Chromebook 市场规模、份额及成长分析（按类型、产品类型、萤幕类型、处理器类型、储存容量、应用和地区）－2025-2032 年产业预测

全球 Chromebook 市场规模预计到 2023 年将达到 69 亿美元，从 2024 年的 78.7 亿美元增长到 2032 年的 202.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 12.5%。

由于教育数位化加快以及数位学习平台的兴起，Chromebook 市场预计将实现成长。教育工作者和学生对经济实惠的云端基础的学习解决方案的认识不断提高，加上人工智慧和设备管理的进步，正在推动这一需求。政府旨在改善学校数位基础设施和整合混合学习模式的支援措施，尤其是在美国、加拿大、德国、英国和澳洲等已开发国家，可能会进一步推动 Chromebook 的普及。此外，互联网、智慧型手机和云端技术的广泛应用对于全球教育系统广泛采用 Chromebook 解决方案至关重要。然而，网路安全问题、高实施成本、相容性问题以及新兴市场数位素养水平差异等挑战可能会阻碍市场扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术进步
• 案例研究

Chromebook 市场规模（按类型）

• 市场概览
• 小于 13 英寸
• 13至17英寸
• 17吋或以上

Chromebook 市场规模：按产品

• 市场概览
• Chromebook 笔记型电脑
• Chromebook 可转换型
• Chromebook 平板电脑

Chromebook 市场规模（依萤幕类型）

• 市场概览
• 触控萤幕
• 非触控萤幕

Chromebook 市场规模（按处理器类型）

• 市场概览
• 英特尔处理器
• ARM处理器
• AMD 处理器

Chromebook 市场规模（以储存容量）

• 市场概览
• 小于 32 GB
• 32GB 至 64GB
• 64 GB 或更多

Chromebook 市集规模：依用途

• 市场概览
• 教育
• 企业部门
• 其他的

Chromebook 市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Acer Inc.（Taiwan）
• ASUS（ASUSTeK Computer Inc.）（Taiwan）
• Dell Inc.（United States）
• Fujitsu Client Computing Limited（Japan）
• Google LLC（United States）
• HP Inc.（United States）
• Lenovo Group Limited（China）
• LG Electronics Inc.（South Korea）
• NEC Corporation（Japan）
• Poin2 Lab（South Korea）
• Samsung Electronics Co., Ltd.（South Korea）
• Sharp Corporation（Japan）
• Framework Computer Inc.（United States）
• CTL Corporation（United States）
• Positivo Tecnologia SA（Brazil）
• Edxis AG（Switzerland）
• Haier Group Corporation（China）
• Hisense Group（China）
• Toshiba Corporation（Japan）
• AOpen Inc.（Taiwan）

结论和建议

Global Chromebook Market size was valued at USD 6.9 Billion in 2023 and is poised to grow from USD 7.87 Billion in 2024 to USD 20.22 Billion by 2032, growing at a CAGR of 12.5% during the forecast period (2025-2032).

The Chromebook market is poised for growth due to the accelerated digitization of education and the rise of e-learning platforms. Increased awareness among educators and students about affordable, cloud-based learning solutions, along with advancements in AI and device management, significantly drive this demand. Supportive government initiatives aimed at improving digital infrastructure in schools and the integration of hybrid learning models will further enhance Chromebook adoption, particularly in developed nations like the U.S., Canada, Germany, the U.K., and Australia. Additionally, widespread internet accessibility and the proliferation of smartphones and cloud technologies are crucial for promoting Chromebook solutions in global education systems. However, challenges such as cybersecurity concerns, high deployment costs, compatibility issues, and varying digital literacy levels in developing regions may hinder market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Chromebook market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Chromebook Market Segments Analysis

Global Chromebook Market is segmented by Type, Product, Screen Type, Processor Type, Storage Capacity, Application and region. Based on Type, the market is segmented into <13 Inches, 13-17 Inches and >17 Inches. Based on Product, the market is segmented into Chromebook Laptops, Chromebook Convertibles and Chromebook Tablets. Based on Screen Type, the market is segmented into Touch Screen and Non-Touch Screen. Based on Processor Type, the market is segmented into Intel Processors, ARM Processors and AMD Processors. Based on Storage Capacity, the market is segmented into Less than 32 GB, 32 GB to 64 GB and More than 64 GB. Based on Application, the market is segmented into Education Sector, Corporate Sector and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Chromebook Market

The Global Chromebook market is primarily driven by the rising demand for affordable computing devices. Price-conscious consumers, particularly students and educational institutions, are increasingly turning to Chromebooks as a cost-effective alternative to traditional laptops. These devices present a strong value proposition, offering essential features, easy cloud integration, and user-friendly interfaces that cater to fundamental computing requirements. Their affordability becomes even more significant in emerging markets and for large-scale implementations across businesses and schools, solidifying their appeal as a suitable choice for budget-conscious users seeking reliable technology solutions.

Restraints in the Global Chromebook Market

The global Chromebook market is currently facing significant constraints due to saturation in the education sector, which had been its primary growth driver during the COVID-19 pandemic. With schools around the world embracing Chromebooks for online learning thanks to their cost-effectiveness and cloud-centric features, demand surged during that period. However, as classrooms have returned to traditional learning environments, the demand for new devices has notably declined. Given that schools generally follow a lengthy device refresh cycle of around 4 to 5 years, there has been a marked slowdown in purchases, particularly in mature markets like Europe and North America. As a result, vendors are increasingly seeking alternative avenues for growth beyond the educational sector.

Market Trends of the Global Chromebook Market

The global Chromebook market is witnessing significant growth, driven by the increasing adoption of Chromebooks in educational institutions. A notable example is the New York City Department of Education's recent acquisition of 500,000 Chromebooks for K-12 schools in 2024, highlighting a robust trend towards integrating technology in classrooms. This initiative underscores the preference for affordable, user-friendly devices that facilitate online learning and collaboration. As remote and hybrid learning models continue to gain traction, educational bodies worldwide are likely to follow suit, boosting demand for Chromebooks and solidifying their position as essential tools for modern education.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Case Studies

Global Chromebook Market Size by Type & CAGR (2025-2032)

• Market Overview
• <13 Inches
• 13-17 Inches
• >17 Inches

Global Chromebook Market Size by Product & CAGR (2025-2032)

• Market Overview
• Chromebook Laptops
• Chromebook Convertibles
• Chromebook Tablets

Global Chromebook Market Size by Screen Type & CAGR (2025-2032)

• Market Overview
• Touch Screen
• Non-Touch Screen

Global Chromebook Market Size by Processor Type & CAGR (2025-2032)

• Market Overview
• Intel Processors
• ARM Processors
• AMD Processors

Global Chromebook Market Size by Storage Capacity & CAGR (2025-2032)

• Market Overview
• Less than 32 GB
• 32 GB to 64 GB
• More than 64 GB

Global Chromebook Market Size by Application & CAGR (2025-2032)

• Market Overview
• Education Sector
• Corporate Sector
• Others

Global Chromebook Market Size & CAGR (2025-2032)

• North America (Type, Product, Screen Type, Processor Type, Storage Capacity, Application)
  • US
  • Canada
• Europe (Type, Product, Screen Type, Processor Type, Storage Capacity, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product, Screen Type, Processor Type, Storage Capacity, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product, Screen Type, Processor Type, Storage Capacity, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product, Screen Type, Processor Type, Storage Capacity, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Acer Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ASUS (ASUSTeK Computer Inc.) (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dell Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujitsu Client Computing Limited (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HP Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lenovo Group Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEC Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poin2 Lab (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sharp Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Framework Computer Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CTL Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Positivo Tecnologia S.A. (Brazil)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Edxis AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haier Group Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hisense Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toshiba Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AOpen Inc. (Taiwan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations