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封面
市场调查报告书
商品编码
1879323

农业旅游市场－全球产业规模、份额、趋势、机会和预测，依活动、销售通路、地区和竞争格局划分，2020-2030年预测

Agritourism Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Activity, By Sales Channel, By Region and Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

2024年全球农业旅游市场规模为59.3亿美元，预计2030年将以8.49%的复合年增长率成长至96.7亿美元。农业旅游是一种将农业生产及相关流程与旅游业进行策略性整合的商业模式，旨在吸引游客参观农场、牧场或其他农业场所。游客参与农业旅游的目的主要包括娱乐、教育或直接体验，从而为农业企业主创造多元化的收入来源。

市场概览
预测期 2026-2030
2024年市场规模 59.3亿美元
2030年市场规模 96.7亿美元
2025-2030年复合年增长率 8.49%
成长最快的细分市场 直接的
最大的市场 欧洲

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：客户之声

第五章：全球农业旅游市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依活动类型（户外休閒、农业娱乐、教育旅游、住宿、其他）
    • 依销售管道（直接销售、间接销售）
    • 按地区
    • 按公司（2024 年）
  • 市场地图

第六章：北美农业旅游市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲农业旅游市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区农业旅游市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东与非洲农业旅游市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿联酋
    • 南非

第十章：南美洲农业旅游市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章：市场动态

  • 司机
  • 挑战

第十二章：市场趋势与发展

  • 併购（如有）
  • 产品发布（如有）
  • 最新进展

第十三章：全球农业旅游市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商议价能力
  • 顾客的力量
  • 替代产品的威胁

第十五章：竞争格局

  • Blackberry Farm
  • Harvest Fresh Farms
  • Willow-Witt RanchLiberty Hill Farm
  • Star Destinations
  • Nokyo Tourist Corporation
  • Beijing Youth Travel Agency
  • Sita Group Of Companies
  • Domiruth Peru Travel (DMC)
  • Diniscor Agro

第十六章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 7831

The Global Agritourism Market, valued at USD 5.93 Billion in 2024, is projected to experience a CAGR of 8.49% to reach USD 9.67 Billion by 2030. Agritourism represents a commercial enterprise that strategically integrates agricultural production and related processes with tourism, drawing visitors to farms, ranches, or other agricultural operations. This engagement is primarily for entertainment, educational enrichment, or direct participation, serving to generate diversified income streams for agricultural business owners.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 5.93 Billion
Market Size 2030USD 9.67 Billion
CAGR 2025-20308.49%
Fastest Growing SegmentDirect
Largest MarketEurope

Key Market Drivers

A primary catalyst for the expansion of the global agritourism market is the rising demand for authentic and immersive rural experiences. Travelers are increasingly seeking genuine connections with local cultures, agricultural practices, and natural environments, moving beyond conventional tourist attractions. Agritourism effectively caters to this desire by offering direct engagement with farm life, regional food systems, and the people cultivating them, providing unique and educational opportunities. This trend highlights a fundamental shift in consumer preferences towards meaningful travel that offers insight into the provenance of food and local traditions.

Key Market Challenges

A significant impediment to the expansion of the Global Agritourism Market stems from the complexities associated with varying regulatory frameworks. The diverse legal requirements across different regions and jurisdictions create considerable uncertainty for agricultural business owners seeking to diversify into tourism. This fragmentation makes it challenging for operators to understand and comply with local zoning laws, land use policies, health and safety standards, and taxation rules, which can vary even within national borders. The administrative burden and potential for penalties due to non-compliance deter new entrants and inhibit existing businesses from scaling their agritourism offerings.

Key Market Trends

Digital transformation significantly drives the agritourism market, enhancing operational efficiency and market access. Integrating digital tools streamlines booking, offers virtual farm tours, and facilitates personalized visitor engagement, enabling providers to reach wider audiences and improve rural accessibility. A September 2025 report from the Publications Office of the European Union, based on a 2024 survey of 1,444 EU farms, showed widespread general IT tool adoption but less common use of specialized digital technologies for agricultural production, indicating innovation potential for agritourism. This trend is underscored by Booking. com's January 2025 launch of an AI-powered trip planner, personalizing itineraries and accommodation based on user preferences.

Key Market Players

  • Blackberry Farm
  • Harvest Fresh Farms
  • Willow-Witt RanchLiberty Hill Farm
  • Star Destinations
  • Nokyo Tourist Corporation
  • Beijing Youth Travel Agency
  • Sita Group Of Companies
  • Domiruth Peru Travel (DMC)
  • Diniscor Agro

Report Scope:

In this report, the Global Agritourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Agritourism Market, By Activity:

  • Outdoor Recreation
  • Agritainment
  • Educational Tourism
  • Accommodations
  • Others

Agritourism Market, By Sales Channel:

  • Direct
  • Indirect

Agritourism Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Agritourism Market.

Available Customizations:

Global Agritourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Agritourism Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Activity (Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, Others)
    • 5.2.2. By Sales Channel (Direct, Indirect)
    • 5.2.3. By Region
    • 5.2.4. By Company (2024)
  • 5.3. Market Map

6. North America Agritourism Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Activity
    • 6.2.2. By Sales Channel
    • 6.2.3. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Agritourism Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Activity
        • 6.3.1.2.2. By Sales Channel
    • 6.3.2. Canada Agritourism Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Activity
        • 6.3.2.2.2. By Sales Channel
    • 6.3.3. Mexico Agritourism Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Activity
        • 6.3.3.2.2. By Sales Channel

7. Europe Agritourism Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Activity
    • 7.2.2. By Sales Channel
    • 7.2.3. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Agritourism Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Activity
        • 7.3.1.2.2. By Sales Channel
    • 7.3.2. France Agritourism Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Activity
        • 7.3.2.2.2. By Sales Channel
    • 7.3.3. United Kingdom Agritourism Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Activity
        • 7.3.3.2.2. By Sales Channel
    • 7.3.4. Italy Agritourism Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Activity
        • 7.3.4.2.2. By Sales Channel
    • 7.3.5. Spain Agritourism Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Activity
        • 7.3.5.2.2. By Sales Channel

8. Asia Pacific Agritourism Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Activity
    • 8.2.2. By Sales Channel
    • 8.2.3. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Agritourism Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Activity
        • 8.3.1.2.2. By Sales Channel
    • 8.3.2. India Agritourism Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Activity
        • 8.3.2.2.2. By Sales Channel
    • 8.3.3. Japan Agritourism Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Activity
        • 8.3.3.2.2. By Sales Channel
    • 8.3.4. South Korea Agritourism Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Activity
        • 8.3.4.2.2. By Sales Channel
    • 8.3.5. Australia Agritourism Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Activity
        • 8.3.5.2.2. By Sales Channel

9. Middle East & Africa Agritourism Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Activity
    • 9.2.2. By Sales Channel
    • 9.2.3. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Agritourism Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Activity
        • 9.3.1.2.2. By Sales Channel
    • 9.3.2. UAE Agritourism Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Activity
        • 9.3.2.2.2. By Sales Channel
    • 9.3.3. South Africa Agritourism Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Activity
        • 9.3.3.2.2. By Sales Channel

10. South America Agritourism Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Activity
    • 10.2.2. By Sales Channel
    • 10.2.3. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Agritourism Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Activity
        • 10.3.1.2.2. By Sales Channel
    • 10.3.2. Colombia Agritourism Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Activity
        • 10.3.2.2.2. By Sales Channel
    • 10.3.3. Argentina Agritourism Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Activity
        • 10.3.3.2.2. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Agritourism Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Blackberry Farm
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Harvest Fresh Farms
  • 15.3. Willow-Witt RanchLiberty Hill Farm
  • 15.4. Star Destinations
  • 15.5. Nokyo Tourist Corporation
  • 15.6. Beijing Youth Travel Agency
  • 15.7. Sita Group Of Companies
  • 15.8. Domiruth Peru Travel (DMC)
  • 15.9. Diniscor Agro

16. Strategic Recommendations

17. About Us & Disclaimer