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市场调查报告书
商品编码
1698092
家用香水市场 - 全球产业规模、份额、趋势、机会和预测,按产品类型、配销通路、地区和竞争细分,2020-2030 年Home Fragrances Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product Type, By Distribution Channel, By Region & Competition, 2020-2030F |
2024 年全球家居香水市场价值为 122 亿美元,预计到 2030 年将达到 186.6 亿美元,预测期内复合年增长率为 7.40%。个人和企业的环保意识不断增强,加上企业越来越重视永续性作为企业社会责任的一部分,推动了对环保产品的需求。具有环保意识的消费者正在逐步寻求由可追溯和可持续来源的材料製成的产品。作为回应,许多主要行业参与者正在推出采用环保材料和包装的可持续产品,以吸引具有环保意识的消费者。例如,2024 年 7 月,印度家庭护理公司 Sugandhim 推出了一系列适用于家庭的环保香熏机,并强调这些香熏机采用永续材料製成。此外,各国人口成长和城市化进程推动了对公寓、别墅和独立住宅等住宅单元的需求,进一步刺激了对这些产品的需求。例如,美国人口普查局和住房和城市发展部报告称,到2022年,美国住房总数将增至1.4379亿套,高于2021年的1.4215亿套和2020年的1.4080亿套。
市场概览 | |
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预测期 | 2026-2030 |
2024 年市场规模 | 122 亿美元 |
2030年市场规模 | 186.6亿美元 |
2025-2030 年复合年增长率 | 7.40% |
成长最快的领域 | 香氛蜡烛 |
最大的市场 | 北美洲 |
消费者对健康和芳香疗法的兴趣日益浓厚
健康和安全问题
转向无塑胶包装
The global Home Fragrances Market was valued at USD 12.20 Billion in 2024 and is expected to reach USD 18.66 Billion by 2030 with a CAGR of 7.40% during the forecast period. Rising environmental awareness among individuals and businesses, coupled with an increasing emphasis on sustainability as part of corporate social responsibility, is fueling the demand for eco-friendly products. Eco-conscious consumers are progressively seeking products made from traceable and sustainably sourced materials. In response, many major industry players are launching sustainable products with eco-friendly materials and packaging to attract environmentally aware customers. For instance, in July 2024, Sugandhim, an India-based homecare company, introduced a new collection of eco-friendly aroma diffusers for homes, highlighting that the diffusers are made using sustainable materials. Additionally, the growing population and urbanization in various countries are driving the demand for residential units such as apartments, villas, and individual houses, further boosting the need for these products. For example, the U.S. Census Bureau and the Department of Housing and Urban Development reported that the total number of housing units in the U.S. increased to 143.79 million in 2022, up from 142.15 million in 2021 and 140.80 million in 2020.
Market Overview | |
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Forecast Period | 2026-2030 |
Market Size 2024 | USD 12.20 Billion |
Market Size 2030 | USD 18.66 Billion |
CAGR 2025-2030 | 7.40% |
Fastest Growing Segment | Scented Candles |
Largest Market | North America |
Market Drivers
Rising Consumer Interest in Wellness and Aromatherapy
One of the primary drivers behind the growth of the Home Fragrances Market is the increasing consumer interest in wellness and aromatherapy. In recent years, people have become more focused on creating calming and therapeutic environments in their homes, turning to scented candles, diffusers, and other home fragrance products to promote relaxation and improve their mental well-being. Essential oils and aromatic fragrances have been shown to have various benefits, including reducing stress, enhancing mood, and improving sleep quality. As wellness becomes a priority for many consumers, particularly in urban areas where stress levels tend to be higher, home fragrance products are seen as an accessible and effective solution to improve their living spaces. Additionally, the growing popularity of home-based self-care routines and mindfulness practices has further contributed to the demand for products that help establish a soothing and peaceful atmosphere. Consumers are becoming increasingly aware of the connection between scent and emotional health, driving demand for home fragrance products that can enhance the ambiance of their living spaces. As a result, home fragrance brands are incorporating therapeutic oils, natural ingredients, and innovative scents to cater to wellness-conscious consumers. These products have transitioned from being mere luxury items to essential elements of modern living, making them highly sought after in the growing wellness trend.
Key Market Challenges
Health and Safety Concerns
One of the key challenges in the Home Fragrances Market is growing health and safety concerns related to the ingredients used in fragrance products. Many traditional home fragrance items, such as candles, air fresheners, and sprays, often contain synthetic chemicals, phthalates, or other potentially harmful substances. These chemicals can release volatile organic compounds (VOCs) into the air, which, when inhaled over time, may cause respiratory issues, skin irritation, or allergic reactions. The use of paraffin wax in candles, which is derived from petroleum, and synthetic fragrances can contribute to indoor air pollution, which is becoming an increasing concern for consumers. As awareness of these potential health risks grows, consumers are demanding cleaner, safer alternatives in the form of natural or organic home fragrance products. While the shift towards more natural ingredients-such as essential oils, soy wax, and beeswax-is gaining momentum, ensuring product safety while maintaining strong fragrance performance presents a challenge for manufacturers. Brands must navigate the complex regulatory landscape to ensure their products are safe for consumer use, which may involve rigorous testing and certification processes. The challenge is not only in creating safer alternatives but also in educating consumers about the potential risks of synthetic chemicals and the benefits of switching to cleaner products.
Key Market Trends
Shift Towards Plastic-Free Packaging
One of the most significant trends in the Home Fragrances Market is the shift towards plastic-free packaging. As plastic pollution continues to be a global environmental concern, consumers are becoming increasingly conscious of their purchasing decisions. Many people are looking for alternatives to products that contribute to plastic waste, especially in personal care categories like shampoo. Traditional shampoos are typically packaged in single-use plastic bottles that are difficult to recycle, contributing to the growing plastic waste problem. In response, manufacturers are moving towards more sustainable packaging solutions. A prominent example of this trend is the increasing popularity of shampoo bars. These bars are often wrapped in biodegradable or recyclable materials such as paper or cardboard, which significantly reduce plastic waste. Additionally, some brands are using refillable containers, where consumers can return the packaging for refills, further reducing their environmental footprint. The trend towards plastic-free packaging is driven by both consumer demand and increased government regulations aimed at reducing plastic waste. Brands that focus on providing eco-friendly alternatives are gaining market share as consumers become more committed to sustainability. Furthermore, plastic-free packaging aligns with the broader movement towards circular economies, where products and materials are reused, recycled, or composted rather than disposed of.
In this report, the global Home Fragrances Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global Home Fragrances Market.
Global Home Fragrances Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: