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市场调查报告书
商品编码
1818112
2032 年个人化营养市场预测:按产品类型、技术、应用、最终用户和地区进行的全球分析Personalized Nutrition Market Forecasts to 2032 - Global Analysis By Product Type, Technology, Application, End User and By Geography |
根据 Stratistics MRC 的数据,全球个人化营养市场预计在 2025 年达到 180.8 亿美元,到 2032 年将达到 533.2 亿美元,预测期内的复合年增长率为 16.7%。
个人化营养市场根据个人健康数据、基因、生活方式和偏好提供量身定制的饮食解决方案,以优化健康结果。 DNA分析、穿戴式装置和数位应用程式等技术能够提供有针对性的饮食建议和客製化饮食计画。消费者对健康管理、慢性病预防和体能提升的意识不断增强,推动了个人化营养的普及。数据分析、人工智慧和生物技术的进步正在塑造个人化营养市场,促进医疗保健提供者、营养师和科技公司之间的合作,以提供可扩展且经过科学检验的营养服务。
最佳健康的需求不断增加
消费者越来越寻求客製化的营养解决方案,以解决特定的健康问题,例如体重管理、慢性病预防和改善代谢功能。此外,消费者对营养在整体健康中作用的认识日益增强,促使他们摆脱千篇一律的饮食习惯。医疗保健专业人员正在将个人化营养纳入其患者护理策略,进一步推动市场成长。此外,基因组学、微生物组分析和生物标记识别方面的进步正在提高个人化饮食建议的准确性和有效性,从而促进其在各个人群中的应用。
消费者对个人化营养的了解有限
许多潜在客户并不了解个人化营养与传统饮食的区别,这导致他们对此抱持怀疑态度,并导致其普及速度缓慢。此外,个人化营养服务的复杂性和高昂成本也阻碍了价格敏感型消费者的购买。此外,不同地区法律规范的不一致也引发了人们对个人化营养产品功效和安全性的担忧。标准化指南的缺乏进一步影响了消费者的信任,如果没有适当的教育宣传活动和专家指导,市场扩张将面临巨大障碍,从而限制其更广泛的消费者渗透。
穿戴式装置集成
健身追踪器和智慧型手錶等智慧型装置可以持续收集即时健康数据,例如体力活动水平、心率和睡眠模式,这些数据可用于调整个人化营养建议。此外,人工智慧和数据分析技术的进步有助于更深入地洞察个人健康趋势,从而製定预测性营养策略。此外,消费者对便利性驱动解决方案的偏好日益增长,这推动了将穿戴式装置与营养平台同步的行动应用程式的发展。这种无缝的数据流为消费者提供了切实可行的洞察,提高了参与度,并鼓励他们随着时间的推移进行更精准的饮食调整。
消费者数据滥用
消费者资料的滥用对个人化营养市场构成了重大威胁。由于这些服务依赖敏感的个人健康讯息,例如基因数据、生物特征测量数据和生活习惯,人们对隐私侵犯和未经授权的数据共用的担忧日益加剧。监管机构仍在製定该领域资料保护的综合框架,这留下了潜在的漏洞。此外,恶意行为者瞄准消费者资料库进行身分窃盗或商业利用,进一步损害了市场信誉。此外,相关产业过去数据丑闻引发的负面大众认知也可能损害消费者的信任。
新冠疫情再形成了消费者行为,加速了人们对旨在增强免疫力和整体健康的个人化营养的兴趣。健身房和健康中心的关闭和使用受限,促使消费者更加重视自我护理饮食。此外,疫情提高了人们对慢性病风险因素的认识,并提升了客製化营养解决方案的吸引力。此外,医疗保健的数位转型推动了远距会诊和虚拟营养服务的快速普及,进一步刺激了市场扩张。然而,经济不确定性和供应链中断最初为市场营运带来了挑战。整体而言,这场危机促使人们永久转向预防性健康措施,从而增强了长期市场前景。
预计在预测期内,一般健康和保健领域将成为最大的领域
预计在预测期内,一般健康和保健领域将占据最大的市场份额。这一领域涉及针对广泛消费者关注点的个人化解决方案,例如均衡营养、增强能量和整体幸福感,而不是针对特定疾病的干预措施。文明病疾病的盛行率上升和预防性医疗保健意识的增强是推动这一领域占据主导地位的关键因素。此外,一般健康和保健领域吸引了广泛的人群,从千禧世代到寻求永续饮食习惯的老年人。此外,补充剂和食材自煮包等多种产品形式的可用性也在推动大众市场采用并加强其市场领导地位。
预计健康和健身中心领域在预测期内将实现最高的复合年增长率
预计健康和健身中心细分市场将在预测期内实现最高成长率。此细分市场受益于将个人化营养融入整体健身制度的日益增长的趋势,即营养计划与运动计划相辅相成。此外,健身中心和健康诊所正在利用个人化营养来吸引註重健康的消费者,他们寻求全面的健康管理解决方案。健身爱好者和职业运动员对客製化饮食计画的需求激增,进一步推动了市场扩张。
预计北美将在预测期内占据最大的市场份额。这一优势主要归功于该地区先进的医疗基础设施、消费者高度的健康意识以及对数位健康技术的大量投资。此外,美国主要产业参与者的存在以及基因组和生物标记解决方案的早期采用,也支撑了市场的成长。此外,良好的法规环境和报销框架进一步刺激了消费者和临床领域对个人化营养的采用。慢性病盛行率的上升以及人们对预防性医疗保健解决方案日益增长的兴趣,也促进了北美市场的持续成长。
预计亚太地区将在预测期内实现最高的复合年增长率。快速的都市化、不断增长的可支配收入以及中阶日益增强的健康意识正在推动市场扩张。此外,精通科技的消费者越来越多地采用穿戴式装置和数位健康应用程序,这推动了个人化营养的普及。此外,旨在改善公共卫生和推广预防性医疗保健实践的政府措施也正在提升市场前景。电子商务行业的扩张使得该地区的个人化营养产品更容易获得。
According to Stratistics MRC, the Global Personalized Nutrition Market is accounted for $18.08 billion in 2025 and is expected to reach $53.32 billion by 2032 growing at a CAGR of 16.7% during the forecast period. The Personalized Nutrition Market offers tailored dietary solutions based on individual health data, genetics, lifestyle, and preferences, aiming to optimize health outcomes. Utilizing technologies such as DNA analysis, wearable devices, and digital apps, it enables precise dietary recommendations and customized meal plans. Rising consumer awareness of health management, chronic disease prevention, and performance enhancement drives adoption. The market is shaped by advancements in data analytics, AI, and biotechnology, with increasing collaboration between healthcare providers, nutritionists, and technology companies to deliver scalable, scientifically validated nutrition services.
Rising demand for health optimization
Consumers are increasingly seeking tailored nutritional solutions to address specific health concerns such as weight management, chronic disease prevention, and improved metabolic function. Additionally, growing awareness about the role of nutrition in overall wellness is encouraging consumers to move away from one-size-fits-all diets. Healthcare professionals are integrating personalized nutrition into patient care strategies, further propelling market growth. Moreover, advancements in genomics, microbiome analysis, and biomarker identification have enhanced the accuracy and effectiveness of personalized dietary recommendations, stimulating adoption across demographic segments.
Limited consumer understanding of personalized nutrition
Many potential customers remain unaware of how personalized nutrition differs from conventional dietary practices, leading to skepticism and slower adoption rates. Additionally, the complexity and perceived high cost of personalized nutrition services deter price-sensitive consumers. Moreover, inconsistent regulatory frameworks across regions raise concerns regarding the efficacy and safety of personalized nutrition products. Lack of standardized guidelines further complicates consumer trust, and without adequate educational campaigns or professional guidance, market expansion faces critical hurdles, restricting broader consumer penetration.
Integration with wearable devices
Smart devices such as fitness trackers and smartwatches can continuously collect real-time health data like physical activity levels, heart rate, and sleep patterns which can be leveraged to fine-tune personalized nutritional recommendations. Additionally, advances in AI and data analytics facilitate deeper insights into individual health trends, enabling predictive nutrition strategies. Moreover, growing consumer preference for convenience-driven solutions fosters the development of mobile applications that sync wearables with nutrition platforms. This seamless data flow empowers consumers with actionable insights, fostering engagement and encouraging more precise dietary adjustments over time.
Misuse of consumer data
The misuse of consumer data poses a substantial threat to the personalized nutrition market. As these services rely on sensitive personal health information including genetic data, biometric readings, and lifestyle habits concerns regarding privacy breaches and unauthorized data sharing have intensified. Regulatory bodies are still developing comprehensive frameworks to govern data protection in this domain, leaving potential loopholes. Additionally, malicious actors targeting consumer databases for identity theft or commercial exploitation further undermine market credibility. Moreover, negative public perception due to past data scandals in related industries may impede consumer trust.
The COVID-19 pandemic reshaped consumer behavior, accelerating interest in personalized nutrition as individuals sought to boost immunity and overall health. Lockdowns and limited access to gyms and wellness centers led consumers to focus more on dietary habits for self-care. Moreover, the pandemic heightened awareness of chronic conditions as risk factors, increasing the appeal of tailored nutritional solutions. Additionally, digital transformation in healthcare fast-tracked remote consultations and virtual nutrition services, fostering market expansion. However, economic uncertainty and supply chain disruptions initially challenged market operations. Overall, the crisis catalyzed a permanent shift toward preventive health measures, strengthening long-term market prospects.
The general health and wellness segment is expected to be the largest during the forecast period
The general health and wellness segment is expected to account for the largest market share during the forecast period. This segment encompasses personalized solutions targeting broad consumer concerns, such as balanced nutrition, energy enhancement, and overall well-being, rather than disease-specific interventions. The rising prevalence of lifestyle diseases and growing preventive healthcare awareness are key factors driving its dominance. Moreover, the general health and wellness segment appeals to a wide demographic, ranging from millennials to older adults seeking sustainable dietary solutions. Additionally, the availability of diverse product formats, such as supplements and meal kits, supports mass-market adoption, reinforcing its market leadership.
The wellness and fitness centers segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the wellness and fitness centers segment is predicted to witness the highest growth rate. This segment is benefiting from an increasing trend of integrating personalized nutrition into holistic fitness regimes, where nutrition plans complement exercise programs. Additionally, fitness centers and wellness clinics are leveraging personalized nutrition to attract health-conscious consumers seeking comprehensive health management solutions. The surge in demand for tailored dietary plans among fitness enthusiasts and professional athletes further drives market expansion.
During the forecast period, the North America region is expected to hold the largest market share. This dominance is primarily due to the region's advanced healthcare infrastructure, high consumer health awareness, and significant investments in digital health technologies. Additionally, the presence of key industry players and early adoption of genomic and biomarker-based solutions in the U.S. support market growth. Moreover, favorable regulatory environments and reimbursement frameworks further stimulate personalized nutrition adoption across consumer and clinical segments. The prevalence of chronic diseases and growing interest in preventive healthcare solutions also contribute to North America's sustained market leadership.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid urbanization, increasing disposable incomes, and rising health awareness among the middle class are driving market expansion. Additionally, a growing number of tech-savvy consumers adopting wearable devices and digital health applications facilitate personalized nutrition penetration. Moreover, government initiatives aimed at improving public health and promoting preventive healthcare practices are enhancing market prospects. The expanding e-commerce sector further enables easy access to personalized nutrition products in the region.
Key players in the market
Some of the key players in Personalized Nutrition Market include Abbott Laboratories, Amway Corporation, Archer Daniels Midland Company, Atlas Biomed Group Limited, BASF SE, Bayer AG, Care/of, DayTwo Inc, DSM-Firmenich, Herbalife Nutrition Ltd., Nestle Health Science, Nutrigenomix, Persona Nutrition, Viome Life Sciences, Inc., and Zoe Limited.
In July 2025, Herbalife launched its new weight-loss supplement, MultiBurn(TM) which features clinically studied botanical ingredients like Morosil(TM) (Moro blood orange extract), Metabolaid(R) (hibiscus and lemon verbena), and Capsifen(TM) (red chili pepper and fenugreek blend) to support fat reduction, healthy weight loss, and metabolic health. The gluten-free and vegan-friendly product is designed for daily use as part of a complete weight management program and became available in the United States and Puerto Rico in September 2025.
In April 2025, BASF launched natural-based innovations for personal care at in-cosmetics Global 2025 expanding their portfolio with three new sustainable products. The company reported €1,978 million in Nutrition & Health sales for 2024, focusing on sustainable nutrition solutions.
In July 2024, DayTwo released app version 2.47.0, offering personalized nutrition based on gut microbiome analysis. The company continues providing personalized food scoring systems that predict blood sugar responses to different foods, helping users make informed dietary choices for better metabolic health.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.