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封面
市场调查报告书
商品编码
1743930

刮鬍膏市场 - 全球产业规模、份额、趋势、机会和预测，按类型、价格、配销通路、地区和竞争细分，2020-2030 年

Shaving Cream Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Price, By Distribution Channel, By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

2024年，全球刮鬍膏市场规模达197.5亿美元，预计2030年将达314.9亿美元，预测期内复合年增长率为8.15%。这项成长主要得益于不断扩张的电商平台，这些平台提升了消费者购买各种刮鬍产品的可近性和便利性。市场对高端专业刮鬍膏的需求也在不断增长，尤其是针对敏感肌肤或特殊护理需求的刮鬍膏。可支配收入的增加（尤其是在发展中地区），以及西方护理潮流的接受，正在推动剃须膏市场渗透率的提高。社交电商则透过提高产品在新消费群体中的曝光度和可及性，进一步加速了这一趋势。

市场概览
预测期 2026-2030
2024年市场规模 197.5亿美元
2030年市场规模 314.9亿美元
2025-2030 年复合年增长率 8.15%
成长最快的领域 在线的
最大的市场 北美洲

关键市场驱动因素

个人仪容和卫生意识不断增强

主要市场挑战

人们对鬍鬚文化和另类修饰风格的偏好日益增长

主要市场趋势

天然与有机刮鬍膏的兴起

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

  • 品牌知名度
  • 影响购买决策的因素

第五章：全球剃鬍膏市场展望

  • 市场规模和预测
    • 按价值
  • 市场占有率和预测
    • 依型式（须后水、须前水）
    • 按价格（低、中、高）
    • 按配销通路（大卖场/超市、便利商店、网路、其他）
    • 按地区
    • 按公司分类（2024）
  • 市场地图

第六章：北美刮鬍膏市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 北美：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲刮鬍膏市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 欧洲：国家分析
    • 法国
    • 德国
    • 西班牙
    • 义大利
    • 英国

第八章：亚太剃鬍膏市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 亚太地区：国家分析
    • 中国
    • 日本
    • 印度
    • 越南
    • 韩国

第九章：中东和非洲刮鬍膏市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • MEA：国家分析
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 土耳其

第十章：南美洲剃鬍膏市场展望

  • 市场规模和预测
  • 市场占有率和预测
  • 南美洲：国家分析
    • 巴西
    • 阿根廷
    • 哥伦比亚

第 11 章：市场动态

  • 驱动程式
  • 挑战

第 12 章：市场趋势与发展

  • 合併与收购（如有）
  • 产品发布（如有）
  • 最新动态

第 13 章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商的力量
  • 顾客的力量
  • 替代产品的威胁

第 14 章：竞争格局

  • 公司简介
    • Beiersdorf AG (Nivea)
    • Cremo Company, LLC
    • The Procter & Gamble Company
    • Colgate-Palmolive Company
    • BULLDOG (Edgewell Personal Care)
    • Bombay Shaving Company
    • Dollar Shave Club
    • Captain's Choice
    • Dorco Co, Ltd.
    • L'Oreal Groupe

第 15 章：策略建议

第16章调查会社について・免责事项

简介目录
Product Code: 29365

The global Shaving Cream Market was valued at USD 19.75 billion in 2024 and is projected to reach USD 31.49 billion by 2030, growing at a CAGR of 8.15% during the forecast period. This growth is driven by expanding e-commerce platforms that enhance accessibility and convenience for consumers seeking a variety of shaving products. The market is also seeing increasing demand for premium and specialized shaving creams, particularly those formulated for sensitive skin or unique grooming needs. Rising disposable incomes, especially in developing regions, along with the adoption of Western grooming trends, are contributing to broader market penetration. Social commerce is further accelerating this trend by making products more visible and accessible to new consumer segments.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 19.75 Billion
Market Size 2030USD 31.49 Billion
CAGR 2025-20308.15%
Fastest Growing SegmentOnline
Largest MarketNorth America

Key Market Drivers

Rising Awareness of Personal Grooming and Hygiene

The growing emphasis on personal grooming and hygiene across both developed and emerging markets is a major driver for the shaving cream industry. Consumers, especially men, are increasingly incorporating shaving into their broader skincare and grooming routines. The influence of social media, changing beauty norms, and increasing acceptance of self-care practices are reshaping grooming behaviors. In India, for instance, the Beauty and Personal Care (BPC) market is projected to reach a GMV of USD 30 billion by 2027, driven by this shift. Men and women alike are now seeking products that offer more than basic shaving utility-such as creams with moisturizing or soothing ingredients for a more comfortable experience. This evolving mindset, coupled with growing awareness around grooming standards in professional settings, is pushing demand for both regular and premium shaving products across age groups and genders.

Key Market Challenges

Growing Preference for Beard Culture and Alternative Grooming Styles

The growing popularity of beards and alternative grooming styles is a major obstacle for the shaving cream market. Beard culture, especially among millennials and Gen Z, has gained mainstream traction and reduced the frequency of traditional shaving. Influencers and public figures have normalized and glamorized bearded looks, while the "no-shave" trend continues to gain momentum. As a result, the demand for daily shaving products like creams and foams has seen a relative decline. Additionally, modern grooming preferences have shifted towards beard maintenance, leading consumers to invest more in oils, balms, and trimmers. This change in consumer behavior limits the core audience for shaving creams and forces brands to diversify into beard care or reposition their products for hybrid grooming routines.

Key Market Trends

Rise of Natural and Organic Shaving Creams

A significant trend in the shaving cream market is the growing preference for natural, organic, and chemical-free formulations. Consumers are increasingly prioritizing clean ingredients and ethical production processes, avoiding products that contain sulfates, parabens, and synthetic additives. This is fueling demand for plant-based shaving creams featuring ingredients like coconut oil, aloe vera, shea butter, and essential oils. These formulations are particularly favored by those with sensitive skin or concerns about long-term skin health. In line with the global clean beauty movement, brands are also focusing on sustainable packaging and eco-friendly production methods. Labels such as "cruelty-free," "vegan," and "biodegradable" are becoming influential in purchase decisions, especially among younger consumers. This shift enables premium pricing and opens opportunities for niche players and major brands to tap into a fast-growing market segment.

Key Market Players

  • Beiersdorf AG (Nivea)
  • Cremo Company, LLC
  • The Procter & Gamble Company
  • Colgate-Palmolive Company
  • BULLDOG (Edgewell Personal Care)
  • Bombay Shaving Company
  • Dollar Shave Club
  • Captain's Choice
  • Dorco Co, Ltd.
  • L'Oreal Groupe

Report Scope:

In this report, the global Shaving Cream Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Shaving Cream Market, By Type:

  • Aftershave
  • Pre-shave

Shaving Cream Market, By Price:

  • Low
  • Medium
  • High

Shaving Cream Market, By Distribution Channel:

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Online
  • Others

Shaving Cream Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • Germany
    • Spain
    • Italy
    • United Kingdom
  • Asia-Pacific
    • China
    • Japan
    • India
    • Vietnam
    • South Korea
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Turkey
  • South America
    • Brazil
    • Argentina
    • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Shaving Cream Market.

Available Customizations:

Global Shaving Cream Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Methodology Landscape
  • 2.2. Objective of the Study
  • 2.3. Baseline Methodology
  • 2.4. Formulation of the Scope
  • 2.5. Assumptions and Limitations
  • 2.6. Sources of Research
  • 2.7. Approach for the Market Study
  • 2.8. Methodology Followed for Calculation of Market Size & Market Shares
  • 2.9. Forecasting Methodology

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions
  • 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

  • 4.1. Brand Awareness
  • 4.2. Factor Influencing Purchasing Decision

5. Global Shaving Cream Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Aftershave, Pre-shave)
    • 5.2.2. By Price (Low, Medium, High)
    • 5.2.3. By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Shaving Cream Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Price
    • 6.2.3. By Distribution Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Shaving Cream Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Price
        • 6.3.1.2.3. By Distribution Channel
    • 6.3.2. Canada Shaving Cream Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Price
        • 6.3.2.2.3. By Distribution Channel
    • 6.3.3. Mexico Shaving Cream Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Price
        • 6.3.3.2.3. By Distribution Channel

7. Europe Shaving Cream Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Price
    • 7.2.3. By Distribution Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. France Shaving Cream Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Price
        • 7.3.1.2.3. By Distribution Channel
    • 7.3.2. Germany Shaving Cream Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Price
        • 7.3.2.2.3. By Distribution Channel
    • 7.3.3. Spain Shaving Cream Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Price
        • 7.3.3.2.3. By Distribution Channel
    • 7.3.4. Italy Shaving Cream Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Price
        • 7.3.4.2.3. By Distribution Channel
    • 7.3.5. United Kingdom Shaving Cream Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Price
        • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Shaving Cream Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Price
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Shaving Cream Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Price
        • 8.3.1.2.3. By Distribution Channel
    • 8.3.2. Japan Shaving Cream Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Price
        • 8.3.2.2.3. By Distribution Channel
    • 8.3.3. India Shaving Cream Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Price
        • 8.3.3.2.3. By Distribution Channel
    • 8.3.4. Vietnam Shaving Cream Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Price
        • 8.3.4.2.3. By Distribution Channel
    • 8.3.5. South Korea Shaving Cream Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Price
        • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Shaving Cream Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Price
    • 9.2.3. By Distribution Channel
    • 9.2.4. By Country
  • 9.3. MEA: Country Analysis
    • 9.3.1. South Africa Shaving Cream Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Price
        • 9.3.1.2.3. By Distribution Channel
    • 9.3.2. Saudi Arabia Shaving Cream Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Price
        • 9.3.2.2.3. By Distribution Channel
    • 9.3.3. UAE Shaving Cream Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Price
        • 9.3.3.2.3. By Distribution Channel
    • 9.3.4. Turkey Shaving Cream Market Outlook
      • 9.3.4.1. Market Size & Forecast
        • 9.3.4.1.1. By Value
      • 9.3.4.2. Market Share & Forecast
        • 9.3.4.2.1. By Type
        • 9.3.4.2.2. By Price
        • 9.3.4.2.3. By Distribution Channel

10. South America Shaving Cream Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Price
    • 10.2.3. By Distribution Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Shaving Cream Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Price
        • 10.3.1.2.3. By Distribution Channel
    • 10.3.2. Argentina Shaving Cream Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Price
        • 10.3.2.2.3. By Distribution Channel
    • 10.3.3. Colombia Shaving Cream Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Price
        • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Porters Five Forces Analysis

  • 13.1. Competition in the Industry
  • 13.2. Potential of New Entrants
  • 13.3. Power of Suppliers
  • 13.4. Power of Customers
  • 13.5. Threat of Substitute Products

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Beiersdorf AG (Nivea)
      • 14.1.1.1. Business Overview
      • 14.1.1.2. Company Snapshot
      • 14.1.1.3. Products & Services
      • 14.1.1.4. Financials (As Per Availability)
      • 14.1.1.5. Key Market Focus & Geographical Presence
      • 14.1.1.6. Recent Developments
      • 14.1.1.7. Key Management Personnel
    • 14.1.2. Cremo Company, LLC
    • 14.1.3. The Procter & Gamble Company
    • 14.1.4. Colgate-Palmolive Company
    • 14.1.5. BULLDOG (Edgewell Personal Care)
    • 14.1.6. Bombay Shaving Company
    • 14.1.7. Dollar Shave Club
    • 14.1.8. Captain's Choice
    • 14.1.9. Dorco Co, Ltd.
    • 14.1.10. L'Oreal Groupe

15. Strategic Recommendations

16. About Us & Disclaimer