数位体验平台市场规模、份额和成长分析（按组件、部署、用例、定价模式、组织规模、垂直和地区）- 产业预测 2025-2032

预计到 2023 年数位体验平台市场规模将达到 134.3 亿美元，从 2024 年的 147.7 亿美元成长到 2032 年的 316.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 10.0%。

由于对改善客户体验的需求不断增加以及个人化互动的趋势日益增长，数位体验平台市场预计将见证显着增长。全球数位化和各种数位转型倡议的推出预计将进一步推动市场需求。此外，电子商务和零售活动的不断扩大为数位体验平台提供者带来了新的机会。人工智慧的融合、消费者偏好的改变以及对客户参与的重视预计将支持全球市场的发展。然而，整合困难、实施成本高以及变革阻力等挑战可能会阻碍整体需求前景。企业必须克服这些限制，才能充分利用不断发展的数位体验平台格局。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 宏观经济指标
• 价值链分析
• 定价分析
• 技术分析

数位体验平台市场规模（按组件和复合年增长率） (2025-2032)

• 市场概况
• 平台
  • 网站内容管理
  • 数位资产管理
  • 产品资讯管理
  • 分析人工智慧机器学习
  • 其他的
• 服务
  • 专业服务
  • 咨询
  • 支援和维护
  • 训练
  • 託管服务

数位体验平台市场规模（按部署和复合年增长率） (2025-2032)

• 市场概况
• 云
• 本地

数位体验平台市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 企业对消费者 (B2C)
• 企业对企业 (B2B)
• 其他的

数位体验平台市场规模（按定价模式和复合年增长率） (2025-2032)

• 市场概况
• 订阅
• 用户基础
• 基于交易

数位体验平台市场规模（按组织规模和复合年增长率） (2025-2032)

• 市场概况
• 中小型企业
• 大型企业

数位体验平台市场规模（依垂直产业划分）及复合年增长率（2025-2032 年）

• 市场概况
• 资讯科技和通讯
• 银行、金融服务和保险（BFSI）
• 零售
• 卫生保健
• 製造业
• 旅游与饭店
• 媒体与娱乐
• 公共部门

数位体验平台市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Adobe Inc.（USA）
• Salesforce, Inc.（USA）
• SAP SE（Germany）
• Oracle Corporation（USA）
• International Business Machines Corporation（IBM）（USA）
• Sitecore（Denmark）
• Acquia（USA）
• Liferay, Inc.（USA）
• Optimizely（USA）
• OpenText Corporation（Canada）
• Kentico Software（Czech Republic）
• Bloomreach（USA）
• Crownpeak（USA）
• SDL plc（United Kingdom）
• Progress Software Corporation（USA）
• The Trade Desk, Inc.（USA）
• Tencent Holdings Ltd.（China）
• HCL Technologies（India）
• HubSpot, Inc.（USA）
• Sprinklr, Inc.（USA）

结论和建议

Digital Experience Platform Market size was valued at USD 13.43 billion in 2023 and is poised to grow from USD 14.77 billion in 2024 to USD 31.67 billion by 2032, growing at a CAGR of 10.0% during the forecast period (2025-2032).

The digital experience platform market is poised for significant growth, driven by the rising demand for enhanced customer experiences and the increasing trend toward personalized interactions. Global digitization and the launch of various digital transformation initiatives are expected to further spur market demand. Additionally, the expansion of e-commerce and retail activities worldwide provides new opportunities for digital experience platform providers. The integration of artificial intelligence, shifting consumer preferences, and a focus on customer engagement are anticipated to support global market development. However, challenges such as integration difficulties, high deployment costs, and resistance to change may hinder the overall demand outlook. Companies must navigate these constraints to fully leverage the evolving landscape of digital experience platforms.

Top-down and bottom-up approaches were used to estimate and validate the size of the Digital Experience Platform market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Digital Experience Platform Market Segments Analysis

Global Digital Experience Platform Market is segmented by Component, Deployment, Application, Pricing Model, Organization Size, Vertical and region. Based on Component, the market is segmented into Platform and Services. Based on Deployment, the market is segmented into Cloud and On-premises. Based on Application, the market is segmented into Business-to-Consumer (B2C), Business-to-Business (B2B), and Others. Based on Pricing Model, the market is segmented into Subscription, Per-user and Transaction-based. Based on Organization Size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on Vertical, the market is segmented into IT and Telecom, Banking, Financial Services, and Insurance (BFSI), Retail, Healthcare, Manufacturing, Travel and Hospitality, Media and Entertainment and Public Sector. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Digital Experience Platform Market

The Digital Experience Platform market is witnessing significant growth driven by the rapidly changing consumer preferences globally. As customers increasingly seek personalized interactions, businesses are prioritizing enhanced customer engagement and loyalty strategies. Digital experience platforms are essential in delivering tailored experiences, thus catering to these evolving consumer expectations. This shift toward personalized customer journeys not only enhances user satisfaction but also fosters deeper brand loyalty, further propelling the demand for such platforms. As companies strive to adapt to these trends, the focus on creating optimal digital experiences becomes vital for market expansion and competitiveness in the dynamic business landscape.

Restraints in the Digital Experience Platform Market

The growth of the Digital Experience Platform market faces several constraints stemming from the necessity for data to enhance user experiences, which in turn is subject to various privacy regulations and standards. The contentious issue of data ownership has sparked significant concerns regarding data privacy, particularly relating to the methods and purposes for which companies employ this data. As organizations navigate these complexities, the resulting hesitations and compliance challenges may inhibit the expansion of the market, ultimately affecting their ability to deliver seamless digital experiences to consumers and businesses alike.

Market Trends of the Digital Experience Platform Market

The Digital Experience Platform (DXP) market is witnessing a prominent trend towards AI-powered personalization, with solution providers increasingly integrating advanced artificial intelligence capabilities into their offerings. This trend not only enhances user experiences through tailored content and interaction but also drives automation, enabling companies to optimize engagement and retention strategies. As businesses recognize the competitive advantage of personalized digital experiences, the demand for DXPs equipped with AI functionalities is expected to surge, creating new growth opportunities for market players. This evolution reflects a broader shift towards data-driven strategies, positioning AI as a pivotal element in the future landscape of digital transformation.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis

Global Digital Experience Platform Market Size by Component & CAGR (2025-2032)

• Market Overview
• Platform
  • Web Content Management
  • Digital Asset Management
  • Product Information Management
  • Analytics, Artificial Intelligence, and Machine Learning
  • Others
• Services
  • Professional Services
  • Consulting
  • Support and Maintenance
  • Training
  • Managed Services

Global Digital Experience Platform Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Cloud
• On-premises

Global Digital Experience Platform Market Size by Application & CAGR (2025-2032)

• Market Overview
• Business-to-Consumer (B2C)
• Business-to-Business (B2B)
• Others

Global Digital Experience Platform Market Size by Pricing Model & CAGR (2025-2032)

• Market Overview
• Subscription
• Per-user
• Transaction-based

Global Digital Experience Platform Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

Global Digital Experience Platform Market Size by Vertical & CAGR (2025-2032)

• Market Overview
• IT and Telecom
• Banking, Financial Services, and Insurance (BFSI)
• Retail
• Healthcare
• Manufacturing
• Travel and Hospitality
• Media and Entertainment
• Public Sector

Global Digital Experience Platform Market Size & CAGR (2025-2032)

• North America (Component, Deployment, Pricing Model, Application, Organization Size, Vertical)
  • US
  • Canada
• Europe (Component, Deployment, Pricing Model, Application, Organization Size, Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment, Pricing Model, Application, Organization Size, Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment, Pricing Model, Application, Organization Size, Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment, Pricing Model, Application, Organization Size, Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Business Machines Corporation (IBM) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sitecore (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Acquia (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liferay, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optimizely (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenText Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kentico Software (Czech Republic)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bloomreach (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crownpeak (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SDL plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Progress Software Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Trade Desk, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HubSpot, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sprinklr, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations