市场调查报告书
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1481321
运动旅游市场 - 按运动、按旅游、按预订管道、按体育活动、预测 2024 - 2032Sports Tourism Market - By Sports, By Tourism, By Booking Channel, By Sporting Activity, Forecast 2024 - 2032 |
由于人们对体育相关旅游体验的兴趣日益浓厚,以及对积极和体验式假期的强烈渴望,体育旅游市场规模预计从 2024 年到 2032 年复合年增长率将超过 10%。奥运、世界杯、国际赛事等重大体育赛事吸引了数百万游客,进一步增加了主办国的旅游收入。根据联合国旅游局的报告,2023年至2032年间,全球运动旅游业预计将成长17.5%。
高尔夫旅游、滑雪旅行和健康疗养等冒险运动和小众体育活动的兴起吸引了寻求独特体验的各类旅行者。旅游目的地的便利性不断提高、交通基础设施和数位平台的快速发展也促进了轻鬆预订。旅游局、体育组织和旅行社之间不断加强的合作将促进目的地行销,并为旅客提供量身定制的体验,从而促进市场成长。
运动旅游产业分为体育、旅游、体育活动、预订管道、区域等。
以旅游业为例,由于冒险运动和户外活动在寻求刺激体验的旅客中越来越受欢迎,预计到 2032 年,活跃旅游领域的市场价值将大幅增长。健康和养生旅游的兴起鼓励人们将体育活动纳入假期,进一步促进与体育相关的旅游的成长。一些目的地也透过吸引寻求身临其境和引人入胜的体验的游客来促进活跃的旅游业。
由于足球锦标赛和联赛在全球的受欢迎程度和吸引力,从 2024 年到 2032 年,足球/足球领域的体育旅游业份额将以显着的复合年增长率增长。国际足总世界杯和欧洲冠军联赛等重大赛事吸引了全球数百万球迷,推动了主办国的旅游业。球迷的热情和忠诚度将进一步鼓励人们前往标誌性体育场和城市旅游,为体育相关旅游业带来新的机会。
从地区来看,亚太地区体育旅游市场在2024年至2032年间的复合年增长率将超过13%,这是由于中产阶级人口的快速增长和可支配收入的增加。该地区有很多人从事休閒和娱乐活动,包括与体育相关的旅行。重大体育赛事的举办和世界一流体育基础设施的发展吸引了来自世界各地的游客。政府推出的促进体育旅游业的倡议,加上交通和数位连结的进步,将推动区域产业的发展。
Sports Tourism Market size is projected to expand at over 10% CAGR from 2024 to 2032, attributed to the growing interest in sports-related travel experiences along with the strong desire for active and experiential vacations. Major sporting events, such as the Olympics, FIFA World Cup, and international tournaments are attracting millions of tourists, further boosting the tourism revenue in host countries. As per a report of UN tourism, the sports tourism sector worldwide is estimated to grow at 17.5% between 2023 and 2032.
The rise of adventure sports and niche sporting activities like golf tourism, skiing trips, and wellness retreats is appealing to a diverse range of travelers seeking unique experiences. The increasing accessibility of travel destinations, rapid developments in transportation infrastructure as well as digital platforms is also facilitating easy bookings. Rising collaborations between tourism boards, sports organizations, and travel agencies will promote destination marketing and offer tailored experiences to travelers, adding to the market growth.
The sports tourism industry is categorized into sports, tourism, sporting activity, booking channel, and region.
Based on tourism, the market value from the active tourism segment is estimated to grow at substantial rate until 2032, due to the increasing popularity of adventure sports and outdoor activities among travelers seeking adrenaline-filled experiences. The rise of health and wellness tourism is encouraging individuals to incorporate physical activities into their vacations, further promoting the growth of sports-related travel. Several destinations are also promoting active tourism by attracting tourists that are looking for immersive and engaging experiences.
Sports tourism industry share from the soccer/football segment will rise at significant CAGR from 2024 to 2032, on account of the global popularity and appeal of soccer tournaments and leagues. Major events like the FIFA World Cup and UEFA Champions League are attracting millions of fans worldwide, driving tourism in the host countries. The passion and loyalty of soccer fans will further encourage travel to iconic stadiums and cities, subsequently opening new opportunities for sports-related tourism.
Regionally, the Asia Pacific sports tourism market will depict over 13% CAGR between 2024 and 2032, This is due to the burgeoning middle class population and the rising disposable incomes. A large number of people in the region are engaging in leisure and recreational activities, including sports-related travel. The hosting of major sporting events and the development of world-class sports infrastructure is attracting tourists from around the globe. The rollout of government initiatives to promote sports tourism, coupled with advancements in transportation and digital connectivity will drive the regional industry progression.