查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1954458

日本农业旅游市场规模、份额、趋势及预测（按游客类型、活动、预订管道、销售管道和地区划分，2026-2034年）

Japan Agritourism Market Size, Share, Trends and Forecast by Tourist Type, Activity, Booking Channel, Sales Channel, and Region, 2026-2034
出版日期: | 出版商: IMARC | 英文 135 Pages | 商品交期: 5-7个工作天内

价格
简介目录

日本农业旅游市场在2025年达到49亿美元。展望未来，IMARC集团预测，到2034年，该市场规模将达到143亿美元，2026年至2034年的复合年增长率（CAGR）为12.70%。日本农业旅游市场的发展得益于政府旨在振兴面临人口下降和经济挑战的农村社区的政策。智慧农业技术的整合提高了农业效率和游客体验，从而促进了永续发展和经济多元化，并扩大了日本农业旅游市场的份额。

日本农业旅游市场的发展趋势：

区域振兴和政府支持

日本农业旅游业的发展得益于国家为因应人口老化加剧导致的农村人口减少和经济衰退这一紧迫问题而采取的各项措施。根据政府数据，到2024年，日本老年人口将达到创纪录的3,625万，其中约三分之一的人口年龄在65岁及以上。这项人口结构变化正对农村地区产生影响，农村地区的人口老化和出生率下降问题日益严重。为了因应人口老化和农村人口减少的挑战，日本政府正与地方政府合作，推出多项措施鼓励发展农业旅游业，促进经济多元化和区域振兴。这些措施包括一系列政策和补贴，旨在推广以农业、地方传统和自然环境为中心的旅游活动，为农村居民提供新的收入来源。农业旅游业不仅是保护传统耕作方式的手段，还能透过创造就业机会和振兴地方经济，吸引年轻人重返农村。策略措施将农业旅游融入更广泛的区域品牌建设、基础设施建设和社区参与之中，使其成为促进乡村发展的有效途径。这项全国统一的政策将农业旅游视为一种超越单纯休閒和文化交流的复杂资源，并将其定位为应对日本农村面临的社会经济挑战的有效方法。透过将旅游业发展与长期的人口和经济目标相结合，日本正在培育永续的农村社区，并促进区域均衡成长。

融合技术创新与智慧农业

智慧农业技术的日益普及，不仅提高了农业生产力，还提供了独特的科技主导乡村体验，从而推动了日本农业旅游市场的成长。其中一个显着的例子是于2024年启动的美浓野数位生态农场计划。此计划由SAP日本公司、PSI公司和美浓野地方政府合作进行。计画利用物联网技术，将埼玉县农村地区的农场与都市区消费者连接起来，实现了作物即时监测、远端参与农业活动以及数据驱动的永续耕作方式。这些将技术创新与当地农业结合的倡议，不仅振兴了农村地区，吸引了科技爱好者，也与日本更广泛的永续性目标相契合。这些倡议将农场转变为身临其境型教育空间，让游客体验传统耕作方式和现代农业技术。传统与现代的融合，为游客呈现了一个关于乡村发展、永续性和创造力的精彩故事。此外，这些措施也使农业旅游成为应对环境、经济和社会挑战的领先产业。由于许多地区都采用了类似的方法，智慧农业措施有望透过提高农村地区的吸引力，吸引不同年龄层和兴趣群体，从而促进农业旅游的扩张。

本报告解答的关键问题

  • 日本的农业旅游市场至今发展状况如何？您认为未来几年它将如何发展？
  • 日本的农业旅游市场以游客类型划分是怎样的？
  • 日本农业旅游市场依活动类型是如何分類的？
  • 日本农业旅游市场按预订管道分類的市场区隔如何？
  • 日本农业旅游市场按销售管道分類的情况如何？
  • 日本的农业旅游市场按地区划分情况如何？
  • 请介绍日本农业旅游市场价值链的各个环节。
  • 日本农业旅游市场的主要驱动因素和挑战是什么？
  • 日本农业旅游市场的结构是怎么样的？主要参与者有哪些？
  • 日本农业旅游市场竞争有多激烈？

目录

第一章：序言

第二章：调查范围与调查方法

  • 调查目标
  • 相关利益者
  • 数据来源
  • 市场估值
  • 调查方法

第三章执行摘要

第四章：日本农业旅游市场：引言

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争资讯

第五章：日本农业旅游市场：现状

  • 过去和当前的市场趋势（2020-2025）
  • 市场预测（2026-2034）

第六章 日本农业旅游市场－依游客类型划分

  • 国内的
  • 来自海外的游客

7. 日本农业旅游市场－依活动类型细分

  • 农场直销
  • 户外休閒
  • 农业娱乐
  • 教育旅游
  • 住宿设施
  • 其他的

第八章：日本农业旅游市场－依预订管道细分

  • 在线的
  • 离线

9. 日本农业旅游市场－依销售管道细分

  • 旅行社
  • 直接的

第十章：日本农业旅游市场－按地区划分

  • 关东地区
  • 关西、近畿地区
  • 中部地区
  • 九州和冲绳地区
  • 东北部地区
  • 中国地区
  • 北海道地区
  • 四国地区

第十一章：日本农业旅游市场：竞争格局

  • 概述
  • 市场结构
  • 市场公司定位
  • 关键成功策略
  • 竞争对手仪錶板
  • 企业估值象限

第十二章主要企业概况

第十三章：日本农业旅游市场：产业分析

  • 驱动因素、限制因素和机会
  • 波特五力分析
  • 价值链分析

第十四章附录

简介目录
Product Code: SR112026A41675

The Japan agritourism market size reached USD 4.9 Billion in 2025 . Looking forward, IMARC Group expects the market to reach USD 14.3 Billion by 2034 , exhibiting a growth rate (CAGR) of 12.70% during 2026-2034 . The agritourism market is Japan is propelled by government initiatives aimed at revitalizing rural communities facing population decline and economic challenges. The integration of smart farming technologies enhances agricultural efficiency and visitor experiences, supporting sustainable development, economic diversification, and expanding the Japan agritourism market share.

JAPAN AGRITOURISM MARKET TRENDS:

Rural Revitalization and Government Support

Japan's agritourism industry is propelled by national initiatives aimed at tackling the urgent challenge of rural depopulation and economic decline, driven by the nation's swiftly aging population. According to government data in 2024, Japan's senior population reached a historic peak of 36.25 million individuals, with nearly one-third of the Japanese being 65 years or older. This demographic change is influencing rural regions, where older farmers and falling birth rates are low. To address the issues brought about by an aging populace and rural population decline, the governing body, working alongside local municipalities, is introducing various initiatives that encourage agritourism to foster economic diversification and rejuvenate communities. These programs consist of policies and subsidies aimed at promoting tourism activities focused on agriculture, local traditions, and natural surroundings, thus offering alternative revenue streams for rural inhabitants. Agritourism functions not only as a way to maintain traditional farming methods but also as a driving force for bringing younger people back to rural regions by creating job prospects and boosting local economies. Strategic initiatives also integrate agritourism into wider contexts of regional branding, infrastructure enhancement, and community involvement, establishing it as a viable method for rural advancement. This unified national initiative recognizes agritourism as a complex resource that goes beyond recreation and cultural encounters, representing an effective approach to the socioeconomic issues confronted by rural Japan. Japan is fostering resilient rural communities and encouraging balanced regional growth by aligning tourism development with long-term demographic and economic goals.

Technological Innovation and Smart Farming Integration

The rising adoption of smart farming technologies, which improve agricultural productivity and offer distinct, technology-driven rural experiences, is impelling the Japan agritourism market growth. A significant instance is the 2024 initiation of the Minano Digital Eco Farm initiative, a partnership involving SAP Japan, PSI, and the local government of Minano. This project deployed Internet of Things (IoT) technologies to link rural Saitama farms with urban buyers, facilitating real-time crop monitoring, remote involvement in farming activities, and sustainable farming practices based on data. By connecting technological advancements with local farming, such initiative rejuvenates rural areas, draws in tech-oriented visitors, and aligns with Japan's larger effort to sustainability goals. These initiatives convert farms into immersive educational spaces where guests can interact with traditional methods and contemporary farming technologies. This blend of traditional and contemporary offers an engaging story about rural progress, sustainability, and creativity for visitors. In addition, it frames agritourism as a forward-looking sector that responds to environmental, economic, and social issues. With many areas adopting comparable approaches, the smart farming initiative is anticipated to boost agritourism's expansion by increasing the attraction of rural areas and expanding its significance across various generations and interests.

