体育旅游市场规模、份额和成长分析（按运动项目、活动、预订管道和地区划分）－2026-2033年产业预测

预计到 2024 年，体育旅游市场规模将达到 132.2 亿美元，到 2025 年将成长至 143.3 亿美元，到 2033 年将成长至 273.2 亿美元，在预测期（2026-2033 年）内，复合年增长率为 8.4%。

体育旅游市场是旅游业中一个充满活力且不断增长的领域，其驱动力源于人们对体育的热情和对独特赛事体验的渴望。该领域涵盖了丰富多彩的活动，吸引着许多体育爱好者和观众，并提供机会将激动人心的体验与世界各地标誌性场馆的文化探索相结合。从享有盛誉的国际赛事到地区锦标赛，旅行者越来越渴望获得身临其境型的体育体验。为了满足这一需求，目的地正透过对一流基础设施、饭店服务和赛事营运的大规模投资来提升自身吸引力。随着人们对难忘的体验式旅行的需求日益增长，体育旅游市场蓄势待发，预计将持续扩张，为人们带来令人难忘的体育和休閒探险之旅。

运动旅游市场驱动因素

观看现场体育赛事的魅力已成为全球体育旅游业的关键驱动力。现场的热烈氛围、情感共鸣以及亲眼目睹顶级运动员在世界舞台上竞技的机会，吸引着来自世界各地的运动迷。这种身临其境型体验加强了运动爱好者与他们所热爱的运动之间的联繫，激励他们跨越国界，亲身感受这份热情。随着人们对真实难忘体验的渴望日益增长，观看现场体育赛事的魅力持续推动体育旅游业的发展，并成为市场发展的关键因素。

体育旅游市场的限制

体育旅游市场面临的主要障碍之一是许多目的地基础设施不足。儘管人们对体育旅游的兴趣日益浓厚，但许多地区缺乏举办大型赛事和满足游客多样化需求的必要设施。交通途径不便、住宿设施有限以及赛事场地不足都会阻碍体育旅游体验的顺利开展，并最终制约该行业的成长。解决这些基础设施缺陷对于为来自不同地区的参与者和观众提供愉悦永续的体育旅游体验至关重要。克服这些障碍对于该行业的发展和整体成功至关重要。

运动旅游市场趋势

随着越来越多的旅客重视环保和社会责任感，体育旅游市场正经历着向永续性的重大转变。为了顺应这一趋势，主办城市和赛事组织者纷纷推出环保倡议，力求最大限度地减少体育赛事对环境的影响，例如创新的场馆设计、永续的交通途径以及环保型住宿设施。随着消费者越来越青睐那些注重环境保护、社区参与和道德考量的目的地，体育旅游格局正在改变。对永续体验日益增长的需求正在重塑市场格局，相关人员也逐渐意识到，必须使其产品和服务与现代价值观和期望相契合。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

全球运动旅游市场规模（依运动项目划分）及复合年增长率（2026-2033 年）

• 足球
• 蟋蟀
• 篮球
• 网球
• 曲棍球
• 其他的

全球运动旅游市场规模（依旅游类别划分）及复合年增长率（2026-2033 年）

• 积极的
• 被动的
• 怀旧

全球运动旅游市场规模（依体育项目划分）及复合年增长率（2026-2033 年）

• 探险运动旅游
• 个人运动旅游
• 团队运动旅游
• 观赏性运动旅游

全球运动旅游市场规模（依预订管道划分）及复合年增长率（2026-2033 年）

• 线上预订平台
• 直接预订
• 旅行社
• 社群媒体平台
• 其他的

全球运动旅游市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• BAC Sport（United Kingdom）
• Gullivers Sports Travel Limited（United Kingdom）
• Club Europe Group Travel（United Kingdom）
• XLSportsTours（United States）
• Sportsnet Holidays（Australia）
• DTB Events（United Kingdom）
• Australian Sports Tours（Australia）
• Navigo Sports（United States）
• Dream Team Sports Tour（Italy）
• Melsh Sports Tours（India）
• Inspiresport（United Kingdom）
• Allsports Travel（United States）
• Premium Sport Tours（United States）
• La Vacanza Travel（Italy）
• XL Sports Tours（United Kingdom）
• Match Hospitality AG（Switzerland）
• Sports Tours International Ltd.（United Kingdom）
• Sportlink Travel（Australia）
• Destination Sports Group（United States）

结论与建议

Sports Tourism Market size was valued at USD 13.22 Billion in 2024 and is poised to grow from USD 14.33 Billion in 2025 to USD 27.32 Billion by 2033, growing at a CAGR of 8.4% during the forecast period (2026-2033).

The sports tourism market represents a vibrant and evolving segment of the travel and tourism industry, driven by a passion for sports and the desire for unique event experiences. This sector includes a variety of activities that draw both enthusiasts and spectators, offering a mix of thrilling experiences and cultural exploration at iconic venues worldwide. Travelers are increasingly drawn to immersive opportunities that connect them with their favorite sports, from prestigious international tournaments to local competitions. In response, destinations are enhancing their appeal through significant investments in top-tier infrastructure, hospitality services, and event management. As the demand for memorable and experiential journeys grows, the sports tourism market is poised for continued expansion, offering unforgettable athletic and leisure adventures.

Top-down and bottom-up approaches were used to estimate and validate the size of the Sports Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Sports Tourism Market Segments Analysis

Global Sports Tourism Market is segmented by Sports, Tourism, Sporting Activity, Booking Channel and region. Based on Sports, the market is segmented into Soccer/Football, Cricket, Basketball, Tennis, Hockey and Others. Based on Tourism, the market is segmented into Active, Passive and Nostalgia. Based on Sporting Activity, the market is segmented into Adventure sports tourism, Individual sports tourism, Team sports tourism and Spectator sports tourism. Based on Booking Channel, the market is segmented into Online booking platforms, Direct bookings, Travel agencies, Social media platforms and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Sports Tourism Market

The captivating appeal of witnessing live sporting events serves as a significant catalyst in the global sports tourism sector. The vibrant atmosphere, emotional connections, and the chance to see elite athletes perform on a world stage attract fans from diverse regions. This immersive experience strengthens the bond between enthusiasts and their beloved sports, motivating them to journey across countries to engage in the excitement. As the desire for genuine and memorable experiences rises, the attraction of live sports events consistently drives the growth of sports tourism, marking it as a crucial element in the market's evolution.

Restraints in the Sports Tourism Market

A major obstacle facing the sports tourism market is the inadequacy of infrastructure in several destinations. Despite the growing interest in sports tourism, many locations lack the essential facilities to host large-scale events or meet the diverse needs of travelers. Insufficient transportation options, limited accommodation availability, and inadequate event venues can impede the smooth delivery of sports tourism experiences, ultimately constraining the sector's growth. It is vital to address these infrastructure shortcomings to provide an enjoyable and sustainable sports tourism experience for participants and spectators in various regions. Overcoming these barriers is essential for the industry's advancement and overall success.

Market Trends of the Sports Tourism Market

The sports tourism market is witnessing a significant shift towards sustainability, as more travelers prioritize environmentally friendly and socially responsible experiences. This trend is prompting host cities and event organizers to adopt eco-conscious practices, such as minimizing the ecological footprint of sports events through innovative venue designs, sustainable transportation options, and eco-friendly accommodations. As consumers increasingly favor destinations that emphasize conservation, community involvement, and ethical considerations, the landscape of sports tourism is evolving. This growing demand for sustainable experiences is reshaping the market, with stakeholders recognizing the importance of aligning their offerings with contemporary values and expectations.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sports Tourism Market Size by Sports & CAGR (2026-2033)

• Market Overview
• Soccer/Football
• Cricket
• Basketball
• Tennis
• Hockey
• Others

Global Sports Tourism Market Size by Tourism & CAGR (2026-2033)

• Market Overview
• Active
• Passive
• Nostalgia

Global Sports Tourism Market Size by Sporting Activity & CAGR (2026-2033)

• Market Overview
• Adventure sports tourism
• Individual sports tourism
• Team sports tourism
• Spectator sports tourism

Global Sports Tourism Market Size by Booking Channel & CAGR (2026-2033)

• Market Overview
• Online booking platforms
• Direct bookings
• Travel agencies
• Social media platforms
• Others

Global Sports Tourism Market Size & CAGR (2026-2033)

• North America (Sports, Tourism, Sporting Activity, Booking Channel)
  • US
  • Canada
• Europe (Sports, Tourism, Sporting Activity, Booking Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Sports, Tourism, Sporting Activity, Booking Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Sports, Tourism, Sporting Activity, Booking Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Sports, Tourism, Sporting Activity, Booking Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• BAC Sport (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gullivers Sports Travel Limited (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Club Europe Group Travel (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• XLSportsTours (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sportsnet Holidays (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DTB Events (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Australian Sports Tours (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Navigo Sports (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dream Team Sports Tour (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Melsh Sports Tours (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inspiresport (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Allsports Travel (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Premium Sport Tours (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Vacanza Travel (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• XL Sports Tours (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Match Hospitality AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sports Tours International Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sportlink Travel (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Destination Sports Group (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations