零售分析市场规模、份额和成长分析（按产品、业务功能、应用和地区）- 产业预测 2025-2032

预计到 2023 年零售分析市场规模将达到 81 亿美元，从 2024 年的 100.7 亿美元成长到 2032 年的 573.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 24.3%。

在巨量资料、资料探勘和机器学习等先进技术的推动下，零售分析市场正经历显着成长。这些技术创新使企业能够从海量资料集中获得宝贵的见解，从而做出资料主导的决策并根据消费者行为模式优化业务。当公司深入了解市场趋势和客户偏好，产生收入和销售绩效就会提高。向全通路商务的转变进一步推动了这一趋势。人工智慧分析使零售商能够预测客户需求、个人化优惠并简化库存管理，最终提高收益和客户满意度。此外，随着付款系统和电子商务的兴起，企业热衷于利用分析来了解购买趋势并优化其供应链，因此先进的零售分析对于在当今动态的市场中获得竞争优势至关重要。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 宏观经济指标
• 价值链分析
• 定价分析
• 案例研究
• 专利分析
• 客户和购买标准分析
• 技术分析

零售分析市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 软体
  • 软体分析
  • 说明分析
  • 诊断分析
  • 预测分析
  • 指示性分析
  • 部署模式
  • 本地
  • 云
• 服务
  • 专业服务
  • 咨询与顾问
  • 整合与部署
  • 支援和维护
  • 培训和教育
  • 託管服务

零售分析市场规模（按业务功能和复合年增长率） (2025-2032)

• 市场概况
• 销售与行销
• 财会
• 营运和供应链
• 人力资源

零售分析市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 订单履行和退货管理
  • 订单处理和包装
  • 送货和运输
  • 退货处理
  • 付款处理
• 客户关係管理
  • 客户区隔
  • 收益优化
  • 客户维繫
  • 预测模型
• 价格建议和优化
  • 个性化定价
  • 即时价格调整
  • 价格优化策略
• 产品规划
  • 感知和预测需求
  • 趋势分析
  • 产品组合规划
• 供应链管理
  • 合约管理
  • 供应商管理
  • 工单管理
  • 发票管理
• 诈欺检测与预防
  • 销售点 (POS)检验
  • 仿冒品管理
  • 根本原因分析
  • 风险评估与合规管理
• 其他用途

零售分析市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Adobe Systems（US）
• Oracle（US）
• IBM（US）
• SAS Institute（US）
• SAP AG（Germany）
• Microsoft Corporation（US）
• Tableau Software（US）
• MicroStrategy（US）
• Teradata（US）
• HCL Technologies（India）
• Information Builders（US）
• Wipro Limited（India）
• Fujitsu Limited（Japan）
• Tata Consultancy Services（India）
• Zoho Corporation（India）

结论和建议

Retail Analytics Market size was valued at USD 8.1 billion in 2023 and is poised to grow from USD 10.07 billion in 2024 to USD 57.38 billion by 2032, growing at a CAGR of 24.3% during the forecast period (2025-2032).

The retail analytics market is witnessing significant growth, fueled by advanced technologies like big data, data mining, and machine learning. These innovations allow businesses to glean valuable insights from vast datasets, enabling data-driven decision-making and operational optimization around consumer behavior patterns. As firms gain deeper insights into market trends and customer preferences, they enhance revenue generation and sales performance. The shift towards omnichannel commerce further supports this trend, as AI-enabled analytics empower retailers to anticipate client demand, personalize offers, and streamline inventory management, ultimately boosting revenue and customer satisfaction. Moreover, with the rise of digital payment systems and e-commerce, companies are keen to leverage analytics for identifying buying trends and optimizing supply chains, making advanced retail analytics essential for gaining a competitive edge in today's dynamic market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Retail Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Retail Analytics Market Segments Analysis

Global Retail Analytics Market is segmented by Offering, Business Function, Application and region. Based on Offering, the market is segmented into Software and Services. Based on Business Function, the market is segmented into Sales & Marketing, Finance & Accounting, Operations & Supply Chain and HR. Based on Application, the market is segmented into Order Fulfillment & Returns Management, Customer Relationship Management, Price Recommendation & Optimization, Merchandise Planning, Supply Chain Management, Fraud Detection & Prevention and Other Applications. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Retail Analytics Market

The retail analytics market is significantly propelled by the rapid expansion of e-commerce platforms. As online shopping continues to surge, retailers are increasingly utilizing analytics to enhance the customer experience by personalizing shopping interactions, optimizing inventory management, and gaining insights into consumer preferences. The ability to leverage data-driven decision-making not only helps retailers stay competitive but also allows them to capitalize on the growing trend of online purchases facilitated by improved mobile connectivity and advanced digital payment solutions. Consequently, retail analytics emerges as a crucial tool for businesses aiming to thrive in a dynamic retail landscape.

Restraints in the Retail Analytics Market

The Retail Analytics market faces several restraints due to the difficulties retailers encounter when integrating analytics technologies with various data sources and legacy systems. The challenge of synchronizing data from multiple channels, such as supply chains, brick-and-mortar stores, and online platforms, poses significant complications. This intricate process can result in delays during implementation, negatively impact operational efficiency, and hinder the smooth adoption of retail analytics solutions. Consequently, these barriers may deter retailers from fully leveraging advanced analytics capabilities, ultimately limiting their ability to optimize operations and enhance decision-making based on real-time insights.

Market Trends of the Retail Analytics Market

The Retail Analytics market is experiencing significant growth driven by the rise of omnichannel retailing, where retailers integrate physical stores, online platforms, and mobile applications to create a seamless shopping experience. This trend underscores the importance of retail analytics in tracking and analyzing customer behavior across multiple touchpoints, allowing retailers to optimize operations, manage inventory effectively, and personalize customer interactions. As retailers increasingly recognize the need for a unified and tailored approach to service delivery, investment in advanced analytics solutions has surged, positioning retail analytics as a vital component for enhancing customer satisfaction and maintaining competitive advantage in a dynamic market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Patent Analysis
• Customer And Buying Criteria Analysis
• Technology Analysis

Global Retail Analytics Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Software
  • Software Analytics
  • Descriptive Analytics
  • Diagnostic Analytics
  • Predictive Analytics
  • Prescriptive Analytics
  • Deployment Mode
  • On-premises
  • Cloud
• Services
  • Professional Services
  • Consulting & Advisory
  • Integration & Deployment
  • Support & Maintenance
  • Training & Education
  • Managed Services

Global Retail Analytics Market Size by Business Function & CAGR (2025-2032)

• Market Overview
• Sales & Marketing
• Finance & Accounting
• Operations & Supply Chain
• HR

Global Retail Analytics Market Size by Application & CAGR (2025-2032)

• Market Overview
• Order Fulfillment & Returns Management
  • Order Processing & Packaging
  • Shipping & Transportation
  • Returns Processing
  • Payment Processing
• Customer Relationship Management
  • Customer Segmentation
  • Revenue Optimization
  • Customer Retention
  • Predictive Modeling
• Price Recommendation & Optimization
  • Personalized Pricing
  • Real-Time Price Adjustment
  • Price Optimization Strategy
• Merchandise Planning
  • Demand Sensing & Forecasting
  • Trend Analysis
  • Assortment Planning
• Supply Chain Management
  • Contract Management
  • Vendor Management
  • Work Order Management
  • Invoice Management
• Fraud Detection & Prevention
  • Point-Of-Sale (POS) Verification
  • Product Counterfeit Management
  • Root Cause Analysis
  • Risk Assessment & Compliance Management
• Other Applications

Global Retail Analytics Market Size & CAGR (2025-2032)

• North America (Offering, Business Function, Application)
  • US
  • Canada
• Europe (Offering, Business Function, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Offering, Business Function, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Offering, Business Function, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Offering, Business Function, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adobe Systems (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tableau Software (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teradata (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HCL Technologies (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wipro Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Consultancy Services (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoho Corporation (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations