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市场调查报告书
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1833478

微学习平台市场预测至 2032 年：按组件、部署模式、学习、组织规模、交付管道、最终用户和地区进行的全球分析

Microlearning Platforms Market Forecasts to 2032 - Global Analysis By Component (Solution and Services), Deployment Mode (Cloud-Based and On-Premise), Learning, Organization Size, Delivery Channel, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球微学习平台市场预计在 2025 年达到 24.7 亿美元，到 2032 年将达到 57.2 亿美元，预测期内的复合年增长率为 12.7%。

微学习平台是数位化解决方案，旨在提供针对特定技能或知识领域的简洁、专注的学习模组。这些平台支援影片、测验和资讯图表等短小精悍的内容格式，并针对快速学习和记忆进行了最佳化。这些平台提供个人化、随选学习体验，通常可透过行动装置访问，是企业培训、技能提升和即时学习的理想选择。微学习平台强调学习者的参与、灵活性和可衡量的学习成果，使其与现代教育策略和绩效驱动的环境完美契合。

提升无办公桌和行动工作者技能的需求不断增长

微学习平台提供精简的随选节目，无缝融入无办公桌员工的工作流程，使其能够在不中断工作的情况下持续提升技能。这些平台支援透过智慧型手机和平板电脑进行即时学习，是零售、物流、医疗保健和製造等行业的理想选择。随着企业越来越重视员工的敏捷性和生产力，微学习正逐渐成为可扩展、针对特定角色的培训策略工具。

公司不愿意转换现有内容

将传统的数位学习模组转换为微内容需要时间、预算和教学设计专业知识。由于现有学习管理系统 (LMS) 内容的沉没成本以及对一致性和合规性的担忧，组织经常面临内部阻力。此外，将微学习格式与监管标准和绩效指标一致可能具有挑战性。这种阻力会减缓其采用速度，尤其是在内容转换需要严格检验、监管严格的行业。

与您现有的学习生态系统（LMS/HRIS）集成

微学习平台越来越多地被设计为与企业学习管理系统 (LMS) 和人力资源资讯系统 (HRIS) 整合。这种互通性使组织能够追踪学习者的进展、个人化培训路径，并使学习成果与绩效目标保持一致。无缝整合还支援集中报告和分析，从而增强学习与发展团队的决策能力。随着企业寻求统一的学习环境，微学习供应商正在投资基于 API 的架构和即插即用模组，以支援跨平台相容性。

内容品质和策划挑战

微学习实施的关键风险之一是内容品质和相关性不一致。分散的内容创建和快速的部署週期可能会使组织难以保持教学的严谨性和品牌的完整性。模组不足会导致学习体验碎片化和参与度低。此外，缺乏标准化的微学习设计框架也使得有效性的衡量成为一项挑战。确保教学方法的合理性、可访问性以及与不同学习者群体的情境相关性仍然是平台提供者关注的关键问题。

COVID-19的影响：

新冠疫情爆发，各组织纷纷转向远距培训，加速了包括微学习平台在内的数位学习工具的采用。由于线下研讨会暂停，企业纷纷转向行动优先解决方案，以维持员工队伍的持续发展。微学习平台能够在危机期间快速传播安全通讯协定、合规性更新和营运变更。然而，需求的激增也暴露了内容准备和平台扩充性的不足。疫情过后，工作重点已转向建立一个具有韧性的学习基础设施，以支持混合型劳动力和持续学习。

服务业预计将成为预测期内最大的产业

服务细分市场包括咨询、实施、内容市场开发以及促进平台部署和客製化的支援服务，预计将在预测期内占据最大的市场份额。随着企业寻求客製化的学习体验，服务供应商在协调微学习策略与业务目标方面发挥关键作用。对教学设计专业知识、分析整合和变更管理支援的需求正在推动这一细分市场的成长。

预计同步微学习部分在预测期内将以最高的复合年增长率成长。

预计同步微学习领域将在预测期内呈现最高成长率。这种模式允许即时、由讲师主导的短时间课程，通常透过虚拟教室或即时聊天进行。它结合了传统培训的即时与数位平台的灵活性，使其成为入职培训、合规性和再培训的理想选择。协作工具和视讯会议技术的兴起正在增强同步微学习的交付能力，促进互动式和身临其境型的学习体验。

占比最大的地区：

在预测期内，北美预计将占据最大的市场份额，这得益于其成熟的企业培训环境和广泛的数位基础设施。该地区受益于企业对学习管理系统 (LMS) 平台的广泛采用、较高的行动装置普及率以及持续学习的文化。领先的科技公司和教育机构正在投资微学习创新，进一步推动市场成长。监管机构对员工合规性和多元化培训的重视也促进了持续的需求。

复合年增长率最高的地区：

在预测期内，由于数位化加快、行动连线发展以及对劳动力发展的日益重视，亚太地区预计将实现最高的复合年增长率。印度、中国和东南亚等国家正在增加教育科技和企业培训的投资。该地区拥有大量文书工作员工和中小企业，这为可扩展的微学习解决方案提供了沃土。政府为促进数位素养和技能发展所采取的措施也进一步推动了市场扩张。

免费客製化服务：

此报告的订阅者可以使用以下免费自订选项之一：

  • 公司简介
    • 对最多三家其他市场公司进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球微学习平台市场（按组件）

  • 解决方案
  • 服务
    • 咨询
    • 执行
    • 支援和维护

6. 全球微学习平台市场（依部署模式）

  • 云端基础
  • 本地部署

7. 全球微学习平台市场（按学习细分）

  • 同步微学习
  • 异步微学习

8. 全球微学习平台市场（依组织规模）

  • 大公司
  • 小型企业

9. 全球微学习平台市场按交付管道划分

  • 行动应用程式
  • 网路
  • 应用内/流入
  • LMS 集成
  • 通讯平台
  • 其他分销管道

第 10 章：全球微学习平台市场（依最终用户划分）

  • 零售
  • 製造/物流
  • 银行、金融服务和保险（BFSI）
  • 通讯/IT
  • 医疗保健和生命科学
  • 教育
  • 其他最终用户

第 11 章：全球微学习平台市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十二章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十三章：企业概况

  • Axonify, Inc.
  • Docebo SpA
  • SC Training（formerly EdApp）
  • Qstream, Inc.
  • 7taps Microlearning
  • iSpring Solutions（iSpring Learn）
  • eduMe
  • Whatfix
  • Cornerstone OnDemand
  • LearnUpon
  • Spekit
  • MobieTrain
  • Code of Talent
  • OttoLearn Gamified Microlearning
  • TalentCards
Product Code: SMRC31311

According to Stratistics MRC, the Global Microlearning Platforms Market is accounted for $2.47 billion in 2025 and is expected to reach $5.72 billion by 2032 growing at a CAGR of 12.7% during the forecast period. Microlearning platforms are digital solutions designed to deliver concise, focused learning modules that target specific skills or knowledge areas. These platforms support bite-sized content formats such as videos, quizzes, or infographics optimized for quick consumption and retention. They enable personalized, on-demand learning experiences, often accessible via mobile devices, making them ideal for corporate training, upskilling, and just-in-time learning. Microlearning platforms emphasize learner engagement, flexibility, and measurable outcomes, aligning with modern educational strategies and performance-driven environments.

Market Dynamics:

Driver:

Increasing demand for skilling deskless and mobile workers

Microlearning platforms offer bite-sized, on-demand content that fits seamlessly into the workflows of deskless workers, enabling continuous upskilling without disrupting operations. These platforms support real-time learning via smartphones and tablets, making them ideal for sectors like retail, logistics, healthcare, and manufacturing. As organizations prioritize workforce agility and productivity, microlearning is emerging as a strategic tool for scalable, role-specific training.

Restraint:

Reluctance of enterprises to transform existing content

Converting traditional e-learning modules into micro-content requires time, budget, and instructional design expertise. Organizations often face internal resistance due to sunk costs in existing LMS content and concerns over consistency and compliance. Moreover, aligning microlearning formats with regulatory standards and performance metrics can be challenging. This reluctance slows adoption, especially in highly regulated industries where content transformation demands rigorous validation.

Opportunity:

Integration with existing learning ecosystems (LMS/HRIS)

Microlearning platforms are increasingly being designed to integrate with enterprise learning management systems (LMS) and human resource information systems (HRIS). This interoperability allows organizations to track learner progress, personalize training paths, and align learning outcomes with performance goals. Seamless integration also enables centralized reporting and analytics, enhancing decision-making for L&D teams. As companies seek unified learning environments, microlearning vendors are investing in API-based architectures and plug-and-play modules to support cross-platform compatibility.

Threat:

Challenges in content quality and curation

One of the key risks in microlearning adoption is the inconsistency in content quality and relevance. With decentralized content creation and rapid deployment cycles, organizations may struggle to maintain instructional rigor and brand alignment. Poorly curated modules can lead to fragmented learning experiences and reduced engagement. Additionally, the lack of standardized frameworks for microlearning design poses challenges in measuring effectiveness. Ensuring pedagogical soundness, accessibility, and contextual relevance across diverse learner profiles remains a critical concern for platform providers.

Covid-19 Impact:

The COVID-19 pandemic accelerated the adoption of digital learning tools, including microlearning platforms, as organizations pivoted to remote training. With in-person workshops suspended, companies turned to mobile-first solutions to maintain workforce development. Microlearning enabled rapid dissemination of safety protocols, compliance updates, and operational changes during the crisis. However, the surge in demand also exposed gaps in content readiness and platform scalability. Post-pandemic, the emphasis has shifted toward building resilient learning infrastructures that support hybrid workforces and continuous learning.

The services segment is expected to be the largest during the forecast period

The services segment is expected to account for the largest market share during the forecast period including consulting, implementation, content development, and support services that facilitate platform deployment and customization. As enterprises seek tailored learning experiences, service providers play a pivotal role in aligning microlearning strategies with business objectives. The demand for instructional design expertise, analytics integration, and change management support is driving growth in this segment.

The synchronous microlearning segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the synchronous microlearning segment is predicted to witness the highest growth rate as this format enables real-time, instructor-led sessions delivered in short bursts, often via virtual classrooms or live chats. It combines the immediacy of traditional training with the flexibility of digital platforms, making it ideal for onboarding, compliance, and skill refreshers. The rise of collaborative tools and video conferencing technologies is enhancing the delivery of synchronous microlearning, fostering interactive and immersive learning experiences.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to its mature corporate training landscape and widespread digital infrastructure. The region benefits from strong enterprise adoption of LMS platforms, high mobile penetration, and a culture of continuous learning. Leading tech firms and educational institutions are investing in microlearning innovations, further propelling market growth. Regulatory emphasis on workforce compliance and diversity training also contributes to sustained demand.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rapid digitization, expanding mobile connectivity, and growing emphasis on workforce development. Countries like India, China, and Southeast Asian nations are witnessing increased investments in edtech and corporate training. The region's large population of deskless workers and SMEs presents a fertile ground for scalable microlearning solutions. Government initiatives promoting digital literacy and skill enhancement are further accelerating market expansion.

Key players in the market

Some of the key players in Microlearning Platforms Market include Axonify, Inc., Docebo S.p.A., SC Training (formerly EdApp), Qstream, Inc., 7taps Microlearning, iSpring Solutions (iSpring Learn), eduMe, Whatfix, Cornerstone OnDemand, LearnUpon, Spekit, MobieTrain, Code of Talent, OttoLearn Gamified Microlearning, and TalentCards.

Key Developments:

In September 2025, Whatfix unveiled three AI agents-Authoring, Insights, and Guidance-powered by its ScreenSense engine. These agents automate content creation, analytics, and contextual support across enterprise apps. The company aims to derive 25% of revenue from AI products.

In April 2025, Qstream enhanced its AI-powered Author Assistant to convert existing training into microlearning challenges. This update boosts scalability and personalization for life sciences and healthcare clients. The company showcased these features at Learning Technologies London.

In April 2025, LearnUpon introduced Learning Journeys to automate personalized training workflows. The feature integrates with HRIS and CRM systems for real-time learner targeting. It was launched alongside Brandon Hall's Smartchoice(R) certification.

Components Covered:

  • Solution
  • Services

Deployment Modes Covered:

  • Cloud-Based
  • On-Premise

Learnings Covered:

  • Synchronous Microlearning
  • Asynchronous Microlearning

Organization Sizes Covered:

  • Large Enterprises
  • Small & Medium-sized Enterprises

Delivery Channels Covered:

  • Mobile App
  • web
  • In-App / In-Flow
  • LMS-integrated
  • Messaging Platforms
  • Other Delivery Channels

End Users Covered:

  • Retail
  • Manufacturing & Logistics
  • Banking, Financial Services & Insurance (BFSI)
  • Telecom & IT
  • Healthcare & Life Sciences
  • Education
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Microlearning Platforms Market, By Component

  • 5.1 Introduction
  • 5.2 Solution
  • 5.3 Services
    • 5.3.1 Consulting
    • 5.3.2 Implementation
    • 5.3.3 Support & Maintenance

6 Global Microlearning Platforms Market, By Deployment Mode

  • 6.1 Introduction
  • 6.2 Cloud-Based
  • 6.3 On-Premise

7 Global Microlearning Platforms Market, By Learning

  • 7.1 Introduction
  • 7.2 Synchronous Microlearning
  • 7.3 Asynchronous Microlearning

8 Global Microlearning Platforms Market, By Organization Size

  • 8.1 Introduction
  • 8.2 Large Enterprises
  • 8.3 Small & Medium-sized Enterprises

9 Global Microlearning Platforms Market, By Delivery Channel

  • 9.1 Introduction
  • 9.2 Mobile App
  • 9.3 web
  • 9.4 In-App / In-Flow
  • 9.5 LMS-integrated
  • 9.6 Messaging Platforms
  • 9.7 Other Delivery Channels

10 Global Microlearning Platforms Market, By End User

  • 10.1 Introduction
  • 10.2 Retail
  • 10.3 Manufacturing & Logistics
  • 10.4 Banking, Financial Services & Insurance (BFSI)
  • 10.5 Telecom & IT
  • 10.6 Healthcare & Life Sciences
  • 10.7 Education
  • 10.8 Other End Users

11 Global Microlearning Platforms Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Axonify, Inc.
  • 13.2 Docebo S.p.A.
  • 13.3 SC Training (formerly EdApp)
  • 13.4 Qstream, Inc.
  • 13.5 7taps Microlearning
  • 13.6 iSpring Solutions (iSpring Learn)
  • 13.7 eduMe
  • 13.8 Whatfix
  • 13.9 Cornerstone OnDemand
  • 13.10 LearnUpon
  • 13.11 Spekit
  • 13.12 MobieTrain
  • 13.13 Code of Talent
  • 13.14 OttoLearn Gamified Microlearning
  • 13.15 TalentCards

List of Tables

  • Table 1 Global Microlearning Platforms Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Microlearning Platforms Market Outlook, By Component (2024-2032) ($MN)
  • Table 3 Global Microlearning Platforms Market Outlook, By Solution (2024-2032) ($MN)
  • Table 4 Global Microlearning Platforms Market Outlook, By Services (2024-2032) ($MN)
  • Table 5 Global Microlearning Platforms Market Outlook, By Consulting (2024-2032) ($MN)
  • Table 6 Global Microlearning Platforms Market Outlook, By Implementation (2024-2032) ($MN)
  • Table 7 Global Microlearning Platforms Market Outlook, By Support & Maintenance (2024-2032) ($MN)
  • Table 8 Global Microlearning Platforms Market Outlook, By Deployment Mode (2024-2032) ($MN)
  • Table 9 Global Microlearning Platforms Market Outlook, By Cloud-Based (2024-2032) ($MN)
  • Table 10 Global Microlearning Platforms Market Outlook, By On-Premise (2024-2032) ($MN)
  • Table 11 Global Microlearning Platforms Market Outlook, By Learning (2024-2032) ($MN)
  • Table 12 Global Microlearning Platforms Market Outlook, By Synchronous Microlearning (2024-2032) ($MN)
  • Table 13 Global Microlearning Platforms Market Outlook, By Asynchronous Microlearning (2024-2032) ($MN)
  • Table 14 Global Microlearning Platforms Market Outlook, By Organization Size (2024-2032) ($MN)
  • Table 15 Global Microlearning Platforms Market Outlook, By Large Enterprises (2024-2032) ($MN)
  • Table 16 Global Microlearning Platforms Market Outlook, By Small & Medium-sized Enterprises (2024-2032) ($MN)
  • Table 17 Global Microlearning Platforms Market Outlook, By Delivery Channel (2024-2032) ($MN)
  • Table 18 Global Microlearning Platforms Market Outlook, By Mobile App (2024-2032) ($MN)
  • Table 19 Global Microlearning Platforms Market Outlook, By web (2024-2032) ($MN)
  • Table 20 Global Microlearning Platforms Market Outlook, By In-App / In-Flow (2024-2032) ($MN)
  • Table 21 Global Microlearning Platforms Market Outlook, By LMS-integrated (2024-2032) ($MN)
  • Table 22 Global Microlearning Platforms Market Outlook, By Messaging Platforms (2024-2032) ($MN)
  • Table 23 Global Microlearning Platforms Market Outlook, By Other Delivery Channels (2024-2032) ($MN)
  • Table 24 Global Microlearning Platforms Market Outlook, By End User (2024-2032) ($MN)
  • Table 25 Global Microlearning Platforms Market Outlook, By Retail (2024-2032) ($MN)
  • Table 26 Global Microlearning Platforms Market Outlook, By Manufacturing & Logistics (2024-2032) ($MN)
  • Table 27 Global Microlearning Platforms Market Outlook, By Banking, Financial Services & Insurance (BFSI) (2024-2032) ($MN)
  • Table 28 Global Microlearning Platforms Market Outlook, By Telecom & IT (2024-2032) ($MN)
  • Table 29 Global Microlearning Platforms Market Outlook, By Healthcare & Life Sciences (2024-2032) ($MN)
  • Table 30 Global Microlearning Platforms Market Outlook, By Education (2024-2032) ($MN)
  • Table 31 Global Microlearning Platforms Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.