笔记型电脑市场报告 (2025年)

本报告分析了企业和政府部门业务线 (LOB) 应用中坚固型翻盖笔记型电脑的整体市场机会。分析内容包括坚固型笔记型电脑的市场规模和预测，将其细分为全坚固型和半坚固型笔记型电脑，并按地区、行业和应用环境进行了详细分析。报告也探讨了坚固性和其他功能的新兴趋势。报告最后介绍了主要供应商的概况。

本报告探讨的关键问题：

• 企业和政府部门所使用的坚固型笔记型电脑的市场前景如何？
• 半坚固型和全坚固型市场的前景有何不同？
• 不同地区坚固型笔记型电脑的相对市场机会有哪些？
• 不同产业和应用环境的坚固型笔记型电脑的市场机会有哪些？
• 笔记型电脑设计、作业系统、连接性、装置内建 AI 和显示器方面出现了哪些趋势？
• 您在耐用性、分销和新解决方案方面看到了哪些竞争趋势？
• 原始设备製造商 (OEM) 如何应对永续性？ EPEAT 评级如何影响买家的设备选择？

本报告中重点介绍的组织：

Durabook Dell Getac

Mildef Miltope Panasonic

Roda Winmate

2022 年，笔记型电脑市场经历了前所未有的成长，这得益于半坚固型产品的销售量。随后，由于全坚固型产品销售量激增，2023 年市场稳定扩张，但 2024 年市场出现了暂时性萎缩。

今年开局强劲，很大程度上可能得益于上一年未售出的商品以及预期关税的提前采购。预计到2025年，欧洲、中东和非洲地区的军事开支将增加，这将推动市场成长。受持续的军事开支、AIPC（人工智慧电脑）的普及以及Windows 10支援的终止等因素的推动，预计未来五年市场将继续成长。

目录

本报告的内容

本报告探讨的主要问题

本报告的读者对象

本报告中涉及的组织

摘要整理

• 主要调查结果

全球市场概要

• 美国
• 欧洲·中东·非洲
• 亚太地区
• 各部门比较预测
• 坚固型笔记型电脑趋势
  • 显示器尺寸分析
  • 2025年的关税:价格调整和供应链的多样化

业者简介

• Dell Technologies
• Durabook
• Getac
• Havis
• Mildef
• Miltope
• Panasonic Connect
• Winmate

关于作者

VDC 关于Research

Inside this Report

This report covers the overall market opportunity for rugged clamshell notebooks supporting enterprise and government Line-of-Business (LOB) applications. The analysis includes market sizing and forecasts for rugged notebooks, broken into fully and semi-rugged segmented by region, industry, and application environment. Additional trends around ruggedness and other capabilities are examined. Vendors are profiled at the end of the report.

What Questions are Addressed?

• What is the market outlook for rugged notebooks used in enterprise and government sectors?
• How does the outlook for semi- and fully-rugged markets differ?
• What is the relative opportunity for rugged notebooks by regional markets?
• What is the relative opportunity for rugged notebooks by industry and application environment?
• What trends have emerged regarding rugged notebook design, OS, connectivity, on-device AI, and display?
• What are competitive trends regarding durability, distribution and new solutions?
• How are OEM's addressing sustainability and how do EPEAT ratings affect buyer device selection?

Who Should Read this Report?

This report targets marketing, sales, and product development decision-makers within mobile device OEMs, as well as enterprise and government mobility solution providers and IT leaders responsible for the evaluation and purchase of devices for their government or enterprise agencies.

Organizations Listed in this Report:

Executive Summary

This report includes data and forecasts for the rugged notebook market as it stands in 2025. It is inclusive of semi- rugged and fully-rugged notebooks. After unprecedented growth in 2022 due to a spike in semi-rugged sales, the global rugged notebook market continued to see strong growth in 2023 due to a spike in fully-rugged sales, followed by a market contraction in 2024.

The robust start to the year can be partially attributed to a backlog of sales made in the previous year as well as some purchases made in anticipation of tariffs. Market growth is expected to be bolstered by increased military spending in EMEA in 2025, with a continuation of growth over the next 5 years due to continued military spending, the rise of the AIPC, and Windows 10's end of life.

Key Findings:

• The global rugged notebook market saw a slight contraction in 2024. Following unprecedented growth post- pandemic, the market experienced a cyclical contraction in 2024. In 2025, the semi-rugged market is expected to increase, while the fully-rugged market will continue mild growth
• While market competition and optimization should reduce prices, OEM's are anticipated to raise prices in 2025 due to tariffs, and the average selling price (ASP) of notebooks is expected to increase slightly globally over the next 5 years. While the pandemic was a boon at first for PC sales, market saturation, component shortages and inflation left prices high the past few years. AIPC prices are expected to be high, and may also impact overall ASPs.
• The Americas are currently the largest market for semi- and fully-rugged notebooks and will maintain their position through 2029. Due to exceptional increases in military spending across Europe the EMEA region is anticipated to experience the fastest growth. APAC will experience a growth due to industrialization and infrastructural investments in China, India, and surrounding countries are offset by potential economic constraints due to US tariffs.
• 2024 revenue can be largely attributed to increased military spending and rugged notebooks will continue to be used most by the government sector. Industrial/Manufacturing is the second largest sector in terms of global revenue for rugged notebook, down in 2024. While most sectors contracted in 2024. As investment in connectivity and infrastructure continues across all regions, there is opportunity within the utilities industry, particularly field services environments. Global notebooks sales within the Utilities industry are expected to grow by 2029.
• Market shares between major players remained fairly steady from 2023 to 2024. Dell remains the global market. Panasonic remains a close second and Getac follows with a increase. Dell continues to dominate in the Americas, while Getac remains market leader in EMEA. 2025 Q1 results are strong for all market leaders, with Panasonic experiencing a YoY revenue increase, followed by Dell. While Q1 global revenues suggest a resilient market, fluctuations in quarterly sales are likely to continue.

Table of Contents

Inside this Report

What Questions are Addressed?

Who Should Read this Report?

Organizations Listed in this Report

Executive Summary

• Key Findings

Global Market Overview

• Americas Market Overview
• Emea Market Overview
• Apac Market Overview
• Comparative Forecast By Sector
• Rugged Notebook Trends
  • Display Size Analysis
  • 2025 Tariffs: Price Adjustments & Supply Chain Diversification

Vendor Profiles

• Dell Technologies
• Durabook
• Getac
• Havis
• Mildef
• Miltope
• Panasonic Connect
• Winmate

About the Authors

About VDC Research

List of Exhibits:

• Exhibit 1: Global Fully- and Semi- Rugged Notebook Revenue (Millions of Dollars)
• Exhibit 2: Global Total Rugged Notebook (Millions of Dollars)
• Exhibit 3: Global Fully- and Semi- Rugged Notebook Shipments (Units)
• Exhibit 4: Global Fully- and Semi-Rugged Notebooks Vendor Revenue (Millions of Dollars)
• Exhibit 5: Fully- and Semi Rugged Notebook Global Shipments (Units)
• Exhibit 6: Total Rugged Notebook Shipments by Region (Units)
• Exhibit 7: Fully- and Semi- Rugged Notebook Global Average Selling Price (US Dollars)
• Exhibit 8: Americas Fully- and Semi- Rugged Notebook Revenue (Millions of Dollars)
• Exhibit 9: Americas Total Rugged Notebook Revenue by Industry (Millions of Dollars)
• Exhibit 10: Americas Fully- and Semi-Rugged Notebook Shipment Volume (Units)
• Exhibit 11: Americas Vendor Notebook Shipment Volume (Units)
• Exhibit 12: Americas Fully- and Semi-Rugged Notebook Average Selling Price (US Dollars)
• Exhibit 13: EMEA Fully- and Semi-Rugged Notebook Revenue (Millions of Dollars)
• Exhibit 14: EMEA Fully- and Semi-Rugged Notebook Shipments Volume (Units)
• Exhibit 15: EMEA Fully- and Semi-Rugged Notebook Average Selling Prices (US Dollars)
• Exhibit 16: EMEA Notebook Shipments by Vendor (Units)
• Exhibit 17: APAC Fully- and Semi-Rugged Revenues (Millions of Dollars)
• Exhibit 18: APAC Fully- and Semi-Rugged Notebook Shipment Volume (Units)
• Exhibit 19: APAC Fully- and Semi-Rugged Notebook Average Selling Price (US Dollars)
• Exhibit 20: APAC Notebook Shipments by Vendor (Units)
• Exhibit 21: Global Total Rugged Notebook Revenue by Sector (Millions of Dollars)
• Exhibit 22: Global Rugged Notebook Shipments by Display Size (Units)