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市场调查报告书
商品编码
1987108

农业旅游市场规模、份额、趋势和预测：按游客类型、活动、预订管道、销售管道和地区划分（2026-2034 年）

Agritourism Market Size, Share, Trends and Forecast by Tourist Type, Activity, Booking Channel, Sales Channel, and Region 2026-2034
出版日期: | 出版商: IMARC | 英文 143 Pages | 商品交期: 2-3个工作天内

价格

2025年，全球农业旅游市场规模达812亿美元。展望未来，预计到2034年，该市场规模将达到2093亿美元，2026年至2034年的复合年增长率（CAGR）为10.76%。 2025年，美国约占北美农业旅游市场总额的66.00%。推动农业旅游市场份额增长的积极因素包括：消费者对永续旅行的兴趣日益浓厚，对原汁原味乡村体验的需求不断增长，「从农场到餐桌」餐饮模式的日益普及，政府对乡村发展的支持，环保意识的增强，以及消费者对以健康养生为导向的度假方式的需求。

市场洞察：

  • 2025年全球农业旅游市场价值812亿美元，预计2034年将达2,093亿美元。
  • 在 2026 年至 2034 年的预测期内，市场预计将以 10.76% 的复合年增长率成长，主要原因是消费者对永续旅行的需求不断增长。
  • 推动这一成长的因素包括：人们对真实乡村体验的渴望日益增长、从农场到餐桌的饮食文化越来越受欢迎，以及政府对农村发展的支持。

全球农业旅游市场的发展动力源自于人们对独特旅行体验日益增长的需求、对永续旅游的关注度不断提高，以及对乡村文化和农业遗产的认识不断增强。随着都市化的加快，旅行者越来越渴望亲近大自然，逃离快节奏的都市生活。此外，数位平台的进步使旅客能够更便捷地寻找和预订农业旅游体验，从而加速了全球农业旅游市场的成长。同时，政府的支持和促进农村发展及旅游业的措施在振兴农业旅游活动中发挥至关重要的作用。 2024年10月21日，由印度农村发展部主导的「迪恩达亚尔·安蒂奥达亚计画－国家农村生计发展计画」（Deendayal Antyodaya Yojana – National Rural Livelihood Mission，简称倡议-NRLM）与10家银行（9家公立银行和1家私立银行）签署了谅解业者备忘录，旨在支持女性创业家备忘录，旨在支持女性创业者备忘录，旨在支持女性创业者备忘录，旨在支持女性创业者备忘录，旨在支持女性创业者备忘录。所有这些银行都根据DAY-NRLM框架开发了专门的金融产品，为女性个人创业者提供贷款。这些贷款帮助女性获得更多资金，拓展业务。市场也受益于环保和教育旅游日益增长的人气，这种旅游方式吸引了家庭、学校团体和冒险爱好者。

美国作为重要的区域市场脱颖而出，这主要得益于消费者对本地食材、农场直供体验和教育旅游日益增长的兴趣。千禧世代和Z世代可支配收入的增加，以及他们对体验式旅行的偏好，是改变农业旅游市场格局的关键因素。同时，美国农民为增加收入而进行的多元化经营，催生了农场住宿、葡萄园之旅和农业节等创新服务。区域行销策略以及地方政府与农业旅游业者之间的合作，进一步提升了人们对农业旅游的认知度，并吸引了更多游客。南瓜田和玉米迷宫等季节性活动也为市场带来了活力，吸引了许多家庭和团体前来体验，巩固了农业旅游在美国旅游业的蓬勃发展地位。

农业旅游市场的发展趋势：

消费者对永续食品体係以及地产地销的兴趣日益浓厚。

农业旅游市场的收入主要受消费者对永续耕作方式和本地食品系统的兴趣所驱动。许多旅行者渴望亲近大自然，了解食物的来源。游客高度重视环境和永续性议题，影响他们对旅游目的地的选择。农业旅游提供参与有机耕作、采摘新鲜作物、学习环保农业方法等活动。这些体验对希望减少环境影响的环保游客极具吸引力。那些实践永续方式（例如减少化肥使用、节约用水和利用可再生能源）的农场正迎来稳定的游客成长。世界美食旅游协会的报告显示，美食游客的平均每次旅行消费比一般游客高出25%，凸显了「从农场到餐桌」旅游的经济潜力。随着消费者越来越意识到自身饮食选择的影响，他们倾向于选择能够体现这些价值观的目的地，从而推动了农业旅游业的显着增长。

对独特乡村体验的需求日益增长

人们对独特而真实的体验日益增长的兴趣正在推动农业旅游市场的需求。游客们正逐渐远离传统的旅游目的地，转而选择能让他们沉浸于乡村生活的体验。农业旅游为游客提供了参与牛、在葡萄园品酒以及季节性采摘等活动的机会。社群媒体的兴起也强化了这一趋势，游客渴望寻找风景优美、适合拍照的地点，尤其是在乡村地区。乡村因其宁静的氛围而越来越受欢迎，成为远离城市喧嚣、放鬆身心的理想之地。这种需求尤其吸引那些想要逃离快节奏都会生活的都会居民。此外，随着越来越多的人希望亲近大自然、享受轻鬆的环境，农业旅游也越来越受欢迎。为了顺应这一趋势，农场和乡村社区正努力改善基础设施和服务，以更好地服务游客，这促进了产业发展。同时，这也是农民增加收入的有效方法。根据加州大学的一项研究，提供农业旅游活动（包括从农场到餐桌的体验）的农场报告称，每年平均可从这些活动中获得 5 万美元的额外收入。

政府促进农村发展的措施和政策

来自农业旅游市场的统计数据显示，政府大力推动农村发展并推出相关政策，对于促进农业旅游的扩张至关重要。世界各国政府都认识到农业旅游在促进农村经济发展方面的潜力，并为农民参与该行业提供奖励。这些措施包括为有意拓展旅游业的农场提供补贴、津贴和技术援助。在一些地区，政府也提供税收优惠和放宽分区规划，以鼓励农场发展旅游业务。农业旅游被视为振兴农村经济的实际途径，它能够创造就业机会、增加收入并保护农业传统。此外，发展乡村旅游有助于缓解都市区拥挤状况，并确保经济效益在不同地区之间更均衡地分配。各国政府正与地方旅游局和地方政府合作，透过市场推广活动宣传农业旅游目的地，旨在提高公众认知度，吸引国内外游客。例如，印度政府正采取果断措施进一步推动农业旅游发展，目标是到2047年将印度打造成为全球农业旅游的领导者。马哈拉斯特拉邦成立了农业旅游发展公司（ATDC），旨在透过提供培训和实施技能发展计划来促进农场倡议。 2022年5月，喀拉拉邦启动了「永续、实用、负责任的民族旅游（STREET）」倡议，这是该邦首次尝试让游客在其尚未开发的农村地区体验体验式旅游的魅力。

目录

第一章：序言

第二章：调查方法

  • 调查目的
  • 相关利益者
  • 数据来源
    • 主要讯息
    • 次要讯息
  • 市场估值
    • 自下而上的方法
    • 自上而下的方法
  • 调查方法

第三章执行摘要

第四章：引言

第五章：全球农业旅游市场

  • 市场概览
  • 市场表现
  • 新冠疫情的影响
  • 市场预测

第六章 市场区隔：依游客类型划分

  • 国内的
  • 国外

第七章 市场区隔：依活动分类

  • 农场直销
  • 户外休閒
  • 同音娱乐
  • 教育旅游
  • 住宿设施
  • 其他的

第八章 市场区隔：依预订管道划分

  • 在线的
  • 离线

第九章 市场区隔：依销售管道划分

  • 旅行社
  • 直销

第十章 市场区隔：依地区划分

  • 北美洲
    • 我们
    • 加拿大
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲

第十一章 SWOT 分析

第十二章：价值链分析

第十三章：波特五力分析

第十四章：价格分析

第十五章 竞争格局

  • 市场结构
  • 主要企业
  • 主要企业简介
    • Agrilys Voyages
    • Bay Farm Tours
    • Blackberry Farm, LLC
    • Domiruth PeruTravel
    • Farm To Farm Tours
    • Field Farm Tours Ltd
    • Greenmount Travel
    • Liberty Hill Farm
    • Rupiper Tours LLC
    • Select Holidays
    • Star Destinations
    • Willow-Witt Ranch
Product Code: SR112026A5456

The global agritourism market size reached USD 81.2 Billion in 2025. Looking forward, the market is expected to reach USD 209.3 Billion by 2034, exhibiting a growth rate CAGR of 10.76% during 2026-2034. In 2025 , the US accounted for around 66.00% of the total North America agritourism market . The rising consumer interest in sustainable travel, increasing demand for authentic rural experiences, the growing popularity of farm-to-table dining, government support for rural development, rising environmental awareness, and consumer desire for wellness-focused vacations are some factors positively impacting the agritourism market share.

MARKET INSIGHTS:

  • The global agritourism market was valued at USD 81.2 Billion in 2025 and is expected to reach USD 209.3 Billion by 2034.
  • The market is expected to grow at a CAGR of 10.76% during the forecast period from 2026 to 2034, largely driven by increasing consumer demand for sustainable travel.
  • Such growth is driven by conditions like an increased desire for genuine rural experiences, the growing popularity of farm-to-table eating, and rural development support from governments.

The global agritourism market is driven by the rising demand for unique travel experiences, growing interest in sustainable tourism, and increased awareness of rural cultures and agricultural heritage. Urbanization is fueling a desire among travelers to reconnect with nature and escape fast-paced city life. Furthermore, advancements in digital platforms are offering easier solutions for travelers to discover and book agritourism experiences, thereby accelerating agritourism market growth globally. Additionally, government support and initiatives promoting rural development and tourism play a vital role in enhancing agritourism activities. On 21 st October 2024, The Deendayal Antyodaya Yojana-National Rural Livelihood Mission, a flagship initiative under the Ministry of Rural Development of India, signed a Memorandum of Understanding with ten banks, of which nine are public sector banks and one is a private bank to support women entrepreneurs. All these banks have developed product-specific financial products designed within the DAY-NRLM framework to offer loans to individual women entrepreneurs. These loan offers will assist women in acquiring higher amounts of loans to enable them to increase their businesses. The market also benefits from the increasing popularity of eco-friendly and educational travel, appealing to families, school groups, and adventure enthusiasts.

The United States stands out as a key regional market, primarily driven by growing consumer interest in locally sourced food, farm-to-table experiences, and educational tourism. Rising disposable income and a preference for experiential travel among millennials and Gen Z are signifcant factors transforming the agritourism market outlook. Concurrently, the diversification efforts of U.S. farmers, seeking supplemental income streams, are leading to innovative offerings such as farm stays, vineyard tours, and agricultural festivals. Regional marketing initiatives and collaborations between local governments and agritourism businesses further enhance visibility and attract visitors. The market is benefiting from seasonal events, such as pumpkin patches and corn mazes, which draw significant family and group participation, reinforcing agritourism as a vibrant segment in the U.S. travel industry.

AGRITOURISM MARKET TRENDS:

Growing Consumer Interest in Sustainable and Local Food Systems

The agritourism market revenue is significantly influenced by consumer interest in sustainable practices and local food systems. Numerous travellers are seeking opportunities to engage with the natural world and learn about the origin of their foods. Tourists are extremely mindful of environmental and sustainability concerns, which is impacting their decisions on where to travel. Agritourism allows travellers to participate in activities such as organic farming, harvesting fresh crops, and gaining knowledge about environmentally sustainable farming practices. These experiences are attractive to eco-conscious tourists aiming to reduce their environmental impact. Farms that adopt sustainable practices, such as minimizing chemical inputs, conserving water, and utilizing renewable energy, are attracting a consistent flow of visitors. A report by the World Food Travel Association found that food tourists spend an average of 25% more per trip than general tourists, highlighting the economic potential of farm-to-table tourism. As consumers become more conscious of the consequences of their food choices, they are more likely to choose destinations that reflect these values, leading to a notable growth in the agritourism sector.

Increasing Demand for Unique Rural Experiences

The growing intrest for distinctive and genuine experiences is increasing the agritourism market demand. Tourists are shifting from conventional travel spots and choosing experiences that involve them in country living. Agritourism offers visitors the opportunity to engage in activities such as milking cows, wine tasting at vineyards, and joining in seasonal harvests. The increasing popularity of social media has intensified this pattern, with tourists seeking scenic and photo-worthy moments specifically in rural areas. Rural areas are becoming more popular for their peaceful atmosphere and as a way to get away from the hectic city life, providing a chance to unwind both mentally and physically. This request is especially compelling for city residents seeking relief from the hectic pace of urban life. Other than this, the popularity of agritourism is on the rise as more individuals look to immerse themselves in nature and embrace leisurely settings. This trend has encouraged farms and rural communities to improve their infrastructure and services for visitors, resulting in increased development in industry. It is also a decent avenue for the farmers to earn more. A study by the University of California found that farms engaged in agritourism activities, including farm-to-table experiences, reported an average of USD 50,000 in additional annual income from these activities.

Government Efforts and Policies for Rural Development

The agritourism market statistics reveal that strong government efforts and policies focused on enhancing rural development are crucial in fueling the expansion of agritourism. Numerous governments globally are acknowledging the potential of agritourism for rural economic development and are offering incentives for farmers to participate in the industry. These measures involve subsidies, grants, and technical assistance for farms interested in branching out into the tourism industry. In certain areas, governments are offering tax incentives and relaxed zoning rules to promote farms expanding into tourism ventures. Agritourism is viewed as a practical approach to revive rural economies by offering employment, boosting revenue, and safeguarding agricultural traditions. Furthermore, encouraging rural tourism aids in evening out the influx of tourists in crowded city areas, ensuring a more equal distribution of economic advantages among different regions. Governments are collaborating with local tourism boards or local governments to advertise agritourism locations through marketing efforts, aiming to increase visibility and attract visitors from both local and foreign markets. For instance, the Indian government is taking decisive action to position India as a global leader in agritourism by 2047 to further promote this. The Agritourism Development Corporation (ATDC) was established by the state of Maharashtra to promote agritourism among farmers by providing training and organising skill-building initiatives. In May 2022, Kerala introduced Sustainable, Tangible, Responsible, Ethnic Tourism (STREET), an initiative that was the first to provide visitors a taste of experiential tourism in the state's uncharted rural areas.

AGRITOURISM INDUSTRY SEGMENTATION:

Analysis by Tourist Type:

  • Domestic
  • International

As per the agritourism market research, domestic led the market with around 58.9% of market share in 2025. The agritourism market is mainly led by the domestic sector due to the convenience and knowledge of nearby attractions. Local travelers frequently look for quick, cost-effective trips that enable them to experience rural settings without having to make elaborate travel arrangements. Moreover, the growing popularity of domestic vacations and travel within one's own region, especially after major worldwide events such as the COVID-19 outbreak, has increased the attractiveness of nearby agritourism spots.

Analysis by Activity:

  • On-farm Sales
  • Outdoor Recreation
  • Agritainment
  • Educational Tourism
  • Accommodations
  • Others

On-farm sales lead the market with around 34.8% of market share in 2025. On-farm sales are the main source of income in agritourism as they directly cater to consumers looking for fresh, locally produced items. This segment allows visitors to buy items such as fruits, vegetables, dairy, and artisanal products directly from the farm, enhancing the authentic experience. Farmers can increase profits and improve consumer relationships by bypassing middlemen. Furthermore, the increasing popularity of organic and sustainable food methods drives the need for on-farm sales, establishing it as the leading segment in the market.

Analysis by Booking Channel:

  • Online
  • Offline

Online leads the market with around 51.0% of market share in 2025. The online booking platform in the agritourism industry is becoming more popular on account of the convenience it provides. Travelers have the opportunity to easily study, compare, and reserve farm visits, stays, or activities via different platforms such as dedicated agritourism websites, apps, and social media. Booking online is attractive to consumers who are tech-savvy as it offers real-time availability, reviews, and promotions. This sector is growing quickly as more agritourism companies realize the importance of a robust online presence to appeal to a larger demographic.

Analysis by Sales Channel:

  • Travel Agents
  • Direct

Travel agents hold the largest market share, playing a significant role by offering curated travel packages that include accommodation, guided farm tours, and other cultural activities. They cater primarily to customers who prefer pre-arranged experiences, ensuring convenience and reliability. Leveraging established networks, travel agents also provide access to premium or exclusive agritourism destinations, making them a preferred choice for group bookings and travelers seeking comprehensive, hassle-free itineraries.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2025, Europe accounted for the largest market share of 47.02%. Europe dominates the agritourism industry with its rich agricultural history, solid rural tourism infrastructure, and backing for sustainable methods. Nations, such as Italy, France, and Spain, provide a range of farm-related activities, such as wine sampling and tours of organic farms, which draw in visitors from both within the country and around the world. The focus on sustainable tourism in the area matches the increasing desire of consumers for genuine, nature-oriented experiences. Furthermore, several initiatives by the European Union (EU) to support rural growth and protect farming traditions also enhance the agritourism industry.

KEY REGIONAL TAKEAWAYS:

UNITED STATES AGRITOURISM MARKET ANALYSIS

In 2024, the US accounted for around 66.00% of the total North America agritourism market. Growing interest in eco-friendly and immersive travel is fuelling agritourism in the US. Visits to farms, ranches, and wineries are on the rise because of Americans' need for genuine rural and farm experiences brought on by growing urbanisation. The Census of Agriculture, published in February by the Department of Agriculture, showed that agritourism was a USD 1.26 Billion industry in 2022, accounting for 1.5% of domestic agricultural operations over 28,617 farms. Strong domestic travel demand supports the popularity of activities like fruit harvesting, farm stays, and wine excursions. USDA found 29% of farms reporting agritourism income took in between USD 1,000-USD 5,000 and 23% earned more than USD 25,000.

Harvest festivals and pumpkin patches are two examples of seasonal events that have grown in popularity as family-friendly pursuits that help local farmers make money. Teaching initiatives on ecotourism and farming methods that appeal to schools and younger audiences is a key agritourism market trend in the region. Particularly in areas like California, Vermont, and Texas, government assistance in the form of subsidies and rural development initiatives is promoting market growth. Bookings for farm-based experiences rise because of increased visibility on digital platforms and social media. Agritourism is positioned as a flourishing niche within the U.S. travel industry, as consumers place a greater value on cultural and gastronomic experiences.

EUROPE AGRITOURISM MARKET ANALYSIS

The agritourism industry in Europe is expanding due to its varied landscapes and rich agricultural heritage. Leading nations in the sector include France, Spain, and Italy, which provide distinctive experiences including cheese-making classes, vineyard tours, and olive oil tours. Travellers seeking authenticity and a connection to nature are drawn to rural areas of Europe, which is directly linked to its cultural attraction.

Through infrastructure improvements, local farm activities, and subsidies for rural development, the EU promotes agritourism. Sustainability programs and organic farming are major motivators, as eco-aware tourists prefer places that emphasise environmentally friendly activities. International tourists are drawn to Tuscany during grape harvests and Provence during lavender festivals. Digital booking platforms also increase accessibility to agritourism. Agritourism is expanding and making a substantial contribution to rural economy and the preservation of traditional traditions as Europeans prefer local and regional travel.

In nominal terms, EU agricultural production is expected to reach EUR 527 Billion (USD 553 Billion) in 2035, expanding at a rate of 1.2% annually after 2025, according to the European Commission's EU Agricultural Outlook study. It is anticipated that agricultural services like agritourism and rural recreation, as well as transformation activities, carried out on farms (such as processing), will make up 4% and 5% of the total, respectively, maintaining the historically small share that these activities have held.

ASIA PACIFIC AGRITOURISM MARKET ANALYSIS

Growing interest in rural and cultural tourism, particularly in nations like China, Japan, and India, is fuelling agritourism in the Asia-Pacific region. Tea garden stays, organic farming classes, and tours of rice plantations are popular tourist attractions. For instance, in India, tea tourism is becoming more and more popular, particularly in the northeastern region. Located in the Biswanath district of Assam, Monabari Tea Estate is the largest tea estate in both Asia and Assam. Of its approximately 1,400 hectares, 1,158 hectares are planted with tea plants. The demand for experiencing travel is growing both domestically and internationally due to rising disposable incomes and growing middle-class populations. To boost rural economies, the region's governments aggressively encourage agritourism. For instance, India uses state-level programs to promote farm-based tourism. Both domestic and foreign tourists are drawn to Japan by its emphasis on agri-cultural tourism, which includes flower festivals and sake brewers. As interest in organic and environmentally friendly methods grows, sustainable travel trends also help agritourism in the area. To promote agritourism in Asia-Pacific and make these experiences more accessible to younger tourists, digital marketing and social media are essential.

LATIN AMERICA AGRITOURISM MARKET ANALYSIS

The agricultural wealth and variety of Latin America are advantageous to the region's agritourism industry. For instance, according to an industrial report, between 2000 and 2020 overall Brazilian agricultural output doubled, thanks in large part to a trebling of livestock production. Whilst still an important producer of tropical products like coffee and sugar juice, most of the industry's growth since the turn of the century has come from soybeans, poultry, beef, cotton, and corn (maize). Brazil produces more than half of global trade in soybeans. Leading nations in providing eco-agricultural experiences including tours of coffee plantations, stays at cattle ranches, and tropical fruit-picking include Brazil, Argentina, and Costa Rica. Travelers who care about the environment are drawn to the area because of its significant emphasis on sustainable tourism. Agritourism projects are backed by regional administrations and global organizations to promote rural economic growth. For instance, Costa Rica's "green tourism" strategy combines ecotourism and agritourism, greatly boosting the country's GDP. Along with engaging in traditional agricultural and cooking methods, tourists also aim for cultural immersion. In addition to increasing rural jobs, this enthusiasm positions Latin America as a top agritourism destination.

MIDDLE EAST AND AFRICA AGRITOURISM MARKET ANALYSIS

Growing interest in sustainable and cultural tourism is driving the growth of agritourism across the Middle East and Africa. Farm stays and wine tours are the main sources of both local and foreign travel in places like South Africa. Organic farm tours and desert farming experiences are becoming more popular in the Middle East, especially in the United Arab Emirates, to appeal to upscale eco-tourists. To diversify their economies, the governments of both regions are making investments in rural tourism infrastructure. Additionally, agritourism supports sustainability objectives by drawing tourists from around the world who are looking for distinctive agricultural and cultural experiences. Moreover, according to an industrial report, GDP contribution from Gulf Cooperation Council's (GCC) tourism sector is expected to increase from around USD 130 Billion in 2023 to above USD 340 Billion by 2030, which will also infuse the market growth.

COMPETITIVE LANDSCAPE:

The agritourism market is highly competitive, with key players focusing on diversification and value-added services to capture a larger share. Companies are leveraging digital platforms to enhance visibility, offering online booking systems and virtual tours to attract tech-savvy customers. Several operators are integrating eco-friendly practices and unique farm-to-table experiences to align with growing consumer preferences for sustainability. Partnerships with local governments and tourism boards are common strategies to enhance brand presence and enhance offerings. Players are also tapping into niche markets, such as wellness retreats and educational programs, to differentiate themselves. Seasonal promotions, targeted marketing campaigns, and customizable travel packages are frequently employed to attract a diverse customer base and maintain a competitive edge.

The report provides a comprehensive analysis of the competitive landscape in the agritourism market with detailed profiles of all major companies, including:

  • Agrilys Voyages
  • Bay Farm Tours
  • Blackberry Farm, LLC
  • Domiruth PeruTravel
  • Farm To Farm Tours
  • Field Farm Tours Ltd
  • Greenmount Travel
  • Liberty Hill Farm
  • Rupiper Tours LLC
  • Select Holidays
  • Star Destinations
  • Willow-Witt Ranch

KEY QUESTIONS ANSWERED IN THIS REPORT

1. How big is the agritourism industry?

2. What are the key factors driving the agritourism market?

3. Which region accounts for the largest agritourism market share?

4. Which are the leading companies in the global agritourism market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Agritourism Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Tourist Type

  • 6.1 Domestic
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 International
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Activity

  • 7.1 On-farm Sales
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Outdoor Recreation
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Agritainment
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Educational Tourism
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Accommodations
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast
  • 7.6 Others
    • 7.6.1 Market Trends
    • 7.6.2 Market Forecast

8 Market Breakup by Booking Channel

  • 8.1 Online
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Offline
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Sales Channel

  • 9.1 Travel Agents
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Direct
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Agrilys Voyages
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Bay Farm Tours
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Blackberry Farm, LLC
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Domiruth PeruTravel
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Farm To Farm Tours
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Field Farm Tours Ltd
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Greenmount Travel
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Liberty Hill Farm
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Rupiper Tours LLC
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Select Holidays
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Star Destinations
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials
      • 15.3.11.4 SWOT Analysis
    • 15.3.12 Willow-Witt Ranch
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio

List of Figures

  • Figure 1: Global: Agritourism Market: Major Drivers and Challenges
  • Figure 2: Global: Agritourism Market: Sales Value (in Billion USD), 2020-2025
  • Figure 3: Global: Agritourism Market Forecast: Sales Value (in Billion USD), 2026-2034
  • Figure 4: Global: Agritourism Market: Breakup by Tourist Type (in %), 2025
  • Figure 5: Global: Agritourism Market: Breakup by Activity (in %), 2025
  • Figure 6: Global: Agritourism Market: Breakup by Booking Channel (in %), 2025
  • Figure 7: Global: Agritourism Market: Breakup by Sales Channel (in %), 2025
  • Figure 8: Global: Agritourism Market: Breakup by Region (in %), 2025
  • Figure 9: Global: Agritourism (Domestic) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 10: Global: Agritourism (Domestic) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 11: Global: Agritourism (International) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 12: Global: Agritourism (International) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 13: Global: Agritourism (On-farm Sales) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 14: Global: Agritourism (On-farm Sales) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 15: Global: Agritourism (Outdoor Recreation) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 16: Global: Agritourism (Outdoor Recreation) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 17: Global: Agritourism (Agritainment) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 18: Global: Agritourism (Agritainment) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 19: Global: Agritourism (Educational Tourism) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 20: Global: Agritourism (Educational Tourism) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 21: Global: Agritourism (Accommodations) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 22: Global: Agritourism (Accommodations) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 23: Global: Agritourism (Other Activities) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 24: Global: Agritourism (Other Activities) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 25: Global: Agritourism (Online) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 26: Global: Agritourism (Online) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 27: Global: Agritourism (Offline) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 28: Global: Agritourism (Offline) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 29: Global: Agritourism (Travel Agents) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 30: Global: Agritourism (Travel Agents) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 31: Global: Agritourism (Direct) Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 32: Global: Agritourism (Direct) Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 33: North America: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 34: North America: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 35: United States: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 36: United States: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 37: Canada: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 38: Canada: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 39: Asia-Pacific: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 40: Asia-Pacific: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 41: China: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 42: China: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 43: Japan: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 44: Japan: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 45: India: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 46: India: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 47: South Korea: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 48: South Korea: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 49: Australia: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 50: Australia: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 51: Indonesia: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 52: Indonesia: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 53: Others: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 54: Others: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 55: Europe: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 56: Europe: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 57: Germany: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 58: Germany: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 59: France: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 60: France: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 61: United Kingdom: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 62: United Kingdom: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 63: Italy: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 64: Italy: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 65: Spain: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 66: Spain: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 67: Russia: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 68: Russia: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 69: Others: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 70: Others: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 71: Latin America: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 72: Latin America: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 73: Brazil: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 74: Brazil: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 75: Mexico: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 76: Mexico: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 77: Others: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 78: Others: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 79: Middle East and Africa: Agritourism Market: Sales Value (in Million USD), 2020 & 2025
  • Figure 80: Middle East and Africa: Agritourism Market: Breakup by Country (in %), 2025
  • Figure 81: Middle East and Africa: Agritourism Market Forecast: Sales Value (in Million USD), 2026-2034
  • Figure 82: Global: Agritourism Industry: SWOT Analysis
  • Figure 83: Global: Agritourism Industry: Value Chain Analysis
  • Figure 84: Global: Agritourism Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Agritourism Market: Key Industry Highlights, 2025 and 2034
  • Table 2: Global: Agritourism Market Forecast: Breakup by Tourist Type (in Million USD), 2026-2034
  • Table 3: Global: Agritourism Market Forecast: Breakup by Activity (in Million USD), 2026-2034
  • Table 4: Global: Agritourism Market Forecast: Breakup by Booking Channel (in Million USD), 2026-2034
  • Table 5: Global: Agritourism Market Forecast: Breakup by Sales Channel (in Million USD), 2026-2034
  • Table 6: Global: Agritourism Market Forecast: Breakup by Region (in Million USD), 2026-2034
  • Table 7: Global: Agritourism Market: Competitive Structure
  • Table 8: Global: Agritourism Market: Key Players