运动旅游市场－全球产业规模、份额、趋势、机会及预测（依运动项目、应用、类型、地区及竞争格局划分，2021-2031年）

全球体育旅游市场预计将从 2025 年的 7,801.8 亿美元大幅成长至 2031 年的 19,285.2 亿美元，复合年增长率将达到 16.28%。

该行业涵盖以观看或参与体育赛事为目的的旅行，从基层地方赛事到大规模国际赛事均包含在内。市场成长的驱动力包括政府对体育场基础设施​​的大量投资以及职业联赛全球化的趋势，后者带来了跨境旅行的必要性。正如联合国世界旅游组织（UNWTO）在2024年指出的那样，体育旅游将占全球旅游总支出的约10%，凸显了其在全球经济中的重要作用。

然而，由于主办城市安保和营运成本不断上涨，市场面临许多障碍。场馆维修、物流管理和安全所需的大量投资可能会对公共资金造成过大的压力，并有可能限制能够举办大型赛事的城市数量。这种高进入门槛，加上体育赛事日程的季节性特点，造成了财务上的不确定性，威胁着全球体育产业的稳定发展。

市场驱动因素

国际和国内大型体育赛事的兴起正成为重要的成长引擎，将被动兴趣转化为主动出行。这些大型赛事带动了国际球迷的旅行，并显着增加了举办地的游客数量和消费额。美国运通发布的《2024年全球旅游趋势报告》强调了这一转变，指出67%的千禧世代和Z世代受访者表示有兴趣前往观看体育赛事。这种兴趣也体现在实际的旅行量上；例如，Visa在2024年8月发布的报告显示，巴黎奥运开幕週期间，持卡人在巴黎的消费额年增了42%。

此外，各国利用体育赛事促进经济发展，政府战略与旅游政策的融合正在加速市场发展。各国政府积极申办赛事，以证明基础设施现代化建设的合理性并获得经济利益，并将体育纳入国家旅游框架。 2024年欧洲杯就是这类策略取得经济成功的一个例证。根据2024年8月发布的公告，该赛事将为德国带来超过74.4亿欧元的经济效益。

市场挑战

全球运动旅游市场面临的一大障碍是主办城市营运和保全成本的不断攀升。体育场馆现代化改造、专用基础建设以及实施严格的安保措施所带来的财政负担，往往超出潜在主办城市的预算。随着成本的上升，能够负担得起大型赛事的地区越来越少，导致赛事集中在富裕地区，阻碍了该行业的地域多元化发展。这使得公共预算难以承担举办大型赛事的财务风险。

从近期的大型赛事中，这些成本的规模显而易见：国际奥委会估计，2024年巴黎奥运的总预算约为90亿欧元。如此高昂的成本给主办国带来了沉重的负担，也阻碍了新兴经济体申办未来赛事的动机。这种不情愿限制了新兴体育旅游目的地的选择，并阻碍了该市场持续的全球成长和长期永续性的潜力。

市场趋势

女子运动旅游正从小众领域发展成为重要的经济动力，重塑目的地行销策略。女子运动不再是次要的关注点，而是已成为一项重要的旅游亮点，吸引高消费游客，并带动游客消费，这主要得益于女子体育赛事日益激烈的竞争。独立财政办公室在2025年5月发布的关于2024年美国女子公开赛的报告中重点强调了这一经济影响。报告指出，该赛事将为该州带来1,410万美元的消费，充分展现了举办精英女子体育赛事所带来的区域性收入潜力。

同时，探险和积极参与型旅游的兴起标誌着人们的旅游方式正从被动的旁观转向身临其境型的体育体验。越来越多的旅行者不仅计划观看职业比赛，还希望参与马拉松、业余自行车等个人体能挑战。根据萨布莱公司2025年1月发布的报告，约有30%的旅客将户外活动和运动体验放在首位。这一趋势也为週边地区和当地城市带来了经济效益，因为人们开始利用自然景观而不是依赖大型体育场设施。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章：全球体育旅游市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依运动项目分类（足球旅游、板球旅游、曲棍球旅游、网球旅游、其他）
  • 依用途（被动式运动旅游、主动式运动旅游）
  • 按类型（国内旅游、国际观光）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美运动旅游市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲运动旅游市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太体育旅游市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲体育旅游市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美洲体育旅游市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球运动旅游市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• BAC Sports
• Inspiresport
• Gullivers Sports Travel Ltd
• Dream Team Sports Tour
• Navigo Sports Tour, LLC
• Allsports Travel
• Australian Sports Tours
• Premium Sport Tours
• La Vacanza Travel
• XL Sports Tours

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Sports Tourism Market is projected to experience significant expansion, growing from USD 780.18 Billion in 2025 to USD 1928.52 Billion by 2031, achieving a CAGR of 16.28%. This sector involves travel specifically for observing or participating in sporting activities, ranging from local grassroots competitions to massive international events. The market is driven by substantial government funding for stadium infrastructure and the increasing globalization of professional leagues, which necessitates cross-border travel. As noted by UN Tourism in 2024, sports tourism represented roughly 10% of total global tourism spending, emphasizing its critical role in the world economy.

However, the market faces significant hurdles due to the escalating costs of security and operations for host cities. The immense capital needed for upgrading venues, managing logistics, and ensuring safety can overburden public funds, restricting the number of cities able to host major events. This high entry barrier, combined with the seasonal nature of sports schedules, introduces financial instability that threatens the steady expansion of the global industry.

Market Driver

The increase in international and major domestic sporting events acts as a primary growth engine, transforming passive interest into active travel. These major tournaments compel fans to travel internationally, generating distinct spikes in visitor numbers and spending within host economies. American Express's '2024 Global Travel Trends Report' highlights this shift, noting that 67% of Millennial and Gen Z respondents are interested in traveling for sports. This interest translates into tangible volume; for example, Visa reported in August 2024 that Paris hosted 42% more cardholders during the first week of the Olympic Games compared to the prior year.

Furthermore, strategic government initiatives and the integration of tourism policies are accelerating market development as nations use sports hosting to revitalize their economies. Governments actively bid for events to justify infrastructure modernization and secure fiscal gains, embedding sports into national tourism frameworks. The economic success of such strategies was demonstrated by the UEFA EURO 2024 tournament, which, according to an August 2024 announcement, generated an economic impact of over €7.44 billion for Germany.

Market Challenge

A major impediment to the Global Sports Tourism Market is the rising cost of operations and security for host destinations. The financial demands for modernizing venues, building specialized infrastructure, and implementing strict safety measures often exceed the budgets of potential host cities. As expenses rise, fewer destinations can afford to stage major tournaments, concentrating events in wealthy regions and preventing the industry from diversifying geographically, which makes justifying the financial risk difficult for public budgets.

The magnitude of these costs is clear in recent mega-events, with the International Olympic Committee estimating the total budget for the 2024 Paris Olympic Games at approximately 9 billion euros. Such high costs place immense strain on host nations and discourage emerging economies from bidding for future tournaments. This reluctance restricts the availability of new sports tourism destinations, thereby hindering the market's potential for consistent global growth and long-term sustainability.

Market Trends

The growth of Women's Sports Tourism is transforming from a niche area into a major economic driver, reshaping destination marketing strategies. Women's events are no longer secondary but stand alone as key attractions that drive significant visitor spending, drawing high-yield travelers attracted by the rising competitiveness of female athletics. This economic impact is highlighted by the Independent Fiscal Office's May 2025 report on the '2024 U.S. Women's Open,' which found that the event generated $14.1 million in in-state spending, proving the revenue potential for regions hosting elite women's competitions.

Concurrently, the rise of Adventure and Active Participation Tourism marks a shift from passive spectating to immersive athletic involvement. Travelers are increasingly planning trips around personal physical challenges like marathons and amateur cycling, rather than just attending professional matches. According to a January 2025 release by Sabre, nearly 30% of travelers now prioritize outdoor pursuits and sports activities, a trend that spreads economic benefits to peripheral and rural areas by utilizing natural landscapes rather than relying solely on large stadium infrastructure.

Key Market Players

• BAC Sports
• Inspiresport
• Gullivers Sports Travel Ltd
• Dream Team Sports Tour
• Navigo Sports Tour, LLC
• Allsports Travel
• Australian Sports Tours
• Premium Sport Tours
• La Vacanza Travel
• XL Sports Tours

Report Scope

In this report, the Global Sports Tourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Sports Tourism Market, By Sports

• Soccer Tourism
• Cricket Tourism
• Hockey Tourism
• Tennis Tourism
• Others

Sports Tourism Market, By Application

• Passive Sports Tourism
• Active Sports Tourism

Sports Tourism Market, By Type

• Domestic Tourism
• International Tourism

Sports Tourism Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Sports Tourism Market.

Available Customizations:

Global Sports Tourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Sports Tourism Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Sports (Soccer Tourism, Cricket Tourism, Hockey Tourism, Tennis Tourism, Others)
  • 5.2.2. By Application (Passive Sports Tourism, Active Sports Tourism)
  • 5.2.3. By Type (Domestic Tourism, International Tourism)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Sports Tourism Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Sports
  • 6.2.2. By Application
  • 6.2.3. By Type
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Sports Tourism Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Sports
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Type
  • 6.3.2. Canada Sports Tourism Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Sports
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Type
  • 6.3.3. Mexico Sports Tourism Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Sports
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Type

7. Europe Sports Tourism Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Sports
  • 7.2.2. By Application
  • 7.2.3. By Type
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Sports Tourism Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Sports
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Type
  • 7.3.2. France Sports Tourism Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Sports
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Type
  • 7.3.3. United Kingdom Sports Tourism Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Sports
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Type
  • 7.3.4. Italy Sports Tourism Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Sports
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Type
  • 7.3.5. Spain Sports Tourism Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Sports
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Type

8. Asia Pacific Sports Tourism Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Sports
  • 8.2.2. By Application
  • 8.2.3. By Type
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Sports Tourism Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Sports
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Type
  • 8.3.2. India Sports Tourism Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Sports
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Type
  • 8.3.3. Japan Sports Tourism Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Sports
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Type
  • 8.3.4. South Korea Sports Tourism Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Sports
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Type
  • 8.3.5. Australia Sports Tourism Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Sports
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Type

9. Middle East & Africa Sports Tourism Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Sports
  • 9.2.2. By Application
  • 9.2.3. By Type
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Sports Tourism Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Sports
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Type
  • 9.3.2. UAE Sports Tourism Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Sports
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Type
  • 9.3.3. South Africa Sports Tourism Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Sports
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Type

10. South America Sports Tourism Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Sports
  • 10.2.2. By Application
  • 10.2.3. By Type
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Sports Tourism Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Sports
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Type
  • 10.3.2. Colombia Sports Tourism Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Sports
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Type
  • 10.3.3. Argentina Sports Tourism Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Sports
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Type

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Sports Tourism Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. BAC Sports
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Inspiresport
• 15.3. Gullivers Sports Travel Ltd
• 15.4. Dream Team Sports Tour
• 15.5. Navigo Sports Tour, LLC
• 15.6. Allsports Travel
• 15.7. Australian Sports Tours
• 15.8. Premium Sport Tours
• 15.9. La Vacanza Travel
• 15.10. XL Sports Tours

16. Strategic Recommendations

17. About Us & Disclaimer