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市场调查报告书
商品编码
1452485
个人化营养市场评估:依类型、形式、成分、类别、应用、分销管道、最终用户和地区划分的机会和预测(2017-2031)Personalized Nutrition Market Assessment, By Type, By Form, By Source, By Category, By Application, By Distribution Channel, By End-user, By Region, Opportunities and Forecast, 2017-2031F |
全球个人化营养市场规模将从 2023 年的 143.3 亿美元增长到 2031 年的 428.3 亿美元,2024-2031 年预测期内复合年增长率为 14.67%。预计将增长至 .
保持健康体重的愿望、保持最佳健康意识的增强以及预防而不是治癒慢性病的愿望等因素正在推动市场发展。
这些产品使用人工智慧和数据分析技术的进步有助于开发更具体和客製化的产品。 作为改善和管理健康状况的主动方法,人们越来越关注预防性医疗保健的概念,这进一步推动了市场的成长。 市场提供大量产品,包括营养补充品、功能性食品和功能性饮料。
体重管理意识的提高推动市场成长
体重管理已成为世界各地的严重问题。 人们热衷于保持健康的外观和体型。 意识的提高导致对个人化营养产品的需求激增。 消费者通常希望产品符合他们与新陈代谢、遗传和其他生活方式因素相关的要求。 最近,允许个人轻鬆追踪食物摄取量的可穿戴设备和健康应用程式的需求量很大。 这一趋势也与购买有利于体重管理和整体健康的产品的更广泛趋势相一致。
重振市场的预防医学趋势
向预防医学的显着转变是全球个人化营养市场的关键驱动力。 人们倾向于在出现某些健康问题之前采取积极主动的预防措施。 个人化营养产品就是这种认识的结果。 营养保健品透过提供适合个人特征的营养补充品来管理人们的健康和福祉。 个人化营养产品帮助人们做出明智的饮食选择,以主动预防慢性疾病。
本报告调查了全球个人化营养市场,提供了市场定义和概述、市场规模趋势和预测、各个细分市场和地区的详细分析、行业结构以及影响市场成长的因素。本报告编製分析、案例研究、竞争格局、主要公司简介等等。
Global personalized nutrition market was valued at USD 14.33 billion in 2023, expected to reach USD 42.83 billion in 2031, with a CAGR of 14.67% for the forecast period between 2024 and 2031. 'The market is fueled by factors such as a desire to maintain appropriate weight, increasing awareness towards maintaining optimum health, and preventing chronic diseases, rather than curing them. Considering the market drivers, the personalized nutrition market incorporates products based on factors like genetics, metabolism, lifestyles, and dietary preferences.
Technological advancements in these products with the use of artificial intelligence and data analytics help in developing more specific and tailored products. Growing focus on the preventive healthcare concept is further driving the growth of the market, acting as a proactive approach to improving and managing health conditions. Numerous products are offered by the market including dietary supplements, functional foods, and functional beverages among others. The product choices depend on the specific health goals of individuals or their nutritional deficiencies.
Being integrated into the healthcare system, the market has a vast scope for growth, as many practitioners are recommending personalized nutrition products along with patient care plans. Manufacturers are rigorously investing in the research and development of product formulations fulfilling the regulatory requirements of various regions. New product developments and evolving consumer choices are majorly driving the personalized nutrition industry. For instance, Probi launched a mental health supplement, Probi Sensia, in October 2023, aimed at addressing the cognitive function, sleep, mood and stress of the consumers. The product is a probiotic concept that improves learning and working memory along with mood and sleep. Such products targeting the general contemporary issues of individuals are the base of the market.
Rising Awareness for Weight Management to Drive the Market Growth
Weight management has emerged as a severe issue all over the world. People are keen on looking fit and keeping their bodies in shape. The growing awareness is leading to a surge in demand for personalized nutritional products. Consumers seek products that are in line with their requirements which are generally related to metabolism, genetics, and other lifestyle factors. Wearables and health apps are much in demand these days which make it easy for individuals to track their dietary intake. Also, the trend aligns with the broader trend of buying products that are beneficial for weight management and overall health improvement.
In August 2023, Germany-based Mom's Garden GmbH launched a new supplement for weight management in China. The product formulation involves botanical extracts and postbiotics that act as AMP-Activated protein kinase activators. The product acts on the metabolism of the body, reducing the body fat consequently.
Preventive Healthcare Trend Fueling the Market
Earlier, healthcare used to be reactive, which means, it was focused on treating diseases and illnesses. Nowadays, it is much more elaborative than just getting a treatment for an already existing disease. A notable shift towards preventive healthcare is posing as a significant driver of the global personalized nutrition market. People are more inclined to taking proactive and preventive measures before developing any specific health issues. Personalized nutrition products come into force with the realization. They take control of health and well-being of people by providing them with tailored dietary products, depending upon the individual characteristics. Personalized nutrition products help people make informed choices about their diet to prevent chronic diseases beforehand. In August 2023, Nutritional Research Company introduced a range of supplements, Absorbable, to provide better and improved immunity to consumers. The products contain three exclusive blends of vitamin C and D3, 1000 international units (IU) and 2000 IU, to help individuals gain optimal health.
North America Holds the Largest Market Share
North America holds a dominant position in global personalized nutrition market. The dominance is due to several prominent factors. The number of health-conscious consumers in the region is on the rise which drives the demand for customized dietary solutions. Moreover, improved and advanced healthcare facilities in the region support the adoption and growth of personalized nutrition products. Remarkable investments in research and development of these products facilitate innovative and advanced product solutions. Furthermore, several market players are contributing to the region's dominance, which includes a mix of renowned companies as well as startups.
In December 2023, Acreage Holdings, Inc. launched an innovative product, The Botanist THC-infused gummies, in New York. The product is available in natural fruit flavors and colors incorporating various cannabinoid blends. 10-pack formats are available for the gummies in three flavors, Mandarin Orange (1:1 THC:CBD), Peach Nectarine (5:1 CBD:THC), and Red Raspberry (10mg THC). This product trio claims to have organic ingredients along with balanced ratios of CBD and THC.
Products with such innovative ingredients are the reason behind the region's dominance in the market. Other forms of innovations are anticipated in the coming future, expanding the scope of the personalized nutrition industry.
Standard Supplements to be Preferred More
As compared to the disease-based supplements, which are mainly targeted at curing disease and generally contain specialized formulations, standard supplements hold the larger market share in the personalized nutrition market. These supplements have a broader scope and a vast target audience. Minerals, protein powders, and multivitamins are among the most widely used standard supplements in the market. These products offer convenience and are considered as a one-size-fits-all kind of solution by the consumers.
Disease-based supplements are a significant contributor to the clinical nutrition market but do not hold a larger share in the personalized nutrition industry. The major focus is on overall health development due to which the consumers of personalized nutrition products tend to buy standard supplements. In August 2023, Rhinofit launched a standard supplement range including amino energy formulas, pre-workout formulas, BCAAs, and other recovery formulas. The products are aimed at providing sports nutrition to consumers by helping them improve their performance, enhance their strength, and expedite their recovery. The products are made in the United States and are tested for purity by third-party.
Future Market Scenario (2024 - 2031F)
With the use of artificial intelligence and data analytics, more precise and personalized dietary supplements are expected to spur the market.
Growing consumer awareness towards maintaining optimum health displays expanding scope of the market including more products, such as personalized supplements, functional foods, and meal plans as per the needs and preferences of the consumers.
Healthcare professionals are actively integrating personalized nutrition products with the patient care plans, further enhancing the scope of the market in the future.
Key Players Landscape and Outlook
Global personalized nutrition market players play an important role in shaping the landscape of the market by bringing in innovative formulations appealing to the masses. For instance, in February 2024, Herbalife International of America Inc. launched Herbalife GLP-1 Nutrition Companion, a variety of food and supplement product combos, named Classic Product Combo and Vegan Product Combo, both aimed at providing weight loss medications to individuals. Both the combos provide adequate protein to the body that helps maintaining mean muscle mass and simultaneously providing energy and fiber to the body to boost the digestive system.
Other niche players are competing to gain the market share by launching distinguished products and creating brand loyalty. With growing use of personalized nutrition products worldwide, the market is poised for expansion.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work