剃鬚泡棉市场规模、份额和成长分析（按产品类型、分销通路、最终用途产业和地区划分）－2026-2033年产业预测

预计到 2024 年，全球剃鬚泡棉市场规模将达到 5.7214 亿美元，到 2025 年将达到 5.9788 亿美元，到 2033 年将达到 8.5025 亿美元，在预测期（2026-2033 年）内复合年增长率为 4.5%。

全球剃鬚泡棉市场正经历强劲成长，这主要得益于消费者对个人整装仪容和仪容打理日益增长的兴趣。社会规范的改变，尤其是在职场中，正在推动对剃须产品的需求。社群媒体的兴起带动了男士整装仪容文化的盛行，进而推动了消费者对具有保湿、舒缓等护肤功效的高品质剃须泡棉的需求。此外，产品配方和包装的进步也是市场扩张的关键。製造商正在加速研发添加天然成分和护肤成分的刮鬍泡沫，以解决敏感肌肤问题。同时，环保包装的创新，例如可回收的喷雾罐，也吸引了具有环保意识的消费者的关注，提升了产品吸引力，增强了消费者信任度，并促进了重复购买，从而巩固了市场成长。

全球剃鬚泡棉市场驱动因素

全球剃鬚泡棉市场受到男性日益增强的整装仪容意识的显着影响。随着社群媒体和网红行销的兴起，传统的男性气质观念正在转变，促使男性在护肤和刮鬍产品上投入更多。这种转变推动了对专业剃须泡沫的需求，例如针对敏感肌肤、具有保湿功效以及采用天然成分的剃须泡沫。男性对个人护理和整装仪容标准的持续重视，不仅增加了产品的多样性，也促进了整个市场的扩张，并推动了产业内的创新和竞争。

全球剃鬚泡棉市场限制因素

全球剃鬚泡沫市场面临挑战，因为消费者越来越意识到剃鬚泡沫产品中常见化学物质（例如对羟基苯甲酸酯、硫酸盐和酒精）可能带来的有害影响。许多用户担心这些物质会引起皮肤刺激和干燥，因此越来越倾向于选择天然和有机替代品。消费者偏好的这种转变正在降低传统剃须泡沫的吸引力，迫使製造商创新并改进产品配方，以满足消费者对更清洁、更永续产品的需求。如果未能做出调整，可能会导致市占率大幅下降，被提供较温和配方的竞争对手抢占先机。

全球剃鬚泡棉市场趋势

全球剃鬚泡棉市场正大幅转向天然有机配方，反映出消费者对添加芦荟和精油等植物来源成分产品的偏好日益增长。这一趋势的驱动力在于人们对皮肤健康的意识提升，从而推动了对无化学成分个人护理产品的需求。环境永续性也发挥关键作用，具有环保意识的消费者优先选择环保个人保健产品。消费者对清洁美容产品的需求不断增长，以及对符合道德规范的采购方式的重视，促使品牌不断创新以满足这些消费者期望，从而推动了该细分市场的整体成长。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 客户和购买标准分析

全球剃鬚泡棉市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 有机刮鬍泡沫
• 传统刮鬍泡沫

全球剃鬚泡棉市场规模（依分销通路划分）及复合年增长率（2026-2033 年）

• 离线
  • 超级市场/大卖场
  • 专卖店
• 在线的
  • 电子商务平台
  • 公司网站

全球剃鬍泡市场规模（依最终用途产业划分）及复合年增长率（2026-2033 年）

• 个人消费者
• 美容院和理髮店
• 饭店及餐饮业
• 其他的

全球剃鬚泡棉市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Procter & Gamble Co.（US）
• Beiersdorf AG（Germany）
• L'Oreal Groupe（France）
• Mary Kay Inc.（US）
• Edgewell Personal Care（US）
• Harry's Inc.（US）
• Bombay Shaving Company（India）
• DORCO Co., Ltd.（South Korea）
• Vi-john Group（India）
• Unilever PLC（UK）
• Johnson & Johnson（US）
• Estee Lauder Companies Inc.（US）
• Avon Products Inc.（UK）
• Shiseido Company, Limited（Japan）
• Godrej Consumer Products Limited（India）
• Colgate-Palmolive Company（US）
• NIVEA（Beiersdorf AG）（Germany）
• Wilkinson Sword（UK）
• Barbasol（US）
• Lush Cosmetics（UK）

结论与建议

Global Shaving Foam Market size was valued at USD 572.14 Million in 2024 and is poised to grow from USD 597.88 Million in 2025 to USD 850.25 Million by 2033, growing at a CAGR of 4.5% during the forecast period (2026-2033).

The global shaving foam market is experiencing robust growth driven by heightened consumer interest in grooming and personal care. Shifts in social norms emphasizing well-groomed appearances, particularly in professional settings, are bolstering demand for shaving products. The rise of male grooming culture, amplified by social media influence, is prompting consumers to seek premium shaving foams that offer skin benefits like hydration and anti-irritation properties. Furthermore, advances in product formulations and packaging are pivotal for market expansion. Manufacturers are increasingly developing shaving foams with natural ingredients and skin-conditioning agents to address sensitive skin concerns. Additionally, eco-friendly packaging innovations, including recyclable aerosol cans, are appealing to environmentally conscious consumers, enhancing product attractiveness, boosting consumer trust, and promoting repeat purchases, thereby solidifying market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Shaving Foam market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Shaving Foam Market Segments Analysis

Global Shaving Foam Market is segmented by Product Type, Distribution Channel, End Use Industry and region. Based on Product Type, the market is segmented into Organic Shaving Foam and Conventional Shaving Foam. Based on Distribution Channel, the market is segmented into Offline and Online. Based on End Use Industry, the market is segmented into Individual Consumers, Salons & Barber Shops, Hotels & Hospitality and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Shaving Foam Market

The global shaving foam market is significantly influenced by the rising awareness of personal grooming among men. With the proliferation of social media and influencer marketing, traditional perceptions of masculinity are evolving, prompting men to invest more in skincare and shaving products. This shift has led to a growing demand for specialized shaving foams, including those formulated for sensitive skin, moisturizing properties, and natural ingredients. The continuous emphasis on personal care and grooming standards among men not only enhances product variety but also contributes to the overall expansion of the market, fostering innovation and competition within the industry.

Restraints in the Global Shaving Foam Market

The Global Shaving Foam market faces challenges due to growing consumer awareness regarding the potential harmful effects of chemicals commonly found in these products, such as parabens, sulfates, and alcohol. Many users are concerned about skin irritation and dryness caused by these substances, leading to a rising preference for natural and organic alternatives. This shift in consumer preferences limits the appeal of conventional shaving foams, pushing manufacturers to innovate and reformulate their products to align with the demand for cleaner, more sustainable options. Failure to adapt could result in a significant loss of market share to competitors offering gentler formulations.

Market Trends of the Global Shaving Foam Market

The Global Shaving Foam market is witnessing a significant shift towards natural and organic formulations, reflecting a growing consumer preference for products infused with plant-based ingredients such as aloe vera and essential oils. This trend is driven by an increasing awareness of skin health, prompting individuals to seek chemical-free grooming options. Environmental sustainability plays a crucial role, as eco-conscious consumers prioritize environmentally friendly personal care items. With rising demand for clean beauty products and a focus on ethical sourcing, brands are innovating to meet these consumer expectations, contributing to the overall growth of this segment within the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Customer & Buying Criteria Analysis

Global Shaving Foam Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Organic Shaving Foam
• Conventional Shaving Foam

Global Shaving Foam Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Offline
  • Supermarkets/Hypermarkets
  • Specialty Stores
• Online
  • E-commerce Platforms
  • Company Websites

Global Shaving Foam Market Size by End Use Industry & CAGR (2026-2033)

• Market Overview
• Individual Consumers
• Salons & Barber Shops
• Hotels & Hospitality
• Others

Global Shaving Foam Market Size & CAGR (2026-2033)

• North America (Product Type, Distribution Channel, End Use Industry)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, End Use Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, End Use Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, End Use Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, End Use Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble Co. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal Groupe (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mary Kay Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harry's Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bombay Shaving Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DORCO Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vi-john Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NIVEA (Beiersdorf AG) (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilkinson Sword (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barbasol (U.S.)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lush Cosmetics (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations