皮卡市场规模、份额和成长分析（按车型、燃料类型、应用和地区）- 2025-2032 年产业预测

预计到 2023 年全球皮卡市场规模将达到 2,185.1 亿美元，从 2024 年的 2,300.9 亿美元成长到 2032 年的 3,478.0 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.3%。

皮卡车是建筑和物流行业必不可少的车辆，其特点是尺寸范围广泛，可以适应工作的复杂性。就2020年美国销量而言，福特F系列以787,422辆的销量占据主导地位，紧随其后的是雪佛兰Silverado的594,094辆和Ram皮卡的563,676辆。这些车辆主要被归类为小型车，具有出色的载重量能力，是运输业的重要组成部分。消费者对兼具燃油效率与运输必需品能力的多功能车辆的偏好日益增长，推动了该领域的需求不断增长。随着企业寻求多功能解决方案来满足商业性需求，皮卡车市场预计将继续扩大，反映出向更具适应性、更有效率的运输方式的转变。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 专利分析

皮卡车市场规模（按车型）

• 市场概况
• 袖珍的
• 大的

皮卡市场规模（依燃料类型划分）

• 市场概况
• 柴油引擎
• 汽油
• 电

皮卡车市场规模（按应用划分）

• 市场概况
• 商业的
• 工业的
• 个人的

皮卡市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Ford Motor Company（USA）
• General Motors（USA）
• Toyota Motor Corporation（Japan）
• Fiat Chrysler Automobiles（USA）
• Nissan Motor Co., Ltd.（Japan）
• Honda Motor Company, Ltd.（Japan）
• Isuzu Motors Ltd.（Japan）
• Tata Motors（India）
• Mahindra & Mahindra Ltd.（India）
• Volkswagen AG（Germany）
• Daimler AG（Germany）
• Great Wall Motors（China）
• Mitsubishi Motors Corporation（Japan）
• Hyundai Motor Company（South Korea）
• Mazda Motor Corporation（Japan）
• Subaru Corporation（Japan）
• Renault SA（France）
• Peugeot SA（France）
• Suzuki Motor Corporation（Japan）
• SAIC Motor Corporation Limited（China）

结论和建议

Global Pickup Truck Market size was valued at USD 218.51 billion in 2023 and is poised to grow from USD 230.09 billion in 2024 to USD 347.8 billion by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).

The pickup truck market, crucial for construction and logistics, is characterized by varying sizes tailored to job complexity. The Ford F-Series dominated sales in the U.S. in 2020, with 787,422 units sold, followed closely by the Chevrolet Silverado at 594,094 units and the Ram Pickup with 563,676 units. These vehicles, primarily classified as light-duty, boast impressive cargo capacity, making them indispensable in the transport sector. Growing consumer preference for multi-purpose vehicles that combine fuel efficiency with the capability to transport essential items is driving heightened demand in this segment. As companies seek versatile solutions for commercial needs, the pickup truck market is poised for continued expansion, reflecting a shift toward more adaptable and efficient transportation options.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Pickup Truck market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Pickup Truck Market Segments Analysis

Global Pickup Truck Market is segmented by Vehicle Type, Fuel Type, Application and region. Based on Vehicle Type, the market is segmented into Light-duty and Heavy-duty. Based on Fuel Type, the market is segmented into Diesel, Petrol and Electric. Based on Application, the market is segmented into Commercial, Industrial and Personal. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Pickup Truck Market

The increasing popularity of online shopping and e-commerce has led to a significant rise in home delivery orders worldwide. As a result, there is a growing demand for mid-sized and full-sized pickup trucks to facilitate these deliveries efficiently. The versatility and capacity of these trucks make them ideal for handling a wide range of cargo, thus driving their demand in the global market. As consumers continue to embrace online shopping, the reliance on pickup trucks for transportation of goods is expected to enhance their significance in the logistics and delivery sector, further contributing to the expansion of the global pickup truck market.

Restraints in the Global Pickup Truck Market

The increasing awareness of carbon emissions and their detrimental impact on the environment has compelled governments globally to implement stringent automotive regulations aimed at reducing these emissions. This heightened focus on environmental sustainability poses significant challenges for the global pickup truck market, as manufacturers must adapt to these evolving policies. Compliance with these regulations often requires costly investments in research and development, as well as the adoption of cleaner technologies. Consequently, this can lead to increased production expenses and may limit the availability of certain models, ultimately hindering the growth prospects of the global pickup truck market in the face of environmental concerns.

Market Trends of the Global Pickup Truck Market

The Global Pickup Truck market is experiencing a significant shift toward electric vehicles (EVs), driven by rising fuel prices and heightened environmental awareness. With consumers seeking more sustainable alternatives, the demand for electric pickup trucks is surging, evidenced by the EV market's impressive growth rate of 39% CAGR over the past two years. Major automotive manufacturers are investing heavily in the development of electric pickup models, further propelling market dynamics. This trend not only reflects a changing consumer preference but also a broader industry pivot towards greener technologies, positioning electric pickup trucks as key players in the overall automotive landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Patent Analysis

Global Pickup Truck Market Size by Vehicle Type & CAGR (2025-2032)

• Market Overview
• Light-duty
• Heavy-duty

Global Pickup Truck Market Size by Fuel Type & CAGR (2025-2032)

• Market Overview
• Diesel
• Petrol
• Electric

Global Pickup Truck Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial
• Industrial
• Personal

Global Pickup Truck Market Size & CAGR (2025-2032)

• North America (Vehicle Type, Fuel Type, Application)
  • US
  • Canada
• Europe (Vehicle Type, Fuel Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Vehicle Type, Fuel Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Vehicle Type, Fuel Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Vehicle Type, Fuel Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Ford Motor Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• General Motors (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toyota Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fiat Chrysler Automobiles (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nissan Motor Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Honda Motor Company, Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Isuzu Motors Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Motors (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mahindra & Mahindra Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Volkswagen AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Daimler AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Great Wall Motors (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mitsubishi Motors Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyundai Motor Company (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mazda Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Subaru Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Renault S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peugeot S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suzuki Motor Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAIC Motor Corporation Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations