微学习市场规模、份额、成长分析（按组件、按组织类型、按部署类型、按最终用户行业、按地区）- 行业预测 2025-2032

预计 2023 年全球微学习市场规模将达到 26.5 亿美元，并从 2024 年的 30.1 亿美元成长到 2032 年的 82.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 13.4%。

由于对有效和灵活的学习解决方案的需求不断增加，全球微学习市场正在经历显着增长。企业和教育机构正在采用微学习来加强员工培训、缩短週转时间并提高知识保留率。同时，智慧型手机和网路在新兴市场的普及率正在成长，透过行动应用进行微学习变得很普遍。学校和大学也正在采用微学习来补充传统教育并赋予学习者更多自主权。然而，内容覆盖范围有限、缺乏标准化以及与更广泛的学习目标不一致等挑战可能会阻碍成长。对新学习模式的抵制和对资料隐私的担忧进一步使采用变得复杂。儘管存在这些障碍，但持续的技术进步和对微学习益处的认识不断提高可能会长期推动市场成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 技术进步
• 案例研究

微学习市场规模（按组成部分及复合年增长率） (2025-2032)

• 市场概览
• 解决方案
• 服务
  • 咨询与实施
  • 支援和维护

微学习市场规模（按组织类型和复合年增长率） (2025-2032)

• 市场概览
• 大公司
• 小型企业

微学习市场规模（按部署类型和复合年增长率） (2025-2032)

• 市场概览
• 本地
• 云

微学习市场规模（依最终用户产业划分）及复合年增长率（2025-2032）

• 市场概览
• 零售
• 製造和物流
• BFSI
• 通讯和 IT
• 医疗保健和生命科学
• 其他的
  • 教育
  • 旅游与饭店
  • 媒体和娱乐
  • 能源和公共产业

微学习市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Duolingo（USA）
• Skillsoft（USA）
• Coursera（USA）
• Udemy（USA）
• Docebo（Canada）
• Pearson plc（UK）
• NIIT Limited（India）
• OpenLearning Limited（Australia）
• BTS Group AB（Sweden）
• 2U, Inc.（USA）
• Chegg, Inc.（USA）
• Perdoceo Education Corporation（USA）
• Strategic Education, Inc.（USA）
• Adtalem Global Education Inc.（USA）
• Grand Canyon Education, Inc.（USA）

结论和建议

Global Microlearning Market size was valued at USD 2.65 billion in 2023 and is poised to grow from USD 3.01 billion in 2024 to USD 8.22 billion by 2032, growing at a CAGR of 13.4% during the forecast period (2025-2032).

The microlearning market is experiencing substantial growth globally, driven by an increasing demand for effective, flexible learning solutions. Corporations and educational institutions are embracing microlearning to enhance employee training, reduce time requirements, and improve knowledge retention. Concurrently, rising smartphone and internet penetration in emerging markets facilitates widespread delivery of microlearning through mobile apps. Schools and universities are also integrating microlearning to complement traditional education, offering learners more independence. However, challenges such as limited content scope, lack of standardization, and alignment with broader learning goals could hinder growth. Resistance to new learning models and concerns over data privacy further complicate adoption. Despite these obstacles, ongoing technological advancements and a growing recognition of microlearning's benefits are expected to drive long-term market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Microlearning market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Microlearning Market Segments Analysis

Global Microlearning Market is segmented by Component, Organization Type, Deployment Type, End User Industry and region. Based on Component, the market is segmented into Solution and Services. Based on Organization Type, the market is segmented into Large Enterprises and SMES. Based on Deployment Type, the market is segmented into On-Premises and Cloud. Based on End User Industry, the market is segmented into Retail, Manufacturing and Logistics, BFSI, Telecom and It, Healthcare and Life Sciences and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Microlearning Market

The global microlearning market is significantly driven by the rising adoption of mobile learning, which enhances accessibility and convenience for learners. With over 6.8 billion mobile phone users worldwide, these mobile learning platforms are increasingly popular due to their easy usability and the ability for individuals to access educational content on smartphones and tablets. This trend is further propelled by continuous advancements in mobile technology, enabling learners to consume bite-sized educational material anytime and anywhere. As a result, microlearning effectively supports both permanent knowledge retention and flexible learning experiences, making it an essential component of modern education strategies.

Restraints in the Global Microlearning Market

The Global Microlearning market faces notable constraints, primarily stemming from a lack of awareness regarding the advantages of microlearning, as many organizations continue to depend on conventional training approaches. The cost-effectiveness, adaptability, and enhanced learning outcomes associated with microlearning are often overlooked. This deficiency in understanding can hinder organizations from fully realizing the benefits that microlearning can provide, such as boosting workforce productivity, enhancing skill development, and increasing overall learning effectiveness. As a result, the potential for organizations to leverage microlearning for improved training solutions remains unfulfilled, posing a significant challenge to market growth.

Market Trends of the Global Microlearning Market

The global microlearning market is experiencing a significant upward trend, driven by the surging demand for mobile-first learning solutions. With increasing smartphone penetration and internet accessibility, especially in developing regions like India, microlearning platforms are adapting to meet diverse educational needs. The Indian government's commitment of ₹500 crore in the 2025 Union Budget to bolster broadband connectivity in rural schools underscores the emphasis on bridging the digital divide and advancing inclusive education. As organizations and educational institutions prioritize efficient, bite-sized learning experiences, the global microlearning market is poised for substantial growth, fostering better engagement and knowledge retention among learners worldwide.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Case Studies

Global Microlearning Market Size by Component & CAGR (2025-2032)

• Market Overview
• Solution
• Services
  • Consulting And Implementation
  • Support And Maintenance

Global Microlearning Market Size by Organization Type & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• SMES

Global Microlearning Market Size by Deployment Type & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud

Global Microlearning Market Size by Industry & CAGR (2025-2032)

• Market Overview
• Retail
• Manufacturing And Logistics
• BFSI
• Telecom And It
• Healthcare And Life Sciences
• Others
  • Education
  • Travel And Hospitality
  • Media And Entertainment
  • Energy And Utilities

Global Microlearning Market Size & CAGR (2025-2032)

• North America (Component, Organization Type, Deployment Type, Industry)
  • US
  • Canada
• Europe (Component, Organization Type, Deployment Type, Industry)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Organization Type, Deployment Type, Industry)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Organization Type, Deployment Type, Industry)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Organization Type, Deployment Type, Industry)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Duolingo (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skillsoft (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coursera (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Udemy (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Docebo (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NIIT Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OpenLearning Limited (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BTS Group AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 2U, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chegg, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Perdoceo Education Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Strategic Education, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adtalem Global Education Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grand Canyon Education, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations