Kefir市场规模、份额和成长分析（按形式、性质、类型、产品、分销管道和地区）- 2025-2032 年行业预测

2023 年Kefir市场规模价值 18 亿美元，预计将从 2024 年的 19 亿美元成长到 2032 年的 28.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.3%。

由于消费者对富含益生菌的食品和饮料的认识和需求不断增长，Kefir市场正在经历显着增长，众所周知，益生菌有益于肠道健康。儘管面临着来自替代发酵产品的激烈竞争以及需要严格品管等挑战，但市场仍然提供了创新和产品多样化的机会。大公司必须专注于开发新口味、配方和引人注目的包装来吸引消费者的注意。Kefir的奶油质地和有益健康的特性意味着这种发酵乳类饮料继续受到注重健康的消费者的青睐。特别是美国Kefir市场，预计在未来的预测期内将保持强劲的复合年增长率，显示未来具有强劲的成长潜力。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 专利分析

Kefir市场规模（按类型）

• 市场概况
• 有机的
• 传统的

Kefir市场规模（按类型）

• 市场概况
• 味道
• 无味

Kefir市场规模（按类型）

• 市场概况
• 牛奶Kefir
• 水Kefir

Kefir市场规模（按产品）

• 市场概况
• 动物
• 植物

Kefir市场规模（按分销管道）

• 市场概况
• 在线的
• 离线

Kefir市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Lifeway Foods, Inc.（USA）
• Nestle SA（Switzerland）
• Danone SA（France）
• The Hain Celestial Group, Inc.（USA）
• Green Valley Creamery（USA）
• Muller（Germany）
• Biotiful Dairy Ltd.（UK）
• Nourish Kefir（UK）
• Redwood Hill Farm & Creamery（USA）
• OSM Krasnystaw（Poland）
• El du Pont de Nemours and Company（USA）
• Archer Daniels Midland Company（USA）
• Kerry Group（Ireland）
• Danlac Canada Inc.（Canada）
• Dohler Group（Germany）
• Koninklijke DSM NV（Netherlands）
• Valio Ltd.（Finland）
• Maple Hill Creamery（USA）
• Babushka Kefir（Australia）

结论和建议

Kefir Market size was valued at USD 1.8 billion in 2023 and is poised to grow from USD 1.9 billion in 2024 to USD 2.87 billion by 2032, growing at a CAGR of 5.3% during the forecast period (2025-2032).

The kefir market is witnessing significant growth driven by rising consumer awareness and demand for probiotic-rich foods and beverages, renowned for their gut health benefits. Despite facing challenges like intense competition from alternative fermented products and the necessity for stringent quality control, the market presents opportunities for innovation and product diversification. To thrive, key players must focus on developing new flavors, formulations, and eye-catching packaging to capture consumer interest. With kefir's creamy texture and health-promoting attributes, this fermented milk beverage continues to resonate with health-conscious consumers. The U.S. kefir market, in particular, is expected to sustain a robust compound annual growth rate (CAGR) in the coming forecast period, indicating strong potential for future growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Kefir market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Kefir Market Segments Analysis

Global Kefir Market is segmented by Form, Nature, Type, Product, Distribution Channel and region. Based on Form, the market is segmented into Organic and Conventional. Based on Nature, the market is segmented into Flavored and Non-flavored. Based on Type, the market is segmented into Milk Kefir and Water Kefir. Based on Product, the market is segmented into Animal-based and Plant-based. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Kefir Market

The rising consumer awareness regarding the health advantages of kefir has significantly propelled its market growth. In 2022, a marked increase in health-conscious individuals led to a heightened interest in functional, probiotic-rich foods. Kefir emerged as a preferred option, prized for its beneficial effects on digestive and immune health, making it a natural and nutritious choice. Companies like Lifeway Foods, a prominent producer in the kefir industry, reported surging demand for their offerings as consumers increasingly focused on improving gut health. This trend underscores the shifting consumer priorities toward healthier dietary options that promote overall well-being.

Restraints in the Kefir Market

Although the kefir market is experiencing overall growth, it is hindered by a lack of awareness and familiarity in specific regions. In 2022, kefir encountered difficulties in gaining traction in areas where fermented dairy products are not part of the traditional diet. This issue has particularly affected its presence in certain Latin American and Asia Pacific countries, where kefir remains largely unfamiliar. Consequently, the limited recognition of this probiotic beverage has restricted market expansion opportunities, making it a significant restraint for the kefir industry as it seeks to broaden its reach and attract a wider consumer base.

Market Trends of the Kefir Market

The kefir market has seen a notable trend in the expansion of flavored varieties, driven by evolving consumer preferences for diverse and innovative products. In 2022, brands such as Lifeway Foods and The Coconut Collaborative capitalized on this trend by introducing an array of unique flavors, including mango, matcha, and turmeric-infused options. This diversification not only appeals to health-conscious consumers seeking probiotic benefits but also engages younger demographics looking for exciting flavor experiences. As a result, flavored kefir is gaining traction in the marketplace, with forecasts suggesting continued growth as more consumers seek variety and functional benefits in their dairy alternatives.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Patent Analysis

Global Kefir Market Size by Form & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Kefir Market Size by Nature & CAGR (2025-2032)

• Market Overview
• Flavored
• Non-flavored

Global Kefir Market Size by Type & CAGR (2025-2032)

• Market Overview
• Milk Kefir
• Water Kefir

Global Kefir Market Size by Product & CAGR (2025-2032)

• Market Overview
• Animal-based
• Plant-based

Global Kefir Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Kefir Market Size & CAGR (2025-2032)

• North America (Form, Nature, Type, Product, Distribution Channel)
  • US
  • Canada
• Europe (Form, Nature, Type, Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Form, Nature, Type, Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Form, Nature, Type, Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Form, Nature, Type, Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Lifeway Foods, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Hain Celestial Group, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green Valley Creamery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Muller (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Biotiful Dairy Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nourish Kefir (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Redwood Hill Farm & Creamery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OSM Krasnystaw (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• E.l du Pont de Nemours and Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Archer Daniels Midland Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kerry Group (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danlac Canada Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dohler Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Koninklijke DSM N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Valio Ltd. (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maple Hill Creamery (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Babushka Kefir (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations