扩增实境市场规模、份额及成长分析（按技术、产品、设备、应用和地区）－产业预测，2025 年至 2032 年

扩增实境市场规模预计在 2023 年达到 434 亿美元，并从 2024 年的 582.9 亿美元增长到 2032 年的 6168.4 亿美元，预测期内（2025-2032 年）的复合年增长率为 34.3%。

扩增实境(AR) 市场正在经历显着成长，这得益于其在各个领域的日益普及。在医疗保健领域，AR 透过加强医疗培训、手术和患者照护来帮助扩大市场。零售和电子商务产业也正在采用 AR 来提供身临其境型购物体验，让顾客在现实环境中看到产品，从而提高参与度和销售额。 AR技术将影像、影片、3D模型等数位元素融入现实世界，提升各行各业的使用者体验与业务效率。这种整合推动了快速成长，为企业和消费者创造了机会和挑战。 AR 产业的主要目标是改变个人在日常环境中与数位内容的互动方式。在游戏产业，AR 与虚拟实境的进步正在创造数位和实体世界融合的身临其境型体验。截至2024年，全球将有约10.3亿移动AR用户，预计2028年这一数字将成长到11.9亿人。 AR和虚拟实境的应用涵盖教育、培训、行销和娱乐，使用户能够更好地参与内容并促进创新工具和治疗方法的开发。预计 2024 年全球 AR 市场价值约为 836.5 亿美元，到 2030 年预计将达到约 5,995.9 亿美元，2025 年至 2030 年的复合年增长率为 37.9%。这一增长得益于 AR 硬体和软体技术的进步、政府对 AR 采用的积极倡议以及各个行业对 AR 技术不断增长的需求。摘要，AR市场正在迅速扩张，在多个行业中拥有多样化的应用，增强了用户体验和业务流程，预计未来几年将继续成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 重大投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

扩增实境(AR) 市场规模（依技术划分）及复合年增长率（2025-2032）

• 市场概览
• 基于标记的AR技术
• 无标记AR技术
• AnchorBase AR技术

扩增实境(AR) 市场规模（按产品和复合年增长率） (2025-2032)

• 市场概览
• 硬体
• 软体

扩增实境(AR) 市场规模（按设备）及复合年增长率（2025-2032）

• 市场概览
• HUD
• HMD

扩增实境(AR) 市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 消费者
• 商业的
• 企业（製造业）
• 卫生保健
• 航太与国防
• 活力
• 车
• 其他的

扩增实境(AR) 市场规模及复合年增长率 (2025-2032)

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Apple Inc.（USA）
• Google LLC（USA）
• Microsoft Corporation（USA）
• Meta Platforms, Inc.（USA）
• Snap Inc.（USA）
• Unity Technologies（USA）
• PTC Inc.（USA）
• Niantic, Inc.（USA）
• Magic Leap, Inc.（USA）
• Vuzix Corporation（USA）
• Seiko Epson Corporation（Japan）
• Samsung Electronics Co., Ltd.（South Korea）
• Sony Corporation（Japan）
• Avegant Corporation（USA）
• Maxst Co., Ltd.（South Korea）
• Atheer, Inc.（USA）
• RealWear, Inc.（USA）
• Scope AR（USA）

结论和建议

Augmented Reality Market size was valued at USD 43.4 Billion in 2023 and is poised to grow from USD 58.29 Billion in 2024 to USD 616.84 Billion by 2032, growing at a CAGR of 34.3% during the forecast period (2025-2032).

The Augmented Reality (AR) market is experiencing significant growth, propelled by its increasing adoption across various sectors. In healthcare, AR enhances medical training, surgical procedures, and patient care, contributing to the market's expansion. The retail and e-commerce industries are also embracing AR to offer immersive shopping experiences, allowing customers to visualize products in real-world settings, thereby boosting engagement and sales. AR technology integrates digital elements-such as images, videos, or 3D models-into the real world, enhancing user experiences and operational efficiencies across industries. This integration has led to rapid growth, presenting both opportunities and challenges for enterprises and consumers. The primary objective of the AR industry is to transform how individuals interact with digital content in their everyday environments. In the gaming industry, AR, alongside advancements in virtual reality, is creating immersive experiences where digital and physical realms converge. As of 2024, there were approximately 1.03 billion mobile AR users globally, with projections indicating an increase to 1.19 billion by 2028. The application of AR and virtual reality extends to education, training, marketing, and entertainment, enabling users to engage more deeply with content and fostering the development of innovative tools and treatments. The global AR market was valued at approximately USD 83.65 billion in 2024 and is anticipated to grow at a compound annual growth rate (CAGR) of 37.9% from 2025 to 2030, reaching around USD 599.59 billion by 2030. This growth is driven by technological advancements in AR hardware and software, increasing government initiatives for AR implementation, and the rising demand for AR technology in various sectors. In summary, the AR market is expanding rapidly due to its diverse applications across multiple industries, enhancing user experiences and operational processes, and is poised for continued growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Augmented Reality market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Augmented Reality Market Segments Analysis

Global Augmented Reality Market is segmented by Technology, Offering, Device, Application and region. Based on Technology, the market is segmented into Marker-Based AR Technology, Markerless AR Technology and Anchor-Based AR Technology. Based on Offering, the market is segmented into Hardware and Software. Based on Device, the market is segmented into HUDs and HMDs. Based on Application, the market is segmented into Consumer, Commercial, Enterprise (Manufacturing), Healthcare, Aerospace & Defense, Energy, Automotive and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Augmented Reality Market

The Augmented Reality (AR) market has experienced substantial growth, driven by significant investments from leading technology companies. Notable firms such as Meta Platforms, Intel Corporation, Qualcomm Inc., Alphabet Inc., Comcast Ventures, and Samsung Group have been actively investing in AR technology. A considerable portion of these investments, approximately $4.1 billion, has been directed towards training and industrial maintenance applications. Additionally, private enterprises, venture capitalists, and governmental bodies are funding research institutes to further AR advancements. Industries including consumer electronics, aerospace and defense, healthcare, retail, and marketing are increasingly integrating AR solutions to enhance user experiences and operational efficiencies. For instance, Meta has developed its first pair of AR glasses, Orion, showcasing advanced technology such as Micro LED projectors and a 70-degree field of view, although high manufacturing costs currently limit their commercial availability. These collective efforts are propelling the AR market's expansion across diverse sectors.

Restraints in the Augmented Reality Market

The increasing integration of augmented reality (AR) in gaming has raised concerns about potential health impacts, particularly among younger users. Prolonged use of AR devices, especially headsets, can lead to physical discomforts such as eye strain, dry eyes, and visual fatigue. Additionally, immersive AR experiences may contribute to mental health issues, including anxiety, diminished attention span, and symptoms associated with gaming disorders. To mitigate these risks, it is advisable to limit continuous AR usage, incorporate regular breaks, and maintain awareness of one's physical and mental well-being during and after AR interactions.

Market Trends of the Augmented Reality Market

The increasing fickleness of consumers and their rapid switching between brands present significant challenges, necessitating innovative customer engagement strategies. Augmented Reality (AR) has emerged as a powerful tool in this context, enabling businesses to captivate and retain customers effectively. For example, brands like Gucci have maintained their leadership in innovation by integrating AR and Virtual Reality (VR) technologies, offering immersive experiences that enhance customer engagement and loyalty. Moreover, AR applications in retail, such as virtual try-ons and interactive product visualizations, have been shown to increase purchase intent and reduce return rates, thereby boosting sales and enhancing customer satisfaction. Additionally, AR-powered customer support systems allow real-time interaction with service agents during online shopping, further enriching the customer experience and fostering brand loyalty.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Augmented Reality Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Marker-Based AR Technology
• Markerless AR Technology
• Anchor-Based AR Technology

Global Augmented Reality Market Size by Offering & CAGR (2025-2032)

• Market Overview
• Hardware
• Software

Global Augmented Reality Market Size by Device & CAGR (2025-2032)

• Market Overview
• HUDs
• HMDs

Global Augmented Reality Market Size by Application & CAGR (2025-2032)

• Market Overview
• Consumer
• Commercial
• Enterprise (Manufacturing)
• Healthcare
• Aerospace & Defense
• Energy
• Automotive
• Others

Global Augmented Reality Market Size & CAGR (2025-2032)

• North America (Technology, Offering, Device, Application)
  • US
  • Canada
• Europe (Technology, Offering, Device, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Offering, Device, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Offering, Device, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Offering, Device, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Meta Platforms, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snap Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unity Technologies (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PTC Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Niantic, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magic Leap, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vuzix Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seiko Epson Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avegant Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maxst Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Atheer, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RealWear, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Scope AR (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations