饼干市场规模、份额和成长分析（按类型、含糖量、通路、包装和地区划分）－2026-2033年产业预测

预计到 2024 年，饼干市场规模将达到 433.2 亿美元，到 2025 年将达到 454.4 亿美元，到 2033 年将达到 666.3 亿美元，在预测期（2026-2033 年）内，复合年增长率为 4.9%。

饼干市场正经历强劲成长，这得益于其丰富多样的口味、创新的设计和吸引全球消费者的精美包装。这些烘焙点心由麵粉、糖、坚果（如葡萄干和腰果）以及水果混合製成，不仅满足了人们对甜食的渴望，还提供了维生素、矿物质和健康脂肪等必需营养素。消费者对饼干健康益处的认识不断提高，加上从燕麦、杏仁到巧克力等多种口味的饼干可供选择，显着提升了市场需求。随着製造商不断创新和改进产品，全球饼干市场预计将进一步扩张，巩固其作为健康意识消费者首选零食的地位。

饼干市场成长要素

饼干市场的成长主要归功于茶饮和咖啡店的增加。这些场所的普及带动了消费者对茶饮搭配饼干的兴趣。随着越来越多的人享用这些饮品，对各种饼干的需求也日益增长。此外，全球生活水准的提高增强了消费者的购买力，促使他们更积极地探索饼干等零食选择。这种饮品文化的扩张，加上可支配收入的增加，在推动饼干市场发展方面发挥了关键作用，使得各种产品和口味得以开发，以满足不同消费者的偏好。

Cookie市场限制

随着洋芋片、水果等其他点心的日益普及，饼干市场正面临严峻挑战，消费者对饼干的需求也随之下降。此外，原物料成本上涨推高了饼干价格，使其超出部分消费者的负担能力，进一步阻碍了市场成长。同时，消费者健康意识的增强也促使他们选择更健康的零食，降低了传统饼干的吸引力。这些因素迭加在一起，随着偏好和经济状况的不断变化，对饼干市场的成长潜力构成了重大限制。

饼干市场趋势

在消费者对健康和营养日益关注的推动下，饼干市场正经历着向更健康食品发展的强劲趋势。注重健康的消费者越来越倾向于选择无麸质产品，而燕麦葡萄干饼干和士力架饼干则因其健康益处和天然香料的使用而广受欢迎。这种转变反映了消费者正在远离传统含糖糖果甜点的更广泛趋势，他们积极寻求更符合自身健康生活方式的零食。对更健康饼干替代品的需求，以及人们对慢性疾病日益增长的认识，持续推动市场创新，促使品牌提供多样化的产品，以满足消费者不断变化的偏好。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究分析
• 监管分析
• 客户和采购标准分析

全球饼干市场规模（按类型及复合年增长率划分）（2026-2033 年）

• 酒吧
• 造型饼干
• 捲筒式
• 降低
• 其他的

全球饼干市场规模（按含糖量和复合年增长率划分）（2026-2033 年）

• 无醣
• 加入糖

全球饼干市场规模（依分销通路划分）及复合年增长率（2026-2033 年）

• 离线
• 在线的

全球饼干市场规模（按包装和复合年增长率划分）（2026-2033 年）

• 硬包装
• 软包装
• 其他的

全球饼干市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Mondelez International（US）
• Kellogg Co（US）
• Nestle SA（Switzerland）
• PepsiCo Inc.（US）
• Campbell Soup Company（US）
• Parle Products Pvt. Ltd.（India）
• Britannia Industries Limited（India）
• ITC Limited（India）
• The Hershey Company（US）
• MARS Inc.（US）
• Griesson-de Beukelaer GmbH & Co. KG（Germany）
• Bahlsen GmbH & Co. KG（Germany）
• Dali Food Group Co. Ltd.（China）
• Haas Food Equipment GmbH（Austria）
• Danone SA（France）
• McKee Foods Corporation（US）

结论与建议

Cookies Market size was valued at USD 43.32 Billion in 2024 and is poised to grow from USD 45.44 Billion in 2025 to USD 66.63 Billion by 2033, growing at a CAGR of 4.9% during the forecast period (2026-2033).

The cookie market is experiencing robust growth driven by diverse flavors, innovative designs, and attractive packaging that appeal to consumers worldwide. These baked goods, typically composed of flour, sugar, and a mix of ingredients like nuts and fruits, including raisins and cashews, not only satisfy sweet cravings but also provide essential nutrients such as vitamins, minerals, and healthy lipids. Growing consumer awareness of health benefits associated with cookies, alongside an expanding variety of options-ranging from oat and almond to chocolate-has significantly heightened demand. As manufacturers continue to innovate and enhance their offerings, the global cookies market is poised for further expansion, solidifying cookies as a favored snack choice among health-conscious consumers.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cookies market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cookies Market Segments Analysis

Global Cookies Market is segmented by Type, Sugar Concentration, Distribution Channel, Packaging and region. Based on Type, the market is segmented into Bar, Molded, Rolled, Drop and Others. Based on Sugar Concentration, the market is segmented into Sugar Free, Added Sugars. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Packaging, the market is segmented into Rigid, Flexible and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Cookies Market

The growth of the cookie market can be largely attributed to the increasing prevalence of tea and coffee establishments, which boosts consumer interest in cookies as an accompaniment. As more people indulge in these beverages, the demand for various cookie options rises. Additionally, the overall improvement in living standards across the globe enhances consumer purchasing power, encouraging greater exploration of snack options like cookies. This combination of expanding beverage culture and heightened disposable income plays a significant role in propelling the cookie market forward, allowing for a wider array of products and flavors to meet diverse consumer preferences.

Restraints in the Cookies Market

The cookies market is facing significant challenges due to the increasing popularity of alternative snacks like chips and fruits, which are drawing consumers away from cookie products. Additionally, escalating raw material costs are driving up the prices of cookies, further hindering growth by making them less affordable for some consumers. Furthermore, a growing awareness of health issues has led many individuals to opt for healthier snack choices, which limits the appeal of traditional cookies. These factors combined create considerable restraints on the potential for growth in the cookies market, as preferences and economic conditions continue to evolve.

Market Trends of the Cookies Market

The cookies market is witnessing a robust trend towards healthier options, driven by a growing consumer emphasis on wellness and nutrition. Health-conscious individuals are increasingly favoring gluten-free varieties, with oatmeal raisin cookies and snickerdoodles gaining traction due to their perceived health benefits and use of natural flavors. This shift reflects a broader movement away from traditional sugary treats, as consumers actively seek snacks that align with their active lifestyles. As awareness of chronic diseases rises, the demand for healthier cookie alternatives continues to shape market innovation, encouraging brands to diversify their offerings and cater to this evolving consumer preference.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Regulatory Analysis
• Customer And Buying Criteria Analysis

Global Cookies Market Size by Type & CAGR (2026-2033)

• Market Overview
• Bar
• Molded
• Rolled
• Drop
• Others

Global Cookies Market Size by Sugar Concentration & CAGR (2026-2033)

• Market Overview
• Sugar Free
• Added Sugar

Global Cookies Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
• Online

Global Cookies Market Size by Packaging & CAGR (2026-2033)

• Market Overview
• Rigid
• Flexible
• Others

Global Cookies Market Size & CAGR (2026-2033)

• North America (Type, Sugar Concentration, Distribution Channel, Packaging)
  • US
  • Canada
• Europe (Type, Sugar Concentration, Distribution Channel, Packaging)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Sugar Concentration, Distribution Channel, Packaging)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Sugar Concentration, Distribution Channel, Packaging)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Sugar Concentration, Distribution Channel, Packaging)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Mondelez International (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kellogg Co (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PepsiCo Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campbell Soup Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parle Products Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britannia Industries Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hershey Company (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MARS Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Griesson - de Beukelaer GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bahlsen GmbH & Co. KG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dali Food Group Co. Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haas Food Equipment GmbH (Austria)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McKee Foods Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations