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市场调查报告书
商品编码
1876704

行动优先学习平台市场预测至2032年：按产品、组件、部署模式、应用、最终用户和地区分類的全球分析

Mobile-First Learning Platforms Market Forecasts to 2032 - Global Analysis By Product, Component, Deployment Mode, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的一项研究，全球行动优先学习平台市场预计到 2025 年将达到 817 亿美元，到 2032 年将达到 2,603 亿美元，在预测期内的复合年增长率为 18%。

行动优先学习平台是专为智慧型手机和平板电脑等行动装置设计的数位教育系统，即使在小萤幕上也能确保流畅的存取体验和优化的使用者体验。这些平台优先考虑响应式设计、快速的内容传送以及透过应用程式和行动友善介面实现的互动式学习。它们允许学习者随时随地存取教育资源，从而促进灵活性、微学习和参与度。行动优先学习整合了影片、测验和游戏化等多媒体元素，以提高理解力和记忆力。透过满足不断增长的行动用户群体的需求，这些平台支援个人化的行动学习，使教育更具包容性，并能更好地适应现代数位生活方式。

智慧型手机和平板电脑在全球的快速普及

经济实惠的资料方案和行动装置的普及使学习者能够随时随地获取教育资源。行动优先策略正在将教育覆盖范围扩展到包括农村和都市区在内的不同人群。行动装置的便利性鼓励人们在传统课堂之外进行持续学习。基于应用程式的交付模式透过互动和个人化内容增强了学习者的参与。这些因素，加上不断扩展的数位基础设施和便利的教育解决方案，持续为教育发展奠定基础。

资料隐私、安全和监管合规性问题

学习者和教育机构面临着未经授权的资料存取和不断变化的合规要求所带来的风险。全球监管法规的不一致给跨地区运营的平台提供者带来了挑战。对资料所有权和滥用的担忧降低了人们对数位化学习解决方案的信任。实施安全系统的高成本阻碍了小规模提供者的发展。儘管市场对行动优先教育的需求强劲，但这种限制仍然限制着扩充性。

不断成长的企业和终身学习技能提升需求

专业人士越来越多地利用行动应用程式进行认证、语言学习和技术培训。灵活的日程安排和行动优先的交付方式符合职场的需求和职业发展目标。与企业培训计画的整合正在加速各产业的应用。全球劳动市场竞争日益激烈，推动了对持续学习的需求。这一机会开闢了新的收入来源，并巩固了行动优先平台在职业发展中的重要角色。

设备碎片化和内容适配问题

作业系统、萤幕大小和装置功能的多样性为内容传送带来了挑战。平台提供者在针对不同设备优化应用程式方面面临高昂的成本。不一致的使用者体验会降低学习者的参与度和满意度。科技的快速变革加剧了持续更新和适应的必要性。这种威胁持续限制行动优先教育的效率和扩充性。

新冠疫情的感染疾病：

新冠疫情加速了行动优先学习平台的需求，因为学校和职场纷纷转向远距教学。封锁措施迫使学生和职场人士转向行动应用程式以继续学习。提供线上辅导、作业帮助和技能提升的平台迅速发展，教育机构与行动优先解决方案合作，以虚拟方式提供结构化的课程。疫情后的復苏正在推动将课堂学习与行动支援相结合的混合模式。

预计在预测期内，行动学习应用领域将占据最大的市场份额。

由于行动学习应用在各年龄层学习者中的普及率不断提高，预计在预测期内，行动学习应用领域将占据最大的市场份额。行动应用为互动课程、作业和评估提供了一个结构化的学习环境。教育机构和企业正在加速将行动应用融入他们的课程和培训计画中。云端基础的可扩展性正在提升跨地域的存取便利性。与分析工具的整合正在改善绩效追踪和个人化学习。鑑于其在正规和非正规教育生态系统中确立的重要作用，预计该领域将继续保持主导地位。

预计技能发展领域在预测期内将实现最高的复合年增长率。

预计在预测期内，技能发展领域将实现最高成长率，这主要得益于对职业导向型学习需求的不断增长。专业人士越来越多地采用行动优先平台来获取认证、学习语言和技术提升。灵活的学习时间和行动优先的交付方式符合职场需求。协作学习社群促进了专业人士之间的交流和知识共用。日益激烈的就业市场竞争正在加速对持续技能发展的需求。由于该领域与终身学习和职业发展密切相关，预计其成长速度将高于其他领域。

占比最大的地区：

由于北美拥有先进的数位基础设施和高消费能力，预计在预测期内，北美将占据最大的市场份额。智慧型手机的普及和宽频连线促进了行动优先学习平台的广泛应用。主要平台总部设在美国，推动了创新和市场成熟。家长、学生和专业人士都在增加对补习教育和企业培训解决方案的投资。监管政策的明朗化以及人们对数位化学习益处的日益了解，增强了市场信心。创业投资和大学资金筹措也为市场成长提供了动力。

预计年复合成长率最高的地区：

由于快速的都市化和不断增长的教育需求，预计亚太地区在预测期内将实现最高的复合年增长率。印度、中国和东南亚不断壮大的中产阶级正在推动行动优先平台的普及。政府主导的数位化教育倡议正在推动基础设施建设和降低教育成本。区域Start-Ups和全球企业正在扩大针对本地需求的行动优先解决方案的规模。对考试辅导、课后辅导和职业技能提升的需求不断增长，推动了订阅用户的成长。价格适中的设备和不断提高的网路普及率正在改善城乡都市区的网路存取。

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目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 原始研究资料
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 介绍
  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 应用分析
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球行动优先学习平台市场（依产品划分）

  • 介绍
  • 行动学习应用
  • 行动优化学习管理系统（LMS）
  • 微学习平台
  • 社交学习应用
  • 其他产品

6. 全球行动优先学习平台市场（按组件划分）

  • 介绍
  • 平台
  • 服务
    • 实施与集成
    • 支援与维护
    • 咨询

7. 全球行动优先学习平台市场（依部署模式划分）

  • 介绍
  • 云端基础的
  • 本地部署

8. 全球行动优先学习平台市场（按应用划分）

  • 介绍
  • 企业培训
  • K-12教育
  • 高等教育
  • 技能发展
  • 其他用途

9. 全球行动优先学习平台市场（依最终用户划分）

  • 介绍
  • 公司
  • 学术机构
  • 政府机构
  • 非营利组织
  • 个别学习者
  • 其他最终用户

第十章：全球行动优先学习平台市场（按地区划分）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十二章 企业概况

  • Coursera Inc.
  • Udemy Inc.
  • Duolingo Inc.
  • BYJU'S
  • Unacademy
  • Khan Academy
  • Skillshare Inc.
  • EdApp by SafetyCulture
  • GoStudent GmbH
  • Vedantu Innovations Pvt. Ltd.
  • Toppr
  • Quizlet Inc.
  • Brainly Sp. z oo
  • FutureLearn Ltd.
  • Simplilearn Solutions Pvt. Ltd.
Product Code: SMRC32398

According to Stratistics MRC, the Global Mobile-First Learning Platforms Market is accounted for $81.7 billion in 2025 and is expected to reach $260.3 billion by 2032 growing at a CAGR of 18% during the forecast period. Mobile-First Learning Platforms are digital education systems designed primarily for mobile devices such as smartphones and tablets, ensuring seamless accessibility and optimized user experiences on smaller screens. These platforms prioritize responsive design, quick content delivery, and interactive learning through apps or mobile-friendly interfaces. They enable learners to access educational resources anytime and anywhere, promoting flexibility, microlearning, and engagement. Mobile-first learning integrates multimedia elements like videos, quizzes, and gamification to enhance comprehension and retention. By catering to the growing mobile user base, these platforms support personalized, on-the-go learning, making education more inclusive and adaptable to modern digital lifestyles.

Market Dynamics:

Driver:

Rapid smartphone and tablet penetration worldwide

Affordable data plans and widespread device ownership are enabling learners to access education anytime and anywhere. Mobile-first strategies are expanding reach across diverse demographics, including rural and urban populations. The convenience of portable devices is fostering continuous learning outside traditional classrooms. App-based delivery models are strengthening engagement through interactive and personalized content. This driver continues to anchor growth by aligning digital infrastructure expansion with accessible education solutions.

Restraint:

Data privacy, security and regulatory compliance concerns

Learners and institutions face risks related to unauthorized data access and evolving compliance requirements. Inconsistent global regulations create challenges for platform providers operating across multiple regions. Concerns over data ownership and misuse reduce confidence in digital learning solutions. High costs of implementing secure systems constrain smaller providers. This restraint continues to limit scalability despite strong demand for mobile-first education.

Opportunity:

Growing corporate and lifelong-learning need for upskilling

Professionals are increasingly turning to mobile apps for certifications, language learning, and technical training. Flexible schedules and mobile-first delivery align with workplace demands and career advancement goals. Integration with corporate training programs is accelerating adoption across industries. Rising competition in global job markets is fostering demand for continuous learning. This opportunity is unlocking new revenue streams and reinforcing the role of mobile-first platforms in professional growth.

Threat:

Device fragmentation and content adaptation issues

Variability in operating systems, screen sizes, and device capabilities creates challenges for content delivery. Platform providers face high costs in optimizing applications across diverse devices. Inconsistent user experiences reduce engagement and satisfaction among learners. Rapid technological changes intensify the need for continuous updates and adaptation. This threat continues to constrain efficiency and scalability in mobile-first education.

Covid-19 Impact:

Covid-19 accelerated demand for mobile-first learning platforms as schools and workplaces shifted to remote learning. Lockdowns forced students and professionals to adopt mobile apps for continuity in education. Platforms offering live tutoring, homework assistance, and skill development saw exponential growth. Institutions partnered with mobile-first solutions to deliver structured lessons virtually. Post-pandemic recovery is fostering hybrid models that combine classroom learning with mobile-based support.

The mobile learning apps segment is expected to be the largest during the forecast period

The mobile learning apps segment is expected to account for the largest market share during the forecast period owing to widespread adoption across learners of all ages. Mobile apps provide structured environments for interactive lessons, assignments, and assessments. Institutions and corporations are increasingly integrating mobile apps into curricula and training programs. Cloud-based scalability is enhancing accessibility across geographies. Integration with analytics tools is improving performance tracking and personalized learning. This segment continues to dominate due to its established role in formal and informal education ecosystems.

The skill development segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the skill development segment is predicted to witness the highest growth rate due to rising demand for career-focused learning. Professionals are increasingly adopting mobile-first platforms for certifications, language learning, and technical upskilling. Flexible schedules and mobile-first delivery align with workplace demands. Collaborative learning communities foster networking and knowledge sharing among professionals. Rising competition in job markets is accelerating demand for continuous skill development. This segment is expected to outpace others due to its alignment with lifelong learning and professional growth.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share owing to advanced digital infrastructure and high consumer spending. Strong adoption of smartphones and broadband supports widespread use of mobile-first learning platforms. Leading platforms are headquartered in the U.S., fostering innovation and market maturity. Parents, students, and professionals are increasingly investing in supplemental education and corporate training solutions. Regulatory clarity and high awareness of digital learning benefits are fostering confidence. Venture capital funding and partnerships with universities are accelerating growth.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid urbanization and rising education demand. Expanding middle-class populations in India, China, and Southeast Asia are driving adoption of mobile-first platforms. Government-led digital education initiatives are fostering infrastructure development and affordability. Local startups and global players are scaling mobile-first solutions tailored to regional needs. Rising demand for exam preparation, after-school support, and professional upskilling is accelerating subscription growth. Device affordability and internet penetration are improving access across rural and urban areas.

Key players in the market

Some of the key players in Mobile-First Learning Platforms Market include Coursera Inc., Udemy Inc., Duolingo Inc., BYJU'S, Unacademy, Khan Academy, Skillshare Inc., EdApp by SafetyCulture, GoStudent GmbH, Vedantu Innovations Pvt. Ltd., Toppr, Quizlet Inc., Brainly Sp. z o.o., FutureLearn Ltd. and Simplilearn Solutions Pvt. Ltd.

Key Developments:

In June 2025, Udemy acquired Lummi, an AI-powered creative technology group specializing in design and illustration tools. The acquisition strengthens Udemy's Innovation Studio, enabling instructors to enrich mobile-first courses with interactive visuals and AI-generated assets.

In June 2025, Coursera launched AI-driven skills acquisition tools, earning recognition as a leader in The Forrester Wave(TM) evaluation. The mobile-first tools provide adaptive learning pathways, real-time feedback, and personalized course recommendations, reinforcing Coursera's role in digital-first education.

Products Covered:

  • Mobile Learning Apps
  • Mobile-Optimized Learning Management Systems (LMS)
  • Microlearning Platforms
  • Social Learning Apps
  • Other Products

Components Covered:

  • Platforms
  • Services

Deployment Modes Covered:

  • Cloud-Based
  • On-Premises

Applications Covered:

  • Corporate Training
  • K-12 Education
  • Higher Education
  • Skill Development
  • Other Applications

End Users Covered:

  • Enterprises
  • Academic Institutions
  • Government Organizations
  • Nonprofit Organizations
  • Individual Learners
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Application Analysis
  • 3.8 End User Analysis
  • 3.9 Emerging Markets
  • 3.10 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Mobile-First Learning Platforms Market, By Product

  • 5.1 Introduction
  • 5.2 Mobile Learning Apps
  • 5.3 Mobile-Optimized Learning Management Systems (LMS)
  • 5.4 Microlearning Platforms
  • 5.5 Social Learning Apps
  • 5.6 Other Products

6 Global Mobile-First Learning Platforms Market, By Component

  • 6.1 Introduction
  • 6.2 Platforms
  • 6.3 Services
    • 6.3.1 Implementation & Integration
    • 6.3.2 Support & Maintenance
    • 6.3.3 Consulting

7 Global Mobile-First Learning Platforms Market, By Deployment Mode

  • 7.1 Introduction
  • 7.2 Cloud-Based
  • 7.3 On-Premises

8 Global Mobile-First Learning Platforms Market, By Application

  • 8.1 Introduction
  • 8.2 Corporate Training
  • 8.3 K-12 Education
  • 8.4 Higher Education
  • 8.5 Skill Development
  • 8.6 Other Applications

9 Global Mobile-First Learning Platforms Market, By End User

  • 9.1 Introduction
  • 9.2 Enterprises
  • 9.3 Academic Institutions
  • 9.4 Government Organizations
  • 9.5 Nonprofit Organizations
  • 9.6 Individual Learners
  • 9.7 Other End Users

10 Global Mobile-First Learning Platforms Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Coursera Inc.
  • 12.2 Udemy Inc.
  • 12.3 Duolingo Inc.
  • 12.4 BYJU'S
  • 12.5 Unacademy
  • 12.6 Khan Academy
  • 12.7 Skillshare Inc.
  • 12.8 EdApp by SafetyCulture
  • 12.9 GoStudent GmbH
  • 12.10 Vedantu Innovations Pvt. Ltd.
  • 12.11 Toppr
  • 12.12 Quizlet Inc.
  • 12.13 Brainly Sp. z o.o.
  • 12.14 FutureLearn Ltd.
  • 12.15 Simplilearn Solutions Pvt. Ltd.

List of Tables

  • Table 1 Global Mobile-First Learning Platforms Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Mobile-First Learning Platforms Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Mobile-First Learning Platforms Market Outlook, By Mobile Learning Apps (2024-2032) ($MN)
  • Table 4 Global Mobile-First Learning Platforms Market Outlook, By Mobile-Optimized Learning Management Systems (LMS) (2024-2032) ($MN)
  • Table 5 Global Mobile-First Learning Platforms Market Outlook, By Microlearning Platforms (2024-2032) ($MN)
  • Table 6 Global Mobile-First Learning Platforms Market Outlook, By Social Learning Apps (2024-2032) ($MN)
  • Table 7 Global Mobile-First Learning Platforms Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 8 Global Mobile-First Learning Platforms Market Outlook, By Component (2024-2032) ($MN)
  • Table 9 Global Mobile-First Learning Platforms Market Outlook, By Platforms (2024-2032) ($MN)
  • Table 10 Global Mobile-First Learning Platforms Market Outlook, By Services (2024-2032) ($MN)
  • Table 11 Global Mobile-First Learning Platforms Market Outlook, By Implementation & Integration (2024-2032) ($MN)
  • Table 12 Global Mobile-First Learning Platforms Market Outlook, By Support & Maintenance (2024-2032) ($MN)
  • Table 13 Global Mobile-First Learning Platforms Market Outlook, By Consulting (2024-2032) ($MN)
  • Table 14 Global Mobile-First Learning Platforms Market Outlook, By Deployment Mode (2024-2032) ($MN)
  • Table 15 Global Mobile-First Learning Platforms Market Outlook, By Cloud-Based (2024-2032) ($MN)
  • Table 16 Global Mobile-First Learning Platforms Market Outlook, By On-Premises (2024-2032) ($MN)
  • Table 17 Global Mobile-First Learning Platforms Market Outlook, By Application (2024-2032) ($MN)
  • Table 18 Global Mobile-First Learning Platforms Market Outlook, By Corporate Training (2024-2032) ($MN)
  • Table 19 Global Mobile-First Learning Platforms Market Outlook, By K-12 Education (2024-2032) ($MN)
  • Table 20 Global Mobile-First Learning Platforms Market Outlook, By Higher Education (2024-2032) ($MN)
  • Table 21 Global Mobile-First Learning Platforms Market Outlook, By Skill Development (2024-2032) ($MN)
  • Table 22 Global Mobile-First Learning Platforms Market Outlook, By Other Applications (2024-2032) ($MN)
  • Table 23 Global Mobile-First Learning Platforms Market Outlook, By End User (2024-2032) ($MN)
  • Table 24 Global Mobile-First Learning Platforms Market Outlook, By Enterprises (2024-2032) ($MN)
  • Table 25 Global Mobile-First Learning Platforms Market Outlook, By Academic Institutions (2024-2032) ($MN)
  • Table 26 Global Mobile-First Learning Platforms Market Outlook, By Government Organizations (2024-2032) ($MN)
  • Table 27 Global Mobile-First Learning Platforms Market Outlook, By Nonprofit Organizations (2024-2032) ($MN)
  • Table 28 Global Mobile-First Learning Platforms Market Outlook, By Individual Learners (2024-2032) ($MN)
  • Table 29 Global Mobile-First Learning Platforms Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.