家居香水市场规模、份额和成长分析（按类型、类别、分销管道和地区）- 产业预测 2025-2032

预计到 2023 年全球家居香水市场价值将达到 137 亿美元，并从 2024 年的 144.3 亿美元增长到 2032 年的 218.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.3%。

家用香水市场经历了显着成长，产品种类繁多，可满足消费者寻求愉悦香气同时遮罩不良气味的需求。受欢迎的香味类别包括花香型、果香型、清新洁净型、幻想型和美食型香水。各种各样的输送系统，如扩香瓶、精油蜡烛、空气喷雾和创新智慧扩香器，既提升了美观性又提高了功能性，增强了产品的吸引力。特别是可客製化的插件和芳香疗法扩散器越来越受到消费者的欢迎。此外，水疗产业的兴起也增加了寻求放鬆和减压方式的消费者对家居香水的需求。总的来说，家居香水选择范围的不断扩大和人们对健康日益增长的兴趣是推动市场成长的关键因素，为品牌创造了巨大的商机。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步

家居香水市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 香氛蜡烛
• 喷
• 扩香瓶
• 精油
• 香
• 其他的

家居香水市场规模（按类别划分）及复合年增长率（2025-2032 年）

• 市场概况
• 大规模生产
• 优质的

家居香水市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场和大卖场
• 专卖店
• 便利商店
• 在线的
• 其他的

家居香水市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Givaudan（Switzerland）
• Symrise（Germany）
• Coty（United States）
• SC Johnson & Son, Inc.（United States）
• Newell Brands Inc.（United States）
• The Procter & Gamble Company（United States）
• Bath & Body Works LLC（United States）
• Voluspa（United States）
• NEST Fragrances（United States）
• The Estee Lauder Companies Inc.（United States）
• Bougie & Senteur（France）
• AT-AROMA Co., Ltd.（Japan）
• ScentAir Technologies, LLC（United States）
• Seda France（United States）
• Reckitt Benckiser Group PLC（United Kingdom）
• Takasago International Corporation（Japan）
• L Brands, Inc.（United States）
• Jo Malone London（United Kingdom）

结论和建议

Global Home Fragrance Market size was valued at USD 13.7 billion in 2023 and is poised to grow from USD 14.43 billion in 2024 to USD 21.81 billion by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).

The home fragrance market is experiencing significant growth, driven by a diverse range of products that cater to consumers seeking pleasant aromas while masking unwanted odors. Popular scent categories include floral, fruity, fresh & clean, fantasy, and gourmand fragrances. Various delivery systems such as reed diffusers, essential oil candles, air sprays, and innovative smart diffusers have enhanced product appeal, promoting both aesthetics and functionality. Notably, customizable plug-ins and aromatherapy diffusers are gaining traction among consumers. Additionally, the flourishing spa industry has increased demand for home fragrances as individuals seek ways to relax and de-stress. Collectively, the expanding variety of home fragrance options and the rising focus on well-being are pivotal factors driving market growth, offering substantial opportunities for brands.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Home Fragrance market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Home Fragrance Market Segments Analysis

Global Home Fragrance Market is segmented by Type, Category, Distribution Channel and region. Based on Type, the market is segmented into Scented Candles, Sprays, Reed Diffuser, Essential Oils, Incense Sticks and Others. Based on Category, the market is segmented into Mass and Premium. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Store, Convenience Stores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Home Fragrance Market

The growth of the global home fragrance market is significantly driven by the increasing proportion of young adults entering the workforce and their tendency to rent or purchase homes and apartments. This demographic shift is expected to have a favorable impact on the market as young adults actively seek appealing and trendy home fragrance products. Many brands are now focusing on creating innovative designs and incorporating technology to capture the interest of this younger audience. As a result, the emphasis on aesthetically pleasing and contemporary fragrance products tailored to the tastes of youth is likely to enhance the market's overall traction and expansion.

Restraints in the Global Home Fragrance Market

The growth of the global home fragrance market is being hindered by increasing allergic reactions among individuals with pre-existing health conditions. With the prevalence of respiratory issues such as asthma, COPD, and pneumonia on the rise, an increasing number of consumers are experiencing health complications linked to home fragrance products. These adverse reactions not only affect the well-being of individuals but also create a reluctance to use such products, consequently limiting market expansion. As awareness surrounding the potential health impacts of fragrances grows, manufacturers must navigate these challenges to develop safer alternatives that address consumer concerns while still maintaining market appeal.

Market Trends of the Global Home Fragrance Market

The Global Home Fragrance market is witnessing a notable surge driven by innovative product offerings and shifting consumer preferences. Scented candles, in particular, are among the fastest-growing segments, fueled by the rising interest in aromatherapy and their dual role as decorative elements. A key trend is the emergence of personalized home fragrance candles, enabling customers to tailor their products' shape, size, color, texture, and scent to align with individual tastes. This customization extends to personalized packaging, allowing for unique designs and quotes, which enhances consumer engagement and satisfaction. As startups continue to innovate, this market is poised for significant growth moving forward.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Home Fragrance Market Size by Type & CAGR (2025-2032)

• Market Overview
• Scented Candles
• Sprays
• Reed Diffuser
• Essential Oils
• Incense Sticks
• Others

Global Home Fragrance Market Size by Category & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Home Fragrance Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Specialty Store
• Convenience Stores
• Online
• Others

Global Home Fragrance Market Size & CAGR (2025-2032)

• North America (Type, Category, Distribution Channel)
  • US
  • Canada
• Europe (Type, Category, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Givaudan (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symrise (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• S. C. Johnson & Son, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voluspa (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEST Fragrances (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Estee Lauder Companies Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bougie & Senteur (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AT-AROMA Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ScentAir Technologies, LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seda France (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Takasago International Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L Brands, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jo Malone London (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations