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市场调查报告书

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1895836

农业旅游市场规模、份额和成长分析（按活动类型、销售管道、旅游类型、用途和地区划分）—产业预测（2026-2033 年）

Agritourism Market Size, Share, and Growth Analysis, By Activity Type (On-farm Tours, Agritainment), By Sales Channel (Direct Booking, Travel Agents), By Tour Type, By Application, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月15日 | 出版商:

SkyQuest | 英文 182 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，农业旅游市场规模将达到 110.1 亿美元，到 2025 年将成长至 123.6 亿美元，到 2033 年将成长至 312.6 亿美元，在预测期（2026-2033 年）内，复合年增长率为 12.3%。

在消费者对永续性和个人化旅行体验日益增长的兴趣推动下，农业旅游业正经历着重大变革。游客越来越倾向于选择环保且具有文化内涵的活动，这促使他们与农场主人进行更直接的互动。这种趋势使得客製化行程和更深入的个人交流成为可能。同时，有机农场住宿和户外养生度假等健康养生元素也越来越受到寻求远离都市喧嚣的旅客的青睐。此外，各国正在实施旨在促进农村发展和保护农业遗产的农业旅游政策。社交媒体和虚拟旅游等创新行销策略有效地吸引了游客，而便利的预订平台则提高了预订的便利性。此外，有关农业和自然保护的教育计画也正成为农业旅游体验的重要组成部分。

农业旅游市场驱动因素

透过为农民提供销售当地农产品和传统美食的机会，农业旅游可以显着提高其经营的经济永续性，最终带来更高的投资回报。这种旅游形式让游客有机会探索乡村风光和农场，品嚐当地居民烹调的道地美食。参与农业旅游不仅能推广一个地区的饮食文化，还能展现该地区丰富的历史、优美的风景和文化遗产。透过在其土地上进行乡村旅游活动，农场可以创造独特的体验，颂扬当地的食品、饮料和农作物，从而加深消费者与生产者之间的联繫。

农业旅游市场的限制

农业旅游业发展的主要障碍之一是其缺乏规范。作为一种小众产品，农业旅游在许多市场缺乏明确的法律定义，这阻碍了该行业的快速发展。此外，成熟的旅游目的地匮乏以及农业旅游业者经验不足，尤其是在发展中地区，也阻碍了其进一步发展。这种缺乏规范的环境使得相关人员难以遵守法规并有效地推广其服务，最终限制了农业旅游的蓬勃发展潜力，并降低了其对经营者和消费者的吸引力。

农业旅游市场的发展趋势

随着土地所有者越来越多地寻求将他们的农业资产转化为有吸引力的休閒目的地，农业旅游市场正经历显着增长。这一趋势的动力源于消费者对沉浸式「从农场到餐桌」体验日益增长的偏好，使农业旅游成为一项盈利的商业活动。面临传统作物生产挑战的农民正转向农业旅游，透过提供住宿设施、旅游和教育活动来吸引游客，从而实现收入来源多元化。这种转变不仅促进了农村经济发展，也推动了永续农业实践，从而创造了一个充满活力的市场，并有望随着消费者越来越重视独特而真实的旅行体验而持续扩张。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Farm Stay USA（USA）
Agriturismo.it（Italy）
World Wide Opportunities on Organic Farms（WWOOF）（Various）
FeWo-direkt（Germany）
Harvest Hosts（USA）
Hipcamp（USA）
Rural Holidays（UK）
Agritourism Australia（Australia）
AgriCanada（Canada）
Agriturismo Portugal（Portugal）
Agriturismo Spain（Spain）
Agriturismo France（France）
Agritourism Ireland（Ireland）
Agri South Africa（South Africa）
Agritourism New Zealand（New Zealand）
Agritourism Japan（Japan）
Agritourism India（India）
Agritourism Brazil（Brazil）
Agritourism Mexico（Mexico）

结论与建议

简介目录

Product Code: SQMIG25S2059

Agritourism Market size was valued at USD 11.01 Billion in 2024 and is poised to grow from USD 12.36 Billion in 2025 to USD 31.26 Billion by 2033, growing at a CAGR of 12.3% during the forecast period (2026-2033).

The agritourism sector is experiencing a significant shift driven by heightened consumer interest in sustainability and personalized travel experiences. Tourists increasingly seek environmentally friendly and culturally enriching activities, leading to a rise in direct engagements with farm hosts. This trend allows for tailored itineraries and deeper personal interactions. Alongside this, health and wellness components, such as organic farm stays and outdoor wellness retreats, have gained traction among travelers seeking tranquility away from urban life. Additionally, various countries are implementing agritourism policies to foster rural development and preserve agricultural heritage. Innovative marketing strategies, including social media and virtual tours, are effectively attracting visitors, while streamlined booking platforms enhance accessibility. Moreover, educational initiatives related to farming and conservation are becoming integral to the agritourism experience.

Top-down and bottom-up approaches were used to estimate and validate the size of the Agritourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Agritourism Market Segments Analysis

Global Agritourism Market is segmented by Activity Type, Sales Channel, Tour Type, Application and region. Based on Activity Type, the market is segmented into On-farm Tours, Agritainment, Farm-Based Outdoor Recreation, Educational Tourism and Accommodations. Based on Sales Channel, the market is segmented into Direct Booking, Travel Agents and Online Sales. Based on Tour Type, the market is segmented into Domestic and International. Based on Application, the market is segmented into Families, Couples, Educational & Academic Institutions and Corporate Groups. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Agritourism Market

Agritourism significantly enhances the financial viability of farm owners by allowing them to market their local foods and traditional cuisines, ultimately improving their return on investment. This form of tourism invites visitors to explore rural landscapes and farms, where they can experience authentic, locally-produced dishes prepared by community residents. Engaging in agritourism not only promotes local culinary traditions but also showcases the rich history, stunning landscapes, and cultural heritage of the area. By participating in rural tourism activities on agricultural land, farms can create unique experiences that celebrate local food, beverages, and crops, fostering greater connection between consumers and producers.

Restraints in the Agritourism Market

A significant barrier to the growth of the agritourism sector is its disorganized nature. As a niche product, agritourism lacks a clear legal definition in numerous markets, which impedes the rapid advancement of the industry. Additionally, the scarcity of well-established tourism destinations and the nascent condition of agritourism operators, especially in less developed regions, further inhibit progress. This unstructured environment makes it challenging for stakeholders to navigate regulations and market their offerings effectively, ultimately stifling the potential for agritourism to flourish and limiting its appeal to both operators and consumers.

Market Trends of the Agritourism Market

The agritourism market is experiencing a significant upswing as property owners increasingly seek to transform their agricultural assets into attractive leisure destinations. This trend is fueled by a growing consumer preference for immersive, farm-to-table experiences, which enhances the viability of agritourism as a profitable enterprise. Farmers facing challenges in traditional crop production are leveraging agritourism to diversify their income streams, turning to accommodation, tours, and educational activities to engage visitors. This shift not only bolsters rural economies but also promotes sustainable agricultural practices, ultimately creating a robust market poised for continued expansion as consumers increasingly prioritize unique and authentic travel experiences.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Agritourism Market Size by Activity Type & CAGR (2026-2033)

Market Overview
On-farm Tours
Agritainment
Farm-Based Outdoor Recreation
Educational Tourism
Accommodations

Global Agritourism Market Size by Sales Channel & CAGR (2026-2033)

Market Overview
Direct Booking
Travel Agents
Online Sales

Global Agritourism Market Size by Tour Type & CAGR (2026-2033)

Market Overview
Domestic
International

Global Agritourism Market Size by Application & CAGR (2026-2033)

Market Overview
Families
Couples
Educational & Academic Institutions
Corporate Groups

Global Agritourism Market Size & CAGR (2026-2033)

North America (Activity Type, Sales Channel, Tour Type, Application)
- US
- Canada
Europe (Activity Type, Sales Channel, Tour Type, Application)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Activity Type, Sales Channel, Tour Type, Application)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Activity Type, Sales Channel, Tour Type, Application)
- Brazil
- Rest of Latin America
Middle East & Africa (Activity Type, Sales Channel, Tour Type, Application)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Farm Stay USA (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agriturismo.it (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
World Wide Opportunities on Organic Farms (WWOOF) (Various)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
FeWo-direkt (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Harvest Hosts (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hipcamp (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Rural Holidays (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agritourism Australia (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AgriCanada (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agriturismo Portugal (Portugal)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agriturismo Spain (Spain)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agriturismo France (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agritourism Ireland (Ireland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agri South Africa (South Africa)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agritourism New Zealand (New Zealand)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agritourism Japan (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agritourism India (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agritourism Brazil (Brazil)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agritourism Mexico (Mexico)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments