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市场调查报告书

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1673555

卫生纸市场规模、份额和成长分析（按产品类型、材料、包装类型、应用、分销管道和地区）- 2025-2032 年产业预测

Tissue Paper Market Size, Share, and Growth Analysis, By Product Type, By Material, By Packaging Type, By Application, By Distribution Channel, By Region - Industry Forecast 2025-2032

出版日期: 2025年03月01日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2023 年全球薄纸市场规模价值 235 亿美元，预计将从 2024 年的 245.1 亿美元成长到 2032 年的 343.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.3%。

随着人们卫生意识的增强和卫生标准的提高，卫生纸市场预计将大幅成长。在政府大力推广环保消费品的推动下，生物分解性纸巾产品的需求将会大幅增加。产业领导者正致力于开发可回收和生物分解性的材料，以减少森林砍伐对环境的影响。人们对有助于抑制细菌生长的天然成分（如杏仁油和芦荟）的兴趣也日益浓厚。此外，人口的成长和医疗支出的增加也促进了市场的扩张。快速的都市化和基础设施发展预计将进一步推动成长，而主要参与者推出的创新和永续产品预计将促进销售。然而，对全球暖化和森林砍伐的担忧可能会限製纸浆製品的成长。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲国家
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前 5 家公司对比
主要企业市场定位（2024年）
主要市场参与者所采用的策略
近期市场趋势
公司市场占有率分析（2024 年）
主要企业简介
- 公司详细信息
- 产品系列分析
- 公司分部份额分析
- 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

Procter & Gamble（USA）
Kimberly-Clark Corporation（USA）
Essity AB（Sweden）
Sofidel Group（Italy）
Georgia-Pacific LLC（USA）
WEPA Group（Germany）
Metsa Tissue Corporation（Finland）
Cascades Inc.（Canada）
Hengan International Group Company Limited（China）
APP（Asia Pulp & Paper）Sinar Mas（Indonesia）
Oji Holdings Corporation（Japan）
CMPC Tissue SA（Chile）
SCA Hygiene Australasia Pty Ltd（Australia）
Clearwater Paper Corporation（USA）
Kruger Products LP（Canada）
Industrias Forestales SA（INFORSA）（Chile）
Resolute Forest Products（Canada）
First Quality Tissue（USA）

结论和建议

简介目录

Product Code: SQMIG30K2026

Global Tissue Paper Market size was valued at USD 23.5 billion in 2023 and is poised to grow from USD 24.51 billion in 2024 to USD 34.33 billion by 2032, growing at a CAGR of 4.3% during the forecast period (2025-2032).

The tissue paper market is projected to experience significant growth driven by heightened hygiene awareness and rising sanitation standards. The demand for biodegradable tissue products is set to surge, fueled by government initiatives promoting eco-friendly consumer goods. Industry leaders are focusing on developing recyclable and biodegradable options to mitigate environmental impacts from deforestation. The market is also witnessing increased interest in natural ingredients like almond oil and aloe vera, which help reduce bacterial spread. Furthermore, population growth and rising healthcare expenditures are contributing to market expansion. Rapid urbanization and infrastructure development will further bolster growth, while the introduction of innovative, sustainable products by key players is anticipated to boost sales. However, concerns over global warming and deforestation may restrict the growth of pulp-based products.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Tissue Paper market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Tissue Paper Market Segments Analysis

Global Tissue Paper Market is segmented by Product Type, Material, Packaging Type, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Paper Tissues (made from pulp), Wet Wipes, Facial Tissue, Paper Napkin, Paper Towels, Bathroom Tissues, Tissue Wipes and Others. Based on Material, the market is segmented into Bleached Softwood Kraft Pulp (BSK), Birch Hardwood Kraft Pulp (BHK), High Yield Pulp (HYP), Recovered Fiber and Others. Based on Packaging Type, the market is segmented into Rolls, Napkins, Folded Tissues, V-fold, W-fold, Z-fold, C-fold and Others. Based on Application, the market is segmented into Household, Hotels, Restaurants, Malls, Cafes, Hospitals, Salons and Others. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Convenience Stores, Departmental Stores, Retail Stores, Online Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Tissue Paper Market

The global tissue paper market is primarily driven by the surging demand for hygiene and sanitation products. As consumers recognize the significance of personal care and cleanliness, the need for various tissue paper items, including toilet paper, facial tissues, and paper towels, is anticipated to rise significantly. Furthermore, the growing preference for eco-friendly and sustainable options compels companies to prioritize research and development to create innovative products. This trend is further supported by escalating government initiatives promoting environmentally friendly and sustainable consumer goods, ultimately boosting the market for tissue paper and aligning with current consumer values centered around hygiene and sustainability.

Restraints in the Global Tissue Paper Market

The global tissue paper market faces several significant challenges, primarily stemming from environmental issues like deforestation and climate change. The pulp and paper sector's dependency on natural resources, especially trees, exacerbates deforestation and contributes to ecological harm. Additionally, the manufacturing processes for tissue paper result in substantial waste, further intensifying pollution concerns. As a response to these challenges, there is a growing consumer demand for sustainable and eco-friendly tissue paper solutions, including recycled and biodegradable alternatives. Nevertheless, the elevated production costs associated with these environmentally conscious products pose a considerable barrier to the market's overall expansion.

Market Trends of the Global Tissue Paper Market

A prominent market trend in the global tissue paper sector is the surging demand for eco-friendly and sustainable tissue products, driven by a growing consumer focus on environmental consciousness. As awareness of ecological issues rises, individuals increasingly prefer tissue paper that minimizes environmental impact, prompting manufacturers to innovate with recycled and biodegradable options that facilitate easy decomposition and mitigate pollution. Additionally, the incorporation of natural additives, like aloe vera and almond oil, is gaining traction due to their antibacterial and soothing attributes, appealing to health-conscious consumers. This shift towards sustainability is poised to significantly propel the growth of the tissue paper market in the foreseeable future.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Tissue Paper Market Size by Product Type & CAGR (2025-2032)

Market Overview
Paper Tissues (made from pulp)
Wet Wipes
Facial Tissue
Paper Napkin
Paper Towels
Bathroom Tissues
Tissue Wipes
Others

Global Tissue Paper Market Size by Material & CAGR (2025-2032)

Market Overview
Bleached Softwood Kraft Pulp (BSK)
Birch Hardwood Kraft Pulp (BHK)
High Yield Pulp (HYP)
Recovered Fiber
Others

Global Tissue Paper Market Size by Packaging Type & CAGR (2025-2032)

Market Overview
Rolls
Napkins
Folded Tissues
V-fold
W-fold
Z-fold
C-fold
Others

Global Tissue Paper Market Size by Application & CAGR (2025-2032)

Market Overview
Household
Hotels
Restaurants
Malls
Cafes
Hospitals
Salons
Others

Global Tissue Paper Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Hypermarkets/Supermarkets
Convenience Stores
Departmental Stores
Retail Stores
Online Stores
Others

Global Tissue Paper Market Size & CAGR (2025-2032)

North America (Product Type, Material, Packaging Type, Application, Distribution Channel)
- US
- Canada
Europe (Product Type, Material, Packaging Type, Application, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Material, Packaging Type, Application, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Material, Packaging Type, Application, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Material, Packaging Type, Application, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Procter & Gamble (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kimberly-Clark Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Essity AB (Sweden)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sofidel Group (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Georgia-Pacific LLC (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
WEPA Group (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Metsa Tissue Corporation (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Cascades Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hengan International Group Company Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
APP (Asia Pulp & Paper) Sinar Mas (Indonesia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oji Holdings Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CMPC Tissue S.A. (Chile)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SCA Hygiene Australasia Pty Ltd (Australia)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clearwater Paper Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kruger Products L.P. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Industrias Forestales S.A. (INFORSA) (Chile)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Resolute Forest Products (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
First Quality Tissue (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments