沙龙服务市场规模、份额、成长分析（按服务类型、最终用户和地区）- 产业预测（2025 年至 2032 年）

全球沙龙服务市场预计将在 2023 年达到 2,320 亿美元，从 2024 年的 2,510.2 亿美元成长到 2032 年的 4,715.6 亿美元，在预测期内（2025-2032 年）的复合年增长率为 8.2%。

全球沙龙服务市场正在经历显着增长，这得益于人们日益增长的整装仪容意识、不断上升的可支配收入以及数位预订平台和专利权的兴起。社群媒体的影响力鼓励消费者优先考虑整装仪容，从而推动了对沙龙服务的需求。线上预订和价格比较使市场更容易进入和透明。包括人工智慧和机器学习在内的技术进步使得客製化护理成为可能，并培养了客户忠诚度。男士美容市场也在快速扩张，进一步加速了市场的发展。诸如用于虚拟试穿体验的扩增实境和用于沉浸式体验的虚拟实境等创新解决方案正在改变服务交付方式，而采用这些技术的沙龙将在蓬勃发展的市场中获得竞争优势。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 顾客购买行为分析

沙龙服务市场规模（按服务类型和复合年增长率）（2025-2032）

• 市场概览
• 护髮
• 护肤
• 指甲护理

沙龙服务市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概览
• 男性
• 女士

沙龙服务市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• Great Clips, Inc
• Regis Corporation
• Dessange International
• Ulta Beauty, Inc
• The Lounge Hair Salon
• Seva Beauty
• Skin Rich
• Aveda, LLC.
• Estee Lauder
• Lakme Salon
• Beauty Connection Spa
• Kao Corporation
• SalonZen
• Sally Beauty Holdings

结论和建议

Global Salon Services Market size was valued at USD 232.0 billion in 2023 and is poised to grow from USD 251.02 billion in 2024 to USD 471.56 billion by 2032, growing at a CAGR of 8.2% during the forecast period (2025-2032).

The global salon services market is witnessing significant growth, driven by an increase in grooming awareness, enhanced disposable income, and the rise of digital booking platforms alongside franchise expansion. The influence of social media has led consumers to prioritize personal appearance, thereby boosting demand for salon services. Online appointment bookings and price comparisons are making the market more accessible and transparent. Technological advancements, including AI and machine learning, enable tailored treatments and foster customer loyalty. The men's grooming segment is also expanding rapidly, contributing to market acceleration. Innovative solutions such as augmented reality for virtual try-ons and virtual reality for immersive experiences are transforming service delivery, positioning salons that adopt these technologies competitively in a thriving landscape.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Salon Services market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Salon Services Market Segments Analysis

Global Salon Services Market is segmented by Service Type, End User and region. Based on Service Type, the market is segmented into Hair Care, Skin Care and Nail Care. Based on End User, the market is segmented into Men and Women. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Salon Services Market

The growth of the Global Salon Services market is significantly driven by increasing disposable income, which shifts lifestyle priorities towards appearance, self-care, and overall well-being. This trend highlights the importance of grooming as a key factor in both personal and professional success, thereby enhancing demand for salon services. Additionally, the rising popularity of gifting experiences related to salon offerings, such as gift vouchers and spa packages, plays a vital role in propelling market expansion. As people invest more in their personal grooming and self-care routines, the salon services market is poised for remarkable growth opportunities.

Restraints in the Global Salon Services Market

The Global Salon Services market faces noteworthy constraints due to the ongoing necessity for substantial investment in high-quality equipment, premium beauty products, stringent hygiene protocols, employee training, and maintaining infrastructure, all of which contribute to rising operational expenses. Unlike technology-driven or product-centric enterprises, salon services heavily rely on direct physical interactions, thereby constraining avenues for automation and scalability. Additionally, the escalating prices of beauty products and equipment imports due to inflation exert further financial pressure on salons, hindering their ability to operate efficiently and potentially limiting their growth within an increasingly competitive environment.

Market Trends of the Global Salon Services Market

The Global Salon Services market is experiencing a robust shift towards sustainable and eco-friendly practices, driven by heightened consumer awareness and demand for environmentally responsible options. Salons are increasingly opting for organic, cruelty-free, and vegan products, reflecting a commitment to ethical beauty standards. Innovations such as low-flow water fixtures, energy-efficient dryers, and LED lighting are becoming commonplace as establishments seek to minimize their ecological footprint. This strategic move towards sustainability not only aligns with evolving regulatory frameworks but also resonates with discerning consumers who prioritize environmentally conscious brands, ultimately shaping the future landscape of the salon industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Salon Services Market Size by Service Type & CAGR (2025-2032)

• Market Overview
• Hair Care
• Skin Care
• Nail Care

Global Salon Services Market Size by End User & CAGR (2025-2032)

• Market Overview
• Men
• Women

Global Salon Services Market Size & CAGR (2025-2032)

• North America (Service Type, End User)
  • US
  • Canada
• Europe (Service Type, End User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Service Type, End User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Service Type, End User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Service Type, End User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Great Clips, Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Regis Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dessange International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ulta Beauty, Inc
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Lounge Hair Salon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seva Beauty
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skin Rich
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aveda, LLC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lakme Salon
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beauty Connection Spa
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SalonZen
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sally Beauty Holdings
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations