汽车加热方向盘市场规模、份额及成长分析（按类型、车型、电源、温度范围、功能和地区）- 产业预测（2025-2032）

2023 年全球汽车加热方向盘市场规模为 31 亿美元，预计将从 2024 年的 32.9 亿美元成长到 2032 年的 52.8 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.1%。

全球汽车加热方向盘市场正在经历重大转型，这得益于消费者对提升驾驶舒适度和在经济实惠车型中融入先进功能的需求日益增长。汽车製造商越来越多地在各个细分市场安装加热方向盘，尤其是在北美、欧洲和气候寒冷的亚洲部分地区。随着汽车日益商品化，这些加热系统正成为车载体验的核心，并成为关键的差异化因素。市场趋势表明，人们正转向智慧温控技术，电容式加热器因其高效性在电动车中尤其受欢迎。然而，成本敏感度、供应链中断和永续性压力等挑战正迫使製造商创新其材料选择和未来生产策略。

目录

介绍

• 分析目的
• 市场覆盖
• 定义

分析方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 市场概况与展望
• 供需趋势分析
• 按细分市场进行机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场观察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场魅力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究

全球汽车加热方向盘市场规模及复合年增长率（2025-2032）

• 市场概览
• 电容式方向盘
• 阻力式方向盘
• 红外线方向盘

全球汽车加热方向盘市场规模及复合年增长率（按车型划分）（2025-2032 年）

• 市场概览
• 豪华轿车
• 中阶车
• 经济型轿车
• SUV与跨界车
• 追踪

全球汽车加热方向盘市场规模及复合年增长率（依动力源划分）（2025-2032 年）

• 市场概览
• 车辆电池
• 交流发电机

全球汽车加热方向盘市场规模及按温度范围的复合年增长率（2025-2032）

• 市场概览
• 低温范围（0至25°C）
• 中等温度范围（25-45°C）
• 高温范围（45-65°C）

全球汽车加热方向盘市场规模及复合年增长率（按功能划分）（2025-2032 年）

• 市场概览
• 温度控制
• 内建感应器
• 人体工学设计
• 安全功能

全球汽车加热方向盘市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争格局

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要企业采取的策略
• 近期市场趋势
• 主要企业市场占有率（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• BorgWarner
• Gentherm Inc.
• Valeo
• Joyson Safety Systems Aschaffenburg GmbH
• Seco Komos
• Soucy Holding Inc.
• Symtec Inc.
• Toyoda Gosei Co. Ltd.
• ZF Friedrichshafen AG
• Polaris Inc.

结论和建议

Global Automotive Heated Steering Wheel Market size was valued at USD 3.1 billion in 2023 and is poised to grow from USD 3.29 billion in 2024 to USD 5.28 billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

The global Automotive Heated Steering Wheel Market is experiencing significant transformation, fueled by rising consumer demand for enhanced driving comfort and the incorporation of advanced features in affordable vehicle models. Automakers are increasingly integrating heated steering wheels across various segments, particularly in North America, Europe, and select Asian regions with colder climates. These heated systems are becoming central to the cabin experience, serving as key differentiators amid rising vehicle commoditization. The market trend showcases a shift toward smart temperature control technologies, with capacitive heating gaining traction due to its efficiency, especially in electric vehicles. However, challenges such as cost sensitivity, supply chain disruptions, and sustainability pressures are compelling manufacturers to innovate in material selection and production strategies for the future.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Automotive Heated Steering Wheel market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Automotive Heated Steering Wheel Market Segments Analysis

Global Automotive Heated Steering Wheel Market is segmented by Type, Vehicle Class, Power Source, Temperature Range, Features and region. Based on Type, the market is segmented into Capacitive Steering Wheels, Resistive Steering Wheels and Infrared Steering Wheels. Based on Vehicle Class, the market is segmented into Luxury Cars, Mid-Range Cars, Economy Cars, SUVs and Crossovers and Trucks. Based on Power Source, the market is segmented into Vehicle Battery and Alternator. Based on Temperature Range, the market is segmented into Low Temperature Range (0-25 degrees Celsius), Medium Temperature Range (25-45 degrees Celsius) and High Temperature Range (45-65 degrees Celsius). Based on Features, the market is segmented into Temperature Control, Built-in Sensors, Ergonomic Design and Safety Features. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Automotive Heated Steering Wheel Market

The global demand for heated steering wheels in the automotive sector is largely driven by consumers' desire for enhanced comfort and convenience while driving. This trend is particularly pronounced in colder regions, where heated steering wheels significantly improve driving experience during harsh weather conditions. What was once exclusive to luxury cars is now increasingly common in mid-range and even budget-friendly vehicles, reflecting a significant shift in consumer preferences. To stay competitive and cater to these evolving demands, manufacturers are actively incorporating such features into their designs, allowing them to differentiate their offerings and appeal to a broader audience.

Restraints in the Global Automotive Heated Steering Wheel Market

The Global Automotive Heated Steering Wheel market faces significant constraints due to the substantial investments required for integrating heated steering wheels into vehicles. The development of these systems necessitates the use of advanced materials and high-temperature heating devices, along with the need for compatibility with existing automotive systems. Such additional costs can elevate the overall production expenses, making it challenging for manufacturers to offer this feature in budget or mid-range vehicles, particularly in price-sensitive markets. Consequently, this may limit consumer adoption to the premium segment, while also complicating the engineering and development processes without compromising vehicle performance.

Market Trends of the Global Automotive Heated Steering Wheel Market

The Global Automotive Heated Steering Wheel market is experiencing a notable upward trend as non-luxury segments, especially SUVs and premium trims of compact cars, increasingly adopt this feature. This shift is fueled by consumer demand for enhanced comfort in colder regions, with manufacturers needing to differentiate their offerings through innovative designs and technologies. Cost-effective materials and optimized production processes by Tier-1 suppliers are facilitating higher output levels to meet this growing demand. Furthermore, the post-pandemic resurgence in auto sales, with consumers prioritizing comfort and convenience, is further driving the expansion of heated steering wheels as a sought-after feature in vehicles.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Automotive Heated Steering Wheel Market Size by Type & CAGR (2025-2032)

• Market Overview
• Capacitive Steering Wheels
• Resistive Steering Wheels
• Infrared Steering Wheels

Global Automotive Heated Steering Wheel Market Size by Vehicle Class & CAGR (2025-2032)

• Market Overview
• Luxury Cars
• Mid-Range Cars
• Economy Cars
• SUVs and Crossovers
• Trucks

Global Automotive Heated Steering Wheel Market Size by Power Source & CAGR (2025-2032)

• Market Overview
• Vehicle Battery
• Alternator

Global Automotive Heated Steering Wheel Market Size by Temperature Range & CAGR (2025-2032)

• Market Overview
• Low Temperature Range (0-25 degrees Celsius)
• Medium Temperature Range (25-45 degrees Celsius)
• High Temperature Range (45-65 degrees Celsius)

Global Automotive Heated Steering Wheel Market Size by Features & CAGR (2025-2032)

• Market Overview
• Temperature Control
• Built-in Sensors
• Ergonomic Design
• Safety Features

Global Automotive Heated Steering Wheel Market Size & CAGR (2025-2032)

• North America (Type, Vehicle Class, Power Source, Temperature Range, Features)
  • US
  • Canada
• Europe (Type, Vehicle Class, Power Source, Temperature Range, Features)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Vehicle Class, Power Source, Temperature Range, Features)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Vehicle Class, Power Source, Temperature Range, Features)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Vehicle Class, Power Source, Temperature Range, Features)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BorgWarner
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gentherm Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Valeo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Joyson Safety Systems Aschaffenburg GmbH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seco Komos
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Soucy Holding Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Symtec Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toyoda Gosei Co. Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ZF Friedrichshafen AG
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polaris Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations