剃鬚市场规模、份额和成长分析（按产品、分销通路、最终用户和地区划分）－2026-2033年产业预测

预计到 2024 年，全球剃鬚市场规模将达到 47.6 亿美元，到 2025 年将达到 49.3 亿美元，到 2033 年将达到 64.9 亿美元，预测期（2026-2033 年）的复合年增长率为 3.5%。

全球剃须市场正经历强劲成长，主要得益于化妆品产业蓬勃发展，对刮鬍刀和刀片的需求不断增长。个人保健产品作为该行业的重要组成部分，正因消费者对整装仪容日益增长的兴趣而迅速普及。可支配收入的增加和生活水准的提高进一步推动了个人保养用品的支出，展现出巨大的市场潜力。然而，新冠疫情曾一度扰乱了生产和销售管道。随着经济復苏的推进，剃须产品有望成为家庭必需品。产品配方中采用有机和天然成分的趋势也在加速发展，这不仅提升了使用者体验，也满足了消费者日益增强的护肤意识。创新产品，尤其是在电动修剪器领域，与传统偏好形成鲜明对比，这不仅为市场成长带来了机会，也带来了挑战。

推动全球剃鬚市场发展的因素

全球剃须市场受到抛弃式刮鬍刀需求成长的显着影响。抛弃式刮鬍刀因其便利、经济实惠和人性化设计而广受欢迎。这类刮鬍刀使用方便、价格低廉，因此深受广大消费者的青睐。在新兴市场，价格是消费者购买决策的关键因素，而抛弃式刮鬍刀的易用性和实用性在这些市场尤其突出。随着越来越多的人寻求既高效又不失品质的理容解决方案，这类产品的受欢迎程度持续增长，凸显了全球剃须行业的一个重要趋势。

全球剃鬚市场面临的限制因素

鬍鬚和脸部毛髮的日益普及正对全球剃须市场产生显着影响，尤其是在已开发地区。随着越来越多的男性选择留鬍鬚，对传统剃须产品的需求正在下降。这一趋势标誌着人们的整装仪容偏好正在发生文化转变，而整装仪容毛髮正变得越来越被接受，导致剃须相关产品的市场成长显着放缓。随着消费者选择更轻鬆随兴的仪容方式，剃鬚产业在适应这种变化方面面临挑战，最终限制了其潜在的扩张和市场份额。

全球剃鬚市场趋势

全球剃须市场正日益受到永续性理念的影响，消费者在整装仪容产品时越来越重视环保选项。这一趋势体现在消费者对可回收和可生物降解材料製成的产品的需求不断增长，各大品牌纷纷创新，推出竹製和金属材质的安全剃须刀，以最大限度地减少塑胶废弃物。此外，可替换式和零废弃物的剃须解决方案也在市场上迅速普及，反映出人们为保护环境所做的更广泛的努力。随着永续性意识的增强，各公司正在策略性地重新评估其产品线，以满足具有环保意识的消费者的期望，并推广更负责任、更永续的剃须体验。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析

全球剃鬚市场规模（按产品和复合年增长率划分）（2026-2033 年）

• 刮鬍刀和刀片
• 鬍后
• 其他产品

全球剃鬍用品市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 在线的
• 离线

全球剃鬚市场规模（依最终用户划分）及复合年增长率（2026-2033 年）

• 男性
• 女士

全球剃鬚市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Procter & Gamble（United States）
• Edgewell Personal Care（United States）
• Philips（Netherlands）
• Beiersdorf（Germany）
• Church & Dwight（United States）
• Panasonic（Japan）
• Reckitt Benckiser（United Kingdom）
• Societe Bic（France）
• Spectrum Brands（United States）
• Xiaomi（China）
• Harry's Inc.（United States）
• Super-Max（India）
• Dorco（South Korea）
• Wahl Clipper Corporation（United States）
• Conair Corporation（United States）
• Feather Safety Razor Co.（Japan）
• Kai Group（Japan）
• Dovo Solingen（Germany）
• Parker Safety Razor（India）

结论与建议

Global Shaving Market size was valued at USD 4.76 Billion in 2024 and is poised to grow from USD 4.93 Billion in 2025 to USD 6.49 Billion by 2033, growing at a CAGR of 3.5% during the forecast period (2026-2033).

The global shaving market is experiencing robust growth, primarily fueled by the rising demand for razors and blades within the expanding cosmetic sector. Personal care products, integral to this industry, are rapidly gaining traction due to increasing consumer focus on grooming. Enhanced disposable income and higher living standards further propel spending on personal care items, signaling significant market potential. However, the COVID-19 pandemic previously disrupted manufacturing and sales channels. As recovery unfolds, shaving products are anticipated to become essential household items. The shift towards organic and natural ingredients in product formulations is also gaining momentum, aiming to enhance user experience while catering to growing consumer awareness of skincare. Innovative offerings, particularly in electronic trimmers, contrast with traditional preferences, presenting both opportunities and challenges for market growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Shaving market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Shaving Market Segments Analysis

Global Shaving Market is segmented by Product, Distribution Channel, End User and region. Based on Product, the market is segmented into Razors & Blades, After-Shave Emulsion and Other Products. Based on Distribution Channel, the market is segmented into Online and Offline. Based on End User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Shaving Market

The global shaving market is increasingly influenced by the rising demand for disposable razors, which are favored for their convenience, affordability, and user-friendly design. This category of razors appeals to a broad consumer base due to its hassle-free application and economical pricing. The accessibility and practicality of disposable razors resonate particularly well in emerging markets, where affordability is a key factor in purchasing decisions. As more individuals seek efficient grooming solutions that don't compromise on quality, the popularity of these products continues to rise, highlighting a significant trend within the global shaving landscape.

Restraints in the Global Shaving Market

The rise in popularity of beards and facial hair has significantly impacted the global shaving market, particularly in developed regions. As more men opt for facial hair styles, the demand for traditional shaving products has diminished. This trend signifies a cultural shift in grooming preferences, where facial hair is increasingly embraced, resulting in a noticeable slowdown in market growth for shaving-related items. As consumer choices evolve towards a more relaxed grooming approach, the shaving industry faces challenges in adapting to this changing landscape, ultimately restricting its potential expansion and market presence.

Market Trends of the Global Shaving Market

The global shaving market is increasingly influenced by a shift towards sustainability, as consumers prioritize eco-friendly options in their grooming routines. This trend is evident in the rising demand for products made from recyclable and biodegradable materials, with brands innovating by introducing bamboo and metal safety razors that minimize plastic waste. Additionally, the market is witnessing a surge in refillable and zero-waste shaving solutions, reflecting a broader commitment to environmental stewardship. As awareness of sustainability issues grows, companies are strategically adapting their offerings to meet the expectations of eco-conscious consumers, fostering a more responsible and sustainable shaving experience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis

Global Shaving Market Size by Product & CAGR (2026-2033)

• Market Overview
• Razors & Blades
• After-Shave Emulsion
• Other Products

Global Shaving Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Online
• Offline

Global Shaving Market Size by End User & CAGR (2026-2033)

• Market Overview
• Men
• Women

Global Shaving Market Size & CAGR (2026-2033)

• North America (Product, Distribution Channel, End User)
  • US
  • Canada
• Europe (Product, Distribution Channel, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Procter & Gamble (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edgewell Personal Care (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Societe Bic (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spectrum Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Harry's Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Super-Max (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dorco (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wahl Clipper Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Conair Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Feather Safety Razor Co. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kai Group (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dovo Solingen (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Parker Safety Razor (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations