饼干和薄脆饼干市场－全球产业规模、份额、趋势、机会和预测，按产品类型（饼干、薄脆饼干）、按配销通路（大卖场/超市、便利商店、线上、其他）、按地区和竞争情况，2020-2030 年预测

2024 年全球曲奇饼干市场价值为 1,064.4 亿美元，预计到 2030 年将成长到 1,388.1 亿美元，复合年增长率为 4.52%。全球曲奇饼干市场正在稳步增长，这得益于消费者生活方式的改变、对方便零食的需求不断增长以及对便携式烘焙产品的偏好日益增长。注重健康的消费者正在推动对低糖、无麸质和有机品种的需求，促使製造商在新成分和配方方面进行创新。高端化和口味多样化已成为主要趋势，各大品牌正在尝试异国风味、超级食品和功能性成分来吸引利基。电子商务和现代零售通路也在扩大市场覆盖范围，尤其是在城市人口中。此外，对包装、品牌和清洁标籤产品的策略性投资正在增强产品吸引力。北美和欧洲占据市场主导地位，而亚太地区由于可支配收入的成长和城市化进程正在成为一个利润丰厚的地区。

关键市场驱动因素

便利、方便的零食选择需求不断增长

主要市场挑战

人们对加工零食的健康担忧日益加剧，负面认知也日益加深

主要市场趋势

高端化和奢华化产品日益受到青睐

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球曲奇饼干市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 依产品种类（饼干、薄脆饼干）
  • 按配销通路（大卖场/超市、便利商店、网路、其他）
  • 按地区
  • 按公司分类（2024 年）
• 市场地图

第六章：北美曲奇饼干市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲曲奇饼干市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太地区曲奇饼干市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 越南
  • 韩国

第九章：中东与非洲饼干市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其

第十章：南美饼干和薄脆饼干市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：干扰：衝突、流行病与贸易壁垒

第 14 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 15 章：竞争格局

• 公司简介
  • Nestle SA
  • PepsiCo Inc.
  • General Mills Inc.
  • Grupo Bimbo SAB de CV
  • Kellanova
  • Ferrero Group
  • Pladis Global
  • The Hershey Company
  • Yamazaki Baking Co., Ltd.
  • ITC Limited

第 16 章：策略建议

第17章调查会社について・免责事项

Global Cookie and Cracker Market was valued at USD 106.44 Billion in 2024 and is expected to grow to USD 138.81 Billion by 2030 with a CAGR of 4.52%. The global cookie and cracker market is witnessing steady growth driven by changing consumer lifestyles, increasing demand for convenient snacking options, and rising preference for on-the-go bakery products. Health-conscious consumers are fueling demand for low-sugar, gluten-free, and organic varieties, prompting manufacturers to innovate with new ingredients and formulations. Premiumization and flavor diversification have become key trends, as brands experiment with exotic flavors, superfoods, and functional ingredients to attract niche segments. E-commerce and modern retail channels are also expanding the market's reach, especially among urban populations. Moreover, strategic investments in packaging, branding, and clean-label offerings are enhancing product appeal. North America and Europe dominate the market, while Asia Pacific is emerging as a lucrative region due to growing disposable incomes and urbanization.

Key Market Drivers

Rising Demand for Convenient and On-the-Go Snacking Options

One of the major drivers propelling the global cookie and cracker market is the growing consumer demand for convenient, portable, and ready-to-eat snack options. Mondelez International's 2024 State of Snacking study (via The Harris Poll) found that 91% of global adults eat at least one snack daily, and 63% eat two or more snacks per day-indicating a shift toward snacks replacing traditional meals. In today's fast-paced lifestyle, especially in urban settings, consumers increasingly prefer snacks that require minimal preparation and can be easily consumed during commutes, at work, or in between meals. Cookies and crackers, which are typically shelf-stable and require no refrigeration or heating, serve this demand perfectly. Their compact packaging and long shelf life make them ideal choices for both individual consumers and foodservice operators. Moreover, busy schedules and evolving work environments such as remote working or hybrid models have amplified the need for accessible and versatile snack foods. Cookies and crackers also appeal to parents looking for quick lunchbox solutions for children, as well as travelers and fitness enthusiasts seeking energy-dense snacks. As a result, manufacturers are expanding their product portfolios with single-serve packs, resealable bags, and multipack formats to cater to different usage occasions, driving strong market growth.

Key Market Challenges

Growing Health Concerns and Negative Perception of Processed Snacks

One of the major challenges confronting the global cookie and cracker market is the increasing consumer awareness of health and nutrition, which has led to a growing negative perception of processed snack foods. In 2024, The U.S. Department of Agriculture (USDA) and Reinvestment Fund have expanded America's Healthy Food Financing Initiative (HFFI), a program aimed at improving food access in underserved communities. This USD 60 million fund will support food retail projects, including the development of new food retail stores and improvements to existing ones. Many cookies and crackers are traditionally high in refined sugars, saturated fats, sodium, and artificial additives-attributes that conflict with the rising preference for clean-label and health-conscious products. Public health campaigns and nutrition-focused regulations in many countries are putting pressure on manufacturers to reformulate products and provide more transparent labeling. Additionally, the rise in lifestyle diseases such as obesity, diabetes, and cardiovascular disorders is prompting consumers to reduce their intake of calorie-dense snacks, including traditional cookies and crackers. In regions like Europe and North America, regulatory bodies have already implemented sugar taxes or front-of-pack nutrition labels to alert consumers about unhealthy contents, thereby discouraging impulse purchases. For brands heavily reliant on conventional recipes, this presents a significant challenge, as they must adapt quickly without compromising on taste or shelf life, or risk losing health-conscious consumers to alternatives like protein bars, granola snacks, or fresh fruits.

Key Market Trends

Premiumization and Indulgent Offerings Gaining Traction

A strong trend emerging in the global cookie and cracker market is the growing appetite for premium, indulgent products that go beyond traditional formulations. Today's consumers are seeking elevated snacking experiences, prompting brands to introduce artisanal-style cookies, gourmet crackers, and luxury packaging. Premiumization is reflected not just in pricing but also in ingredient quality, texture, mouthfeel, and visual appeal. High-end ingredients such as Belgian chocolate, sea salt caramel, roasted nuts, dried fruits, and imported cheeses are being incorporated to create a sense of exclusivity and indulgence. Additionally, brands are targeting special occasions and gifting segments with elegant cookie tins and limited-edition cracker assortments. This trend is particularly strong in urban markets where consumers are willing to pay more for perceived quality, uniqueness, or status. Craft brands and boutique bakeries are capitalizing on this shift, while legacy companies are launching sub-brands and premium lines to stay relevant. The premiumization trend allows manufacturers to command higher margins while appealing to an increasingly discerning global consumer base.

Key Market Players

• Nestle S.A.
• PepsiCo Inc.
• General Mills Inc.
• Grupo Bimbo S.A.B. de C.V.
• Kellanova
• Ferrero Group
• Pladis Global
• The Hershey Company
• Yamazaki Baking Co., Ltd.
• ITC Limited

Report Scope:

In this report, the Global Cookie and Cracker Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Cookie and Cracker Market, By Product Type:

• Cookie
• Cracker

Cookie and Cracker Market, By Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Online
• Others

Cookie and Cracker Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Vietnam
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Cookie and Cracker Market.

Available Customizations:

Global Cookie and Cracker Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Market Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchase Decision

5. Global Cookie and Cracker Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Cookie, Cracker)
  • 5.2.2. By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Cookie and Cracker Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Cookie and Cracker Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Cookie and Cracker Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Cookie and Cracker Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Cookie and Cracker Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Cookie and Cracker Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. Germany Cookie and Cracker Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. Spain Cookie and Cracker Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Cookie and Cracker Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. United Kingdom Cookie and Cracker Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Cookie and Cracker Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1.China Cookie and Cracker Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2.Japan Cookie and Cracker Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. India Cookie and Cracker Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Vietnam Cookie and Cracker Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. South Korea Cookie and Cracker Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Cookie and Cracker Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Cookie and Cracker Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Saudi Arabia Cookie and Cracker Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. UAE Cookie and Cracker Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel
  • 9.3.4. Turkey Cookie and Cracker Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Distribution Channel

10. South America Cookie and Cracker Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Cookie and Cracker Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Argentina Cookie and Cracker Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Colombia Cookie and Cracker Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. Nestle S.A.
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. PepsiCo Inc.
  • 15.1.3. General Mills Inc.
  • 15.1.4. Grupo Bimbo S.A.B. de C.V.
  • 15.1.5. Kellanova
  • 15.1.6. Ferrero Group
  • 15.1.7. Pladis Global
  • 15.1.8. The Hershey Company
  • 15.1.9. Yamazaki Baking Co., Ltd.
  • 15.1.10. ITC Limited

16. Strategic Recommendations

17. About Us & Disclaimer