运动服饰市场规模、份额和成长分析（按产品、最终用户、分销管道和地区）- 2025-2032 年产业预测

预计到 2023 年运动服饰市场规模将达到 3,402 亿美元，从 2024 年的 3,735.4 亿美元成长到 2032 年的 7,891.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 9.8%。

随着人们对健康生活意识的不断增强以及游泳、瑜伽、跑步和有氧运动等健身活动的好处的认识，运动服装市场预计将显着增长。世界杯足球赛、奥运和板球世界杯等大型体育赛事进一步激发了人们对该行业的兴趣。压力和肥胖等与工作相关的健康问题的增多，促使人们从事体育运动和健身，从而推动了对时尚舒适运动服的需求。此外，全球运动服饰品牌的受欢迎程度也推动了产品需求的增加。市场驱动因素包括可支配收入的增加、生活水准的提高和生产成本的下降。特别是印度强劲的纺织业预计将在推动市场扩张方面发挥关键作用。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析
• 分销通路分析

运动服市场规模（依产品和复合年增长率） (2025-2032)

• 市场概况
• 鞋类
• 衣服

运动服市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 男性
• 女士
• 孩子

运动服装市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 在线的
• 离线
  • 运动用品零售商
  • 超级市场和大卖场
  • 奢侈品牌经销店
  • 其他的

运动服饰市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Nike, Inc.（United States）
• Adidas AG（Germany）
• Under Armour, Inc.（United States）
• Puma SE（Germany）
• VF Corporation（United States）
• ASICS Corporation（Japan）
• Columbia Sportswear Company（United States）
• New Balance, Inc.（United States）
• Skechers USA, Inc.（United States）
• Anta Sports Products Limited（China）
• Li-Ning Company Limited（China）
• Fila Korea Ltd.（South Korea）
• K-Swiss Inc.（United States）
• Brooks Sports Inc.（United States）
• Lotto Sport Italia SpA（Italy）
• Diadora Sport Srl（Italy）
• Ellesse Ltd.（United Kingdom）
• Errea Sport SpA（Italy）

结论和建议

Sportswear Market size was valued at USD 340.2 billion in 2023 and is poised to grow from USD 373.54 billion in 2024 to USD 789.14 billion by 2032, growing at a CAGR of 9.8% during the forecast period (2025-2032).

The sportswear market is poised for significant growth, fueled by a heightened awareness of healthy living and the benefits of fitness activities like swimming, yoga, running, and aerobics. Major sporting events such as the Soccer World Cup, Olympic Games, and Cricket World Cup further amplify interest in this sector. Increasing work-related health issues, including stress and obesity, are motivating individuals to engage in sports and fitness, thereby boosting demand for stylish and comfortable sportswear. Additionally, the popularity of global sportswear brands contributes to rising product demand. Key market drivers include rising disposable income, enhanced living standards, and low manufacturing costs. Notably, India's robust textile industry is anticipated to play a pivotal role in facilitating market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sportswear market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sportswear Market Segments Analysis

Global Sportswear Market is segmented by Product, End-user, Distribution Channel and region. Based on Product, the market is segmented into Footwear and Apparel. Based on End-user, the market is segmented into Men, Women and Children. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sportswear Market

The surge in health-conscious individuals has significantly boosted the demand for sportswear, driven by increased gym attendance worldwide. For instance, in 2018, the International Health, Racquet & Sportsclub Association reported that the United States boasted 39,570 gyms, with over 6 billion visits recorded. Moreover, the rising appeal of fitness applications on electronic devices has motivated many to participate in fitness activities, further underscoring the shift towards healthier lifestyles. In fact, the World Economic Forum reported a remarkable 50% increase in fitness app usage during the first half of 2020, highlighting the growing trend of integrating technology into personal fitness routines.

Restraints in the Sportswear Market

The sportswear market faces significant challenges due to the increasing presence of counterfeit products, which can hinder its growth. The proliferation of fake items in categories such as footwear, apparel, and leather goods across various countries presents a considerable threat to the industry. Data released by the Organization for Economic Cooperation and Development in March 2019 indicates that counterfeit goods, including sportswear, represent approximately 3.3 percent of international trade. This growing trend not only undermines legitimate brands but also poses difficulties in maintaining consumer trust and market integrity, ultimately creating obstacles for the sportswear sector's expansion and sustainability.

Market Trends of the Sportswear Market

The sportswear market is experiencing a significant trend towards smart athletic apparel, driven by the increasing demand for technology-enhanced workout experiences. Innovative products, like the AI-powered riding shorts launched by the British start-up Impulse in January 2021, exemplify this shift, as they offer real-time performance monitoring and muscle stimulation to optimize fitness routines. This growing integration of wearable technology not only enhances individual performance but also appeals to a tech-savvy consumer base eager for personalized fitness solutions. As fitness enthusiasts increasingly prioritize data-driven insights during their workouts, the demand for smart sportswear is expected to continue its upward trajectory, presenting substantial growth opportunities in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer And Buying Criteria Analysis
• Distribution Channel Analysis

Global Sportswear Market Size by Product & CAGR (2025-2032)

• Market Overview
• Footwear
• Apparel

Global Sportswear Market Size by End-user & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Children

Global Sportswear Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline
  • Sporting Goods Retailers
  • Supermarkets & Hypermarkets
  • Exclusive Brand Outlets
  • Others

Global Sportswear Market Size & CAGR (2025-2032)

• North America (Product, End-user, Distribution Channel)
  • US
  • Canada
• Europe (Product, End-user, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, End-user, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, End-user, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, End-user, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nike, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VF Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASICS Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Balance, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skechers USA, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anta Sports Products Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Li-Ning Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fila Korea Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• K-Swiss Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brooks Sports Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lotto Sport Italia S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Diadora Sport S.r.l. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ellesse Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Errea Sport S.p.A. (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations