近场支付市场规模、份额、按技术、设备类型、应用和地区分類的成长分析 - 2025 年至 2032 年产业预测

2023 年全球近距离支付市场价值为 425 亿美元，预计将从 2024 年的 467.1 亿美元增长到 2032 年的 994 亿美元，预测期内（2025-2032 年）的复合年增长率为 9.9%。

全球近场支付市场正经历显着成长，这主要得益于智慧型手机的普及以及消费者对快速、便利、安全支付方式日益增长的偏好。零售商越来越多地部署非接触式支付终端，以支援使用 Apple Pay 和 Google Pay 等行动钱包的「点击支付」交易。这一势头源于消费者对非接触式解决方案日益增长的偏好，尤其是出于健康和安全方面的考虑。然而，挑战依然存在，主要源自于消费者和商家对行动支付的安全性担忧，以及诈骗和资料外洩问题。此外，一些新兴市场基础设施​​不足以及不同行动付款管道之间的互通性问题也阻碍了市场扩张。建立消费者信任对于未来的成长至关重要。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与约束

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究

近距离支付市场规模（依技术及复合年增长率） (2025-2032)

• 市场概览
• 近距离场通讯(NFC)
• QR（快速回应）码
• 低功耗蓝牙 (BLE)

近场支付市场规模（依设备类型及复合年增长率） (2025-2032)

• 市场概览
• 智慧型手机
• 智慧卡（非接触感应卡）
• 穿戴式装置（智慧型手錶、戒指）
• POS终端

近距离支付市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 零售与电子商务
• 饭店与旅游
• 运输
• 卫生保健
• 媒体与娱乐

近距离支付市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 按部门分類的公司份额分析
  • 收益同比对比（2022-2024 年）

主要企业简介

• Apple Inc.（Apple Pay）（United States）
• Google LLC（Google Pay）（United States）
• Samsung Electronics Co., Ltd.（Samsung Pay）（South Korea）
• Visa Inc.（United States）
• Mastercard Incorporated（United States）
• American Express Company（United States）
• Ant Group（Alipay）（China）
• Tencent Holdings Ltd.（WeChat Pay）（China）
• Square（now Block, Inc.）（United States）
• IDEMIA（France）

结论和建议

Global Proximity Payment Market size was valued at USD 42.5 billion in 2023 and is poised to grow from USD 46.71 billion in 2024 to USD 99.4 billion by 2032, growing at a CAGR of 9.9% during the forecast period (2025-2032).

The global proximity payment market is witnessing significant growth, largely fueled by the increasing adoption of smartphones and a rising consumer preference for fast, convenient, and secure payment methods. Retailers are increasingly integrating contactless payment terminals to accommodate tap-to-pay transactions via mobile wallets such as Apple Pay and Google Pay. The momentum has been bolstered by consumers' heightened inclination towards contactless solutions, particularly in light of health and safety concerns. However, challenges remain, primarily related to security apprehensions among consumers and merchants regarding mobile payments, along with issues of fraud and data breaches. Additionally, inadequate infrastructure in some developing regions and interoperability issues between varied mobile payment platforms hinder market expansion. Building consumer trust will be crucial for future growth.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Proximity Payment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Proximity Payment Market Segments Analysis

Global Proximity Payment Market is segmented by Technology, Device Type, Application and region. Based on Technology, the market is segmented into Near Field Communication (NFC), QR (Quick Response) Codes and Bluetooth Low Energy (BLE). Based on Device Type, the market is segmented into Smartphones, Smart Cards (Contactless Cards), Wearable Devices (Smartwatches, Rings) and Point-of-Sale (POS) Terminals. Based on Application, the market is segmented into Retail & E-commerce, Hospitality & Tourism, Transportation, Healthcare and Media & Entertainment. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Proximity Payment Market

The primary driving force behind the Global Proximity Payment market is the growing consumer demand for a faster and more convenient checkout experience. With the ability to make payments simply by tapping a phone or card, proximity payments significantly outpace traditional cash transactions and chip-and-PIN methods in terms of speed and efficiency. This streamlined process not only enhances user satisfaction but also serves as a compelling catalyst for market adoption. As consumers increasingly seek seamless and swift payment solutions, the preference for such technology is becoming a key factor in shaping the landscape of modern payment methods.

Restraints in the Global Proximity Payment Market

Despite the presence of robust security measures such as tokenization, there remains a significant reluctance among consumers and merchants regarding the safety of mobile payments. Concerns surrounding security breaches, unauthorized transactions, and digital fraud contribute to hesitance in embracing this payment method. This environment fosters a climate of distrust that poses a considerable obstacle for service providers striving to encourage widespread adoption. Ensuring consumer confidence is a continuous struggle, as addressing these security issues is essential for the growth of the Global Proximity Payment market. Without heightened assurance and transparent practices, the sector may face persistent challenges in attracting users.

Market Trends of the Global Proximity Payment Market

The global proximity payment market is experiencing a significant shift towards biometric authentication, which is redefining consumer payment methods. The increasing adoption of fingerprint scanning and facial recognition technology is enhancing transaction security while streamlining the payment process. This shift not only fosters consumer trust but also diminishes friction in the payment journey, making transactions faster and more convenient. As users become more comfortable with these advanced security measures, the reliance on traditional PIN-based systems is diminishing, signaling a promising trend towards a more seamless and efficient payment landscape that prioritizes user experience and security.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Proximity Payment Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Near Field Communication (NFC)
• QR (Quick Response) Codes
• Bluetooth Low Energy (BLE)

Global Proximity Payment Market Size by Device Type & CAGR (2025-2032)

• Market Overview
• Smartphones
• Smart Cards (Contactless Cards)
• Wearable Devices (Smartwatches, Rings)
• Point-of-Sale (POS) Terminals

Global Proximity Payment Market Size by Application & CAGR (2025-2032)

• Market Overview
• Retail & E-commerce
• Hospitality & Tourism
• Transportation
• Healthcare
• Media & Entertainment

Global Proximity Payment Market Size & CAGR (2025-2032)

• North America (Technology, Device Type, Application)
  • US
  • Canada
• Europe (Technology, Device Type, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Device Type, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Device Type, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Device Type, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (Apple Pay) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (Google Pay) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co., Ltd. (Samsung Pay) (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Visa Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mastercard Incorporated (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Express Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ant Group (Alipay) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tencent Holdings Ltd. (WeChat Pay) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Square (now Block, Inc.) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IDEMIA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations