首页 > 市场调查报告书 > 消费品

旅游

市场调查报告书

商品编码

1544581

休閒农业市场、机会、成长动力、产业趋势分析与预测，2024-2032

Agritourism Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年07月03日 | 出版商:

Global Market Insights Inc. | 英文 270 Pages | 商品交期: 2-3个工作天内

价格

简介目录

在新产品和技术创新激增的带动下，2024 年至 2032 年，农业旅游市场规模预计复合年增长率将超过 11%。

最近，新的农业旅游体验和服务不断推出，为游客提供身临其境的农场活动和教育机会。此外，科技正在透过虚拟旅游、互动式应用程式和复杂的预订系统放大这些体验，使农业旅游更具吸引力和便利性。例如，2023年4月，全球农业旅游网络（GAN）透过Zoom会议正式成立，旨在团结农业旅游利益相关者并加强全球合作。

整个市场分为活动、农场、销售通路、游客和地区。

教育旅游活动领域预计将在 2024 年至 2032 年期间推动农业旅游市场的显着增长。农业旅游业者正在策划多样化的教育服务，从农场参观和永续实践研讨会到互动农业示范。这些措施也为农业技术、环境保护和粮食生产带来了启示。

预计到 2032 年，农业旅游业的畜牧农场部分将以令人称讚的速度增长。畜牧农场正在推出导览参观、动物餵养实践以及牲畜护理和永续农业研讨会等活动。透过这些活动，参观者可以深入了解动物行为、繁殖以及管理畜牧场的日常细微差别。

在乡村旅游兴趣日益浓厚的推动下，欧洲农业旅游市场规模预计将在 2024 年至 2032 年期间强劲增长。随着游客倾向于体验真实的乡村体验，农场住宿、当地美食品嚐和农业研讨会等活动正在激增。为了满足这项需求，农村地区正在打造独特的农业旅游产品，将传统农业与现代游客设施融为一体。随着乡村旅游的兴起，欧洲农业旅游的吸引力只会增强。

产业生态系统分析
供应商格局
- 农场主人
- 农业旅游业者
- 服务商
- 配销通路
- 最终用户
利润率分析
技术与创新格局
专利分析
重要新闻和倡议
监管环境
衝击力
- 成长动力
  - 对永续和当地食品的兴趣日益浓厚
  - 对独特旅行体验的渴望增加
  - 政府对农村经济的支持
  - 农业收入多元化
- 产业陷阱与挑战
  - 监管和责任问题，包括健康和安全
  - 季节性和天气依赖性
成长潜力分析
波特的分析
PESTEL分析

第 4 章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：按活动分类，2021 - 2032 年

主要趋势
农场销售
休閒娱乐
教育旅游
款待
其他的

第 6 章：市场估计与预测：按农场划分，2021 - 2032 年

主要趋势
农作物农场
畜牧场
乳牛场
酿酒厂和葡萄园
其他的

第 7 章：市场估计与预测：按销售管道，2021 - 2032 年

主要趋势
旅行社
直销

第 8 章：市场估计与预测：按访客划分，2021 年 - 2032 年

主要趋势
团体旅客
散客

第 9 章：市场估计与预测：按地区，2021 - 2032

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 俄罗斯
- 北欧人
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 澳洲
- 韩国
- 东南亚
- 亚太地区其他地区
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地区
MEA
- 阿联酋
- 南非
- 沙乌地阿拉伯
- MEA 的其余部分

第 10 章：公司简介

A.C.T. Tours
AGRILYS Voyages
Agritours Canada
Agriturismo France
AL VERNETO
Bay Farm Tours
Domiruth PeruTravel
Expedia Group
Farm Stay UK
Farm To Farm Tours
Field Farm Tours
Greenmount Travel
Harvest Hosts
Kansas Agritourism
Missao
Quadrant Australia
Select Holidays
Star Destinations
Tourissimo
Trump Tours

简介目录

Product Code: 10112

Agritourism Market size is projected to record over 11% CAGR from 2024 to 2032, led by the surge in new offerings and tech innovations.

Of late, new agritourism experiences and services are being introduced to provide visitors with immersive, farm-based activities and educational opportunities. Moreover, technology is amplifying these experiences through virtual tours, interactive applications, and sophisticated booking systems, making agritourism more engaging and accessible. For example, in April 2023, the Global Agritourism Network (GAN) was inaugurated via a Zoom meeting, aiming to unite agritourism stakeholders and bolster global collaboration.

The overall market is segregated into activity, farm, sales channel, visitor, and region.

The educational tourism activity segment is set to drive significant growth in the agritourism market from 2024 to 2032. This surge is fueled by the rising appetite for hands-on learning at farms and agricultural sites. Agritourism operators are curating diverse educational offerings, from farm tours and sustainable practice workshops to interactive agricultural demonstrations. These initiatives are also shedding light on farming techniques, environmental care, and food production.

The livestock farm segment in the agritourism industry is projected to grow at a commendable rate through 2032. This growth is attributed to the rising demand for immersive experiences in animal husbandry and farm life. Livestock farms are rolling out activities like guided tours, hands-on animal feeding, and workshops on livestock care and sustainable farming. Through these engagements, visitors are gaining insights into animal behavior, breeding, and the daily nuances of managing a livestock farm.

Europe agritourism market size is set to experience robust growth from 2024 to 2032, spurred by burgeoning interest in rural tourism. As visitors gravitate towards authentic countryside experiences, activities like farm stays, local food tastings, and agricultural workshops are witnessing a surge. To meet this demand, rural areas are crafting distinctive agritourism offerings, blending traditional farming with contemporary visitor amenities. With rural tourism on the rise, the allure of agritourism in Europe is only set to intensify.

Chapter 1 Methodology and Scope

1.1 Market scope and definition
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates and calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Farm owners
- 3.2.2 Agritourism operators
- 3.2.3 Service provider
- 3.2.4 Distribution channel
- 3.2.5 End users
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Growing interest in sustainable and local food
  - 3.8.1.2 Increased desire for unique travel experiences
  - 3.8.1.3 Government support for rural economies
  - 3.8.1.4 Diversification of farm income
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 Regulatory and liability concerns including health and safety
  - 3.8.2.2 Seasonality and weather dependence
3.9 Growth potential analysis
3.10 Porter's analysis
- 3.10.1 Supplier power
- 3.10.2 Buyer power
- 3.10.3 Threat of new entrants
- 3.10.4 Threat of substitutes
- 3.10.5 Industry rivalry
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Activity, 2021 - 2032 ($Bn)

5.1 Key trends
5.2 On-farm sales
5.3 Recreation and entertainment
5.4 Educational tourism
5.5 Hospitality
5.6 Others

Chapter 6 Market Estimates and Forecast, By Farm, 2021 - 2032 ($Bn)

6.1 Key trends
6.2 Crop farms
6.3 Livestock farms
6.4 Dairy farms
6.5 Wineries and vineyards
6.6 Others

Chapter 7 Market Estimates and Forecast, By Sales Channel, 2021 - 2032 ($Bn)

7.1 Key trends
7.2 Travel agents
7.3 Direct sales

Chapter 8 Market Estimates and Forecast, By Visitor, 2021 - 2032 ($Bn)

8.1 Key trends
8.2 Group traveler
8.3 Individual traveler

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2032 ($Bn)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.3.7 Nordics
- 9.3.8 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 Australia
- 9.4.5 South Korea
- 9.4.6 Southeast Asia
- 9.4.7 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
9.6 MEA
- 9.6.1 UAE
- 9.6.2 South Africa
- 9.6.3 Saudi Arabia
- 9.6.4 Rest of MEA