个人化营养市场规模、份额和成长分析（按产品类型、成分、剂型、分销管道、年龄层、应用、最终用途和地区）—2025 年至 2032 年产业预测

个人化营养市场规模预计在 2023 年达到 158.3 亿美元，并从 2024 年的 181.4 亿美元增长到 2032 年的 539.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 14.6%。

个人化营养市场正在获得发展动力，因为人们认识到饮食方法需要根据个人的生物化学、遗传和生活方式进行客製化。这项运动正在从“精准营养”转向“营养基因组学”，强调食物和遗传倾向之间的独特关係，以实现最佳健康结果。随着消费者的生活方式向更健康的方向转变，对改善饮食习惯的需求不断增加，从而刺激了该行业的成长。此外，膳食补充剂配方的进步预计将进​​一步增加市场活力。然而，监管挑战也可能阻碍成长势头。总体而言，个人化营养市场提供了庞大的商机，因为消费者越来越多地寻求个人化的解决方案来满足他们的特定饮食需求，这表明人们正在转向更客製化的健康策略。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析

个人化营养市场规模（依产品类型）

• 市场概况
• 主动测量
• 标准测量

个人化营养市场规模：依成分

• 市场概况
• 蛋白质和胺基酸
• 维他命
• 矿物
• 益生菌
• 其他的

个人化营养市场规模（以剂型划分）

• 市场概况
• 锭剂/胶囊
• 液体
• 粉末
• 其他的

个人化营养市场规模（依分销管道）

• 市场概况
• 超级市场/大卖场
• 药局
• 网路商店
• 其他的

个人化营养市场规模（依年龄层）

• 市场概况
• 孩子
• 成人
• 老年人

个人化营养市场规模（按应用）

• 市场概况
• 标准补充
• 按疾病

个人化营养市场规模（依最终用途划分）

• 市场概况
• 直接面向消费者（D2C）
• 健康与健身中心
• 医院和诊所

个人化营养市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Herbalife Nutrition（USA）
• Amway（USA）
• Nestle Health Science（Switzerland）
• DSM Nutritional Products（Netherlands）
• BASF SE（Germany）
• Nutrigenomix（Canada）
• Persona Nutrition（USA）
• Viome（USA）
• DayTwo（Israel）
• Care/of（USA）
• Nutrigenomix（Canada）

结论和建议

Personalized Nutrition Market size was valued at USD 15.83 billion in 2023 and is poised to grow from USD 18.14 billion in 2024 to USD 53.97 billion by 2032, growing at a CAGR of 14.6% during the forecast period (2025-2032).

The personalized nutrition market is gaining traction due to the recognition that individual biochemistry, genetics, and lifestyle necessitate tailored dietary approaches. This trend, varying from "precision nutrition" to "nutritional genomics," emphasizes the unique relationship between food and genetic makeup for optimal health outcomes. Increased consumer demand for dietary improvements, driven by a shift towards healthier lifestyles across demographics, is fueling growth in this sector. Additionally, advances in dietary supplement formulations are expected to further enhance market dynamics. However, regulatory challenges may hinder growth momentum. Overall, the personalized nutrition market presents substantial opportunities as consumers increasingly seek individualized solutions to meet their specific dietary needs, signaling a shift towards more customized health strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Personalized Nutrition market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Personalized Nutrition Market Segments Analysis

Global Personalized Nutrition Market is segmented by Product Type, Ingredient, Dosage Form, Distribution Channel, Age Group, Application, End-Use and region. Based on Product Type, the market is segmented into Active Measurement and Standard Measurement. Based on Ingredient, the market is segmented into Proteins & Amino Acids, Vitamins, Minerals, Probiotics and Others. Based on Dosage Form, the market is segmented intotablets/Capsules, Liquids, Powders and Others. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Pharmacies, Online Stores and Others. Based on Age Group, the market is segmented into Children, Adults and Elderly. Based on Application, the market is segmented into Standard Supplements and Disease-Based. Based on End-Use, the market is segmented into Direct-to-Consumer (D2C), Wellness and Fitness Centers and Hospitals and Clinics. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Personalized Nutrition Market

The Personalized Nutrition market is poised for significant growth, driven by the increasing capacity to continuously monitor health metrics through wearable technologies. These innovations enable individuals to gather valuable health data regularly, leading to more tailored nutritional approaches. Additionally, the continual advancements in personalized nutrition and customized supplements further fuel market expansion. As consumers become more health-conscious and seek individualized dietary solutions, the demand for these personalized products is expected to surge, thus propelling the market forward during the forecast period. Overall, the convergence of technology and personalized health management is creating new opportunities in this dynamic industry.

Restraints in the Personalized Nutrition Market

The growth of the global personalized nutrition market may be hindered by the elevated expenses associated with nutritional supplements and personalized nutrition plans, alongside the complexities involved in implementing these approaches. As consumers seek tailored dietary solutions, the financial burden of these products can deter potential clients. Additionally, the intricacies of developing and adhering to customized nutrition strategies may create barriers for individuals looking to engage in this market. Together, these factors contribute to the challenges faced by the sector, ultimately limiting its expansion and accessibility to a broader audience seeking optimized dietary support.

Market Trends of the Personalized Nutrition Market

The Personalized Nutrition market is witnessing a significant trend characterized by a growing consumer awareness regarding the nutritional composition of food and supplements. As individuals seek not only basic nutrition but also enhanced health benefits, products infused with adaptogens and immunity-boosting ingredients are rapidly gaining favor. This shift reflects consumers' desire for tailored nutritional solutions that meet specific health goals, particularly within the fitness and sports nutrition sectors. Moreover, the integration of technology and data-driven approaches in personal nutrition is enabling more precise product customization, leading to a robust demand for innovative, health-focused offerings in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis

Global Personalized Nutrition Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Active Measurement
• Standard Measurement

Global Personalized Nutrition Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Proteins & Amino Acids
• Vitamins
• Minerals
• Probiotics
• Others

Global Personalized Nutrition Market Size by Dosage Form & CAGR (2025-2032)

• Market Overview
• Tablets/Capsules
• Liquids
• Powders
• Others

Global Personalized Nutrition Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets/Hypermarkets
• Pharmacies
• Online Stores
• Others

Global Personalized Nutrition Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Children
• Adults
• Elderly

Global Personalized Nutrition Market Size by Application & CAGR (2025-2032)

• Market Overview
• Standard Supplements
• Disease-Based

Global Personalized Nutrition Market Size by End-Use & CAGR (2025-2032)

• Market Overview
• Direct-to-Consumer (D2C)
• Wellness and Fitness Centers
• Hospitals and Clinics

Global Personalized Nutrition Market Size & CAGR (2025-2032)

• North America (Product Type, Ingredient, Dosage Form, Distribution Channel, Age Group, Application, End-Use)
  • US
  • Canada
• Europe (Product Type, Ingredient, Dosage Form, Distribution Channel, Age Group, Application, End-Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Ingredient, Dosage Form, Distribution Channel, Age Group, Application, End-Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Ingredient, Dosage Form, Distribution Channel, Age Group, Application, End-Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Ingredient, Dosage Form, Distribution Channel, Age Group, Application, End-Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Herbalife Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle Health Science (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DSM Nutritional Products (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BASF SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrigenomix (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Persona Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viome (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DayTwo (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Care/of (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutrigenomix (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations