生态旅游市场规模、份额及成长分析（按类型、游客类型、年龄层、销售管道及地区）－2025-2032 年产业预测

2023 年生态旅游市场规模价值 2,601.7 亿美元，预计将从 2024 年的 2,939.9 亿美元成长到 2032 年的 7,815.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 13.0%。

随着人们越来越意识到大众旅游对环境的影响以及对永续旅游体验的需求不断增加，全球生态旅游市场正在获得发展动力。旅行者开始寻求真实的文化体验和体验式旅行，同时对健康和正念的兴趣也日益浓厚。然而，挑战依然存在，包括偏远地区基础设施不发达、缺乏负责任的旅游意识以及过度开发自然资源的风险。影响市场的突出趋势包括社区旅游的兴起、利用科技促进负责任的旅行以及将永续性融入主流旅游运作。新的市场发展机会在于开发新的环保目的地，鼓励旅游业者采取永续的做法，并满足野生动物和探险旅游等利基市场。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局

生态旅游市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 另类旅游
• 负责任的旅游
• 永续旅游
• 社区旅游

生态旅游市场规模（按旅行者类型和复合年增长率） (2025-2032)

• 市场概览
• 独自旅行
• 团体旅行

生态旅游市场规模（依年龄层及复合年增长率） (2025-2032)

• 市场概览
• X世代
• Y世代
• Z 世代

生态旅游市场规模（依销售管道及复合年增长率） (2025-2032)

• 市场概览
• 旅行社
• 直销

生态旅游市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Intrepid Travel（Australia）
• Responsible Travel（UK）
• Natural Habitat Adventures（USA）
• G Adventures（Canada）
• Earthwatch Institute（USA）
• Marriott International Inc.（USA）
• TUI Group（Germany）
• Booking Holdings Inc.（USA）
• Airbnb Inc.（USA）
• Accor SA（France）
• Kynder Travel（USA）
• BCD Travel（Netherlands）
• andBeyond（South Africa）
• JTB Corporation（Japan）
• Goway Travel Ltd.（Canada）
• Travel Leaders Group（USA）
• National Geographic Partners LLC（USA）
• Small World Journeys Ltd.（Australia）
• Steppes Travel Ltd.（UK）
• Rickshaw Travel（UK）

结论和建议

Ecotourism Market size was valued at USD 260.17 billion in 2023 and is poised to grow from USD 293.99 billion in 2024 to USD 781.56 billion by 2032, growing at a CAGR of 13.0% during the forecast period (2025-2032).

The global ecotourism market is gaining momentum, driven by heightened awareness of the environmental consequences of mass tourism and an increasing demand for sustainable travel experiences. Travelers are gravitating towards authentic cultural engagements and experiential travel, alongside a rising focus on wellness and mindfulness. However, challenges remain, including insufficient infrastructure in remote destinations, a lack of awareness surrounding responsible tourism, and risks of overexploitation of natural resources. Prominent trends shaping the market encompass the emergence of community-based tourism, leveraging technology for promoting responsible travel, and the integration of sustainability within mainstream tourism. Emerging opportunities lie in developing new eco-friendly destinations, encouraging tourism operators to adopt sustainable practices, and catering to niche markets like wildlife and adventure tourism.

Top-down and bottom-up approaches were used to estimate and validate the size of the Ecotourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Ecotourism Market Segments Analysis

Global Ecotourism Market is segmented by Type, Traveler Type, Age Group, Sales Channel and region. Based on Type, the market is segmented into Alternative Tourism, Responsible Tourism, Sustainable Tourism and Community Tourism. Based on Traveler Type, the market is segmented into Solo Traveler and Group Traveler. Based on Age Group, the market is segmented into Generation X, Generation Y and Generation Z. Based on Sales Channel, the market is segmented into Travel Agent and Direct. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Ecotourism Market

The ecotourism market is significantly driven by the increasing awareness and concern for environmental issues. As individuals recognize the effects of their travel on the planet, there is a growing demand for sustainable tourism alternatives. Consequently, many travelers are opting for eco-friendly accommodations such as eco-lodges and actively engaging in wildlife conservation initiatives during their trips. This shift reflects a broader movement towards responsible travel practices that prioritize the preservation of natural ecosystems and support local communities, ultimately fostering a more sustainable approach to tourism that aligns with the values of environmentally-conscious consumers.

Restraints in the Ecotourism Market

A significant challenge facing the ecotourism market is the inadequate infrastructure present in various destinations. Many of these ecotourism locales are situated in remote areas, which often do not possess the essential facilities to accommodate a substantial influx of visitors. This lack of accessibility can pose obstacles for travelers seeking to explore these destinations, ultimately hindering the market's potential for expansion and growth. As a result, the scarcity of proper infrastructure limits the overall visitor experience and poses a restraint on the flourishing of the ecotourism sector, thereby affecting its overall development and sustainability.

Market Trends of the Ecotourism Market

The ecotourism market is witnessing a significant trend towards sustainability and responsible tourism, driven by growing consumer awareness and demand for environmentally conscious travel options. Initiatives aimed at reducing carbon footprints, minimizing waste, and positively impacting local communities are becoming standard practices within the industry. Hotels and tour operators are increasingly adopting renewable energy solutions, eliminating single-use plastics, and promoting conservation efforts to attract eco-minded travelers. This shift not only enhances the travel experience but also fosters a sense of accountability among businesses, positioning sustainability as a core value that meets the expectations of today's socially responsible tourists.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape

Global Ecotourism Market Size by Type & CAGR (2025-2032)

• Market Overview
• Alternative Tourism
• Responsible Tourism
• Sustainable Tourism
• Community Tourism

Global Ecotourism Market Size by Traveler Type & CAGR (2025-2032)

• Market Overview
• Solo Traveler
• Group Traveler

Global Ecotourism Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Generation X
• Generation Y
• Generation Z

Global Ecotourism Market Size by Sales Channel & CAGR (2025-2032)

• Market Overview
• Travel Agent
• Direct

Global Ecotourism Market Size & CAGR (2025-2032)

• North America (Type, Traveler Type, Age Group, Sales Channel)
  • US
  • Canada
• Europe (Type, Traveler Type, Age Group, Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Traveler Type, Age Group, Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Traveler Type, Age Group, Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Traveler Type, Age Group, Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Intrepid Travel (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Responsible Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Habitat Adventures (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G Adventures (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Earthwatch Institute (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marriott International Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TUI Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Booking Holdings Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Airbnb Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Accor S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kynder Travel (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BCD Travel (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• andBeyond (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JTB Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goway Travel Ltd. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Travel Leaders Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• National Geographic Partners LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Small World Journeys Ltd. (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Steppes Travel Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rickshaw Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations