永续旅游市场规模、份额及成长分析（按类型、应用、年龄层、销售管道、消费模式、旅游类型和地区）－2025-2032 年产业预测

2023 年全球永续旅游市场规模为 1.71 兆美元，预计将从 2024 年的 2.01 兆美元成长到 2032 年的 7.19 兆美元，预测期内（2025-2032 年）的复合年增长率为 17.3%。

全球永续旅游市场正在经历强劲成长，这得益于廉价航班、都市化、户外活动以及单人旅行和身临其境型旅行日益普及。由于政府的措施和人们对旅游业对环境的影响（如土壤侵蚀和栖息地丧失）的认识不断提高，生态旅游正在获得发展动力。世界旅游组织（UNWTO）预测，到2030年，旅游相关排放将占全球排放的5.3%，迫使旅游业与运输部门合作实现脱碳。随着消费者偏好转向永续旅行，55％的旅客优先考虑环保选择，阿联酋和沙乌地阿拉伯等政府正在推出永续倡议。这些变化与人们对负责任的旅行体验日益增长的需求相吻合，并预示着生态旅游的美好未来。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析

永续旅游市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 生态旅游
• 探险旅游
• 文化旅游
• 乡村旅游
• 其他的

永续旅游市场规模（依年龄层及复合年增长率）(2025-2032)

• 市场概览
• 千禧世代
• X世代
• 婴儿潮世代
• 其他的

永续旅游市场规模（按销售管道和复合年增长率） (2025-2032)

• 市场概览
• 在线的
• 离线

永续旅游市场规模（按游客类型和复合年增长率） (2025-2032)

• 市场概览
• 独奏
• 团体
• 家庭
• 夫妻

永续旅游市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Intrepid Travel（Australia）
• G Adventures（Canada）
• Responsible Travel（UK）
• Wilderness Safaris（South Africa）
• Natural Habitat Adventures（USA）
• Lindblad Expeditions（USA）
• TUI Group（Germany）
• Backroads（USA）
• Exodus Travels（UK）
• REI Adventures（USA）
• The Travel Corporation（TTC）（UK）
• World Expeditions（Australia）
• Bouteco（UK）
• Beyond Green Travel（USA）
• Greenloons（USA）
• Ecoventura（Ecuador）
• Naturetrek（UK）
• Responsible Travel Peru（Peru）
• AndBeyond（South Africa）

结论和建议

Global Sustainable Tourism Market size was valued at USD 1.71 trillion in 2023 and is poised to grow from USD 2.01 trillion in 2024 to USD 7.19 trillion by 2032, growing at a CAGR of 17.3% during the forecast period (2025-2032).

The Global Sustainable Tourism market is experiencing robust growth, driven by affordable flights, urbanization, and the rising popularity of solo and immersive travel, along with outdoor activities. Ecotourism is gaining momentum due to government initiatives and heightened awareness of tourism's environmental impacts, such as soil erosion and habitat loss. The World Tourism Organization (UNWTO) forecasts that by 2030, tourism-related emissions will represent 5.3% of global emissions, compelling the industry to collaborate with transportation sectors for decarbonization. As consumer preferences shift towards sustainable travel-with 55% of travelers prioritizing eco-friendly options-governments like the UAE and Saudi Arabia are rolling out sustainability initiatives. This transformation signals a promising future for eco-tourism, as it aligns with the growing demand for responsible travel experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sustainable Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sustainable Tourism Market Segments Analysis

Global Sustainable Tourism Market is segmented by Type, Age Group, Booking Channel, Consumer Segment and region. Based on Type, the market is segmented into Eco-Tourism, Adventure Tourism, Cultural Tourism, Rural Tourism and Others. Based on Age Group, the market is segmented into Millennial, Generation X, Baby Boomers and Others. Based on Booking Channel, the market is segmented into Online and Offline. Based on Consumer Segment, the market is segmented into Solo, Group, Family and Couples. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sustainable Tourism Market

The Global Sustainable Tourism market is experiencing a transformative shift driven by the heightened awareness of pressing environmental challenges among travelers. As individuals become more conscious of the impacts of climate change and biodiversity loss, there is a growing inclination towards seeking sustainable and eco-friendly travel options. This rising environmental consciousness has prompted tourists to make more thoughtful choices regarding their travel, leading to an increased demand for sustainable tourism solutions. Consequently, this shift reflects a broader societal movement toward responsible travel practices that prioritize the health of the planet, ultimately reshaping the dynamics of the travel industry.

Restraints in the Global Sustainable Tourism Market

While embracing sustainable practices in the tourism industry is crucial for promoting social and environmental responsibility, the associated costs can be a significant barrier for businesses. The substantial initial investments required for implementing energy-efficient systems, adopting eco-friendly technologies, and ensuring responsible waste management may deter many enterprises from pursuing sustainable tourism initiatives. This financial burden can be particularly challenging for small and medium-sized enterprises, which may struggle to allocate the necessary funds for these upfront expenditures. As a result, their ability to actively participate and thrive in the sustainable tourism market may be severely limited.

Market Trends of the Global Sustainable Tourism Market

The Global Sustainable Tourism market is witnessing a significant trend towards sustainability and responsible travel as travelers increasingly prioritize eco-friendly practices. This shift encompasses initiatives that promote local community engagement, minimize environmental impact, and strive for carbon neutrality. Travelers are actively seeking experiences that offer cultural immersion while supporting local economies, leading to an uptick in eco-conscious accommodations and tours. Moreover, businesses are adopting greener practices, implementing waste reduction strategies, and focusing on sustainable supply chains. As awareness of climate change grows, the demand for sustainable tourism is projected to expand, reshaping the industry towards more ethical and responsible practices.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Sustainable Tourism Market Size by Type & CAGR (2025-2032)

• Market Overview
• Eco-Tourism
• Adventure Tourism
• Cultural Tourism
• Rural Tourism
• Others

Global Sustainable Tourism Market Size by Age Group & CAGR (2025-2032)

• Market Overview
• Millennial
• Generation X
• Baby Boomers
• Others

Global Sustainable Tourism Market Size by Booking Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Sustainable Tourism Market Size by Consumer Segment & CAGR (2025-2032)

• Market Overview
• Solo
• Group
• Family
• Couples

Global Sustainable Tourism Market Size & CAGR (2025-2032)

• North America (Type, Age Group, Booking Channel, Consumer Segment)
  • US
  • Canada
• Europe (Type, Age Group, Booking Channel, Consumer Segment)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Age Group, Booking Channel, Consumer Segment)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Age Group, Booking Channel, Consumer Segment)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Age Group, Booking Channel, Consumer Segment)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Intrepid Travel (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G Adventures (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Responsible Travel (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wilderness Safaris (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Habitat Adventures (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lindblad Expeditions (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TUI Group (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Backroads (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Exodus Travels (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• REI Adventures (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Travel Corporation (TTC) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• World Expeditions (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bouteco (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beyond Green Travel (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Greenloons (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ecoventura (Ecuador)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Naturetrek (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Responsible Travel Peru (Peru)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AndBeyond (South Africa)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations