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市场调查报告书

商品编码

1666059

农业旅游市场规模、份额、按活动类型、销售管道、旅游类型、应用和地区分類的成长分析 - 2025-2032 年产业预测

Agritourism Market Size, Share, and Growth Analysis, By Activity Type (On-farm Tours, Agritainment), By Sales Channel (Direct Booking, Travel Agents), By Tour Type, By Application, By Region - Industry Forecast 2025-2032

出版日期: 2025年02月26日 | 出版商:

SkyQuest | 英文 182 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2023 年农业旅游市场规模价值 98 亿美元，预计将从 2024 年的 110.1 亿美元成长到 2032 年的 278.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 12.3%。

随着永续性越来越成为旅行者最关注的问题，对生态友善和文化丰富的体验的需求明显增加。旅行者现在寻求独特的、个性化的冒险，从而增加了与当地农场的直接合作，并促进了客人和主人之间更深层的联繫。健康和保健正在成为农业旅游的一个主要趋势，包括有机农场住宿、水疗度假和在宁静的户外环境中进行瑜伽。新兴国家正在采取农业旅游政策，以刺激农村发展，同时保护其农业遗产。透过社群媒体、虚拟旅游和用户友好的预订平台进行创新行销正在吸引更多的游客。此外，农业旅游是重要的教育资源，包括从农场到餐桌的计划、农业研讨会和绿色旅游，以满足人们对永续农业实践日益增长的兴趣。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲国家
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前 5 家公司对比
主要企业市场定位（2024年）
主要市场参与者所采用的策略
近期市场趋势
公司市场占有率分析（2024 年）
主要企业简介
- 公司详细信息
- 产品系列分析
- 公司分部份额分析
- 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

Farm Stay USA（USA）
Agriturismo.it（Italy）
World Wide Opportunities on Organic Farms（WWOOF）（Various）
FeWo-direkt（Germany）
Harvest Hosts（USA）
Hipcamp（USA）
Rural Holidays（UK）
AgriCanada（Canada）

简介目录

Product Code: SQMIG25S2059

Agritourism Market size was valued at USD 9.8 billion in 2023 and is poised to grow from USD 11.01 billion in 2024 to USD 27.84 billion by 2032, growing at a CAGR of 12.3% during the forecast period (2025-2032).

As sustainability becomes a paramount focus for travelers, there's a marked increase in demand for environmentally friendly and culturally enriching experiences. Tourists are now seeking unique, personalized adventures, leading to a rise in direct collaborations with local farms, fostering deeper connections between guests and hosts. Health and wellness have emerged as significant trends within agritourism, featuring offerings like organic farm stays, spa retreats, and yoga in serene outdoor settings. Countries are adopting agritourism policies to stimulate rural development while preserving agricultural heritage. Innovative marketing through social media, virtual tours, and user-friendly booking platforms is attracting more visitors. Additionally, agritourism serves as a vital educational resource, featuring farm-to-table initiatives, farming workshops, and green tours, catering to the growing interest in sustainable practices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Agritourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Agritourism Market Segments Analysis

Global Agritourism Market is segmented by Activity Type, Sales Channel, Tour Type, Application and region. Based on Activity Type, the market is segmented into On-farm Tours, Agritainment, Farm-Based Outdoor Recreation, Educational Tourism and Accommodations. Based on Sales Channel, the market is segmented into Direct Booking, Travel Agents and Online Sales. Based on Tour Type, the market is segmented into Domestic and International. Based on Application, the market is segmented into Families, Couples, Educational & Academic Institutions and Corporate Groups. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Agritourism Market

The agritourism sector significantly enhances the financial viability of farm owners by promoting local food and traditional cuisine, ultimately boosting their returns on investment. Through agricultural tourism, visitors have the opportunity to explore rural areas and farms, where they can enjoy authentic dishes crafted from locally-sourced ingredients specific to that region. Engaging in rural tourism on agricultural lands allows farmers to showcase the rich history, diverse landscapes, and cultural heritage of their areas through a variety of local foods, beverages, and crops. This connection not only fosters appreciation for the agrarian lifestyle but also strengthens the economic resilience of participating farms.

Restraints in the Agritourism Market

One significant challenge facing the growth of the agritourism market is its disorganized nature. Agritourism is often considered a niche offering, and the lack of a clear legal definition in many regions hinders industry progress. Additionally, the scarcity of designated agritourism destinations, coupled with the underdeveloped status of operators in these areas-especially in developing countries-creates barriers to expansion. Such issues, including the need for better regulation and support, contribute to the slow evolution of the agritourism sector, limiting its potential and reducing opportunities for both operators and visitors alike.

Market Trends of the Agritourism Market

The agritourism market is witnessing a notable trend as increasing demand for agricultural experiences and leisure activities drives property owners to transform their land into income-generating tourism sites. This shift is particularly beneficial for farmers facing financial challenges from stagnant crop production, as they explore agritourism as a viable alternative to supplement their income. By diversifying their offerings, such as farm stays, tours, and educational workshops, rural property owners can maximize returns on their investments while contributing to local economies. This growing interest in agritourism not only supports rural livelihoods but also fosters sustainable tourism practices, indicating a robust expansion trajectory for the global market.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Agritourism Market Size by Activity Type & CAGR (2025-2032)

Market Overview
On-farm Tours
Agritainment
Farm-Based Outdoor Recreation
Educational Tourism
Accommodations

Global Agritourism Market Size by Sales Channel & CAGR (2025-2032)

Market Overview
Direct Booking
Travel Agents
Online Sales

Global Agritourism Market Size by Tour Type & CAGR (2025-2032)

Market Overview
Domestic
International

Global Agritourism Market Size by Application & CAGR (2025-2032)

Market Overview
Families
Couples
Educational & Academic Institutions
Corporate Groups

Global Agritourism Market Size & CAGR (2025-2032)

North America (Activity Type, Sales Channel, Tour Type, Application)
- US
- Canada
Europe (Activity Type, Sales Channel, Tour Type, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Activity Type, Sales Channel, Tour Type, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Activity Type, Sales Channel, Tour Type, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Activity Type, Sales Channel, Tour Type, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Farm Stay USA (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agriturismo.it (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
World Wide Opportunities on Organic Farms (WWOOF) (Various)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FeWo-direkt (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Harvest Hosts (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hipcamp (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rural Holidays (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AgriCanada (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments