美髮产品市场规模、份额、成长分析（按类别、配方、产品类型、价格、性别、最终用途、分销管道和地区）—2025 年至 2032 年行业预测

预计 2023 年美髮产品市场价值将达到 242 亿美元，从 2024 年的 256.8 亿美元增长到 2032 年的 412.3 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.1%。

护髮设备需求的不断增长很大程度上是由于消费者意识到了化学护髮的不良影响。随着人们寻求更安全的替代品，无需频繁去美容院，便携式、便捷的护髮设备越来越受欢迎。同时，造型慕丝和髮胶等产品日益普及的推动，全球美髮产品市场可望强劲成长。社群媒体的影响进一步放大了这一趋势，有影响力的人和名流展示的髮型极大地影响了消费者的选择，尤其是年轻人和千禧世代。预计健康和保健趋势的融合将在预测期内推动头髮护理和造型领域的持续成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管分析

美髮产品市场规模（依类别划分）及复合年增长率（2025-2032）

• 市场概览
• 髮色
• 凝胶和蜡
• 髮胶喷雾

美髮产品市场规模（按配方类型和复合年增长率） (2025-2032)

• 市场概览
• 血清
• 髮胶喷雾
• 乳霜和乳液
• 油
• 蜡和凝胶
• 其他（摩丝、黏土、润髮油等）

美髮产品市场规模（按类型及复合年增长率） (2025-2032)

• 市场概览
• 有机的
• 无机

美髮产品市场规模（按价格和复合年增长率） (2025-2032)

• 市场概览
• 低的
• 中等的
• 高的

美髮产品市场规模（依性别）：及复合年增长率（2025-2032）

• 市场概览
• 男性
• 女士
• 男女通用的

美髮产品市场规模（依最终用途和复合年增长率） (2025-2032)

• 市场概览
• 个人
• 时尚产业
• 水疗和沙龙

美髮产品市场规模（依通路划分）及复合年增长率（2025-2032）

• 市场概览
• 线下通路
  • 便利商店
  • 专业零售商
  • 超级市场和大卖场
  • 其他的
• 线上通路

美髮产品市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

    主要企业简介

    • 欧莱雅公司（法国）
    • 宝洁公司（美国）
    • 联合利华（英国）
    • 汉高股份公司（德国）
    • 花王株式会社（日本）
    • 资生堂有限公司（日本）
    • 露华浓公司（美国）
    • 科蒂公司（美国）
    • 雅诗兰黛公司（美国）
    • 强生公司（美国）
    • 拜尔斯道夫股份公司（德国）
    • 安丽公司（美国）
    • 雅芳产品公司（英国）
    • Marico Ltd.（印度）
    • 达伯印度有限公司（印度）
    • 爱茉莉太平洋集团（韩国）
    • Mandom Corporation（日本）
    • 高露洁棕榄公司（美国）
    • 约翰·保罗·米切尔系统公司（美国）
    • Slick Organics Private Limited（印度）

结论和建议

Hair Styling Products Market size was valued at USD 24.2 billion in 2023 and is poised to grow from USD 25.68 billion in 2024 to USD 41.23 billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

The growing demand for hair care devices is largely fueled by consumer awareness of the adverse effects associated with chemical hair treatments. As individuals seek safer alternatives, portable and convenient hair care devices are gaining traction, eliminating the need for frequent salon visits. Simultaneously, the global hair styling products market is set for robust growth, propelled by the increasing popularity of products like hair mousse and gel. This trend is further amplified by the influence of social media, particularly among teens and millennials, as hairstyles showcased by influencers and celebrities significantly shape consumer choices. The convergence of health-consciousness and social media trends is poised to drive sustained growth in the hair care and styling sector during the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Hair Styling Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Hair Styling Products Market Segments Analysis

Global Hair Styling Products Market is segmented by Category, Formulation, Type, Price, Gender, End Use, Distribution Channel and region. Based on Category, the market is segmented into Hair colour, Gels and wax and Hair spray. Based on Formulation, the market is segmented into Serum, Hair spray, Cream & lotion, Oil, Wax & gel and Others (mousses, clay, pomade, etc.). Based on Type, the market is segmented into Organic and Inorganic. Based on Price, the market is segmented into Low, Medium and High. Based on Gender, the market is segmented into Male, Female and Unisex. Based on End Use, the market is segmented into Individual, Fashion industry and spas and salons. Based on Distribution Channel, the market is segmented into Offline Channel, and Online Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Hair Styling Products Market

The Hair Styling Products market is primarily propelled by a growing consumer fascination with diverse hairstyles and a willingness to experiment with different colors and trends. The widespread acceptance of various hair types in Western cultures, such as straight, curly, and wavy styles, has significantly driven demand. Additionally, the market thrives on consumer adaptability, creating a vibrant and highly valued landscape for hair products. Continuous innovations and product launches by numerous companies further enhance the market's expansion, offering fresh and appealing options that cater to evolving consumer preferences and styling needs. This dynamic interplay of factors contributes to the robust growth of the hair styling products market.

Restraints in the Hair Styling Products Market

The hair styling products market faces significant restraints due to the growing emphasis on energy efficiency among consumers. As individuals become more conscious of responsible energy consumption, there is an increasing preference for low-energy appliances like hair dryers and straighteners. Devices such as the Philips DryCare Essential 1600W hair dryer illustrate this trend, showcasing how lower wattage options can utilize up to 23% less energy compared to traditional high-wattage models. This shift is influenced not only by consumer preferences but also by regulatory measures like the EU Ecodesign Directive, which restricts the usage of energy-intensive appliances, impacting the overall product offerings in the market.

Market Trends of the Hair Styling Products Market

The hair styling products market is experiencing significant growth driven by an increasing consumer consciousness regarding personal appearance and grooming. As modern lifestyles evolve, more consumers are leaning toward premium and sophisticated brands that promise quality. Continuous innovations by key industry players further fuel this expansion, supported by aggressive marketing strategies. A notable trend is the rising demand for natural and sustainable alternatives, spurring interest in plant-based formulations. In response, manufacturers are strategically launching new products that cater to this eco-conscious consumer base, aligning their offerings with the preference for environmentally friendly options, which is reshaping the landscape of the hair styling industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis

Global Hair Styling Products Market Size by Category & CAGR (2025-2032)

• Market Overview
• Hair colour
• Gels and wax
• Hair spray

Global Hair Styling Products Market Size by Formulation & CAGR (2025-2032)

• Market Overview
• Serum
• Hair spray
• Cream & lotion
• Oil
• Wax & gel
• Others (mousses, clay, pomade, etc.)

Global Hair Styling Products Market Size by Type & CAGR (2025-2032)

• Market Overview
• Organic
• Inorganic

Global Hair Styling Products Market Size by Price & CAGR (2025-2032)

• Market Overview
• Low
• Medium
• High

Global Hair Styling Products Market Size by Gender & CAGR (2025-2032)

• Market Overview
• Male
• Female
• Unisex

Global Hair Styling Products Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Individual
• Fashion industry
• Spas and Salons

Global Hair Styling Products Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline Channel
  • Convenience Stores
  • Specialist Retailers
  • Supermarkets and Hypermarkets
  • Others
• Online Channel

Global Hair Styling Products Market Size & CAGR (2025-2032)

• North America (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
  • US
  • Canada
• Europe (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter & Gamble Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Avon Products, Inc. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mandom Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• John Paul Mitchell Systems (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Slick Organics Private Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations