体育旅游市场规模、份额和成长分析（按运动项目、旅游景点、体育活动、预订管道和地区）- 2025-2032 年行业预测

2023 年体育旅游市场规模价值 122 亿美元，预计将从 2024 年的 132.2 亿美元成长到 2032 年的 252.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.4%。

全球体育旅游市场是旅游业中一个充满活力且快速变化的领域，其驱动力来自于体育运动的刺激性和独特体验的吸引力。这个市场的吸引力在于它吸引了热情的粉丝和观众，世界各地的标誌性场馆提供各种各样的活动，从国际锦标赛到地方比赛。越来越多的旅客希望在全球平台上沉浸式地体验自己喜欢的运动。作为回应，旅游目的地正在透过投资最先进的基础设施、优质的服务和有效的活动管理来提升其吸引力。随着对难忘的体验式旅行的需求不断增长，全球体育旅游市场将持续增长，以满足世界各地寻求冒险的旅客的需求。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

各运动项目的运动旅游市场规模

• 市场概况
• 足球
• 蟋蟀
• 篮球
• 网球
• 曲棍球
• 其他的

按旅游类型分類的运动旅游市场规模

• 市场概况
• 积极的
• 被动的
• 怀旧

按体育活动分類的运动旅游市场规模

• 市场概况
• 冒险运动旅游
• 个人运动旅游
• 团队运动旅游
• 观赏性运动旅游

按预订管道分類的运动旅游市场规模

• 市场概况
• 网路预约平台
• 直接预订
• 旅行社
• 社群媒体平台
• 其他的

运动旅游市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• BAC Sport（United Kingdom）
• Gullivers Sports Travel Limited（United Kingdom）
• Club Europe Group Travel（United Kingdom）
• XLSportsTours（United States）
• Sportsnet Holidays（Australia）
• DTB Events（United Kingdom）
• Australian Sports Tours（Australia）
• Navigo Sports（United States）
• Dream Team Sports Tour（Italy）
• Melsh Sports Tours（India）
• Inspiresport（United Kingdom）
• Allsports Travel（United States）
• Premium Sport Tours（United States）
• La Vacanza Travel（Italy）
• XL Sports Tours（United Kingdom）
• Match Hospitality AG（Switzerland）
• Sports Tours International Ltd.（United Kingdom）
• Sportlink Travel（Australia）
• Destination Sports Group（United States）

结论和建议

Sports Tourism Market size was valued at USD 12.2 billion in 2023 and is poised to grow from USD 13.22 billion in 2024 to USD 25.21 billion by 2032, growing at a CAGR of 8.4% during the forecast period (2025-2032).

The global sports tourism market is a vibrant and rapidly changing segment of the travel and tourism industry, driven by the thrill of sports and the appeal of unique experiences. This market attracts both enthusiasts and spectators, offering a rich tapestry of activities ranging from international tournaments to local competitions, all set in iconic venues worldwide. Travelers increasingly seek immersive experiences that allow them to engage with their favorite sports on a global platform. In response, destinations are enhancing their attractiveness through investments in state-of-the-art infrastructure, quality hospitality, and effective event management. As the demand for memorable, experiential journeys continues to rise, the global sports tourism market is poised for sustained growth, catering to adventure-seeking travelers around the world.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sports Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sports Tourism Market Segments Analysis

Global Sports Tourism Market is segmented by Sports, Tourism, Sporting Activity, Booking Channel and region. Based on Sports, the market is segmented into Soccer/Football, Cricket, Basketball, Tennis, Hockey and Others. Based on Tourism, the market is segmented into Active, Passive and Nostalgia. Based on Sporting Activity, the market is segmented into Adventure sports tourism, Individual sports tourism, Team sports tourism and Spectator sports tourism. Based on Booking Channel, the market is segmented into Online booking platforms, Direct bookings, Travel agencies, Social media platforms and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sports Tourism Market

The captivating attraction of attending live sporting events is a significant catalyst for the global sports tourism market. The vibrant atmosphere, emotional involvement, and chance to see elite athletes perform on an international platform draw fans from across the globe. This immersive experience strengthens the bond between fans and their beloved sports, encouraging them to travel beyond borders to be part of the excitement. As the desire for genuine and memorable experiences rises, the appeal of live sports events remains a driving factor behind the growth of sports tourism, solidifying its importance in shaping the market's landscape.

Restraints in the Sports Tourism Market

A major obstacle facing the global sports tourism market is the lack of adequate infrastructure. Despite the increasing demand for sports tourism experiences, numerous destinations lack the essential facilities required to host large-scale events or meet the diverse needs of travelers. Insufficient transportation options, limited accommodation availability, and poorly equipped event venues can impede the smooth operation of sports tourism activities. These challenges not only restrict visitor satisfaction but also threaten the overall growth potential of the industry. To ensure a fulfilling and sustainable sports tourism experience for visitors in different regions, it is vital to address these infrastructure shortcomings effectively.

Market Trends of the Sports Tourism Market

Sustainable sports tourism is rapidly gaining traction as a prominent market trend, reflecting a shift in consumer preferences toward environmentally responsible and socially conscious travel experiences. With an increasing number of travelers seeking vacations that align with their values, host cities and event organizers are prioritizing eco-friendly practices that minimize the ecological footprint of sports events. This includes the implementation of sustainable measures in venues, transportation, and accommodations. As a result, sustainable sports tourism is not only fostering a connection with nature and local communities but also driving long-term economic growth for destinations that emphasize conservation and ethical considerations, redefining the landscape of sports tourism worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sports Tourism Market Size by Sports & CAGR (2025-2032)

• Market Overview
• Soccer/Football
• Cricket
• Basketball
• Tennis
• Hockey
• Others

Global Sports Tourism Market Size by Tourism & CAGR (2025-2032)

• Market Overview
• Active
• Passive
• Nostalgia

Global Sports Tourism Market Size by Sporting Activity & CAGR (2025-2032)

• Market Overview
• Adventure sports tourism
• Individual sports tourism
• Team sports tourism
• Spectator sports tourism

Global Sports Tourism Market Size by Booking Channel & CAGR (2025-2032)

• Market Overview
• Online booking platforms
• Direct bookings
• Travel agencies
• Social media platforms
• Others

Global Sports Tourism Market Size & CAGR (2025-2032)

• North America (Sports, Tourism, Sporting Activity, Booking Channel)
  • US
  • Canada
• Europe (Sports, Tourism, Sporting Activity, Booking Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Sports, Tourism, Sporting Activity, Booking Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Sports, Tourism, Sporting Activity, Booking Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Sports, Tourism, Sporting Activity, Booking Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BAC Sport (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gullivers Sports Travel Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Club Europe Group Travel (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• XLSportsTours (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sportsnet Holidays (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DTB Events (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Australian Sports Tours (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navigo Sports (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dream Team Sports Tour (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melsh Sports Tours (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inspiresport (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Allsports Travel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premium Sport Tours (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Vacanza Travel (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• XL Sports Tours (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Match Hospitality AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sports Tours International Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sportlink Travel (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Destination Sports Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations