剃刀市场规模、份额和成长分析（按产品、分销管道、最终用户和地区）- 2025-2032 年行业预测

2023 年全球剃鬚市场规模价值 46 亿美元，预计将从 2024 年的 47.6 亿美元增长到 2032 年的 62.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 3.5%。

化妆品市场正在快速成长，个人保健产品的重要性日益增加，大大推动了刮鬍刀和刀片的需求。随着越来越多的个人接受企业文化并重视整装仪容，个人护理支出预计将随着生活水准和可支配收入的提高而增加，从而推动全球成长。由于工厂关闭、零售店停止营业，新冠肺炎疫情最初扰乱了产品的製造和销售。不过，随着刮鬍产品已成为家庭必需品，预计疫情过后刮鬍产品将出现復苏。此外，製造商还透过突出有机成分和独特香味进行创新，以增强剃须体验。儘管对各种剃须产品的需求很大，但电子修剪器的兴起和留鬍鬚等美容趋势可能会对整体市场成长构成挑战。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析

剃刀市场规模（按产品和复合年增长率） (2025-2032)

• 市场概况
• 刮鬍刀和刀片
• 鬍后乳液
• 其他产品

剃刀市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 在线的
• 离线

刮鬍刀市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 男性
• 女士

剃刀市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Procter & Gamble（United States）
• Edgewell Personal Care（United States）
• Philips（Netherlands）
• Beiersdorf（Germany）
• Church & Dwight（United States）
• Panasonic（Japan）
• Reckitt Benckiser（United Kingdom）
• Societe Bic（France）
• Spectrum Brands（United States）
• Xiaomi（China）
• Harry's Inc.（United States）
• Super-Max（India）
• Dorco（South Korea）
• Wahl Clipper Corporation（United States）
• Conair Corporation（United States）
• Feather Safety Razor Co.（Japan）
• Kai Group（Japan）
• Dovo Solingen（Germany）
• Parker Safety Razor（India）

结论和建议

Global Shaving Market size was valued at USD 4.6 billion in 2023 and is poised to grow from USD 4.76 billion in 2024 to USD 6.27 billion by 2032, growing at a CAGR of 3.5% during the forecast period (2025-2032).

The cosmetics market is experiencing rapid growth, significantly buoying the demand for razors and blades as personal care products rise in importance. As more individuals embrace corporate culture and prioritize grooming, global growth is expected to accelerate, fueled by increased spending on personal care alongside rising living standards and disposable income. The COVID-19 pandemic initially disrupted shaving product manufacturing and sales due to plant closures and retail shutdowns. However, a post-pandemic recovery is anticipated as shaving products become household essentials. Furthermore, manufacturers are innovating by emphasizing organic ingredients and unique scents to enhance the shaving experience. Despite the demand for diverse shaving products, the rise of electronic trimmers and grooming trends like full beards may present challenges to overall market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Shaving market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Shaving Market Segments Analysis

Global Shaving Market is segmented by Product, Distribution Channel, End User and region. Based on Product, the market is segmented into Razors & Blades, After-Shave Emulsion and Other Products. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Shaving Market

The global shaving market is experiencing significant growth driven by the increasing popularity of disposable razors. Their convenience, affordability, and user-friendly design are key factors attracting consumers. Disposable razors have become a favored option, particularly in emerging markets, where affordability plays a crucial role in consumer choices. As more individuals seek hassle-free grooming solutions at a lower price point, the demand for these easy-to-use shaving products continues to rise. This trend highlights an important shift in consumer preferences, making disposable razors an essential driver of growth in the global shaving market.

Restraints in the Global Shaving Market

The global shaving market faces challenges due to the rising trend of beards and facial hair, particularly in developed nations. This shift in grooming preferences has resulted in a notable decrease in the demand for traditional shaving products, as more men opt to grow facial hair instead. Consequently, this change in consumer behavior is constraining the expansion of the shaving market, as companies must adapt to these evolving grooming trends. The increasing acceptance and popularity of facial hair have significantly impacted sales, leading to a reevaluation of market strategies to align with the preferences of modern consumers.

Market Trends of the Global Shaving Market

The global shaving market is witnessing a significant shift towards sustainability, driven by an increasing consumer preference for eco-friendly and sustainable products. As awareness of environmental issues rises, brands are responding by innovating with recyclable and biodegradable materials, prominently featuring bamboo and metal safety razors. This trend not only caters to environmentally conscious consumers but also aligns with broader movements towards reducing plastic waste in personal care products. Companies are investing in sustainable packaging and transparent supply chains, creating a competitive edge while appealing to a growing segment of the market that prioritizes environmental responsibility in their purchasing decisions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Shaving Market Size by Product & CAGR (2025-2032)

• Market Overview
• Razors & Blades
• After-Shave Emulsion
• Other Products

Global Shaving Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Shaving Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Shaving Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Societe Bic (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spectrum Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harry's Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Super-Max (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dorco (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wahl Clipper Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Feather Safety Razor Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kai Group (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dovo Solingen (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parker Safety Razor (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations