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市场调查报告书
商品编码
1818031

2032 年按需沙龙服务市场预测：按服务类型、平台类型、经营模式、最终用户和地区进行的全球分析

On-demand Salon Services Market Forecasts to 2032 - Global Analysis By Service Type, Platform Type, Business Model, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球按需沙龙服务市场预计在 2025 年达到 59.3 亿美元，到 2032 年将达到 70.1 亿美元，预测期内的复合年增长率为 2.4%。

按需沙龙服务是利用科技赋能的美容和仪容护理解决方案，直接将服务送到顾客所需地点。这些服务透过行动应用程式和线上平台提供，涵盖髮型设计、护肤、化妆、水疗护理等，并由执照专业人士提供。这些服务旨在方便快捷，无需旅行和预约沙龙。这种模式满足了消费者日益增长的需求，即在住宅和企业环境中享受灵活安排时间、个人化护理以及便利的高品质美容体验。

根据《创新与创业研究日誌，印度美容院产业是健康领域的主要贡献者，预计年增长率为15-20%，主要得益于人们美容意识的提升和生活方式的改变。值得注意的是，女性贡献了该行业约85%的收益。

都市区消费能力增强

消费者对便利性和高品质服务的需求日益增长，这导致基于应用程式的美容院预订量激增。千禧世代和职场人士，尤其是在都市区，正透过优先考虑省时的美容解决方案来推动这一趋势。此外，智慧型手机付款管道的普及使得美容院服务的取得比以往任何时候都更加便利。这种转变促使服务供应商扩展其产品线，并投资于技术支援平台，以满足不断变化的消费者期望。

高昂的客户获取和行销成本

大都会圈的激烈竞争导致企业积极进行行销宣传活动、与网红合作以及以折扣主导的促销活动，所有这些都推高了营运成本。此外，在碎片化的市场中建立品牌忠诚度需要持续投资于用户体验、应用开发和客户支援。此外，招募专业技能人才和维护服务品质的成本也加重了财务负担。所有这些因素都阻碍了盈利，尤其对于新兴企业和中型企业而言。

新兴国家尚未开发的市场以及我们的服务组合的多样化

在二、三线城市，人们对专业美容服务的兴趣日益浓厚，这为社群平台的扩张创造了机会。此外，丰富您的服务组合，涵盖健康疗法、皮肤科咨询和新娘套餐，可以吸引更广泛的客户群。人工智慧个人化工具和虚拟试穿技术的整合也开启了新的互动管道。与美妆品牌和培训学院建立策略伙伴关係，可以进一步提升您服务的可信度和影响力。

经济放缓和可自由支配支出下降

宏观经济不稳定对按需美容服务市场构成重大威胁。在经济低迷时期，消费者往往会削减非必要支出，包括美容和理髮服务。这种消费行为的改变可能会导致预订量减少和平均交易额下降。此外，通膨压力可能会推高耗材和物流成本，从而挤压服务供应商的净利率。因此，市场相关人员必须建立具有韧性的经营模式，以抵御消费者情绪和经济状况的波动。

COVID-19的影响：

疫情最初因封锁、安全隐患和保持社交距离等措施扰乱了按需美容服务市场。然而，由于消费者避免前往人潮拥挤的美容院，疫情也加速了消费者朝向居家美容解决方案的转变。各平台纷纷推出严格的卫生通讯协定、非接触式支付以及配备个人防护装备的专业人员，以恢復消费者信任。这场危机加速了数位化的普及，许多服务供应商推出了虚拟咨询和DIY套件，以保持与消费者的联繫。即使在危机加剧之后，对安全、个人化和便利美容体验的需求仍在持续增长，重塑了竞争格局。

预测期内，染髮和护髮市场预计将成为最大的市场

由于使用频率高且消费者对美髮的兴趣日益浓厚，染髮和护髮领域预计将在预测期内占据最大的市场份额。这些服务通常需要专业知识，因此非常适合按需提供。季节性趋势、时尚潮流和社群媒体曝光也推动着人们对髮型和髮色的探索。提供客製化护理和品牌产品线的护理机构在都市区消费者中越来越受欢迎。

预计自有品牌平台部分在预测期内将以最高的复合年增长率成长

预计自有品牌平台细分市场将在预测期内实现最高成长率，这得益于其掌控服务品质、定价和客户体验的能力。技术基础设施能够优化调度、整合回馈和忠诚度计画，进而提升用户留存率。随着消费者对可靠卫生服务的需求日益增长，自有品牌平台已具备快速扩张的有利条件。对基于人工智慧的个人化和客户关係管理工具的投资正在进一步加速其成长轨迹。

比最大的地区

预计北美将在预测期内占据最大的市场份额，这得益于其成熟的美妆产业、高昂的消费支出以及数位平台的广泛应用。该地区对自我护理和健康的重视推动了对居家美容服务的需求。领先的公司正在利用先进的预订系统、订阅模式和行动应用程式来简化服务交付。此外，知名美妆品牌和熟练专业人士的存在也支持市场扩张。

复合年增长率最高的地区：

由于快速的都市化、不断增长的可支配收入以及日益增强的美容意识，预计亚太地区将在预测期内实现最高的复合年增长率。在印度、中国和印尼等国家，对价格实惠且便利的美容服务的需求正在激增。本地新兴企业正在透过本地语言介面、在地化服务产品和弹性价格设定模式进行创新，以满足不同人群的需求。政府推动创业和数位包容的措施也促进了市场的发展。

免费客製化服务：

此报告的订阅者可以使用以下免费自订选项之一：

  • 公司简介
    • 对最多三家其他市场公司进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球按需沙龙服务市场（按服务类型）

  • 髮型设计与剪髮
  • 染髮和护理
  • 指甲护理
  • 护肤
  • 按摩和水疗服务
  • 婚礼及活动套餐
  • 其他服务类型

6. 全球按需沙龙服务市场（依平台类型）

  • 入口网站
  • 行动应用程式
  • 聚合平台
  • 自有品牌平台
  • 其他平台类型

7. 全球按需沙龙服务市场（依经营模式）

  • 基于自由工作者
  • 家庭沙龙服务
  • 基于订阅的模式
  • 基于专利权的按需模式
  • 其他经营模式

8. 全球按需沙龙服务市场（依最终用户划分）

  • 男女通用的
  • 女士
  • 男性
  • 老年人

9. 全球按需沙龙服务市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司概况

  • GlamSquad
  • Priv
  • StyleSeat
  • Urban Company
  • Soothe
  • The Stylisted
  • Zeel
  • Booksy
  • Handy
  • Treatwell
  • Yes Madam
  • Beaute a la Carte
  • Blow Ltd.
  • Mobile Styles
  • Ruuby
  • Vensette
Product Code: SMRC30994

According to Stratistics MRC, the Global On-demand Salon Services Market is accounted for $5.93 billion in 2025 and is expected to reach $7.01 billion by 2032 growing at a CAGR of 2.4% during the forecast period. On-demand salon services are technology-enabled beauty and grooming solutions delivered directly to clients at their preferred location. Facilitated through mobile apps or online platforms, these services include hair styling, skincare, makeup, and spa treatments performed by certified professionals. Designed for convenience and time efficiency, they eliminate the need for travel or salon appointments. This model supports flexible scheduling, personalized care, and growing consumer demand for accessible, high-quality beauty experiences in residential or corporate settings

According to the Journal of Innovation and Entrepreneurship Research, the Indian beauty salon industry contributes significantly to the wellness sector, with annual growth rates estimated between 15% and 20%, driven largely by rising beauty consciousness and lifestyle changes. Notably, women account for approximately 85% of the industry's revenue.

Market Dynamics:

Driver:

Increased spending power in urban areas

Consumers are increasingly seeking convenience without compromising on quality, leading to a surge in app-based salon bookings. Urban millennials and working professionals, in particular, are driving this trend by prioritizing time-efficient grooming solutions. Additionally, the proliferation of smartphones and digital payment platforms has made access to salon services more seamless than ever. This shift is encouraging service providers to expand their offerings and invest in tech-enabled platforms to meet evolving consumer expectations.

Restraint:

High customer acquisition and marketing costs

Intense competition in metropolitan regions has led to aggressive marketing campaigns, influencer partnerships, and discount-driven promotions, all of which inflate operational costs. Moreover, building brand loyalty in a fragmented market requires continuous investment in user experience, app development, and customer support. The cost of onboarding skilled professionals and maintaining service quality further adds to the financial burden. These factors collectively hinder profitability, especially for startups and mid-sized players.

Opportunity:

Untapped markets in emerging economies & service portfolio diversification

Tier II and Tier III cities are witnessing increased interest in professional beauty services, creating opportunities for localized platforms to scale. Furthermore, diversifying service portfolios to include wellness therapies, dermatological consultations, and bridal packages can attract a broader customer base. Integration of AI-driven personalization tools and virtual try-on technologies also opens new avenues for engagement. Strategic partnerships with cosmetic brands and training academies can further enhance service credibility and reach.

Threat:

Economic downturns and reduced discretionary spending

Macroeconomic instability poses a significant threat to the on-demand salon services market. During economic slowdowns, consumers tend to cut back on non-essential expenditures, including beauty and grooming services. This shift in spending behavior can lead to reduced bookings and lower average transaction values. Additionally, inflationary pressures may increase the cost of consumables and logistics, squeezing margins for service providers. Market players must therefore build resilient business models that can withstand fluctuations in consumer sentiment and economic conditions.

Covid-19 Impact:

The pandemic initially disrupted the on-demand salon services market due to lockdowns, safety concerns, and social distancing norms. However, it also catalyzed a shift toward home-based grooming solutions as consumers avoided crowded salons. Platforms responded by implementing stringent hygiene protocols, contactless payments, and PPE-equipped professionals to restore consumer confidence. The crisis accelerated digital adoption, with many providers launching virtual consultations and DIY kits to maintain engagement. Post-pandemic, the demand for safe, personalized, and convenient salon experiences continues to grow, reshaping the competitive landscape.

The hair coloring & treatment segment is expected to be the largest during the forecast period

The hair coloring & treatment segment is expected to account for the largest market share during the forecast period due to their high frequency of use and growing consumer interest in aesthetic enhancement. These services often require professional expertise, making them ideal for on-demand delivery. Seasonal trends, fashion influences, and social media exposure are also driving experimentation with hair styles and colors. Providers offering customized treatments and branded product lines are gaining traction among urban clientele.

The proprietary brand platforms segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the proprietary brand platforms segment is predicted to witness the highest growth rate driven by their ability to control service quality, pricing, and customer experience. tech infrastructure enables better scheduling, feedback integration, and loyalty programs, enhancing user retention. As consumers increasingly seek trusted and hygienic services, proprietary platforms are well-positioned to scale rapidly. Investments in AI-based personalization and CRM tools are further accelerating their growth trajectory.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share owing to its mature beauty industry, high consumer spending, and widespread adoption of digital platforms. The region's emphasis on self-care and wellness has created a robust demand for at-home salon services. Leading players are leveraging advanced booking systems, subscription models, and mobile apps to streamline service delivery. Additionally, the presence of established cosmetic brands and skilled professionals supports market expansion.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid urbanization, rising disposable incomes, and increasing beauty consciousness. Countries like India, China, and Indonesia are witnessing a surge in demand for affordable and accessible grooming services. Local startups are innovating with vernacular interfaces, regional service offerings, and flexible pricing models to cater to diverse demographics. Government initiatives promoting entrepreneurship and digital inclusion are also contributing to market acceleration.

Key players in the market

Some of the key players in On-demand Salon Services Market include GlamSquad, Priv, StyleSeat, Urban Company, Soothe, The Stylisted, Zeel, Booksy, Handy, Treatwell, Yes Madam, Beaute a la Carte, Blow Ltd., Mobile Styles, Ruuby, and Vensette.

Key Developments:

In September 2025, Urban Company launched its IPO with strong investor interest, aiming to fund tech upgrades and marketing. The offering includes both fresh equity and OFS. It marks a major milestone in India's home services market.

In April 2025, Soothe expanded its on-demand wellness platform to luxury residential communities. The initiative includes massage, skincare, and aromatherapy services. It reflects rising demand for in-home wellness experiences.

In April 2025, Yes Madam introduced a zero-commission model for high-performing service professionals. The move supports financial freedom and sets a new benchmark in India's gig economy. It was announced via LinkedIn by CEO Mayank Arya.

Service Types Covered:

  • Hair Styling & Haircut
  • Hair Coloring & Treatment
  • Nail Care
  • Skin Care
  • Massage & Spa Services
  • Bridal & Event Packages
  • Other Service Types

Platform Types Covered:

  • Web Portals
  • Mobile Apps
  • Aggregator Platforms
  • Proprietary Brand Platforms
  • Other Platform Types

Business Models Covered:

  • Freelancer-Based
  • Salon-at-Home Services
  • Subscription-Based Models
  • Franchise-Based On-demand Models
  • Other Business Models

End Users Covered:

  • Unisex
  • Women
  • Men
  • Senior Citizens

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global On-demand Salon Services Market, By Service Type

  • 5.1 Introduction
  • 5.2 Hair Styling & Haircut
  • 5.3 Hair Coloring & Treatment
  • 5.4 Nail Care
  • 5.5 Skin Care
  • 5.6 Massage & Spa Services
  • 5.7 Bridal & Event Packages
  • 5.8 Other Service Types

6 Global On-demand Salon Services Market, By Platform Type

  • 6.1 Introduction
  • 6.2 Web Portals
  • 6.3 Mobile Apps
  • 6.4 Aggregator Platforms
  • 6.5 Proprietary Brand Platforms
  • 6.6 Other Platform Types

7 Global On-demand Salon Services Market, By Business Model

  • 7.1 Introduction
  • 7.2 Freelancer-Based
  • 7.3 Salon-at-Home Services
  • 7.4 Subscription-Based Models
  • 7.5 Franchise-Based On-demand Models
  • 7.6 Other Business Models

8 Global On-demand Salon Services Market, By End User

  • 8.1 Introduction
  • 8.2 Unisex
  • 8.3 Women
  • 8.4 Men
  • 8.5 Senior Citizens

9 Global On-demand Salon Services Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 GlamSquad
  • 11.2 Priv
  • 11.3 StyleSeat
  • 11.4 Urban Company
  • 11.5 Soothe
  • 11.6 The Stylisted
  • 11.7 Zeel
  • 11.8 Booksy
  • 11.9 Handy
  • 11.10 Treatwell
  • 11.11 Yes Madam
  • 11.12 Beaute a la Carte
  • 11.13 Blow Ltd.
  • 11.14 Mobile Styles
  • 11.15 Ruuby
  • 11.16 Vensette

List of Tables

  • Table 1 Global On-demand Salon Services Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global On-demand Salon Services Market Outlook, By Service Type (2024-2032) ($MN)
  • Table 3 Global On-demand Salon Services Market Outlook, By Hair Styling & Haircut (2024-2032) ($MN)
  • Table 4 Global On-demand Salon Services Market Outlook, By Hair Coloring & Treatment (2024-2032) ($MN)
  • Table 5 Global On-demand Salon Services Market Outlook, By Nail Care (2024-2032) ($MN)
  • Table 6 Global On-demand Salon Services Market Outlook, By Skin Care (2024-2032) ($MN)
  • Table 7 Global On-demand Salon Services Market Outlook, By Massage & Spa Services (2024-2032) ($MN)
  • Table 8 Global On-demand Salon Services Market Outlook, By Bridal & Event Packages (2024-2032) ($MN)
  • Table 9 Global On-demand Salon Services Market Outlook, By Other Service Types (2024-2032) ($MN)
  • Table 10 Global On-demand Salon Services Market Outlook, By Platform Type (2024-2032) ($MN)
  • Table 11 Global On-demand Salon Services Market Outlook, By Web Portals (2024-2032) ($MN)
  • Table 12 Global On-demand Salon Services Market Outlook, By Mobile Apps (2024-2032) ($MN)
  • Table 13 Global On-demand Salon Services Market Outlook, By Aggregator Platforms (2024-2032) ($MN)
  • Table 14 Global On-demand Salon Services Market Outlook, By Proprietary Brand Platforms (2024-2032) ($MN)
  • Table 15 Global On-demand Salon Services Market Outlook, By Other Platform Types (2024-2032) ($MN)
  • Table 16 Global On-demand Salon Services Market Outlook, By Business Model (2024-2032) ($MN)
  • Table 17 Global On-demand Salon Services Market Outlook, By Freelancer-Based (2024-2032) ($MN)
  • Table 18 Global On-demand Salon Services Market Outlook, By Salon-at-Home Services (2024-2032) ($MN)
  • Table 19 Global On-demand Salon Services Market Outlook, By Subscription-Based Models (2024-2032) ($MN)
  • Table 20 Global On-demand Salon Services Market Outlook, By Franchise-Based On-demand Models (2024-2032) ($MN)
  • Table 21 Global On-demand Salon Services Market Outlook, By Other Business Models (2024-2032) ($MN)
  • Table 22 Global On-demand Salon Services Market Outlook, By End User (2024-2032) ($MN)
  • Table 23 Global On-demand Salon Services Market Outlook, By Unisex (2024-2032) ($MN)
  • Table 24 Global On-demand Salon Services Market Outlook, By Women (2024-2032) ($MN)
  • Table 25 Global On-demand Salon Services Market Outlook, By Men (2024-2032) ($MN)
  • Table 26 Global On-demand Salon Services Market Outlook, By Senior Citizens (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.