云端服务市场规模、份额及成长分析（按部署、服务、组织规模、垂直产业和地区）－产业预测，2025 年至 2032 年

预计到 2023 年，云端服务市场规模将达到 6,615 亿美元，从 2024 年的 7,732.9 亿美元成长到 2032 年的 2,6968.7 亿美元，预测期内（2025-2032 年）的复合年增长率为 16.9%。

云端服务为企业提供了将年度营运成本降低 35% 或更多的机会。 2023年第一季，全球云端基础设施投资将激增34%，达559亿美元。三大云端供应商的年增率高达42%，占全球消费者支出的62%。数位转型的不断扩大、互联网和行动装置的普及率不断提高以及巨量资料需求的不断增长，极大地推动了市场的成长。随着各行各业向云端解决方案迈进，物联网、5G、边缘运算和人工智慧主导的分析将结合在一起，提高企业运算技术的整体价值。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 重大投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

云端服务市场规模：按部署类型和复合年增长率（2025-2032 年）

• 市场概览
• 民众
• 私人的
• 杂交种

云端服务市场规模（按服务类型和复合年增长率） (2025-2032)

• 市场概览
• IaaS（Infrastructure as a Service）
  • 主储存
  • 灾害復原和备份
  • 檔案
  • 计算
• PaaS（Platform as a Service）
  • 应用开发与平台
  • 应用程式测试和品质
  • 分析和报告
  • 整合与编配
  • 资料管理
• SaaS（Software as a Service）
  • 客户关係管理（CRM）
  • 企业资源管理（ERM）
  • 人力资本管理（HCM）
  • 内容管理
  • 协作和生产力套件
  • 供应链管理（SCM）
  • 其他的

云端服务市场规模（按组织规模和复合年增长率） (2025-2032)

• 市场概览
• 中小型企业
• 大型企业

云端服务市场规模（依产业划分）及复合年增长率（2025-2032 年）

• 市场概览
• BFSI
• 通讯
• 资讯科技/资讯科技服务
• 政府和公共部门
• 零售和消费品
• 製造业
• 能源与公共
• 媒体与娱乐
• 医疗保健和生命科学
• 其他（教育、旅游、酒店、交通、物流）

云端服务市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Amazon Web Services（AWS）（USA）
• Microsoft Azure（USA）
• Google Cloud Platform（GCP）（USA）
• IBM Cloud（USA）
• Oracle Corporation（USA）
• Salesforce（USA）
• SAP SE（Germany）
• Alibaba Cloud（China）
• Tencent Cloud（China）
• Hewlett Packard Enterprise（HPE）（USA）
• DigitalOcean（USA）
• Cloudflare, Inc.（USA）
• Workday, Inc.（USA）
• Dropbox, Inc.（USA）
• ServiceNow, Inc.（USA）
• Adobe Inc.（USA）
• NetApp, Inc.（USA）
• Fujitsu（Japan）

结论和建议

Cloud Services Market size was valued at USD 661.5 billion in 2023 and is poised to grow from USD 773.29 billion in 2024 to USD 2696.87 billion by 2032, growing at a CAGR of 16.9% during the forecast period (2025-2032).

Cloud services offer businesses the opportunity to reduce annual operational expenses by over 35%. In the first quarter of 2023, global investment in cloud infrastructure surged by 34%, reaching $55.9 billion, driven by heightened digitization efforts to tackle market challenges. The leading three cloud providers reported a remarkable 42% year-over-year growth, representing 62% of global consumer spending, with Google Cloud achieving the highest growth rate of 54%, capturing 8% of the market. The expansion of digital transformation, increased internet and mobile device penetration, and the growing demand for Big Data significantly boost market growth. As industries transition to cloud-enabled solutions, the integration of IoT, 5G, edge computing, and AI-driven analytics will enhance the overall value of computing technology in businesses.

Top-down and bottom-up approaches were used to estimate and validate the size of the Cloud Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Cloud Services Market Segments Analysis

Global Cloud Services Market is segmented by Deployment, Service, Organization Size, Verticals and region. Based on Deployment, the market is segmented into Public, Private and Hybrid. Based on Service, the market is segmented into Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS). Based on Organization Size, the market is segmented into Small and Medium-sized Enterprises (SMEs) and Large Enterprises. Based on Verticals, the market is segmented into BFSI,Telecommunications, IT and ITeS, Government and Public Sector, Retail and Consumer Goods, Manufacturing, Energy and Utilities, Media and Entertainment, Healthcare and Life Sciences and Others (Education, Travel and Hospitality, and Transportation and Logistics). Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Cloud Services Market

Transitioning to cloud computing presents substantial financial advantages, including reduced costs and lower capital expenditures. By utilizing cloud services, organizations can significantly minimize the expenses associated with acquiring physical IT infrastructure, leading to decreased capital outlay. Implementing cloud solutions-whether private, public, hybrid, or community-can effectively lower overall operational costs. This strategic approach not only enhances financial efficiency but also allows businesses to allocate their resources more effectively, fostering growth and innovation. Overall, the cloud services market is driven by the desire for cost savings and operational efficiency, making it an attractive option for organizations looking to optimize their IT investments.

Restraints in the Cloud Services Market

Despite the numerous advantages of cloud computing, there are significant risks that act as constraints on market growth. A primary concern is the security of sensitive data, which poses a substantial barrier to wider cloud adoption. While the cloud enables extensive data exchange, many businesses remain reluctant to store their confidential information in such environments. This hesitation can lead to increased vulnerability to data loss and breaches, particularly as organizations face threats from hackers and unreliable personnel. Consequently, private clouds are often perceived as more secure alternatives compared to public cloud options, reinforcing these concerns among enterprises.

Market Trends of the Cloud Services Market

As of October 2023, the cloud services market is witnessing a significant shift towards hybrid and multi-cloud strategies, driven by organizations' desire for greater flexibility and operational efficiency. By integrating public and private cloud solutions, businesses can tailor their IT environments to maintain data security while enhancing scalability and cost-effectiveness. This approach not only mitigates the risks associated with vendor lock-in but also fosters redundancy and resilience in their operations. Consequently, the demand for seamless interoperability among multiple cloud environments is surging, propelling innovation among service providers and reshaping the competitive landscape of the cloud services industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Cloud Services Market Size by Deployment & CAGR (2025-2032)

• Market Overview
• Public
• Private
• Hybrid

Global Cloud Services Market Size by Service & CAGR (2025-2032)

• Market Overview
• Infrastructure as a Service (IaaS)
  • Primary Storage
  • Disaster Recovery and Backup
  • Archiving
  • Compute
• Platform as a Service (PaaS)
  • Application Development and Platforms
  • Application Testing and Quality
  • Analytics and Reporting
  • Integration and Orchestration
  • Data Management
• Software as a Service (SaaS)
  • Customer Relationship Management (CRM)
  • Enterprise Resource Management (ERM)
  • Human Capital Management (HCM)
  • Content Management
  • Collaboration and Productive Suites
  • Supply Chain Management (SCM)
  • Others

Global Cloud Services Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

Global Cloud Services Market Size by Verticals & CAGR (2025-2032)

• Market Overview
• BFSI
• Telecommunications
• IT and ITeS
• Government and Public Sector
• Retail and Consumer Goods
• Manufacturing
• Energy and Utilities
• Media and Entertainment
• Healthcare and Life Sciences
• Others (Education, Travel and Hospitality, and Transportation and Logistics)

Global Cloud Services Market Size & CAGR (2025-2032)

• North America (Deployment, Service, Organization Size, Verticals)
  • US
  • Canada
• Europe (Deployment, Service, Organization Size, Verticals)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Deployment, Service, Organization Size, Verticals)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Deployment, Service, Organization Size, Verticals)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Deployment, Service, Organization Size, Verticals)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amazon Web Services (AWS) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Azure (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google Cloud Platform (GCP) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Cloud (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Salesforce (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Cloud (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Cloud (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hewlett Packard Enterprise (HPE) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DigitalOcean (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cloudflare, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Workday, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dropbox, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ServiceNow, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NetApp, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations