衝浪旅游市场－全球产业规模、份额、趋势、机会和预测，按类型、按旅行者类型、按最终用户、按地区和竞争进行细分，2020-2030 年预测

2024 年全球衝浪旅游市场价值为 683 亿美元，预计到 2030 年将达到 967.9 亿美元，预测期内复合年增长率为 6.04%。市场成长的动力来自于冒险和体验式旅行的日益增长的吸引力，以及衝浪文化在全球的影响力的不断增强，并透过社交媒体和以衝浪为中心的内容得到了放大。此外，沿海地区基础设施的不断发展、政府旅游支援倡议以及衝浪学校、衝浪营地和生态度假村的扩建，使更广泛的人群能够参与衝浪运动。这些因素鼓励初学者和经验丰富的衝浪者探索国际衝浪目的地，并推动各个地区的市场稳步扩张。

衝浪旅游越来越受到生活方式偏好、可持续价值观和数位媒体影响的融合的影响。一个重要的新兴趋势是人们对生态友善衝浪旅行的需求不断增长，旅行者积极寻找强调环境管理的目的地。哥斯达黎加和印尼等国家正在引领这项运动，在推动海洋保护的同时推广永续衝浪旅游。印尼松巴岛的 Nihiwatu 度假村和哥斯达黎加诺萨拉的 Olas Verdes 度假村正在透过采用太阳能利用、节约用水和保护珊瑚礁等做法树立行业标竿。根据 Booking.com 的《2023 年永续旅行报告》，76% 的全球旅客倾向于选择对环境负责的旅行方式，这反映出消费者行为的重大转变，衝浪目的地越来越认可和接受这一转变。

市场驱动因素

探险旅游日益流行

主要市场挑战

季节性和不可预测的天气状况

主要市场趋势

衝浪疗养胜地与生态旅游的兴起

目录

第一章：简介

第二章：研究方法

第三章：执行摘要

第四章：客户之声分析

• 品牌知名度
• 影响购买决策的因素

第五章：全球衝浪旅游市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按类型（衝浪旅游与探险、衝浪度假村与住宿、衝浪营与休养所、其他）
  • 依旅客类型（国内、国际）
  • 按最终使用者（个人、朋友/团体、夫妻、家庭）
  • 按地区
  • 按公司分类（2024）
• 市场地图

第六章：北美衝浪旅游市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲衝浪旅游市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 法国
  • 德国
  • 西班牙
  • 义大利
  • 英国

第八章：亚太衝浪旅游市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 日本
  • 印度
  • 越南
  • 韩国

第九章：中东和非洲衝浪旅游市场展望

• 市场规模和预测
• 市场占有率和预测
• MEA：国家分析
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋
  • 土耳其
  • 科威特
  • 埃及

第十章：南美洲衝浪旅游市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 阿根廷
  • 哥伦比亚

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第 13 章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商的力量
• 顾客的力量
• 替代产品的威胁

第 14 章：竞争格局

• 公司简介
  • AGIT Global North America, Inc.
  • AJW Surfboard Boardriders, Inc.
  • Firewire Surfboards, LLC
  • Globe International Limited
  • Gul Watersports Ltd.
  • Infinity Surfboards Inc.
  • Keeper Sports Products, LLC
  • Rip Curl International Pty Ltd.
  • Tahe Outdoors Ltd.
  • Volcom, LLC

第 15 章：策略建议

第16章调查会社について・免责事项

The global Surfing Tourism Market was valued at USD 68.30 billion in 2024 and is projected to reach USD 96.79 billion by 2030, growing at a CAGR of 6.04% during the forecast period. Market growth is being driven by the increasing appeal of adventure and experiential travel, coupled with the rising global influence of surfing culture, amplified through social media and surf-focused content. Additionally, continuous infrastructure development in coastal regions, supportive government tourism initiatives, and the expansion of surf schools, camps, and eco-friendly resorts are making surfing more accessible to a broader audience. These factors are encouraging both beginners and experienced surfers to explore international surf destinations, fueling steady market expansion across various regions.

Surfing tourism is increasingly shaped by the convergence of lifestyle preferences, sustainability values, and digital media influence. A key emerging trend is the growing demand for eco-friendly surf travel, with travelers actively seeking destinations that emphasize environmental stewardship. Countries like Costa Rica and Indonesia are leading this movement, promoting sustainable surf tourism alongside marine conservation efforts. Resorts such as Nihiwatu in Sumba, Indonesia, and Olas Verdes in Nosara, Costa Rica, are setting industry benchmarks by adopting practices like solar energy use, water conservation, and reef protection. According to Booking.com's 2023 Sustainable Travel Report, 76% of global travelers prefer environmentally responsible travel options, reflecting a major shift in consumer behavior that surf destinations are increasingly recognizing and embracing.

Market Drivers

Rising Popularity of Adventure Tourism

The growing appeal of adventure tourism is a major driver of the surfing tourism market. Increasingly, travelers are seeking active, outdoor experiences that offer excitement and a deeper connection with nature, rather than traditional sightseeing. Surfing, with its dynamic and immersive qualities, aligns perfectly with this trend. Notably, interest extends beyond classic surfing hubs like Hawaii, California, and Australia to more exotic destinations such as Indonesia, Costa Rica, and the Maldives.

Surfing is not only an exhilarating sport but also represents a lifestyle focused on freedom, adventure, and oceanic connection-values that resonate strongly with millennials and Gen Z travelers who prioritize experiences over material goods. For instance, in November 2022, Kerala, India, launched its first government-supported surfing school, 'Aventura,' at Gotheeswaram Beach in Beypore. Supported by the Kerala Responsible Tourism Mission, the District Tourism Promotion Council (DTPC), and the Adventure Tourism Society, the school employs internationally certified instructors, including locally trained youth from fishing communities. This initiative supports local employment and skill development while positioning Beypore as an emerging surf destination, further illustrating how surfing tourism can drive regional growth.

Key Market Challenges

Seasonality and Unpredictable Weather Conditions

Surfing tourism is inherently seasonal, heavily reliant on favorable weather and wave conditions. Many popular surf spots are viable only during specific months, leading to concentrated tourist seasons characterized by overcrowding, followed by underutilized facilities in off-peak periods. This seasonality creates significant economic challenges, especially for small coastal towns dependent on tourism revenue. Moreover, the increasing unpredictability of weather patterns due to climate change-manifested through rising sea levels, shifting currents, and erratic storm activities-poses a growing threat to the reliability of surfing conditions. Destinations that once boasted predictable surf seasons may now experience extended flat spells or unpredictable swells, complicating travel planning and reducing tourist appeal. To mitigate the impact of seasonality, tourism operators and local governments are promoting complementary year-round activities such as yoga retreats, eco-tours, and cultural experiences to sustain economic activity during off-seasons.

Key Market Trends

Rise of Surf Wellness Retreats and Eco-Tourism

A prominent trend reshaping the surfing tourism market is the emergence of surf wellness retreats that blend surfing with holistic health, mindfulness, and eco-conscious living. Today's travelers increasingly seek vacation experiences that combine physical activity with relaxation and sustainable practices. Surf retreats now commonly include yoga sessions, organic dining, spa treatments, and environmental conservation initiatives alongside surf lessons. These immersive, all-inclusive offerings appeal not only to seasoned surfers but also to wellness-focused travelers and beginners seeking enriching, rejuvenating experiences.

Destinations such as Bali, Costa Rica, and Portugal are at the forefront, providing nature-rich settings where guests can connect with both the environment and their well-being. Sustainability is a core focus, with initiatives promoting plastic reduction, community support, and ecosystem conservation. The rise of wellness travel is further fueled by the desire for digital detox experiences, offering a respite from fast-paced urban life. Social media influencers and wellness advocates have played a crucial role in popularizing surf retreats, showcasing serene beachscapes, mindfulness practices, and the joy of surfing as part of a holistic lifestyle.

Key Market Players

• AGIT Global North America, Inc.
• AJW Surfboard Boardriders, Inc.
• Firewire Surfboards, LLC
• Globe International Limited
• Gul Watersports Ltd.
• Infinity Surfboards Inc.
• Keeper Sports Products, LLC
• Rip Curl International Pty Ltd.
• Tahe Outdoors Ltd.
• Volcom, LLC

Report Scope:

In this report, the global Surfing Tourism Market has been segmented into the following categories, alongside detailed coverage of market trends:

Surfing Tourism Market, By Type:

• Surf Tours & Expeditions
• Surf Resorts & Accommodations
• Surf Camps & Retreats
• Others

Surfing Tourism Market, By Traveler Type:

• Domestic
• International

Surfing Tourism Market, By End User:

• Solo/Individuals
• Friends/Groups
• Couples
• Families

Surfing Tourism Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• Germany
• Spain
• Italy
• United Kingdom
• Asia-Pacific
• China
• Japan
• India
• Vietnam
• South Korea
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey
• Kuwait
• Egypt
• South America
• Brazil
• Argentina
• Colombia

Competitive Landscape

Company Profiles: Detailed analysis of major companies operating in the global Surfing Tourism Market.

Available Customizations:

With the provided market data, TechSci Research offers customized reports tailored to specific company needs. Customization options include:

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Surfing Tourism Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Surf Tours & Expeditions, Surf Resorts & Accommodations, Surf Camps & Retreats, Others)
  • 5.2.2. By Traveler Type (Domestic, International)
  • 5.2.3. By End User (Solo/Individuals, Friends/Groups, Couples, Families)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Surfing Tourism Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Traveler Type
  • 6.2.3. By End User
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Surfing Tourism Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Traveler Type
      • 6.3.1.2.3. By End User
  • 6.3.2. Canada Surfing Tourism Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Traveler Type
      • 6.3.2.2.3. By End User
  • 6.3.3. Mexico Surfing Tourism Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Traveler Type
      • 6.3.3.2.3. By End User

7. Europe Surfing Tourism Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Traveler Type
  • 7.2.3. By End User
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Surfing Tourism Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Traveler Type
      • 7.3.1.2.3. By End User
  • 7.3.2. Germany Surfing Tourism Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Traveler Type
      • 7.3.2.2.3. By End User
  • 7.3.3. Spain Surfing Tourism Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Traveler Type
      • 7.3.3.2.3. By End User
  • 7.3.4. Italy Surfing Tourism Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Traveler Type
      • 7.3.4.2.3. By End User
  • 7.3.5. United Kingdom Surfing Tourism Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Traveler Type
      • 7.3.5.2.3. By End User

8. Asia-Pacific Surfing Tourism Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Traveler Type
  • 8.2.3. By End User
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Surfing Tourism Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Traveler Type
      • 8.3.1.2.3. By End User
  • 8.3.2. Japan Surfing Tourism Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Traveler Type
      • 8.3.2.2.3. By End User
  • 8.3.3. India Surfing Tourism Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Traveler Type
      • 8.3.3.2.3. By End User
  • 8.3.4. Vietnam Surfing Tourism Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Traveler Type
      • 8.3.4.2.3. By End User
  • 8.3.5. South Korea Surfing Tourism Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Traveler Type
      • 8.3.5.2.3. By End User

9. Middle East & Africa Surfing Tourism Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Traveler Type
  • 9.2.3. By End User
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Surfing Tourism Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Traveler Type
      • 9.3.1.2.3. By End User
  • 9.3.2. Saudi Arabia Surfing Tourism Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Traveler Type
      • 9.3.2.2.3. By End User
  • 9.3.3. UAE Surfing Tourism Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Traveler Type
      • 9.3.3.2.3. By End User
  • 9.3.4. Turkey Surfing Tourism Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Traveler Type
      • 9.3.4.2.3. By End User
  • 9.3.5. Kuwait Surfing Tourism Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Type
      • 9.3.5.2.2. By Traveler Type
      • 9.3.5.2.3. By End User
  • 9.3.6. Egypt Surfing Tourism Market Outlook
    • 9.3.6.1. Market Size & Forecast
      • 9.3.6.1.1. By Value
    • 9.3.6.2. Market Share & Forecast
      • 9.3.6.2.1. By Type
      • 9.3.6.2.2. By Traveler Type
      • 9.3.6.2.3. By End User

10. South America Surfing Tourism Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Traveler Type
  • 10.2.3. By End User
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Surfing Tourism Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Traveler Type
      • 10.3.1.2.3. By End User
  • 10.3.2. Argentina Surfing Tourism Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Traveler Type
      • 10.3.2.2.3. By End User
  • 10.3.3. Colombia Surfing Tourism Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Traveler Type
      • 10.3.3.2.3. By End User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. AGIT Global North America, Inc.
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. AJW Surfboard Boardriders, Inc.
  • 14.1.3. Firewire Surfboards, LLC
  • 14.1.4. Globe International Limited
  • 14.1.5. Gul Watersports Ltd.
  • 14.1.6. Infinity Surfboards Inc.
  • 14.1.7. Keeper Sports Products, LLC
  • 14.1.8. Rip Curl International Pty Ltd.
  • 14.1.9. Tahe Outdoors Ltd.
  • 14.1.10. Volcom, LLC

15. Strategic Recommendations

16. About Us & Disclaimer