创新包装也很重要。可重新密封的袋子、单份包装和保鲜包装使饼干成为一种有吸引力的便捷零食选择。这种包装在电子商务行业特别有用,因为产品必须经受运输和搬运。促销和折扣在电子商务平台上很常见,吸引了注重价格的消费者。
随着消费者越来越注重营养和健康,偏好开始转向更好的食品选择。消费者开始对高糖、高脂肪、高人工成分和高过敏原的饼干保持警觉。食品标籤的透明度,包括揭露成分来源和营养成分,变得越来越重要。消费者希望产品能够提供有关成分和营养价值的清晰准确的资讯。
监管机构对食品(包括饼干)实施严格的营养标示规定。製造商必须遵守这些规定,在其包装上正确标註成分、过敏原、营养价值和健康声明。法规限制了有关饼干的健康声明,特别是其营养价值。此限制将影响行销实践以及我们将 Cookie 作为健康选择呈现的能力。
此外,麵粉、糖、奶油和巧克力是饼干的主要原料,其价格会随着天气、市场需求和地缘政治衝突等因素而波动。原材料成本的波动影响生产成本和利润率。对于全球采购的商品来说,保持一致的品质并遵守食品安全法规是困难的。需要严格的供应链控制来减少污染、过敏风险和品质变化。
此外,消费者和政府要求减少对环境的影响,这就要求饼干生产商采用永续的工艺。这包括从实行永续农业的供应商购买产品,减少包装废弃物并降低整个供应链的碳排放。消费者和倡导团体对公平贸易认证和劳工权利协议等道德采购程序的要求迫使公司确保道德采购。这增加了原料采购的复杂性和成本,但对于维护品牌声誉和满足消费者期望却是必要的。
在竞争激烈的行业中,基于营养品质和成分供应的差异化至关重要。尝试使用更好的原料(例如全谷谷物、天然甜味剂和植物来源替代品)的公司可以吸引註重健康的顾客。製作和改良含有更健康成分的饼干通常需要大量的研发成本。这些成本必须与消费者需求和竞争性定价策略保持平衡。
The rising consumer demand for easy and ready-to-eat snacks, owing to busy lives and the growing habit of snacking between meals plays a crucial role. Furthermore, improvements in flavor, ingredient quality, and health-conscious options, such as gluten-free, organic, and low-sugar cookies, are drawing a larger audience. The rising online retail industry also makes it easier to find a wide range of cookie items. Furthermore, smart marketing methods and appealing packaging help to increase the popularity and sales of cookies worldwide. The cookies market is estimated to surpass a revenue of USD 35.22 Billion in 2024 and reach USD 52.39 Billion by 2032.
Innovations include functional additives such as protein, fiber, and probiotics that have been incorporated into innovations to appeal to health-conscious consumers. Gluten-free, vegan, and allergen-free options are becoming increasingly popular, reflecting dietary trends. Premiumization tendencies have resulted in the creation of gourmet and artisanal cookies featuring distinct flavors and high-quality ingredients. Sustainability is also a priority, with brands implementing environmentally friendly packaging and sourcing techniques. The market is expected to rise with a projected CAGR of 5.09% from 2026 to 2032.
Cookies Market: Definition/ Overview
Cookies, also known as biscuits in many countries outside of North America, are small, sweet baked snacks made primarily of flour, sugar, butter, and eggs, but may also include chocolate chips, nuts, or dried fruits. They vary in shape, size, and texture, ranging from soft and chewy to crisp and crispy. Cookies are eaten as snacks or desserts and are frequently accompanied by beverages such as milk, tea, and coffee. Chocolate chip cookies, oatmeal raisin cookies, and shortbread are popular variations, each having their own distinct flavor and texture profile. The future of cookies and biscuits seems hopeful, thanks to shifting customer preferences, health trends, and technical developments in food manufacturing. As customers seek healthier snack options, there is a growing demand for cookies and biscuits made with whole grains, less sugar, and natural ingredients, such as gluten-free and vegan variants. Additionally, discerning shoppers are drawn to new flavors and premium, artisanal items. The advent of e-commerce and digital marketing is broadening market reach, while sustainability initiatives like eco-friendly packaging appeal to environmentally concerned consumers.
The rising E-commerce platforms have expanded cookie producers' reach by allowing them to sell straight to consumers without regard for geography. This potential has been especially useful for smaller brands and specialty products, as they may now access a global market. Online commerce provides a wide range of products that may not be available in physical locations, catering to varied consumer preferences and dietary needs.
Online shopping provides unparalleled convenience, allowing customers to purchase cookies from the comfort of their own homes at any time. This ease is a significant motivator, especially for busy consumers who may not have time to visit physical establishments. The ability to easily compare prices, read reviews, and find new products improves the buying experience significantly.
Furthermore, in the e-commerce industry, subscription services and direct-to-consumer models have grown in popularity. These models provide regular deliveries of cookies, often in unique or limited-edition flavors, keeping customers interested and loyal to the brand. This technique ensures consistent sales while also aiding in the collection of consumer data for personalized products. E-commerce platforms enable advanced marketing methods including targeted advertising and personalized suggestions based on browsing and purchasing history. These techniques promote recurring purchases and greater average order values.
Additionally, convenience snacking, a major trend driving the cookies market, is becoming increasingly popular among consumers as their lifestyles become busier. Consumers increasingly prefer quick and easy snack options. Cookies meet this requirement wonderfully, as they are portable, require little preparation, and come in single-serve packaging. This trend is especially noticeable among young consumers and metropolitan communities.
Innovative packaging that improves convenience is also important. Cookies are appealing as a convenient snack due to their resealable bags, single-serve packs, and freshness-preserving packaging. These packaging methods are especially useful in the e-commerce industry, where products must withstand shipment and handling. Promotional activities and discounts are often run by e-commerce platforms, which can attract price-sensitive consumers.
As consumer awareness of nutrition and health has grown, preferences have shifted toward better food options. Consumers are becoming wary of cookies heavy in sugar, bad fats, artificial ingredients, and allergies. Transparency in food labeling, including ingredient sourcing and nutritional content disclosure, is becoming increasingly important. Consumers want products that provide clear and accurate information about their components and nutritional value.
Regulatory organizations enforce strict nutritional labeling rules for food products, including cookies. Manufacturers must comply with these regulations by appropriately disclosing ingredients, allergies, nutritional values, and health claims on packaging. Regulations limit the health claims that can be made about cookies, particularly their nutritional value. This limitation has an impact on marketing techniques and the ability to present cookies as healthy options.
Furthermore, wheat flour, sugar, butter, and chocolate are key ingredients for cookies, and their prices fluctuate owing to factors such as weather, market demand, and geopolitical conflicts. Fluctuations in ingredient costs have an impact on manufacturing costs and profit margin. Maintaining consistent quality and adhering to food safety regulations for globally sourced commodities can be difficult. To reduce the danger of contamination, allergies, and variable quality, strict supply chain management is required.
Additionally, consumer and governmental pressure to lessen environmental effects necessitates that cookie producers adopt sustainable processes. This involves purchasing products from vendors who practice sustainable agriculture, decreasing packaging waste, and lowering the carbon footprint across the supply chain. Consumer and advocacy groups demand for ethical sourcing procedures, such as fair-trade certifications and labor rights agreements, compel firms to assure ethical sourcing. This increases the complexity and cost of ingredient acquisition, yet it is necessary for sustaining brand reputation and matching consumer expectations.
Differentiation based on nutritional quality and ingredient supply is critical in a competitive industry. Companies that experiment with better ingredients, such as whole grains, natural sweeteners, and plant-based alternatives, can attract health-conscious customers. Significant expenditure in research and development is frequently necessary to create and reformulate cookies with healthier ingredients. These costs must be balanced against consumer demand and competitive price tactics.
The increasing demand for traditional cookies, which are made with traditional components like flour, sugar, butter, and eggs, is driven by their nostalgic flavor and texture, making them popular with a wide range of people. They are often regarded as comfort meals, appreciated by people of many ages and cultures. Traditional cookies have a strong market presence, thanks to years of consumer trust and brand loyalty. Many consumers enjoy these cookies because of their consistent quality and flavor, which encourages repeat purchasing.
Traditional cookies are known for their versatility. They are commonly consumed as snacks with beverages such as tea or coffee, as desserts, or as treats at parties and gatherings. This adaptability keeps demand consistent throughout the year. Traditional cookies have global availability, as they are widely available through a variety of retail channels such as supermarkets, convenience stores, specialty stores, and, increasingly, online.
Furthermore, single-serve packs provide convenience and mobility, appealing to consumers looking for portion-controlled snacks that are easy to transport and consume while on the go. This eliminates the need for portioning and packaging at home, making it ideal for busy lifestyles and eating on the go. Single-serve packaging enhances product freshness and hygiene by preserving each serving's integrity until used.
Additionally, single-serve packs appeal to a wide range of consumer groups, including those who live alone, students, office workers, travelers, and families looking for quick snack alternatives for their children. This broad appeal increases market reach and volume sales. Single-serve packs enable retail and marketing opportunities for merchants and producers by allowing them to introduce new flavors, limited-edition variants, and promotional offers. These packs frequently prompt impulse purchases and encourage trial among consumers who are afraid to commit to greater volumes.
The market is expanding due to the combined demand for conventional cookies and single-serve packets, which cater to a variety of consumer preferences and consumption circumstances. This diversity helps to reach new consumer niches and increase overall market penetration. Traditional cookies and single-serve packs both generate revenue, which helps manufacturers and merchants grow. Traditional cookies profit from consistent demand and customer loyalty, but single-serve packs capitalize on convenience-driven sales and impulse buying.
The increasing awareness about health and nutrition has resulted in consumer preferences shifting towards products perceived as healthier items such as gluten-free and organic cookies. Individuals with dietary restrictions or those looking for clearer ingredient lists frequently choose these items.
Organic products are becoming more popular among customers due to concerns about pesticide residues, environmental impact, and the overall health benefits connected with organic farming practices. Within the overall cookie market, the gluten-free and organic cookies segment is expanding. As customer demand grows, manufacturers are expanding their product offerings to include gluten-free and organic options to meet these unique dietary needs.
Furthermore, the expansion of retail and e-commerce platforms has boosted access to gluten-free and organic cookies, allowing manufacturers to reach a larger audience interested in these products. Consumers are increasingly incorporating health and wellness considerations into their food purchases, selecting goods that are seen to contribute to a healthier lifestyle. Gluten-free and organic cookies fit into these trends, increasing their appeal and consumption.
Additionally, brands that market themselves as supplying gluten-free and organic cookies benefit from consumer trust and the idea that these products are healthier and more natural alternatives. Effective marketing methods that highlight health benefits and natural ingredients increase consumer attention and sales. Gluten-free and organic cookies frequently attract a higher price than normal cookies. This price strategy promotes market expansion by luring value-conscious customers prepared to pay extra for claimed health benefits and high-quality ingredients.
Regulatory systems that support organic certification and gluten-free labeling give consumers confidence in product quality and respect to specific dietary needs. Compliance with these criteria boosts consumer confidence and promotes market growth for gluten-free and organic cookies. Educational programs emphasizing the benefits of gluten-free and organic ingredients in cookies encourage customers to choose healthier eating choices. Increased awareness helps to sustain market demand and growth.
The increasing consumer demand and innovative product offerings in North America are likely to foster further growth in the cookies market. Cookies have a rich cultural history in North America, serving as mainstays in a variety of social contexts including holidays, parties, and ordinary snacks. This cultural affinity ensures that demand remains stable and consistent.
Cookies, due to their versatility, are enjoyed in a variety of situations, including breakfast and lunchboxes, desserts, and midnight munchies. North American customers are more prone to buy indulgent and luxury snack options since they have relatively large discretionary incomes. Cookies are a simple snack option for many North Americans due to their hectic lifestyles. Companies constantly create new and fascinating flavours, as well as distinctive ingredients, to pique the interest of consumers. The emergence of cookies that respond to dietary preferences and constraints is being driven by a burgeoning health and wellness movement. Gluten-free, organic, low-sugar, and vegan cookies are popular among health-conscious consumers.
Furthermore, technological advancements have enabled personalized and adjustable cookie alternatives. Companies that offer personalized flavours, shapes, and packaging increase consumer involvement and happiness. Sustainability and ethical sourcing are becoming increasingly important to customers. Environmentally and socially conscious consumers are drawn to firms that emphasize sustainable processes and ethical ingredient sourcing (for example, fair-trade chocolate and organic flour).
Additionally, innovative packaging methods improve convenience, freshness, and environmental sustainability (for example, resealable packs and biodegradable materials). Consumers prefer practical and environmentally beneficial solutions. Integration of technology into production processes ensures higher quality and uniformity in cookie goods. Advancements in e-commerce and internet marketing reach a larger audience while effectively catering to markets.
Companies capitalize on emerging consumer trends such as plant-based diets, functional foods, and clean labels to launch new products that cater to changing preferences. Collaborations with other well-known businesses or influencers generate buzz and attract new customers. Partnerships, such as joint ventures with health-food firms, are used to develop innovative goods.
The rising E-commerce platforms provide consumers in both urban and rural places with access to a wide range of cookie brands and goods that may not be available locally. Online shopping provides convenience by allowing purchases to be made at any time and from any location, which is ideal for today's busy schedules. E-commerce sites frequently contain reviews and ratings, allowing users to make more educated purchasing decisions.
Algorithms on these sites deliver personalized product recommendations based on previous purchases and browsing behaviour, improving the likelihood of future sales. Online businesses usually provide competitive prices, discounts, and bargains, making them more appealing than conventional storefronts. Flash sales, seasonal discounts, and bundled offers are driven by e-commerce sites, leading to significant sales spikes. Digital marketing tactics provide tailored advertising based on consumer demographics, interests, and behaviour.
Furthermore, integration with social media platforms allows firms to interact directly with customers, increasing brand loyalty and recognition. As more people relocate to cities, their lifestyles get busier, raising demand for simple, ready-to-eat snacks such as cookies. Brands create single-serve and smaller packaging to cater to on-the-go consumption, in line with today's fast-paced lifestyle. Healthier snack options are gaining popular. Brands respond by providing cookies with less sugar, whole grains, and additional nutrients.
Additionally, gluten-free, vegan, and organic cookies are becoming more popular as health-conscious consumers demand them. Snacking between meals is growing increasingly common, increasing demand for a wide range of snack options, including cookies. Despite health trends, people still need decadent treats, and cookies satisfy this desire. Cookies are a popular choice during festivals and celebrations in many Asian cultures, resulting in seasonal demand. The tradition of gift-giving, particularly during the holidays, increases sales of premium and nicely wrapped cookies.
The rise of environmentally conscious consumers is encouraging firms to use sustainable packaging, which is heavily promoted online. E-commerce platforms give detailed product information, enabling consumers to make ethical purchase decisions.
The competitive environment in the cookies industry is a dynamic mix of regional competitors, niche brands, and private label offers. These companies cater to special client preferences by providing distinctive flavours, healthier ingredients, allergen-free choices, or responding to local interests. Furthermore, the advent of e-commerce platforms allows smaller enterprises to reach a larger audience, whilst artisanal bakeries and home-based businesses provide unique, handcrafted cookies, attracting clients looking for premium or personalized options. This fragmentation increases competitiveness, with firms always coming up with new flavours, formats, and marketing methods to retain a devoted consumer base.
Some of the prominent players operating in the cookies market include:
Mondelez International, Inc.
General Mills, Inc.
Ferrero International S.A.
PepsiCo, Inc.
Britannia Industries Ltd
Mckee Foods Corporation
The Campbell Soup Company
Danone S.A.
Patanjali Foods
Ferrero SpA
In December 2023, A Ferrero-related Company announced that it has entered exclusive negotiations to fully acquire Michel et Augustin from Danone. Michel et Augustin was founded in the French market in 2004, it markets premium, products including sweet biscuits, savoury biscuits and snacks. These brands are sold mainly in France and in six other markets. The planned acquisition would improve Ferrero's position in France and mark the latest purchase in the premium biscuits market, following the acquisitions of Burton's Biscuit Company and Fox's in the UK, Kelsen Group in Denmark and Delacre in Belgium.
In May 2024, Commercial Bakeries Corp., a Toronto-based producer of private label cookies, acquired Imagine Baking Inc., a manufacturer of specialty/premium and better-for-you crackers, cookies, biscuits, and brittle, with focus on the gluten-free and organic spaces. "Imagine Baking provides an opportunity for the combined company to expand its capabilities and capitalize on the growing trend towards private label baked snacks in the North American cookie and cracker market," a news announcement said.
In October 2022, Leading bakery foods company Britannia Industries has acquired a controlling stake in Kenya-based Kenafric Biscuits, a move which will help the company set up a manufacturing base and expand sales in the African markets. "The object of the acquisition is the manufacture and sale of biscuits in Kenya and African markets," said Britannia Industries, which owns brands such as Good Day, Tiger, NutriChoice, Milk Bikis and Marie Gold.