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A2P SMS 市场规模、份额、成长分析、按组件、部署模式、应用、简讯流量、地区 - 产业预测，2025 年至 2032 年

市场调查报告书

商品编码

1775675

A2P SMS 市场规模、份额、成长分析、按组件、部署模式、应用、简讯流量、地区 - 产业预测，2025 年至 2032 年

A2P SMS Market Size, Share, and Growth Analysis, By Component (Platform, A2P Service), By Deployment Mode (On-Premise, Cloud), By Application, By SMS Traffix, By Region - Industry Forecast 2025-2032

出版日期: 2025年07月18日 | 出版商:

SkyQuest | 英文 172 Pages | 商品交期: 3-5个工作天内

价格

简介目录

2023 年全球 A2P SMS 市场规模价值 815 亿美元，预计将从 2024 年的 859.8 亿美元成长到 2032 年的 1,319.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.5%。

全球 A2P 简讯市场正经历强劲成长，这得益于其可靠性、惊人的开启率以及跨装置相容性（包括离线存取）。儘管来自 OTT 平台的竞争日益激烈，但 BFSI、零售、医疗保健、电子商务、物流和政府等行业仍然依赖 A2P 简讯进行身份验证、警报和客户沟通，尤其是在行动装置普及率高于智慧型手机的地区。对数位服务和即时通讯日益增长的需求巩固了简讯在发送动态密码和订单更新等关键讯息的作用。 CPaaS 供应商正在透过将简讯与人工智慧和分析技术整合到其全通路平台中，为企业创造价值。此外，监管环境正在提高合规性和可交付性，RCS 和物联网通讯等创新正在重塑市场格局，使简讯在企业数位互动策略中发挥至关重要的作用。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业市场定位（2024年）
主要市场参与者所采取的策略
近期市场趋势
公司市场占有率分析（2024年）
主要企业简介
- 公司详情
- 产品系列分析
- 公司分部份额分析
- 收益同比对比（2022-2024 年）

主要企业简介

Twilio
MessageBird
Tata Communications
Infobip
Global Message Services（GMS）
Plivo
Voxox
Clickatell
Tyntec
CM.com

结论和建议

简介目录

Product Code: SQMIG45C2120

Global A2P SMS Market size was valued at USD 81.5 billion in 2023 and is poised to grow from USD 85.98 billion in 2024 to USD 131.96 billion by 2032, growing at a CAGR of 5.5% during the forecast period (2025-2032).

The global A2P SMS market is witnessing robust growth, driven by its reliability, impressive open rates, and compatibility across all devices, including offline access. Despite rising competition from OTT platforms, industries such as BFSI, retail, healthcare, e-commerce, logistics, and government continue to depend on A2P SMS for authentication, alerts, and customer communication, particularly in regions with higher mobile penetration than smartphone usage. The increasing demand for digital services and real-time communication solidifies SMS's role in transmitting critical messages like OTPs and order updates. CPaaS providers are enhancing enterprise value by integrating SMS into omnichannel platforms alongside AI and analytics. Moreover, regulatory frameworks are improving compliance and delivery quality, while innovations like RCS and IoT messaging are reshaping the market landscape, underscoring A2P SMS's essential role in enterprise digital engagement strategies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global A2P SMS market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global A2P SMS Market Segments Analysis

Global A2P SMS Market is segmented by Component, Deployment Mode, Application, SMS Traffix and region. Based on Component, the market is segmented into Platform and A2P Service. Based on Deployment Mode, the market is segmented into On-Premise and Cloud. Based on Application, the market is segmented into Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Message Services, Customer Relationship Services and Others. Based on SMS Traffix, the market is segmented into National Traffic and Multi-Country. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global A2P SMS Market

The Global A2P SMS market is experiencing significant growth across various customer-centric sectors, including banking, retail, healthcare, travel, and eCommerce, largely due to its unmatched reliability and extensive reach. Financial institutions utilize SMS for sending one-time passwords and fraud alerts, while eCommerce platforms rely on it for order updates, and airlines communicate booking information through SMS. With open rates exceeding 98% and messages typically read within minutes, A2P SMS is essential for real-time dialogue. In regions with limited smartphone access, SMS serves as a vital communication tool. Retailers enjoy impressive returns from SMS-driven promotions and loyalty initiatives, and governments utilize SMS for public service notices, enhancing digital inclusion efforts. Its affordability and compatibility across various platforms make A2P SMS an essential component of modern communication strategies.

Restraints in the Global A2P SMS Market

The Global A2P SMS market faces significant challenges due to the prevalence of grey routes and fraudulent traffic, which threaten revenue stability and diminish consumer confidence. Grey routes bypass legitimate telecom infrastructure, resulting in SMS delivery without appropriate compensation, costing carriers billions annually and compromising message quality. Additionally, issues such as spoofed sender IDs, smishing, and SIM farms further degrade user experience and regulatory compliance. While some regions have introduced regulations to counteract these problems, the lack of uniform enforcement hampers effectiveness. Smaller operators struggle with compliance costs, while unscrupulous entities exploit regulatory gaps, highlighting the urgent need for cohesive anti-fraud measures and comprehensive oversight to protect the integrity and revenue potential of the A2P SMS ecosystem.

Market Trends of the Global A2P SMS Market

The Global A2P SMS market is witnessing a significant shift driven by the growing adoption of A2P SMS for Two-Factor Authentication (2FA). As businesses increasingly prioritize security and user trust, the demand for reliable and instant communication channels has surged. This trend is reshaping the enterprise communication landscape, propelling A2P SMS as a preferred tool for enhancing security protocols and streamlining customer interactions. Additionally, the rise of digital identity verification and regulatory compliance further fuels this momentum, indicating a robust growth trajectory for the A2P SMS market. Companies leveraging this technology are poised to enhance customer engagement while ensuring data protection.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Technology Analysis
Case Studies
Customer Buying Behavior Analysis

Global A2P SMS Market Size by Component & CAGR (2025-2032)

Market Overview
Platform
A2P Service

Global A2P SMS Market Size by Deployment Mode & CAGR (2025-2032)

Market Overview
On-Premise
Cloud

Global A2P SMS Market Size by Application & CAGR (2025-2032)

Market Overview
Authentication Services
Promotional and Marketing Services
Pushed Content Services
Interactive Message Services
Customer Relationship Services
Others

Global A2P SMS Market Size by SMS Traffix & CAGR (2025-2032)

Market Overview
National Traffic
Multi-Country

Global A2P SMS Market Size & CAGR (2025-2032)

North America (Component, Deployment Mode, Application, SMS Traffix)
- US
- Canada
Europe (Component, Deployment Mode, Application, SMS Traffix)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Component, Deployment Mode, Application, SMS Traffix)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Component, Deployment Mode, Application, SMS Traffix)
- Brazil
- Rest of Latin America
Middle East & Africa (Component, Deployment Mode, Application, SMS Traffix)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Twilio
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
MessageBird
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tata Communications
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Infobip
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Global Message Services (GMS)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Plivo
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Voxox
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clickatell
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Tyntec
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
CM.com
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments