B2B 笔记型电脑和个人电脑市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球 B2B 笔记型电脑和个人电脑市场价值为 2,589 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 8.2%。对可提高组织生产力和营运效率的客製化笔记型电脑和个人电脑解决方案的需求不断增长，推动了这一成长。随着技术进步，企业正在快速发展，需要符合其特定营运需求的客製化运算解决方案。组织优先考虑具有增强处理能力、高级安全功能和无缝性能的设备，以高效处理复杂任务。因此，客製化正在成为一种主要趋势，使企业能够为员工配备最佳化的工具，从而最大限度地提高效率并简化营运。

远距工作、商务旅行和混合工作环境的日益普及进一步刺激了对高效能笔记型电脑和个人电脑的需求。公司寻求具有卓越储存容量、更快记忆体和可靠连接性的设备来满足现代工作流程的需求。根据软体相容性和工作量强度配置规格的能力使得定製笔记型电脑和个人电脑成为各行各业的首选。 IT、金融、医疗保健和教育等领域的组织越来越多地投资个人化运算解决方案，以保持无缝的数位营运。此外，永续性和能源效率正成为采购决策的关键因素，鼓励供应商开发环保、高效能的设备。

该市场涵盖各种产品领域，包括笔记型电脑、桌上型电脑、工作站、上网本、平板电脑和手持电脑。 2024 年，笔记型电脑市场将占据 34.3% 的份额，这得益于其在不同工作环境中的适应性。企业青睐结合了便携性、耐用性和尖端功能以支援动态工作流程的笔记型电脑。随着对行动性和远端可访问性的日益关注，企业继续投资于旨在促进无缝协作和高速性能的先进笔记型电脑。

按企业规模划分，大型企业主导 B2B 笔记型电脑和个人电脑市场，2024 年估值为 1,718 亿美元。这些组织强调可扩展性、高效能能力和强大的安全措施，以支援广泛的 IT 基础架构。大量采购仍然是一种常见的策略，确保整个企业网路的设备整合的一致性。此外，企业优先考虑以永续性为重点的运算解决方案，选择配备先进协作工具的节能模式来提高生产力。

在各产业快速数位转型的推动下，亚太地区在 2024 年占据了 39.6% 的市场。对自动化、云端运算和人工智慧驱动的商业解决方案的日益重视，正在加速该地区对高效能笔记型电脑和个人电脑的需求。随着企业扩大数位化运营，对能够支援日益多样化和技术娴熟的员工队伍的设备的需求也日益增长。该地区对技术采用和创新的承诺继续塑造对满足不断变化的业务需求的定製笔记型电脑和个人电脑解决方案的需求。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 产业衝击力
  • 成长动力
    • 为商业用户提供客製化选项
    • 触控萤幕设备需求不断成长
    • 个人电脑和笔记型电脑中人工智慧的集成
    • 软体即服务的扩展
    • 混合工作模式的兴起
  • 产业陷阱与挑战
    • 零件供应链中断
    • 过时的硬体有安全风险
• 成长潜力分析
• 监管格局
• 技术格局
• 未来市场趋势
• 差距分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 策略仪表板

第五章：市场估计与预测：按产品，2021 - 2034 年

• 主要趋势
• 笔记型电脑
• 桌上型电脑
• 工作站
• 上网本
• 平板电脑
• 掌上电脑

第六章：市场估计与预测：依企业规模，2021 - 2034 年

• 主要趋势
• 大型企业
• 中小企业

第七章：市场估计与预测：按垂直产业，2021 - 2034 年

• 主要趋势
• IT和电信
• 金融服务
• 卫生保健
• 教育
• 製造业
• 零售
• 媒体和娱乐
• 其他的

第八章：市场估计与预测：按地区，2021 - 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋

第九章：公司简介

• Acer Inc.
• Apple Inc.
• ASUSTek Computer Inc. (ASUS)
• Dell Technologies
• Fujitsu Limited
• HP Inc.
• Lenovo Group Limited
• LG Electronics Inc.
• Microsoft Corporation
• MSI (Micro-Star International)
• Panasonic Corporation
• Samsung Electronics Co., Ltd.
• Sony Corporation
• Toshiba (Dynabook)

The Global B2B Laptop & PC Market was valued at USD 258.9 billion in 2024 and is projected to grow at a CAGR of 8.2% between 2025 and 2034. The increasing demand for customized laptop and PC solutions that enhance organizational productivity and operational efficiency is driving this growth. Businesses are rapidly evolving with technological advancements and require tailored computing solutions that align with their specific operational needs. Organizations prioritize devices that offer enhanced processing power, advanced security features, and seamless performance to handle complex tasks efficiently. As a result, customization is emerging as a key trend, allowing enterprises to equip their workforce with optimized tools that maximize efficiency and streamline operations.

The growing adoption of remote work, business travel, and hybrid work environments is further fueling demand for high-performance laptops and PCs. Companies seek devices with superior storage capacity, faster memory, and reliable connectivity to meet the demands of modern workflows. The ability to configure specifications based on software compatibility and workload intensity has made customized laptops and PCs a preferred choice across industries. Organizations in sectors such as IT, finance, healthcare, and education increasingly invest in personalized computing solutions to maintain seamless digital operations. Additionally, sustainability and energy efficiency are becoming critical factors in procurement decisions, encouraging suppliers to develop eco-friendly, high-performing devices.

The market comprises various product segments, including laptops, desktop PCs, workstations, netbooks, tablet PCs, and handheld computers. In 2024, the laptop segment accounted for a 34.3% share, driven by its adaptability across diverse work environments. Businesses favor laptops that combine portability, durability, and cutting-edge features to support dynamic workflows. With an increasing focus on mobility and remote accessibility, enterprises continue investing in advanced laptops designed to facilitate seamless collaboration and high-speed performance.

By enterprise size, large enterprises dominated the B2B laptop and PC market, with a valuation of USD 171.8 billion in 2024. These organizations emphasize scalability, high-performance capabilities, and robust security measures to support extensive IT infrastructure. Bulk procurement remains a common strategy, ensuring consistency in device integration across corporate networks. Additionally, enterprises are prioritizing sustainability-focused computing solutions, opting for energy-efficient models equipped with advanced collaboration tools to enhance productivity.

Asia Pacific held a 39.6% market share in 2024, driven by rapid digital transformation across industries. The growing emphasis on automation, cloud computing, and AI-driven business solutions is accelerating demand for high-performance laptops and PCs in the region. With businesses expanding their digital operations, there is a rising need for devices that can support an increasingly diverse and tech-savvy workforce. The region's commitment to technology adoption and innovation continues to shape the demand for customized laptop and PC solutions that cater to evolving business needs.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Customization options for business users
    • 3.2.1.2 Increasing demand for touch screen devices
    • 3.2.1.3 Integration of AI in PC’s and laptop
    • 3.2.1.4 Expansion of software as a service
    • 3.2.1.5 Rise of hybrid work
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Supply chain disruptions for components
    • 3.2.2.2 Security risk with outdated hardware
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Technology landscape
• 3.6 Future market trends
• 3.7 Gap analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Product, 2021 - 2034 ($ Mn & Units)

• 5.1 Key trends
• 5.2 Laptop
• 5.3 Desktop PCs
• 5.4 Workstations
• 5.5 Netbooks
• 5.6 Tablet PC
• 5.7 Handheld computers

Chapter 6 Market Estimates and Forecast, By Enterprise Size, 2021 - 2034 ($ Mn & Units)

• 6.1 Key trends
• 6.2 Large enterprise
• 6.3 SMB

Chapter 7 Market Estimates and Forecast, By Vertical, 2021 - 2034 ($ Mn & Units)

• 7.1 Key trends
• 7.2 IT and telecommunications
• 7.3 Financial services
• 7.4 Healthcare
• 7.5 Education
• 7.6 Manufacturing
• 7.7 Retail
• 7.8 Media and entertainment
• 7.9 Others

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn & Units)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Netherlands
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Acer Inc.
• 9.2 Apple Inc.
• 9.3 ASUSTek Computer Inc. (ASUS)
• 9.4 Dell Technologies
• 9.5 Fujitsu Limited
• 9.6 HP Inc.
• 9.7 Lenovo Group Limited
• 9.8 LG Electronics Inc.
• 9.9 Microsoft Corporation
• 9.10 MSI (Micro-Star International)
• 9.11 Panasonic Corporation
• 9.12 Samsung Electronics Co., Ltd.
• 9.13 Sony Corporation
• 9.14 Toshiba (Dynabook)