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市场调查报告书
商品编码
1702241

2025 年至 2033 年农业旅游市场规模、份额、趋势及预测（按游客类型、活动、预订管道、销售管道和地区）

Agritourism Market Size, Share, Trends and Forecast by Tourist Type, Activity, Booking Channel, Sales Channel, and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 137 Pages | 商品交期: 2-3个工作天内

价格

2024年全球农业旅游市场规模达732亿美元。展望未来， IMARC Group预计到2033年市场规模将达到2056亿美元，2025-2033年期间的复合年增长率为10.9%。 2024 年，美国约占北美农业旅游市场的 66.00%。消费者对永续旅游的兴趣日益浓厚、对真实乡村体验的需求不断增加、从农场到餐桌的餐饮日益普及、政府对农村发展的支持、环保意识的增强以及消费者对以健康为中心的假期的渴望，都是对农业旅游市场份额产生积极影响的因素。

农业旅游是将农业生产、加工活动与旅游业结合，为游客提供娱乐和休閒目的的商业企业。它为农民提供了增加收入的机会和直接面向消费者行销的途径。它也为社区提供了增加当地税基的潜力。除此之外，它还有助于保护农业用地并允许各州发展商业企业。目前，农业旅游因其能够振兴农村经济、教育大众农业知识并为当地居民提供就业机会，在全球范围内越来越受欢迎。

农业旅游市场趋势：

如今，越来越多的农民采用农业旅游来获得竞争优势，并利用其农场和农业生活方式的独特性。这一点，加上对农村发展的日益关注，是推动市场成长的关键因素之一。此外，农业旅游还提供不同的农场活动，如钓鱼、丰收节、骑马、野生动物摄影、户外农场住宿、马车或雪橇游览、剪羊毛、使用农场作物的烹饪课程、带导游的动物游览和历史重演。除此之外，农场举办婚礼、派对和私人派对等活动的次数也大幅增加。这与世界各国越来越多人参与农业旅游活动结合，促进了市场的成长。除此之外，对乡村生活方式着迷的游客在参观农场时会购买正宗的农场产品和服务。预计这一趋势，加上自摘水果活动的日益流行，将为未来几年的市场带来积极的前景。

本报告回答的关键问题

  • 农业旅游市场有多大？未来农家乐市场前景如何？
  • 推动农业旅游市场发展的关键因素有哪些？
  • 哪个地区占了最大的农业旅游市场份额？
  • 全球农业旅游市场领先的公司有哪些？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

  • 概述
  • 主要行业趋势

第五章：全球农业旅游市场

  • 市场概览
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：市场区隔：依游客类型

  • 国内的
  • 国际的

第七章：市场区隔：依活动

  • 农场销售
  • 户外休閒
  • 农家乐
  • 教育旅游
  • 住宿
  • 其他的

第八章：市场区隔：依预订管道

  • 在线的
  • 离线

第九章：市场区隔：依销售管道

  • 旅行社
  • 直接的

第十章：市场细分：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场区隔：依国家

第 11 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 12 章：价值链分析

第 13 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 14 章：价格分析

第 15 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Agrilys Voyages
    • Bay Farm Tours
    • Blackberry Farm LLC
    • Domiruth PeruTravel
    • Farm To Farm Tours
    • Field Farm Tours Ltd
    • Greenmount Travel
    • Harvest Fresh Farms
    • Liberty Hill Farm
    • Monteillet Fromagerie
    • Select Holidays
    • Stita Farm Tours
    • Willow-Witt Ranch
Product Code: SR112025A5456

The global agritourism market size reached USD 73.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 205.6 Billion by 2033, exhibiting a growth rate CAGR of 10.9% during 2025-2033. In 2024, the US accounted for around 66.00% of the total North America agritourism market. The rising consumer interest in sustainable travel, increasing demand for authentic rural experiences, the growing popularity of farm-to-table dining, government support for rural development, rising environmental awareness, and consumer desire for wellness-focused vacations are some factors positively impacting the agritourism market share.

Agritourism is a commercial enterprise amalgamating agricultural production and processing activities with tourism for the purpose of entertaining and recreation of the tourists. It offers farmers an opportunity to generate additional income and an avenue for direct marketing to consumers. It also provides communities with the potential to increase their local tax bases. Besides this, it helps preserve agricultural lands and allows states to develop business enterprises. At present, agritourism is gaining immense traction across the globe on account of its ability to revitalize rural economies, educate the public about agriculture, and provide employment opportunities to local residents.

Agritourism Market Trends:

Nowadays, farmers are increasingly adopting agritourism to gain a competitive advantage and capitalize on the uniqueness of their farm and farming lifestyle. This, coupled with the rising focus on rural development, represents one of the key factors propelling the growth of the market. In addition, agritourism offers different farm activities, such as fishing, harvest festivals, horseback riding, wildlife photography, outdoor farm stays, wagon or sleigh rides, sheep shearing, cooking classes using crops from the farm, guided animal tours, and historical re-enactments. Besides this, there is a considerable increase in the use of farms for events, such as weddings, gatherings, and private parties. This, in confluence with the rising participation in agritourism activities in numerous countries around the world, is facilitating the growth of the market. Apart from this, tourists fascinated by the rural lifestyle are purchasing authentic farm products and services while visiting the farms. This, along with the rising traction of pick-your-own fruits activity, is projected to create a positive outlook for the market in the upcoming years.

Key Market Segmentation:

Breakup by Tourist Type:

  • Domestic
  • International

Breakup by Activity:

  • On-farm Sales
  • Outdoor Recreation
  • Agritainment
  • Educational Tourism
  • Accommodations
  • Others

Breakup by Booking Channel:

  • Online
  • Offline

Breakup by Sales Channel:

  • Travel Agents
  • Direct

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Agrilys Voyages, Bay Farm Tours, Blackberry Farm LLC, Domiruth PeruTravel, Farm To Farm Tours, Field Farm Tours Ltd, Greenmount Travel, Harvest Fresh Farms, Liberty Hill Farm, Monteillet Fromagerie, Select Holidays, Stita Farm Tours and Willow-Witt Ranch.

Key Questions Answered in This Report

  • 1.How big is the agritourism market?
  • 2.What is the future outlook of the agritourism market?
  • 3.What are the key factors driving the agritourism market?
  • 4.Which region accounts for the largest agritourism market share?
  • 5.Which are the leading companies in the global agritourism market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Agritourism Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Tourist Type

  • 6.1 Domestic
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 International
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Activity

  • 7.1 On-farm Sales
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Outdoor Recreation
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Agritainment
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Educational Tourism
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Accommodations
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast
  • 7.6 Others
    • 7.6.1 Market Trends
    • 7.6.2 Market Forecast

8 Market Breakup by Booking Channel

  • 8.1 Online
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Offline
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Sales Channel

  • 9.1 Travel Agents
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Direct
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Agrilys Voyages
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Bay Farm Tours
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Blackberry Farm LLC
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Domiruth PeruTravel
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Farm To Farm Tours
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Field Farm Tours Ltd
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Greenmount Travel
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Harvest Fresh Farms
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Liberty Hill Farm
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Monteillet Fromagerie
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Select Holidays
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 Stita Farm Tours
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
    • 15.3.13 Willow-Witt Ranch
      • 15.3.13.1 Company Overview
      • 15.3.13.2 Product Portfolio

List of Figures

  • Figure 1: Global: Agritourism Market: Major Drivers and Challenges
  • Figure 2: Global: Agritourism Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Agritourism Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Agritourism Market: Breakup by Tourist Type (in %), 2024
  • Figure 5: Global: Agritourism Market: Breakup by Activity (in %), 2024
  • Figure 6: Global: Agritourism Market: Breakup by Booking Channel (in %), 2024
  • Figure 7: Global: Agritourism Market: Breakup by Sales Channel (in %), 2024
  • Figure 8: Global: Agritourism Market: Breakup by Region (in %), 2024
  • Figure 9: Global: Agritourism (Domestic) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Agritourism (Domestic) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Agritourism (International) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Agritourism (International) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Agritourism (On-farm Sales) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Agritourism (On-farm Sales) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Agritourism (Outdoor Recreation) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Agritourism (Outdoor Recreation) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Agritourism (Agritainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Agritourism (Agritainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Agritourism (Educational Tourism) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Agritourism (Educational Tourism) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Agritourism (Accommodations) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Agritourism (Accommodations) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Agritourism (Other Activities) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Agritourism (Other Activities) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Agritourism (Online) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Agritourism (Online) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Agritourism (Offline) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Agritourism (Offline) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Agritourism (Travel Agents) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Agritourism (Travel Agents) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Global: Agritourism (Direct) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Global: Agritourism (Direct) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: North America: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: North America: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: United States: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: United States: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Canada: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Canada: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: Asia-Pacific: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: Asia-Pacific: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: China: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: China: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Japan: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Japan: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: India: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: India: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: South Korea: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: South Korea: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Australia: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Australia: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Indonesia: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Indonesia: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Others: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Others: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Europe: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Europe: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: Germany: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: Germany: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: France: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: France: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: United Kingdom: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: United Kingdom: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Italy: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Italy: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Spain: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Spain: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Russia: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Russia: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Others: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: Others: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Latin America: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Latin America: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Brazil: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Brazil: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Mexico: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Mexico: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Others: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: Others: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Middle East and Africa: Agritourism Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 80: Middle East and Africa: Agritourism Market: Breakup by Country (in %), 2024
  • Figure 81: Middle East and Africa: Agritourism Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: Global: Agritourism Industry: SWOT Analysis
  • Figure 83: Global: Agritourism Industry: Value Chain Analysis
  • Figure 84: Global: Agritourism Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Agritourism Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Agritourism Market Forecast: Breakup by Tourist Type (in Million USD), 2025-2033
  • Table 3: Global: Agritourism Market Forecast: Breakup by Activity (in Million USD), 2025-2033
  • Table 4: Global: Agritourism Market Forecast: Breakup by Booking Channel (in Million USD), 2025-2033
  • Table 5: Global: Agritourism Market Forecast: Breakup by Sales Channel (in Million USD), 2025-2033
  • Table 6: Global: Agritourism Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 7: Global: Agritourism Market: Competitive Structure
  • Table 8: Global: Agritourism Market: Key Players