JAPAN AGRITOURISM MARKET SEGMENTATION:

Tourist Type Insights:

  • Domestic
  • International

Activity Insights:

  • On-farm Sales
  • Outdoor Recreation
  • Agritainment
  • Educational Tourism
  • Accommodations
  • Others

Booking Channel Insights:

  • Online
  • Offline

Sales Channel Insights:

  • Travel Agents
  • Direct

Regional Insights:

  • Kanto Region
  • Kansai/Kinki Region
  • Central/Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

  • KEY QUESTIONS ANSWERED IN THIS REPORT
  • How has the Japan agritourism market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan agritourism market on the basis of tourist type?
  • What is the breakup of the Japan agritourism market on the basis of activity?
  • What is the breakup of the Japan agritourism market on the basis of booking channel?
  • What is the breakup of the Japan agritourism market on the basis of sales channel?
  • What is the breakup of the Japan agritourism market on the basis of region?
  • What are the various stages in the value chain of the Japan agritourism market?
  • What are the key driving factors and challenges in the Japan agritourism market?
  • What is the structure of the Japan agritourism market and who are the key players?
  • What is the degree of competition in the Japan agritourism market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Agritourism Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Agritourism Market Landscape

  • 5.1 Historical and Current Market Trends (2020-2025)
  • 5.2 Market Forecast (2026-2034)

6 Japan Agritourism Market - Breakup by Tourist Type

  • 6.1 Domestic
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2020-2025)
    • 6.1.3 Market Forecast (2026-2034)
  • 6.2 International
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2020-2025)
    • 6.2.3 Market Forecast (2026-2034)

7 Japan Agritourism Market - Breakup by Activity

  • 7.1 On-farm Sales
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2020-2025)
    • 7.1.3 Market Forecast (2026-2034)
  • 7.2 Outdoor Recreation
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2020-2025)
    • 7.2.3 Market Forecast (2026-2034)
  • 7.3 Agritainment
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2020-2025)
    • 7.3.3 Market Forecast (2026-2034)
  • 7.4 Educational Tourism
    • 7.4.1 Overview
    • 7.4.2 Historical and Current Market Trends (2020-2025)
    • 7.4.3 Market Forecast (2026-2034)
  • 7.5 Accommodations
    • 7.5.1 Overview
    • 7.5.2 Historical and Current Market Trends (2020-2025)
    • 7.5.3 Market Forecast (2026-2034)
  • 7.6 Others
    • 7.6.1 Historical and Current Market Trends (2020-2025)
    • 7.6.2 Market Forecast (2026-2034)

8 Japan Agritourism Market - Breakup by Booking Channel

  • 8.1 Online
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2020-2025)
    • 8.1.3 Market Forecast (2026-2034)
  • 8.2 Offline
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2020-2025)
    • 8.2.3 Market Forecast (2026-2034)

9 Japan Agritourism Market - Breakup by Sales Channel

  • 9.1 Travel Agents
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2020-2025)
    • 9.1.3 Market Forecast (2026-2034)
  • 9.2 Direct
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2020-2025)
    • 9.2.3 Market Forecast (2026-2034)

10 Japan Agritourism Market - Breakup by Region

  • 10.1 Kanto Region
    • 10.1.1 Overview
    • 10.1.2 Historical and Current Market Trends (2020-2025)
    • 10.1.3 Market Breakup by Tourist Type
    • 10.1.4 Market Breakup by Activity
    • 10.1.5 Market Breakup by Booking Channel
    • 10.1.6 Market Breakup by Sales Channel
    • 10.1.7 Key Players
    • 10.1.8 Market Forecast (2026-2034)
  • 10.2 Kansai/Kinki Region
    • 10.2.1 Overview
    • 10.2.2 Historical and Current Market Trends (2020-2025)
    • 10.2.3 Market Breakup by Tourist Type
    • 10.2.4 Market Breakup by Activity
    • 10.2.5 Market Breakup by Booking Channel
    • 10.2.6 Market Breakup by Sales Channel
    • 10.2.7 Key Players
    • 10.2.8 Market Forecast (2026-2034)
  • 10.3 Central/Chubu Region
    • 10.3.1 Overview
    • 10.3.2 Historical and Current Market Trends (2020-2025)
    • 10.3.3 Market Breakup by Tourist Type
    • 10.3.4 Market Breakup by Activity
    • 10.3.5 Market Breakup by Booking Channel
    • 10.3.6 Market Breakup by Sales Channel
    • 10.3.7 Key Players
    • 10.3.8 Market Forecast (2026-2034)
  • 10.4 Kyushu-Okinawa Region
    • 10.4.1 Overview
    • 10.4.2 Historical and Current Market Trends (2020-2025)
    • 10.4.3 Market Breakup by Tourist Type
    • 10.4.4 Market Breakup by Activity
    • 10.4.5 Market Breakup by Booking Channel
    • 10.4.6 Market Breakup by Sales Channel
    • 10.4.7 Key Players
    • 10.4.8 Market Forecast (2026-2034)
  • 10.5 Tohoku Region
    • 10.5.1 Overview
    • 10.5.2 Historical and Current Market Trends (2020-2025)
    • 10.5.3 Market Breakup by Tourist Type
    • 10.5.4 Market Breakup by Activity
    • 10.5.5 Market Breakup by Booking Channel
    • 10.5.6 Market Breakup by Sales Channel
    • 10.5.7 Key Players
    • 10.5.8 Market Forecast (2026-2034)
  • 10.6 Chugoku Region
    • 10.6.1 Overview
    • 10.6.2 Historical and Current Market Trends (2020-2025)
    • 10.6.3 Market Breakup by Tourist Type
    • 10.6.4 Market Breakup by Activity
    • 10.6.5 Market Breakup by Booking Channel
    • 10.6.6 Market Breakup by Sales Channel
    • 10.6.7 Key Players
    • 10.6.8 Market Forecast (2026-2034)
  • 10.7 Hokkaido Region
    • 10.7.1 Overview
    • 10.7.2 Historical and Current Market Trends (2020-2025)
    • 10.7.3 Market Breakup by Tourist Type
    • 10.7.4 Market Breakup by Activity
    • 10.7.5 Market Breakup by Booking Channel
    • 10.7.6 Market Breakup by Sales Channel
    • 10.7.7 Key Players
    • 10.7.8 Market Forecast (2026-2034)
  • 10.8 Shikoku Region
    • 10.8.1 Overview
    • 10.8.2 Historical and Current Market Trends (2020-2025)
    • 10.8.3 Market Breakup by Tourist Type
    • 10.8.4 Market Breakup by Activity
    • 10.8.5 Market Breakup by Booking Channel
    • 10.8.6 Market Breakup by Sales Channel
    • 10.8.7 Key Players
    • 10.8.8 Market Forecast (2026-2034)

11 Japan Agritourism Market - Competitive Landscape

  • 11.1 Overview
  • 11.2 Market Structure
  • 11.3 Market Player Positioning
  • 11.4 Top Winning Strategies
  • 11.5 Competitive Dashboard
  • 11.6 Company Evaluation Quadrant

12 Profiles of Key Players

  • 12.1 Company A
    • 12.1.1 Business Overview
    • 12.1.2 Services Offered
    • 12.1.3 Business Strategies
    • 12.1.4 SWOT Analysis
    • 12.1.5 Major News and Events
  • 12.2 Company B
    • 12.2.1 Business Overview
    • 12.2.2 Services Offered
    • 12.2.3 Business Strategies
    • 12.2.4 SWOT Analysis
    • 12.2.5 Major News and Events
  • 12.3 Company C
    • 12.3.1 Business Overview
    • 12.3.2 Services Offered
    • 12.3.3 Business Strategies
    • 12.3.4 SWOT Analysis
    • 12.3.5 Major News and Events
  • 12.4 Company D
    • 12.4.1 Business Overview
    • 12.4.2 Services Offered
    • 12.4.3 Business Strategies
    • 12.4.4 SWOT Analysis
    • 12.4.5 Major News and Events
  • 12.5 Company E
    • 12.5.1 Business Overview
    • 12.5.2 Services Offered
    • 12.5.3 Business Strategies
    • 12.5.4 SWOT Analysis
    • 12.5.5 Major News and Events

13 Japan Agritourism Market - Industry Analysis

  • 13.1 Drivers, Restraints, and Opportunities
    • 13.1.1 Overview
    • 13.1.2 Drivers
    • 13.1.3 Restraints
    • 13.1.4 Opportunities
  • 13.2 Porters Five Forces Analysis
    • 13.2.1 Overview
    • 13.2.2 Bargaining Power of Buyers
    • 13.2.3 Bargaining Power of Suppliers
    • 13.2.4 Degree of Competition
    • 13.2.5 Threat of New Entrants
    • 13.2.6 Threat of Substitutes
  • 13.3 Value Chain Analysis

14 Appendix