精准葡萄栽培市场规模、份额和增长分析（按组件、技术、应用和地区）- 2025-2032 年行业预测

2023 年全球精准葡萄栽培市场规模价值 13 亿美元，预计将从 2024 年的 14.4 亿美元成长到 2032 年的 32.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 10.6%。

精准葡萄栽培市场正在经历显着成长，这得益于无人机、感测器和驾驶人拖拉机等先进的监测技术，这些技术提高了葡萄园的生产力和葡萄的品质。整合这些工具可以让葡萄园主有效监测作物的健康状况，并及时采取干预措施，以最大限度地提高产量。北美和欧洲等国家对永续农业方法的兴趣日益浓厚，而亚太地区正在实现农业方法现代化。拉丁美洲葡萄酒产业的扩张以及中东和非洲对干燥气候的适应能力不断增强也促进了市场的成长。然而，高进入成本和技术技能要求等挑战可能会阻碍成长。同时，竞争对手也在投资研发和策略联盟，为这个不断发展的市场创造具有成本效益、用户友好的解决方案的机会。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步

精准葡萄栽培市场规模（依组成部分及复合年增长率） (2025-2032)

• 市场概况
• 硬体
  • 自动化和控制系统
  • 感测和监测设备
• 软体
  • 本地/基于网路
  • 云端基础
• 服务
  • 系统整合与咨询
  • 託管服务
  • 农场管理服务
  • 资讯服务
  • 分析服务
  • 连线服务
  • 支援专业服务
  • 供应链专业服务
  • 气候资讯服务
  • 其他的
  • 维护和支援

精准葡萄栽培市场规模（依技术及复合年增长率） (2025-2032)

• 市场概况
• 导引系统
  • 全球定位系统 (GPS)
  • 地理资讯系统（GIS）
• 遥感探测
  • 手持式
  • 卫星感测
• 可变速率技术

精准葡萄栽培市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 产量监测
  • 农场内部
  • 非农场
• 字段映射
  • 边界映射
  • 排水测绘
• 作物侦察
• 气象追踪与预报
• 灌溉管理
• 库存管理
• 农场劳动力管理
• 财务管理
• 其他的

精准葡萄栽培市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• John Deere（United States）
• Trimble Inc.（United States）
• Topcon Corporation（Japan）
• AG Leader Technology（United States）
• Raven Industries（United States）
• Sentera（United States）
• VitiBot（France）
• The Climate Corporation（United States）
• PrecisionHawk（United States）
• Deveron UAS（Canada）
• TeeJet Technologies（United States）
• Groupe ICV（France）
• TracMap（New Zealand）
• QuantisLabs（Hungary）
• Terranis（France）

结论和建议

Global Precision Viticulture Market size was valued at USD 1.3 billion in 2023 and is poised to grow from USD 1.44 billion in 2024 to USD 3.22 billion by 2032, growing at a CAGR of 10.6% during the forecast period (2025-2032).

The precision viticulture market is experiencing significant growth due to advanced monitoring technologies like drones, sensors, and driverless tractors, which enhance vineyard productivity and grape quality. By integrating these tools, vineyard owners can effectively monitor crop health and implement timely interventions to maximize yields. The increasing focus on sustainable practices in regions such as North America and Europe is further driving adoption, while Asia Pacific modernizes its agricultural approaches. Latin America's wine industry expanding and the Middle East and Africa adapting to arid climates also contribute to market expansion. However, challenges like high implementation costs and the need for technical skills can hinder growth. Meanwhile, competitive players are investing in R&D and strategic alliances, creating opportunities for cost-effective, user-friendly solutions in this evolving market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Precision Viticulture market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Precision Viticulture Market Segments Analysis

Global Precision Viticulture Market is segmented by Component, Technology, Application and region. Based on Component, the market is segmented into Hardware, Software and Services. Based on Technology, the market is segmented into Guidance systems, Remote sensing and Variable rate technology. Based on Application, the market is segmented into Yield monitoring, Field mapping, Crop scouting, Weather tracking & forecasting, Irrigation management, Inventory management, Farm labor management, Financial management and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Precision Viticulture Market

The global precision viticulture market is being driven by significant shifts within the wider agriculture sector towards sustainable practices. As vineyards seek to align with this growing trend, precision viticulture offers a means to optimize resource usage and diminish environmental impact. By managing inputs like water and chemicals with precision, vineyard managers can significantly cut down on waste and lower the ecological footprint associated with grape production. This method also facilitates targeted pest and disease interventions, which reduces reliance on broad-spectrum pesticides. As sustainability gains prominence among environmentally aware consumers, the adoption of precision viticulture is increasing, promising a favorable outlook for market growth.

Restraints in the Global Precision Viticulture Market

One significant constraint facing the Global Precision Viticulture market is the challenge of ensuring the accuracy and integration of data obtained from various sources. In vineyards, technologies such as sensors, drones, and satellites are utilized to gather critical information related to soil moisture, temperature, humidity, plant health, and grape quality. However, the process of consolidating this diverse range of data into a unified platform, while also verifying its precision, proves to be quite complex. This difficulty in data synchronization and validation can hinder the efficient implementation of precision viticulture practices, ultimately impacting the market's growth and development.

Market Trends of the Global Precision Viticulture Market

The Global Precision Viticulture market is experiencing a significant upward trend driven by the increasing adoption of IoT technologies. As vineyards integrate various devices and sensors, the seamless communication between components such as soil sensors, weather stations, and automated machinery enables real-time monitoring and control of vineyard conditions. This interconnected network enhances operational efficiency and resource optimization, allowing for precise management of moisture levels and climate conditions, thus aiding in disease prediction and prevention. Consequently, this surge in IoT applications is propelling market growth by reducing costs and minimizing environmental impact, creating a sustainable model for modern viticulture.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement

Global Precision Viticulture Market Size by Component & CAGR (2025-2032)

• Market Overview
• Hardware
  • Automation & control systems
  • Sensing & monitoring devices
• Software
  • Local/Web-based
  • Cloud-based
• Services
  • System integration and consulting
  • Managed services
  • Farm operation services
  • Data services
  • Analytics services
  • Connectivity services
  • Assisted professional services
  • Supply chain professional services
  • Climate information services
  • Others
  • Maintenance & support

Global Precision Viticulture Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Guidance systems
  • Global positioning system (GPS)
  • Geographic information system (GIS)
• Remote sensing
  • Handheld
  • Satellite sensing
• Variable rate technology

Global Precision Viticulture Market Size by Application & CAGR (2025-2032)

• Market Overview
• Yield monitoring
  • On-farm
  • Off-farm
• Field mapping
  • Boundary mapping
  • Drainage mapping
• Crop scouting
• Weather tracking & forecasting
• Irrigation management
• Inventory management
• Farm labor management
• Financial management
• Others

Global Precision Viticulture Market Size & CAGR (2025-2032)

• North America (Component, Technology, Application)
  • US
  • Canada
• Europe (Component, Technology, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Technology, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Technology, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Technology, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• John Deere (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Trimble Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Topcon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AG Leader Technology (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Raven Industries (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sentera (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VitiBot (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Climate Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PrecisionHawk (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Deveron UAS (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TeeJet Technologies (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Groupe ICV (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TracMap (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• QuantisLabs (Hungary)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Terranis (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations